05/15/14: CBS drops How I Met Your Dad; Conan renewed through 2018; TNT gets a brand refresh



A CYNOPSIS MESSAGE FROM TURNER ENTERTAINMENT


TNT UNVEILS NEW TAGLINE: BOOM

Boom is the sound that drama makes when it hits you.
Like the plot twist that sends your head spinning.
Boom is the reveal, the shock, the cliffhanger and the climax.
It’s the moment you sit glued to the screen, fists clenched, heart racing, hair on edge.
The moment it all comes together. Or all falls apart.
The moment it all goes
BOOM.

TNT DRAMA. BOOM.


CYNOPSIS
05.15.14

Good morning. It’s Thursday, May 15, 2014, and this is your first early morning briefing.

Tonight’s Premiere:
Sportsman: Saving Private K-9 at 8:30p
truTV: The Carbonaro Effect at 10p

Tonight’s Finales:
ABC: Grey’s Anatomy at 9p
CBS: The Big Bang Theory at 8p, The Millers at 8:30p, Elementary at 10p
CW: The Vampire Diaries at 8p, Reign at 9p
We TV: Mary Mary at 9p


A CYNOPSIS MESSAGE FROM UP TV


UP IS #1 FAMILY FRIENDLY CABLE NETWORK
 THAT’S WHY FAMILIES COME TO UP ORIGINAL SERIES

UP Original Series Strongest Seasons Ever
 Heartland   +51%
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CBS is taking a pass on How I Met Your Mother spin-off, How I Met Your Dad, said CBS entertainment president Nina Tassler Wednesday morning. Facing a deadline for the 20th Century Television project, "There were elements in the pilot that didn’t work," explained the exec. "I’m heartsick. We love this brand and we love the producers but it didn’t work out."

IN THE NEWS

Tassler also confirmed Two and a Half Men’s 12th season will be its last. Creator Chuck Lorre promised a "season-long event" to wrap the comedy’s run.

Ahead of its Upfront presentation, CBS released its 2014-2015 primetime schedule, including five series launching in the fall, as well as NFL Thursday Night Football. Monday’s two-hour comedy block has been chopped to one, as new drama Scorpion slips into the 9p slot. NCIS: Los Angeles moves to Mondays at 10p, and The Amazing Race trots to Fridays at 8p. Three current series are being held until midseason: Mike & Molly, The Mentalist and Undercover Boss.

TBS renewed Conan through 2018. While the late-night show averages just 862,00 viewers in Live+7, the net cites A18-34 ratings that beat The Late Show with David Letterman, Jimmy Kimmel Live! and Chelsea Lately, and the host Conan O’Brien’s almost 10-plus million Twitter followers. Conan airs at 11p.

TNT is courting younger viewers with a brand refresh, announced at Turner’s Upfront. Starting May 19, the net’s tagline goes from "We know drama" to "TNT Drama. Boom." "’Boom’ makes a promise to our audience about the kind of emotional, intense, exciting, funny, shocking, sexy and thrilling drama they should expect from TNT," said Michael Wright, president, head of programming for TNT, TBS, and TCM.


A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS


VIEWERS FALL IN LOVE WITH THE DUGGARS COURTING
19 Kids And Counting reaches #1 for the night
TLC was the #1 cable network
Last Tuesday’s telecast of 19 Kids And Counting averaged over 2.5M P2+ viewers

Watch exciting all-new episodes of
19 Kids And Counting & The Little Couple
Tuesday nights starting at 9|8c on TLC
Click here for source


PRODUCTION & DEVELOPMENT

Ilene Chaiken (The L Word) has hopped aboard upcoming Fox drama Empire as exec producer and showrunner. She joins exec producers Danny Strong, Lee Daniels, Brian Grazer and Francie Calfo.

SundanceTV announced its next original scripted series, Babylon. The workplace satire, co-produced with UK’s Channel 4, exec produced by Danny Boyle (Slumdog Millionaire) and starring Brit Marling (Another Earth) and James Nesbitt (The Hobbit), premieres in 2015.

AT THE UPFRONTS

CBS‘s Carnegie Hall Upfront launched with Alan Cummings (The Good Wife) welcoming advertisers with an adaptation of Cabaret’s Wilkommen ("Other networks make you sad. We have no losers here. Here, TV is beautiful!") that was a rousing success. CEO Les Moonves took the stage to remind everyone that CBS has been America’s most-watched network 11 times in the past 12 years, saying, "Nobody on Earth brings more quality programs to audiences than we do."

