Powered By Cynopsis Media

Aug 2, 2018 / 9am-3:30pm / New York City

Consistent measurement in the video world, regardless of device, remains the single most difficult puzzle in today’s media landscape, and is far from being solved. Indeed, this question has only become more layered in the last year, as worries around brand safety and data protection have intensified the need for a reasonable resolution that buyers, sellers and third party verifiers can all parties can agree on. That’s why Cynopsis is presenting the second Measurement & Data Conference, to help advance the conversation by having leading thinkers and doers examine the thorniest points in the discussion so we can all move forward - successfully.

Sponsorship

Why Sponsor?

To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Conference provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re speaking on a panel or solo, presenting research, or upping your brand’s awareness. Don’t miss out on the most important measurement event of the year.

Who Should Sponsor:

  • Measurement companies
  • Research companies
  • Analytics companies
  • Audience targeting companies
  • Addressable advertising companies
  • Technology companies
  • SEO platforms

Available sponsorship packages include (but are not limited to): on-site and digital branding, printed and/or newsletter ads, panel sponsorships, tickets, vip bags, and more.

2018 Agenda

  1. 9:00 am - 9:30 am

    Registration and Networking Breakfast

  2. 9:30 am - 9:55 am

    Challenge 1: What Exactly is the State of Third-Party Measurement

    With the increase of content on platforms far beyond linear TV, today’s advertisers are demanding third party measurement that’s consistently reliable and accepted. Conflicting opinions around standards for clicks, impressions, viewability and more across devices have made for a loud marketplace that many feel isn’t solving the problem quickly enough. What is a cross-platform standard? From media mix modeling and the standards that Google and YouTube believe in, to Facebook’s partnerships and what they signal and Twitter’s ability to compare attention metrics on other platforms and OTT vs. linear TV, we will tell you what matters as and what just… doesn’t.

    • Carol Hanley

      Carol Hanley

      Chief Revenue Officer
      TV Time
    • George Ivie

      George Ivie

      Moderator
      Executive Director & CEO
      Media Rating Council
    • Ben Tatta

      Ben Tatta

      Co-Founder & President
      605
    • Will Kreth

      Will Kreth

      Executive Director
      EIDR
    • Catherine Herkovoic

      Catherine Herkovoic

      SVP, Client Solutions
      Nielsen
  3. 9:55 am - 10:40 am

    Challenge 2: Is Ad Attention Today’s Most Meaningful Metric?

    Consumer attention to video advertising has emerged as the hot new metric – an ad can reach millions of people, yet impact relatively few. But how can something as innately ephemeral as attention best be measured? Can you really compare a two-second view on YouTube with a100% complete co-viewing experience on an OTT network? Of course, you can’t. So what are best practices for marrying attribution with attention, as well as transacting against it? Our panel of experts will explain how time-based metrics are best compared and leveraged to determine not just who’s watching advertising, but how, so networks can pair brands with programming that will drive results, and advertisers can better evaluate campaigns’ performance, whether third party verified or internally analyzed. You’ll learn:

    • The oncoming replacement of CPM’s with cost per second and cost per hour advertising
    • The pitfalls of automation in narrowing transparency between brand and network
    • Viewable engagement vs. dwell time
    • Julie DeTraglia

      Julie DeTraglia

      Vice President and Head of Research
      hulu
    • Eric John

      Eric John

      Moderator
      Deputy Director
      iab
    • Keith Kazerman

      Keith Kazerman

      Group SVP, Client Solutions
      Discovery2018
    • Dan Schiffman

      Dan Schiffman

      CRO & Co-Founder
      TVision
  4. 10:40 am - 10:45 am

    Groundbreaker Award: Donna Speciale

    • Donna Speciale

      Donna Speciale

      President, Ad Sales
      Turner
  5. 10:45 am - 11:00 am

    Networking Break

  6. 11:00 am - 11:40 am

    Challenge 3: The Bottom Line on What Advertisers Want

    Measurement and data are transforming both agency and client approaches. This candid conversation will feature agencies and brands talking about what they want and need around consistent, transparent measurement, the benefits and risks of programmatic, as well as which campaigns serve as valuable models of this change—and what we can learn from them—as we head into the Q3 of 2018.

    • Michele Donati

      Michele Donati

      SVP, Managing Director
      Horizon Media
    • Willie Jackson

      Willie Jackson

      VP Director, Solutions Architect
      Starcom
    • Max Knight

      Max Knight

      Vice President, Marketing Science Services
      Amobee
    • Sarah Morphis

      Sarah Morphis

      Senior Manager, Digital Marketing
      Del Monte Foods
    • Howard Shimmel

      Howard Shimmel

      Moderator
      President
      Janus Insights and Analysis, LLC.
  7. 11:40 am - 12:20 pm

    Challenge 4: Where Does Mobile Fit into it All?

    By 2021, 78% of all mobile traffic will be video, according to Cisco. And while short form programming currently dominates the mobile viewing experience, long form will eventually have its place in the mobile experience as well. Although the notion of a “mobile first” strategy is one that every media company now has to think about, leveraging mobile’s true worth and ensuring that ad spend converts into measureable views are the two top tests to pass. We will focus in on how experts are getting the most value from smartphones, using their unique characteristics as well as the rich data they generate. And we will reveal the ways in which shrewd brand marketers are working with DSP’s to make sure that mobile ad measurement and verification are appropriately prioritized.

