05/01/15: Age of binge-viewing for NBC’s ‘Aquarius’; YouTube Brandcast touts engagement; SI Films joins Time video team; Huggers takes helm at Vevo


Only with NBCUniversal Digital do you get TV quality programming across ALL screens.
And best of all, your ad is viewed  by real people, not bots.
Visit together.nbcuni.com to find out more.


Good morning. It’s Friday May 1, 2015, and this is your first early morning digital briefing.


The age of Aquarius is the age of binge-viewing for NBC. In an unprecedented move, the network will make available all 13 eps of its new David Duchovny-starring drama online after the show’s two-hour premiere on May 28. “With Aquarius we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before,” NBC Chairman Bob Greenblatt said. “We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion.”


emphasized its pop culture influence over a hyper-engaged fan base at the Google-owned company’s Brandcast event, with testimonials from executives including YT CEO Susan Wojcicki and creative talent ranging from Grace Helbig to John Green. The company also released some impressive stats:
* YouTube overall, and now with mobile growth YT on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. (Nielsen U.S. Panel data, Feb, 2015)
* The number of people watching YouTube per day is up 40 percent year over year since March 2014.
*  YT watch time is growing. It jumped 50 percent year-over-year from 2014, and 90 percent on smartphones and tablets.
* Based on a February 2015 study, 18-34 year-old online video watchers go first to YouTube if they want to see a video ad, 1.9 times more likely as the nearest platform.
* Viewers are skipping fewer TrueView ads, and four of the top 10 trending videos from last year were from brands.
* iJustine lifecaster Justine Ezarik noted her YT channels releases more than 50 videos each week;  and have just crossed 5 billion lifetime YouTube views. She said 60 percent of the audience is on mobile.
* Green urged advertisers to get on the YT bandwagon, noting, “I, and the most passionate creators on YouTube, am not in the distraction business. We’re in the community business, and number of eyeballs is a terrible metric for my business. I don’t care how many people watch or read something I make. I care how many people love what I make.”
* Josh Goldstine, president of worldwide marketing at Universal Pictures, praised YT’s ability to narrow-cast on a massive scale. Universal shifted 60 percent of its budget for feature film Unfriended to digital, he said, yielding a better than expected $16 million opening weekend with online video as the No. 1 source of information for why people showed up at the theater.
Time Inc. is beefing up its video programming with the launch of Sports Illustrated Films, one of 11 new video initiatives the company announced at its NewFront presentation. “This new documentary-style video experience is a logical next-step for SI, which has been in the storytelling business for more than 60 years,” said Time Inc. Sports Group editor, Paul Fichtenbaum. The launch comes on the heels of a string of digital shows including daily live web show SI Now Powered by Ford, Sports Emmy-winning short A Boy Helps a Town Heal and Underdogs. In other NewFront news:
* Time has three new shows in development for its digital People/Entertainment Weekly Network, which delivered a new comScore rollup of 43.2 million multiplatform unique viewers in March. New content slated to debut in 2015-16 includes Andi’s Apple (People), featuring former TV Bachelorette Andi Dorfman kicking off single life in N.Y.; The Bullseye (EW), taken from the magazine’s popular last page and hosted by Tim Stack; and Popography (People and EW), a collaboration focused on the lives and careers of famous artists and entertainers.
* Additionally, People.com’s People Now, presented by Toyota, and EW.com’s Lightbulb were renewed for second seasons.


Cynopsis Kids !magination Awards
This is your last chance to submit your best work and get the recognition you deserve! ENTER NOW

The deadline to enter is TODAY at 11:59 p.m. ET

If you come across any questions, feel free to contact Awards Coordinator Sarah Martinez at 212.621.4613



Marking its first original scripted content for nonlinear distribution, Lifetime this year will launch short-form digital platform Fall Into Me (working title), featuring eight series of romantic drama stories. The webisodes will all be six minutes in length, told from a woman’s point-of-view, in close-camera form. The concept for Fall Into Me comes from Daytime Emmy nominee Guy Shalem (Lovespring International, Betty White’s Off their Rockers), who will lead the team. Propagate Content is set to produce the series, which will be exec-produced by Shalem, Howard T. Owens and David McKillop.  The platform will launch this year.
Netflix is cooking up a new animated series based on the Dr. Seuss classic Green Eggs and Ham, and the series counts Ellen DeGeneres as an exec-producer. Production is slated for May on the 13-episode series, which is buzzed at being the most expensive animated television project ever, is scheduled to debut in 2018. Additional executive producers include Warner Bros. Animation and Wreck-It Ralph scribe Jared Stern.


Delivery Agent’s ShopTV commerce application will be embedded in 2013 and 2014 Sony smart TVs and 2013, 2014 and 2015 Blu-ray Disc players. The app also will be accessible through the Sony Entertainment network, opening new commerce and advertising revenue streams. Samsung, LG, Roku and others already have partnered with Delivery Agent.


With NFL Draft 2015 kicking off this week, TV personality Kristin Cavallari (who happens to be married to Chicago Bears quarterback Jay Cutler) and Hall of Fame linebacker Dick Butkus are recruiting fans to check out 40 new NFL Pinterest boards featuring everything from pet and baby pride to player and fan fashion to “homegating.” The unlikely pairing is launching the boards with a series of funny web videos on the NFL Fan Style official Facebook page.


