05/29/20: Starz orders reimagined Step Up

 

Cynopsis Medias First Morning Read
Friday May 29, 2020

Today’s Premieres
Apple: Central Park
Netflix: Space Force

Today’s Finale
VH1: RuPaul’s Drag Race at 8p

Saturday’s Premiere
Nat Geo WILD: Heartland Docs, DVM at 8p

Sunday’s Premieres
ABC: Celebrity Family Feud at 8p, Press Your Luck at 9p, Match Game at 10p
AMC: Quiz at 10p
Epix: Laurel Canyon at 9p
ID: Who Killed Jeffrey Epstein at 9p

Sunday’s Finales
AMC: Killing Eve at 9p
HGTV: House in a Hurry at 8p
Starz: Vida at 9p

IN THE NEWS

Starz ordered a “reimagined” season of dance drama series Step Up from Lionsgate Television. The new show is based on the film franchise, which also inspired the live music and dance show that ran on YouTube for two seasons. Starz says the revived series will expand in scope and storytelling as a 10-episode Starz Original. “The latest installment of Step Up not only reimagines the entire franchise but is filled with high energy, lots of heart and electrifying dance moves,” said Lionsgate Television Group Chairman Kevin Beggs. “This collaboration underscores our ability to work successfully across our businesses to supply premium content.”

President Trump announced an executive order seeking to curtail the power of large social media platforms, after Twitter labeled two of his tweets “potentially misleading.” “A small handful of social media monopolies controls a vast portion of all public and private communications in the United States,” said POTUS. “They’ve had unchecked power to censor, restrict, edit, shape, hide, alter, virtually any form of communication between private citizens and large public audiences.” The order reinterprets a 1996 law that shields web sites and tech companies from lawsuits, arguing that the protection depends on platforms operating in “good faith,” and claiming social media companies have not.

Snap scheduled its virtual Snap Partner Summit for June 11, showcasing new product features and announcing new partnerships around Snap’s AR offerings. “We deeply value our partners and the role they play in empowering our community to express themselves, live in the moment, learn about the world, and have fun together,” said CEO Evan Spiegel. “We’re looking forward to celebrating our partners and sharing more about the future of the products and platforms that we’ve been building together.” The original summit had been slated for early April but got bumped due to the coronavirus pandemic.

Harry Connick Jr. will host CBS’s United We Sing: A Grammy Salute to the Unsung Heroes, on Sunday, June 21 at 8p. The two-hour special will have Connick and his filmmaker daughter Georgia take a road trip to thank essential workers, and also feature performances by Connick, Jon Batiste, Andra Day, John Fogerty, Jamie Foxx, Herbie Hancock, Cyndi Lauper, Little Big Town, Branford Marsalis, Wynton Marsalis, Dave Matthews, Tim McGraw, Rockin Dopsie, Irma Thomas and Trombone Shorty.

ICYMI, Cynopsis has a sports/esports webinar deal available. As one attendee noted, “We were able to take a ton of notes! Really interesting stats that speak to changing consumption methods & the power of live events for 2020.” Listen at your leisure on-demand: https://store.accessintel.com/shop/cynopsis-sports-plus-e-sports-webinar-bundle.

An outside review of Gabrielle Union’s claim that there was racism on the set of NBC’s America’s Got Talent during her season as a judge were unfounded, according to NBC and production companies Syco and FremantleMedia. Investigators also determined Union’s complaints had “no bearing” on her firing. “Through the investigation process, it has been revealed that no one associated with the show made any insensitive or derogatory remarks about Ms. Union’s appearance, and that neither race nor gender was a contributing factor in the advancement or elimination of contestants at any time,” NBC and the producers said, though the findings did note there could be improvements in the reporting process.

The Cynopsis Adtech Awards
Final Deadline: June 10
During a time when in-person events have been cancelled, the adtech community is stepping up. They’re helping to guarantee marketers upfront inventory and preserve revenue for media owners by using breakthrough approaches and solutions. Adtech providers are a group that lives on the cutting edge of innovation, which is why we are celebrating their platforms, campaigns, and strategies.

GET STARTED ON YOUR ENTRY

PRODUCTION & DEVELOPMENT

Quibi is partnering with Cynthia Erivo (Harriet) for docu-series What We Keep, which asks people, “Of all that you own, what object means the most to you and why?”. Erivo will executive produce alongside Bill Shapiro and Naomi Wax, upon whose book the show is based, as well as Dan Cogan (Icarus) and Liz Garbus (What Happened, Miss Simone?). Story Syndicate will produce. Tony, Grammy and Emmy Award winner Erivo is also starring in Nat Geo’s upcoming Genius: Aretha.

