05/16/17: Google tweaked its AdSense technology

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CynopsisDigital

Good morning. It’s Tuesday May 16, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

ZIP Bomb: This email version of a distributed denial of service attack exploits the ability of mail servers to unpack archives in attachments. A hacker could, for example, fill a compressed document with nothing but billions of the letter M and when the file is unpacked it overloads the system.

TOP NEWS

Just in time for the Upfront marketplace hoopla, Google tweaked its AdSense technology to enable the company to remove ads from individual website pages containing offensive content. Up to now, Google would simply remove all ads from an entire website if one page had offensive content. In addition, the coming weeks will see the tech giant roll out new tools including one that will provide website owners know why it removed certain ads. “One of the top requests we hear from publishers is that they want more transparency about how we respond to policy violations on their content. They want more information about why we remove ads on their websites and more help to resolve issues quickly, minimizing the impact on their bottom line.”

Speaking of the Upfront, Fox isn’t the only TV network that’s not happy with Nielsen’s proposed Total Content Ratings. New Fox sales chief Joe Marchese said in a press phone call that the network will be looking for alternatives for tracking all viewership of its programming but did not provide specifics. Back in December, NBCUniversal told Nielsen it felt that Total Content Ratings weren’t ready for primetime.

Lisa Filipelli, VP of Talent at the AwesomenessTV Big Frame division, has left the company to open her own independent management shop, Variety reports. Following Filipelli to her new Hollywood-based Flip Management are 14 internet stars: Tyler Oakley, Ingrid Nilsen, Amanda Steele, Kian Lawley, Jc Caylen, Jen Chae, Aspyn Ovard, Hayley Williams, Ben J. Pierce, Laina Morris, Kyle Krieger, Nathan Zed, Mary Elizabeth and Heart Defensor.

Startup WinView has raised $12 million in Series B funding from investors including Discovery Communications. The company’s app lets users win cash prizes by placing free wagers on sporting events while watching live TV. The second round of funding was led by media veteran Tom Rogers and includes Graham Holdings Co., Ted Leonsis’ Monumental Sports & Entertainment and Aryeh Bourkoff’s LionTree Partners.

Non-profit ProPublica knows that while it’s good at journalism, video is another story. So it is teaming up with Vox to hire a joint video producer on a year-long appointment to work with Vox’s video team to create videos based on ProPublica’s reporting. Applications for the Vox/ProPublica Video Fellow, who will be based in the Vox newsroom, will be accepted until May 29.

Former Paramount Pictures Chairman and CEO Brad Grey passed away at the age of 59, a victim of cancer. His Brillstein-Grey Entertainment helped bring to TV The Larry Sanders Show, The Sopranos and Real Time With Bill Maher.

A CYNOPSIS MESSAGE

Ever wonder what your employees & teammates are really thinking?

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PLATFORMS, APPS + DEVICES

BidSlate, the global content rights marketplace, can now offer library distribution to filmmakers and content owners through a new partnership with hoopla digital. Initially, hoopla digital will distribute 22 films from independent distributor Candy Factory Films to more than two million registered users at libraries throughout the U.S. and Canada. hoopla digital serves more than 1,500 library systems throughout North America.

MediaRadar, the advertising intelligence platform for media ad sales teams, has a new partnership with comScore in which comScore data will be integrated into MediaRadar’s artificial intelligence engine. More than 1,600 publishers use MediaRadar for ad intelligence, including The New York Times and The Wall Street Journal.

RESEARCH

OpenSlate Engagement Data for the Comedy vertical, based on the engagement metric for the week ending May 14.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
elrubiusOMG (9.8) / 133,809,936.0 / 24,326,194 / 798
whinderssonnunes (9.6) / 90,141,992.0 / 19,869,360 / 728
DalasReview (9.5) / 40,207,927.0 / 4,687,316 / 750
h3h3Productions (9.4) / 34,109,163.0 / 3,855,247 / 696
Анатолий Шарий (9.4) / 57,603,318.0 / 1,051,831 / 657
RiceGum (9.3) / 27,964,629.0 / 5,485,563 / 693
Matthias (9.3) / 37,158,155.0 / 2,860,510 / 701
Luisito Comunica (9.3) / 62,038,780.0 / 5,611,456 / 737
AuronPlay (9.2) / 26,485,769.0 / 5,473,716 / 699
Liza Koshy (9.1) / 82,349,683.0 / 8,934,965 / 694
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

KIDS !MAGINATION AWARDS

Submit your entries for the Kids !magination Awards and be a part of the most anticipated honors in the Children’s media sector. Highlight your team’s presence in the space and gain networking opportunities, great word of mouth and earned publicity.

EXECUTIVE MOVES

Volker Hatz has joined Sizmek, the people-based creative optimization and data activation platform, as Chief Data Officer. He comes from SAP Exchange Media, where he was Global Head of SAP XM DMP Solution. In addition, Kees de Jong will serve as GM of APAC. He held senior management positions at Facilitate Digital in Australia and established the programmatic buying capability for GroupM (now Xaxis).