Cablevision Media Sales launched Total Audience Application (TAPP), an advanced data-driven tool that automates the planning of addressable and optimized linear TV ad campaigns. GroupM, Horizon Media and Starcom MediaVest Group are onboard to trial the platform for impression and audience-based media campaigns. TAPP seeks to bring unprecedented access to the distributor’s aggregated, de-identified census-level audience tuning data, based on millions of set-top boxes in the New York market.
BrightRoll is expanding its suite of solutions designed to help advertisers maximize the impact of their mobile video advertising across screens and devices. The BrightRoll DSP now integrates Nielsen Digital Ad Ratings, formerly known as Nielsen Online Campaign Ratings, and includes added-value verification; campaign management through one platform; and scalability.


On the eve of its NewFront, Vevo named Erik Huggers as President/CEO, effective immediately. Most recently, Huggers was an SVP at Verizon, where he was also President of the company’s recently acquired OnCue business, which Huggers developed while he was President of Intel’s media division from 2011 to 2014.
PR agency Spark appointed Tony Telloni to the post of GM of its New York office, where he will oversee the firm’s digital advertising among other businesses. Telloni was most recently the Managing Director of Golin’s New York office.



A Whole New Playbook

We’ve assembled the world’s foremost authorities on sports business, marketing, production, digital and advertising from around the industry, offering participants actionable insights and networking opportunities to monetize their sports content and deliver audiences. Don’t miss out!

Tuesday, June 16 – NYC | Register your team today!.



Kristen Wiig
goes all Game of Thrones on Jimmy Kimmel Live and, surprise, the video’s pretty awesome. www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: ASSOC MKTG MGR – PARTNER MKTG/ROKU/Saratoga CA: Manage assets necessary to promote our partners content on packaging, retail and portfolio of content partners. Responsible for acquiring & sharing programming info. Full info/Apply HERE (5/7)

JOB OPENING: FREELANCE DIGITAL MARKETING MANAGER/TV Land/NY: Creative, self-motivated digital/social media maven wanted to manage and implement paid digital/social campaigns for new show launches. Full info/Apply HERE (5/7)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (5/7)

JOB OPENING: ANALYST RESEARCH E!/LA: Handle linear and multiplatform research for E!. Min. 1 year experience with strong knowledge of Nielsen and multi-platform tools required. Full info/apply HERE (5/6)

JOB OPENING: EXEC ASST in MEDIA/NYC: Wide range admin support- 2 execs. Thrives on detail; billing, expnse repts, book conf space, event plan/vendor mgmt. 3 yrs exp mnging off. Collg Dgre; exp with PBS TV stns/Japan/Asia; bckround media pref. Resume HERE (5/6)

JOB OPENING: SR ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TVpref’d. Job based out of San Diego office. Full info/apply HERE (5/6)

JOB OPENING: SR DIR AD SALES (Automotive Mktplace)/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/6)

JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/6)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/6)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/LA: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/tvwjXF (5/6)

JOB OPENING: SR PRODUCER/EDITOR/The National Geographic Society/DC: Work collaboratively w/creative team that produces video for web, large scale events & other outlets. BA deg in TV & Film Prod/Comm. 5 yrs of prod exp req’d. Full info/apply HERE (5/6)

JOB OPENING: PUBLICIST/HGTV & DIY Network/NYC: Plan/execute PR campaigns for series & talent. 2-4 years PR/Journalism exp required. Strong writing & verbal skills a must. Cable ntwk & lifestyle media exp a plus. Great opportunity! Full info/Apply HERE (5/6)

JOB OPENNG: MGR, DIST. AFFILIATE MKTG/GSN/Santa Monica: 5 yrs. exp. Cble or TV pref’d. Define, dvlp/implement mktg. activities & resources, project mgmt. for mktg. campaigns, budget, BA deg req. Photoshop/Creative for sales presentations pref’d. Send res/CL HERE (5/6)

JOB OPENNG: DIR, RESEARCH/ESTRELLA TV/NYC: Lead design/execution/analysis/solutions for all sales, affiliate aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (5/6)

JOB OPENING: SR DIRECTOR, PRESS & COMMUNICATIONS/Nickelodeon/LA: Seeking Comm/PR Dir w/7+ Yrs of Kids TV exp. Develop Comm/Press strategies for Live-Action Nick Shows. Read More & apply HERE (5/6)

JOB OPENING: DIRECTOR, WEST COAST MEDIA SALES/BET/LA: Player/coach leader for WC Ad Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (5/6)

JOB OPENING: DIRECTOR, ENTERPRISE METADATA/SNI/Knoxville: Lead centralized operations team resp for producing & mngng media metadata to enable the retrieval, reuse & discovery of digital assets. Strong kwldg of brdcst &/or cable, media mngmnt. Resume HERE (5/6)

JOB OPENING: DIRECTOR, ACCOUNT MANAGEMENT/RENTRAK/NYC: Lead/guide & structure the Acct Mngmnt Ntwk team. Exp working for TV ntwrk pref’d, or directly w/TV networks. Min 3 yrs acct mngmt exp w/2 yrs exp working w/direct reports. Full job info/apply HERE (5/6)

JOB OPENING: MNGNG EDITOR/NBCNEW.COM/NYC: Work closely with the digital EP to help supervise a team of news editors, setting daily coverage priorities and planning longer-term enterprise. Apply HERE (5/6)

JOB OPENING: RESOURCE SCHEDULER/FOX SPORTS/STAMFORD: work Prod Mgrs to insure crews & facilities are procured for each remote. Process payroll, approve invoices provide on-site supervision. Apply HERE (5/6)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Seasoned writer looking for opp to transition to TV program acquisitions and development or news editing. Atty with a policy background and int’l exp. Exc comm skills and a passion for quality TV programs and news. [email protected] (5/7)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]