Home Town landed a season five order of 16 new episodes from HGTV. The current season of the series has attracted more than 30.4 million total viewers since its premiere on January 20.

Hedy Lamarr’s on the move. The limited series from Sarah Treem (The Affair), Warren Littlefield (The Handmaid’s Tale) and Endeavor Content, starring Gal Gadot as the memorable movie star, had been in development at Showtime but landed a straight-to-series order from Apple.

Production on docu-series Un Sueño Real (A Real Dream) by Exile Content and Newtral, halted due to COVID-19 lockdown in Spain, has resumed nearly 8 weeks later, with a new safety process. The narrative of the documentary has also been impacted, as the league has canceled the rest of the women’s 2020 season; the men’s season in Spain is set to resume in mid-June. The show now highlights real-time, real-life disparities between the male and female leagues.

Producer Robin Cass announced the launch of Cass & Co, a Vancouver-based production company. “Today’s audiences are devouring series like never before and they are hungry for excellent storytelling,” said Cass. “The projects I am working with each reflect wonderfully diverse and layered characters and stories.”

NEW & RETURNING SERIES

CBS All Access’ The Thomas John Experience premieres Thursday, June 4. The unscripted series follows psychic medium John as he travels the country doing readings.

Giada De Laurentiis is rebooting her series for current times with Giada at Home 2.0, a self-shot series premiering Sunday, June 28 at 12:30p on Food Network. In the six-parter, the chef whips up recipes for easy, casual summer entertaining, and uses technology to incorporate friends and extended family into the action.

A new season of TLC’s Counting on begins Tuesday, June 30 at 9p, with a special episode exploring how the supersized family is managing during quarantine.

After its highest-rated season ever, Uptv family reality series Bringing Up Bates returns with 13 new episodes Thursday, July 23 at 9p.

MTV is adding Revenge Prank with DJ Pauly and Vinny to its Thursday night lineup, starting June 25 at 9p. The duo are already appearing in the net’s Jersey Shore Family Vacation on Thursdays.

Feeling inspired? Cynopsis’ Workplace Satisfaction Survey found that only 31% of respondents somewhat agree that they feel inspired on an ongoing basis. Yikes! Read the report to find out what other soft benefits matter most to employees, the top four factors that contribute to employee happiness, and more.

COMING UP

Discovery and Science Channel are going to give it another shot with Space Launch Live: America Returns to Space, live Saturday, May 30 at 2p. NASA’s first attempt at launching SpaceX’s Crew Drago capsule on Wednesday, May 27 was scrubbed due to weather.

Animal Planet special Crikey! It’s the Irwins: Life in Lockdown premieres Saturday, June 27 at 10p, following the Irwin family as they care for animals at the Australia Zoo during the facility’s temporary closure. The net also greenlit season three of the Irwins’ series, to return later this year.

A two-hour American Chopper special brings motorcycle craftsmen Paul Teutul Sr. and Paul Teutul Jr. back for unfinished business on Tuesday, June 9 at 9p on Discovery.

On June 3, 2017, rock climber Alex Honnold became the first person to reach the top of Yosemite’s 3,200-foot El Capitan Peak without a rope or safety gear. To celebrate the three-year anniversary of Honnold’s three-hour and 56-minute ascent, National Geographic is hosting a virtual viewing party of the Free Solo on Wednesday, June 3, at noon.

Romantic comedy Palm Springs, starring Andy Samberg and Cristin Milioti, will premiere on Hulu and drive-in theaters via Neon on Friday, July 10. The comedy was co-acquired after being introduced at the Sundance Film Festival.

Charter Communications will celebrate Pride Month with a pack of Spectrum On Demand movies highlighting LGBTQ issues and characters. Throughout June, Spectrum TV customers can choose classic favorites, documentaries and award winners, often based on real-life stories from the LGBTQ community. Movies will be listed in the On Demand portal, under the category “Pride Month LGBTQ.”

Law&Crime will broadcast live the appeal of convicted murderer Scott Peterson at the Supreme Court of California. Coverage begins Tuesday, June 2 at 1p. Peterson is appealing his 2005 death sentence after being convicted of murdering his eight-month pregnant wife Laci Peterson on Christmas Eve 2002.

Digital Media Rights reached a new agreement with Tezuka Productions for all North American rights for the US and Canada to anime titles including Astroboy and Black Jack, among others. The programs , which will initially air on RetroCrush beginning June 5, reflect the creative legacy of Osamu Tezuka who is widely revered as The Godfather of manga and anime.

Blake Shelton, Keith Urban, Olivia Munn, Reba McEntire, Scarlett Johansson, Sean Penn and Zac Brown are among the stars added to the lineup for CMT Celebrates Our Heroes: An Artist of the Year Special, airing Wednesday, June 3 at 8p across Paramount, Pop TV and TV Land.