Deltatre, which provides advanced technical and broadcasting services to sports and media companies globally, has tapped Google alumni Claude London to be its new President of the Americas. Most recently, London served in various leadership positions at YouTube.

There are big changes at ESPN SportsCenter. Sage Steele in late August will host SportsCenter:AM Monday through Thursday from 7-10 a.m. Hannah Storm moves from anchoring the 10 a.m. SportsCenter slot to hosting primetime specials for E:60 and SportsCenter. Steve Levy, Kenny Mayne, John Anderson and John Buccigross with continue with the network and will host ET SportsCenter.

TRIVIA

Our Last Trivia Question: Which Freakish actor plays the role of Grover Jones? Answer: Leo Howard. Kudos to Andy Pittman, TAMU/TX, Louis Lewow, Lewow Media Group/GA, Susan Nessanbaum-Goldberg, M and S Entertainment/CA, Tom Moore, Kalt Productions/CA, David Westberg, SAG•AFTRA Federal Credit Union/CA, Lorrie Shilling/CA.

Today’s question: This director of the new FOX series THE GIFTED also brought us The Usual Suspects in 1995. (Email [email protected] with your answer and be sure to include your name, company, city and state.)

A CYNOPSIS MESSAGE

Give your team’s Rising Star well-deserved recognition

The Cynopsis Rising Star Awards program is designed to encourage and reward exceptional accomplishment, shining a light on young professionals with the smarts, maturity, and drive to become industry leaders. We look forward to honoring these young innovators with an award at our annual awards reception in September as well as added recognition on Cynopsis.com and throughout our social media platform (Twitter, LinkedIn, Facebook, Instagram). The deadline is June 21 – Nominate today !

DIGITAL SPOTLIGHT

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David Teich
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JOB OPENING: DIRECTOR RESEARCH/Discovery/LA : Leads all prim rsrch (qual/quant) for Discovery. Devel focus grps, consmr panels, srvys. Work with prgmg, prod, and mktg to execute pilot & mktg tests, genre studies, series maint. Strat advisor to ntwrk exec mgt team. Present findings through written and presentations. APPLY (5/23)

JOB OPENING: SR AD SALES RESEARCH ANALYST/Travel Channel & GAC/NYC: Partner w/Ad Sales team to produce actionable insights, compelling stories & persuasive network positioning. Bachelor’s degree & 3+ yrs of media rsrch exp. Expertise w/Nielsen, Star Media, MRI, Simmons, & Kantar systems. Full info/apply HERE (5/20)

JOB OPENING: INVENTORY CONTROL MANAGER/NBC/East Coast: Inventory Control Manager – max station’s revenue. Minimum of 3 years of Television traffic exp & exp with Wide Orbit traffic system. Full info/apply HERE (5/20)

JOB OPENING: TRAFFIC COORDINATOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office manager and other duties that may be assigned. Cover/resume HERE (5/20)

JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/ creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (5/20)

JOB OPENING: SVP LEGAL, AFFILIATE DIST /AMC Networks/NYC: 10+ yrs comm trans exp in a law firm and/or as in-house counsel. Exp in affiliate agreemnts strongly pref’d. Exp prov legal counsel, advice and oversight on matters involving affiliate dist, incl digital. Full info/apply HERE (5/18)

JOB OPENING: RESEARCH DIRECTOR/WNBC/NYC: Resp for creation of compelling information & analyses in support of Sales, News and Digital strategies; provide day-to-day management and completion of qualitative/quantitative rsrch studies. 7+ yrs in the media or mkt rsch field w/expertise in Nielsen ratings, synd products. Full info/apply HERE (5/17)

JOB OPENING: SALES CREATIVE PARTNER/Pond5/NYC: Seeking a seasoned, energetic, driven & entrepreneurial talent to work directly w/customers. 5+ yrs exp + relationships within the TV/Prod space & knwlg stock industry, incl licensing terms a + not req’d. Full info/apply HERE (5/17)

JOB OPENING: DIGITAL MEDIA PLANNER/BUYER/Serino Coyne/NYC: Enthusiastic, collaborative & detail-oriented person to strategize/create digital media plans for clients in collaboration w/acct services teams. Min 18months of digital media plan’g/buying and/or paid search exp. Full info/apply HERE (5/17)

JOB OPENING: MGR PARTNER MKTG/EPIX/NYC: Responsible for executing innovative integrated marketing initiatives to secure distribution & develop strategies for subscriber growth; 3-6 years of marketing experience. Full info/apply HERE (5/17)

SITUATION WANTED: Veteran Researcher Looking for New Opportunities/NYC: 20+ years experience and expertise in Media Research/Communications/Brand Marketing/Programming/Consumer Insights/Digital. Strong Kwldge of Broadcast & Cable. Contact [email protected] (5/18)