    • Dan Chapsky

      Dan Chapsky

      Data Scientist, Marketing Science
      Facebook
    • Doug Sharp

      Doug Sharp

      VP, Measurement, Insights & Data
      Oath
    • Lauren Bork

      Lauren Bork

      VP, New Media Marketing & Sales Integration
      Marvel
    • Scott Levine

      Scott Levine

      SVP, Product & Technology, Distribution
      Univision Communications Inc.
    • Orchid Richardson

      Orchid Richardson

      Moderator
      SVP & Managing Director, IAB Data Center of Excellence
      iab
  8. 12:20 pm - 12:25 pm

    Hall of Fame Award: George Ivie

    • George Ivie

      George Ivie

      Executive Director & CEO
      Media Rating Council
  9. 12:25 pm - 1:10 pm

    Lunch & Presentation: The Power of TV to Drive Marketing Results

    • John Hoctor

      John Hoctor

      CEO
      Data + Math
    • Sam Garfield

      Sam Garfield

      VP, Data Strategy & Advanced Audience Platforms
      Discovery Inc.
  10. 1:10 pm - 1:40 pm

    Challenge 5: The Best Thinking Around Brand Safety

    According to Exchangewire, 93% of marketing heads have changed their strategy based on brand safety concerns. Indeed, it’s one of the most critical issues for the media community to grapple with, from both a buyer and seller point of view. Combining the recent implementation of GDPR with brands calling for full transparency regarding the context their ads are appearing in, the handling of consumer data in a digital environment is a crucial conversation. We’ll look at how the most forward-thinking advertisers are constructing their own safety profiles to defend themselves and protect their data while simultaneously scaling their campaigns—and how smart digital publishers are in protecting their clients.

    • Allie Bohm

      Allie Bohm

      Policy Counsel
      Public Knowledge
    • Louis Jones

      Louis Jones

      Moderator
      EVP, Media & Data Practice
      American Association of Advertising Agencies
    • Paul Donato

      Paul Donato

      Chief Research Officer
      ARF
    • Mike Reidy

      Mike Reidy

      SVP, Digital Ad Sales
      NBCUniversal
  11. 1:40 pm - 2:10 pm

    Challenge 6: Accurate Attribution, Where Are You?

    The fact that last-click attribution is inaccurate is no longer in question, but what should replace it is far from clear. More sophisticated solutions, like Google Attribution, look at and weigh other touchpoints on a consumer’s path to purchase, but this is not a one-size-fits-all conundrum. How far are we from accurately tying media performance through to conversion, and discovering potentially undervalued, game-changing marketing channels? What are the metrics that will allow you to shift your budget to optimize marketing across channels? We’ll dig into one of the industry’s hottest topics.

    • Marcus Ellington

      Marcus Ellington

      Head of Industry, Media & Entertainment/YouTube
      Google
    • Harold Geller

      Harold Geller

      Executive Director
      Ad-ID
    • Drew Holland

      Drew Holland

      Director of Advanced Analytics and Data
      A + E Networks
    • George Musi

      George Musi

      EVP, Data, Analytics & Insights
      Blue 449
    • Alice Sylvester

      Alice Sylvester

      Moderator
      Partner
      Sequent Partners
  12. 2:10 pm - 2:20 pm

    Trivia Game - Hosted by truTV’s "Paid Off" Host, Michael Torpey

  13. 2:20 pm - 2:30 pm

    Networking Break

  14. 2:30 pm - 3:00 pm

    Challenge 7: What to do with All That Data

    The importance of capturing consumer data and understanding how to use it is the new cornerstone of success in the media world. With more ad spend moving to digital, marketers need to be able to quantify how effective their ad campaigns are as well as a way to validate results. But does all this data really help a marketer to market better? Is “age and gender” still the best way to segment audience, as some believe? And how do social media and Out-of-Home come into play? We’ll analyze the latest solutions—some of which are being offered by the networks themselves—with actionable takeaways and an analysis of what’s working, and what isn’t.

    • William Bock

      William Bock

      VP, Ultimate Audiences
      Ultimate Data
    • Danielle DeLauro

      Danielle DeLauro

      Executive Vice President
      Video Advertising Bureau
    • Dan Stubbs

      Dan Stubbs

      VP of Audience Science
      A + E Networks
    • Tania Yuki

      Tania Yuki

      Moderator
      Founder & CEO
      Shareablee
    • Scott Hendrickson

      Scott Hendrickson

      SVP, Sales
      News Corp
    • Liam Copeland

      Liam Copeland

      VP, Intelligence
      MRY
  15. 3:00 pm - 3:30 pm

    Closing Conversation: GroupM

    Consumers move seamlessly across the spectrum of media -- while most advertisers, agencies, broadcasters, publishers and researchers struggle to connect analog and digital media into a cohesive whole. In this “call to arms” discussion, Jack Smith of GroupM will show how the different languages and cultures of the linear and digital worlds have kept us apart. A product expert who has lived and prospered in both worlds, Jack will lead a group discussion to close the conference on concrete ways we can raise awareness, promote tolerance and close the gaps.

    • Jack Smith

      Jack Smith

      Chief Product Officer
      GroupM
    • Michael Wolf

      Michael Wolf

      Founder & Principal
      Activate
  16. 3:30 pm

    Closing remarks & END

Attendees

Who Should Attend:

  • Advertising
  • Media Planning
  • Media Buying
  • Media Strategy
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales and Distribution
  • Ratings/Analytics
  • Ad Operations

This annual sold-out conference is packed with 200+ executives with titles ranging in level from Managers to Sr. Directors and SVP’s whose primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that attended last year:

Contact

For questions related to event registrations:

Cathy Pearson

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

If you would like to purchase a sponsorship:

Mike Farina

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

For information on programming and speakers:

Lynn Leahey

Lynn Leahey
Editorial Director
Cynopsis
lleahey@accessintel.com
917.974.0640