With Thursday Night Football on its way, NFL announcer Jim Nantz arrived to gush, "We can’t wait to bring the NFL to CBS on Thursday nights." David Letterman, leaving Late Show next year, took to the stage for a chat with Moonves, and Halle Berry made an appearance on behalf of her upcoming summer series, Extant. Clips of upcoming shows included The McCarthys, Stalker and Madam Secretary (the crowd went wild when Morgan Freeman stood up). Nina Tassler told the crowd that thanks to Thursday football, there will rarely be repeats on the night.

On the business front, CBS network sales president Jo Ann Ross promised custom multiplatform solutions to reach viewers "wherever and whenever they’re watching."

Telemundo and sister net mun2 unveiled ambitious programming slates at Jazz at Lincoln Center’s Frederick P. Rose Hall in NYC, with over 800 original hours across all platforms. Included are five previously announced primetime telenovelas and a music competition, Yo Soy El Artista, promising "hellish days of massive eliminations."

Sports will be big, as the nets become the Spanish-language home of the FIFA World Cup, with over 550 hours across platforms; Telemundo Sports and NBC Sports will join forces for an extensive digital experience. Joe Uva, chairman, Hispanic Enterprises and Content, also announced new brand positioning for mun2, as the home of major sporting events like the Rio 2016 Summer Olympics, the FIFA World Cup and the NASCAR Mexico Toyota Series.

Kate del Castillo, star of La Reina del Sur, the highest-rated series in net history (4.2 million viewers and 2.8 million A18-49), returns to Telemundo for Duenos del Paraiso (Owners of Paradise).

A partnership with Mashable will put popular video content on all of Telemundo’s online video, on-demand and social platforms. Mike Rosen, EVP of ad sales for Telemundo, promised clients a guaranteed return on their investments. "Now that Telemundo and mun2 are fully integrated into the world of NBCUniversal, there has never been a better time for marketers to connect with Hispanic consumers with unprecedented scale and power, regardless of language," said Rosen.

The event ended on a high note, with a performance by Prince Royce, coach on Telemundo’s La Voz Kids.

At a breakfast at Manhattan’s Hearst Tower, ESPN Deportes highlighted the significant growth of American sports among Hispanics, and reinforced its total market approach and multimedia positioning in the marketplace.

Promising "the most diverse and complete offering of live sports events available on Spanish-language media," the net announced more than 1,000 live events scheduled across ESPN Deportes Television, ESPN Deportes Radio and ESPN Deportes+, the brand’s broadband channel available via ESPNDeportes.com and ESPN3.

Highlights: The return of the Pan American Games in 2015 and the Road to the UEFA Euro 2016, and interactive news show Nacion ESPN will expand to weekends. The expansion of ESPN’s studios in Mexico City, with state-of-the-art technology, in over 60,000 square feet, will give its Sportscenter a "new look and feel." And original series Brothers in Exile premieres in the fall.

Turner unveiled a slew of series in development at TNT and TBS. With the casts of series like Rizzoli and Isles, Falling Skies and Dallas in the audience, execs talked about "Now Media" not old media or new media, but capitalizing on both.

The audience responded well to clips of upcoming TNT dramas, including The Last Ship, Murder in the First and Legends; Public Morals, starring Edward Burns, and Proof, with Jennifer Beals, were especially well received. Reality shows On the Menu, from Mark Burnett, and Wake Up Call, with The Rock, were introduced – then Steve Carell heckled from the audience, urging programming head Michael Wright to get to the comedies over on TBS. Laughers on that lineup included Carell’s procedural spoof Angie Tribeca, workplace comedy Buzzy’s and family comedy Your Family or Mine.

Shows in development at TNT include Anonymous, about an ex-Special Ops soldier who goes off the grid; supernatural drama Breed and crime drama Ed McBain’s 87th Precinct, from Donnie Walhberg; Agent X, once starring Sharon Stone, is being redeveloped.

TBS is going for laughs with its development slate, including Good Bread, about a tough real estate developer partnered with an idealist, and odd couple comedy Jake & Amir, both with Ed Helms (The Office) on the producer list. Another Office alum, John Krasinski, is behind comedy Jackass of All Trades.