Local TV viewing is starting to return to pre-pandemic levels in areas where stay-at-home restrictions are being lifted, according to data from Comscore. Comparing sets in use (SIU) for markets with Orders in Place, Orders Lifted and markets that never had stay-at-home orders, Comscore’s StationView Essentials solution found that while viewing levels in all categories remain higher than during the week of February 10, Order Never markets are almost back to SIU levels seen in February 2020, with the Orders Lifted markets not too far behind. Orders in Place markets continue to have the highest relative viewing levels compared to February 10.

The Black Eyed Peas and Pearl Jam will co-host the ABCinemaNOW national live streaming premiere screening of the feature documentary Parkland Rising, scheduled for Tuesday, June 2 at 8p to coincide with National Gun Violence Awareness Day.

STREAMING SCOOP

It’s party time at Hulu. As co-viewing grows during the pandemic, Hulu is testing Hulu Watch Party, enabling subscribers of its ad-free tier to watch in groups of up to eight people, with a chat window for conversing during the show. Viewers will be able to control their individual playback without affecting the group. The Hulu Watch Party feature is available on Hulu.com and will run on PC and Mac computers that have Hulu-compatible browsers.

Disney+ has a debut date in Japan: Thursday, June 11. The streamer will launch in an alliance with mobile operator NTT Docomo.

Streaming service Tastemade is teaming with auto partner Hyundai for four-part long-form series The Un-Adventures, debuting Wednesday, June 3. Each episode celebrates the stories of real people who leave their home state for the first time ever to embark on journeys they’ve always dreamed of.

OTT publishing platform Future Today struck a distribution deal that launches Fawesome, HappKids.tv and FilmRise on Cox Contour TV and Contour Stream Player. “In these trying times with families sheltering at home, the family and entertainment channels will be particularly compelling to viewers,” said Vikrant Mathur, COO and Co-Founder of Future Today.

TheGrid Network announced the launch of its 24/7 Network on SelectTV. The move means an additional 1.7 million households for the network.

ADVERTISING

Sixty-six percent of local businesses have been connecting with consumers on social media and 37% have been through online advertising as consumers shelter at home during the health crisis, according to data from ZypMedia. The survey also found:
* In addition to digital advertising, local businesses have been using traditional media such as radio (27%), TV advertising (26%) and Out-Of-Home/newspaper (25%) as an avenue to engage with consumers.
* Consumers said supporting their local community (84%) and local economy (54%) was why they are more likely to shop at local businesses.
* More than half (53%) of consumers indicated that they are more likely to buy from a local business instead of a national retailer during the COVID-19 crisis. Of those consumers, 68% stated they will continue to make purchases at local businesses post-pandemic.

Cutting advertising could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021, according Nielsen’s “Pandemic Dilemma: Go Dark on Consumers of Maintain Brand Equity Through a Cause.” Taking into account that it takes up to three to five years of solid and consistent brand building effort to recover from extended “dark periods” of media, Nielsen notes that marketers who maintain brand equity by adjusting their creatives, even if that means just adding COVID-19-related brand awareness messages to existing campaigns, will be better positioned following any recovery. From the end of March through the middle of April, Nielsen found COVID-themed ads nearly doubled in just a few weeks. COVID creative units in the national and local markets jumped from 251,000 units during the week of March 30 to 492,000 units the week of April 13 – a 96% increase Nielsen said signals that brands understood going silent entirely was not an option for long-term health.

People-based ad tech company Viant is releasing its first TV ad on June 1, highlighting its Adelphic self-service platform as the future of the market. Through partnerships with Bloomberg, Ampersand, and WideOrbit, the flighted ads will stress Adelphic’s 95% customer satisfaction rate, flexibility and platform ease of use, as well as customer testimonials.

In a second study of advertising sellers, an IAB report reveals that the impact of COVID-19 has led to significant pricing pressure. Highlights of the report, compiled by PwC, include:
* Two-thirds of publishers are experiencing a decrease in CPMs.
* Publishers are hardest hit, with 6 in 10 experiencing a decrease in CPMs, a 14% greater impact on CPMs vs programmatic specialists.
* Display advertising is most impacted, with both mobile and desktop experiencing over 30% decrease in ad rates.
* When it comes to advertising by device, connected devices (such as streaming sticks, gaming consoles and smart TVs) are showing the most resilience, with an expected decrease in CPMs of just 6%, while desktop, smartphones and tablets are down 27%, 28%, and 29% respectively.