For not-quite-2-year-old net MundoFox, the talk at Paramount Hotel’s Diamond Horseshoe in Times Square was about momentum. "We are the fastest growing network in Spanish-language television," cheered EVP of ad sales Tom Maney, touting an increased reach of over 2 million households in less than a year. "We’re kicking ass!"

The net is launching two new series, El Mariachi and Quien Mato a Patricia Soler? (starring Mexican actress Itati Cantoral, who accepted a bouquet of flowers onstage), rebranding its national news division and launching VOD platform Vive MundoFox in the fall. "We aim to provide our content across multiple platforms giving viewers access to the content they want anywhere, anytime," said Ibra Morales, net president.

COMING UP

WE tv original series Mystery Millionaire premieres Friday, May 30 at 10p. The reality show follows unlucky-in-love wealthy singles who go undercover as "average" singles to find true love.

Investigation Discovery‘s Cry Wolfe, featuring episodes inspired by the case files of private investigator Brian Wolfe, premieres Tuesday, June 3 with back-to-back episodes. "Cry Wolfe is a genre-expanding program," said Henry Schleiff, group president of ID, Destination America, AHC and Discovery Fit & Health, "truly a unique hybrid of reality and procedural crime programming."

Duck Dynasty returns to A&E for season six on Wednesday, June 11 at 10p, with the news that Governor of Louisiana Bobby Jindal will be paying a visit. In season five, the docu-series averaged 10.5 million viewers in Live+7.

Where the Wild Men Are makes its U.S. premiere Friday, May 16 at 10p on Science, as world traveler Ben Fogle tracks down people living way off the grid. First up: A man who lost $10 million in the stock market, and used what remained to buy a remote volcanic island.

INTERNATIONAL HAPPENINGS

A+E Networks UK commissioned a UK version of Lifetime’s Dance Moms, the first format adaptation for the series. ITV StudiosShiver will produce Dance Mums (wt).

DISTRIBUTION & CARRIAGE

Cablevision added UP and ASPiRE to its Optimum TV lineup. Cablevision is the only provider of ASPiRE within its Tri-State area footprint.

RATINGS

Bounce TV topped Nielsen’s Time Spent Viewing chart for the April ratings period, for A18-49. Viewers spent more time (7 hr. 53 min.) watching Bounce than any other broadcast or ad-supported cable net. Five minutes behind Bounce was Investigation Discovery, followed by NBC (7 hrs. 6 min.), ABC (6 hrs. 53 min.) and CBS (6 hrs. 16 min.).

Fox’s Glee scored a series low .6/2 among A18-49, followed by the premiere of Riot with .5/1.

Tuesday A18-49 Analysis: CBS won the most A18-49 viewers Tuesday with 2.3/7, according to Nielsen. NBC’s The Voice and CBS’s NCIS tied at 8p with 2.6/9. CBS’s NCIS: Los Angeles grabbed 9p with 2.5/7, versus 1.7/5 for Univision’s Que Vida Me Robo. NBC and CBS shared the lead again at 10p, with 1.9/6 for Chicago Fire and Person of Interest.

A18-49: CBS 2.3/7, NBC 2.0/6, ABC 1.4/4, UNI 1.2/4, CW .8/3, FOX .6/2, TELE .5/2, ION .3/1

Live + Same Day Household Ratings: Tuesday, May 13, 2014 – time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 9.1/15
NCIS 10.6/18, NCIS: Los Angeles 9.5/15, Person of Interest 7.0/12
NBC: 5.0/8
The Voice 6.7/11, About a Boy 4.0/6, Growing Up Fisher 3.6/6, Chicago Fire 4.6/8
ABC: 2.6/4
Marvel’s Agents of S.H.I.E.L.D. 3.5/6, The Goldbergs 2.6/4, Trophy Wife 1.9/3, Celebrity Wife Swap 2.0/3
UNIVISION: 1.6/3
De Te Quiero, Te Quiero 1.2/2, Que Vida me Robo 2.0/3, Que Pobres Tan Ricos 1.5/3
FOX: 1.1/2
Glee 1.3/2, Riot .9/1
CW: 1.1/2
Originals 1.0 /2, Supernatural 1.2/2
ION: .9/1
Criminal Minds .9/1, Criminal Minds 1.0/2, Listener .7/1
TELE: .7/1
Impostura .7/1, En Otra Piel .7/1, Camelia la Texana .7/1

EXECUTIVE MOVES

Tricon Films & Television appointed Boyd McDonnell as Senior Vice President Programming. Previously, McDonnell served as Vice President Programming and Distribution for Bellum Entertainment.

Margaret Enefer will join U.K.’s DLT Entertainment this month in the newly created role of Head of Drama. Enefer held the same position at STV.


 A CYNOPSIS MESSAGE


Cynopsis Digital BIG Monetization Summit
June 19 | 10 on the Park, NYC | Sponsors: FreeWhee, YuMe & Hiro

A sampling of the powerful line-up of speakers:
Carolyn Johnson, Head of Media Solutions [Google]
Steve Kraus
, SVP & Chief Insights Officer [Ipsos MediaCT]
Paul Kontonis
, SVP, Strategy, [Collective Digital Studio]
James Rooke
, General Manager, Business Solutions [FreeWheel]

View the complete list of speakers & register: http://www.cyndigitalmonetization.com/.



This Day In History:
1930 – Ellen Church became the first stewardess, or "sky girl." To qualify, women had to be under 25, single, and weigh less than 115 pounds.

Answer to Our Last Trivia Question: When Designing Women (1986-1993) was introduced, Julia was recently widowed. How many times had her former beauty queen sister Suzanne been married? Three. Kudos to:

Today’s Trivia Question – Sisters Theme Week: Which Brady Bunch (1969-74) sister wore glasses? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


 A CYNOPSIS MESSAGE


CYNOPSIS KIDS WEBINAR
The New Lessons of Licensing: How to Maximize Tune In, Brand Engagement & Revenue
Thursday, May 29, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now

Speakers Include:
Moderator: Cathy Applefeld Olson  Editor {Cynopsis Kids!}
Erin Dippold – VP, Consumer Products {DHX Media}
Kirk Bloomgarden – SVP, Global Consumer Products {Saban Brands}
Greg Economos – SVP, Global Consumer Products {Sony Pictures}
Marty Brochstein  – SVP Industry Relations and Information {LIMA}



Keep Watching & Reading,
Lynn Leahey
@Lynn_Leahey
05.15.14

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JOB OPENING: SR MGR CURRENCY/TURNER DIGITAL/NY: Manage implementation/execution/testing/processes for Turner ad sales digital currency. Need OCR, VCE, Viewability & 4+ yrs exp. Apply HERE (5/21)  

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JOB OPENING: SR SALES EXEC/BLANKSLATE/BROOKLYN: Identify/pursue new advrtsng sales opps w/businesses, brands, & media agencies. 3+ yrs exp dig. sales role. Sales force or comp CRM exp a must. Content mktg exp a + Full info/apply HERE (5/16)  

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JOB OPENING: MGR, CONSUMER RSRCH/NY: Compile, analyze, report & provide recommendations on local/nat’l TV ratings, comScore internet data & syndicated consumer rsrch. 7+ yrs rsrch role at TV ntwrk/Ad agency. Full info/Apply HERE (5/16)

JOB OPENING: PARTNERSHIP/AFFIL MKTG MGR/NYC: Development & execution of MVPD/Digital/Media partnerships to drive ratings and brand awareness. 5-7 years mktg experience, affil mktg exp prefd. Resume to: [email protected] (5/16)

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WHAT’S ON TONIGHT – THURSDAY MAY 15, 2014


ABC: Grey’s Anatomy [r], Grey’s Anatomy [f], Black Box
CBS: The Big Bang Theory [
f], The Millers [f], Two and a Half Men [r], Bad Teacher, Elementary [f]
CW: The Vampire Diaries [f], Reign [f] 
FOX: Hell’s Kitchen, American Idol
NBC: Hollywood Game Night, Rosemary’s Baby
PBS: This Old House Hour [r], Coming Back with Wes Moore [r], Antiques Roadshow [r]
Telemundo: La Impostora, En Otra Piel, Camelia La Texana
Univision: De Que Te Quiero, Te Quiero, Lo Que la Vida Me Robo, Que Pobres Tan Ricos

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