TECH TALK

Verizon Media commissioned studies polling consumers, marketers and advertisers to gauge expectations for 5G. Highlights include:
* Among consumers surveyed, the top expected benefits for 5G were faster data transfer speeds (67%), higher definition video content (56%), consistent and better-quality video streaming (55%).
* Three in four consumers say 5G technologies will have a significant impact on AR experiences (74%, up from 28% in 2018). Similarly, consumers increasingly believe 5G will benefit AI (71%, up from 39% in 2018).
* Three in five advertisers are already using or planning for 5G. Of those already using it, 63% are prototyping new hardware to leverage 5G technology, 56% are building apps for real-time image processing, 49% are partnering with companies that can provide 5G technical support.
* For advertisers who are planning to use 5G, 65% cite better consumer experiences as a major benefit of the new technology.

GOING GLOBAL

Abacus Media Rights has acquired international distribution rights for The Dakota Entrapment Tapes, a Fine Point Films production, available to stream until June 24.

Red Arrow Studios International has secured a commissions in Europe for Block Out, which will see local versions of the game show format produced for RTV Spain and Avrotros in the Netherlands.

Media Ranch acquired two unscripted formats, 12 Star Hotel and The Day I Was Born On, from Ireland, and optioned two factual formats, Big Love and Comedy on the Edge, to the US, Canada and France.

Nova signed an exclusive first run agreement with Studiocanal for a number of television series on an exclusive basis for Greece and Cyprus.

Blue Ant International has signed new licensing deals in multiple territories including over 320 hours of programming across factual entertainment, specialist factual, high-impact documentaries and kids and family programming.

A MESSAGE FROM PENTHERA

Mobile Streaming Making You Crazy?

It’s amazing how the smartphone has transformed itself into both a movie screen and a television for many Americans. Yet the mobile viewing experience is far from ideal.

Did you know? 88% of viewers say they encounter mobile streaming frustrations. This data (and more) is from Penthera’s U.S. Mobile Streaming Behavior Report.
Learn more about the issues plaguing U.S. viewers, how to solve them, and how to increase revenue by improving the mobile video experience.

[ LEARN MORE ]

RATINGS

The finale of wrestling docu-series Dark Side of the Ring on May 19 averaged 390,000 Live+3 viewers among A18-49 and 626,000 total viewers. The show is the highest-rated on Vice since the net’s debut in 2016.

Tunity Analytics has begun to see OOH viewing or linear TV increasing as stay-at-home restrictions begin to be lifted. The Special Golf Match on the Turner networks is one example: The average for the event on May 24 from 4p-8p across TBS, TNT, HLN, and TruTV was 2,205,000. The peak was 2,644,000 at 5:13. The top ten markets in absolute OOH viewing levels were:
Dallas-Ft. Worth
Orlando-Daytona Bch-Melbrn
Houston
Tampa-St. Pete (Sarasota)
Atlanta
Ft. Myers-Naples
Phoenix (Prescott)
West Palm Beach-Ft. Pierce
Charlotte
Jacksonville
Source: Tunity Analytics

The premiere of CBS comedic game show Game On! topped Wednesday with 4.5 million viewers and an 0.6 rating among A18-49. Fox’s Ultimate Tag dropped over 50% from its season debut, with an 0.6 rating and 2.1 million viewers.

EXECUTIVE MOVES

Tara Duncan has been tapped to serve as President of Freeform, starting June 8. Duncan joins the net from her overall deal at Hulu.

Back Roads Entertainment named former September Films SVP of Production Pamela Covais as Vice President of Production.

Unruly announced the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.

This Day in History
1849 – President Lincoln said, “You can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all of the time.”

Friday Fun Fact
An animal’s yawn based on how large their brain is – the bigger the brain, the longer they will yawn.

Answer to Our Last Trivia Question
What actor got his TV start in the early ‘90s playing Griff Hawkins on Boy Meets World? Adam Scott. Kudos to: An Cheng-Telepictures/Burbank, David Garber-Loyola Marymount University/Playa Vista, CA, Lorrie Shilling/El Segundo, CA, Phil Pilon-MRG/Warrenville, IL, Michelle Miller-Spark Foundry/Chicago, Stephanie Ann/Chicago, Ken DuBow-Bob’s Your Uncle/LA, Heather Allen-WWE Corporation/Stamford, CT, Matthew Laramee-Southern New Hampshire University/Manchester, NH, Russ DelCore-a4 Media/Oakland, NJ, Marie Takam-TV One/Silver Spring, MD

Today’s Trivia Question
On which post-Newhart sitcom did Tom Poston and Julia Duffy both have series regular roles? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
MEDIA SALES OTT SPECIALIST
Shop LC
Austin TX

Resp for launching our Shop LC brand on new and emerging media platforms outside of just cable and DISH television. 3+ yrs of exp in advanced media sales &/or digital advertising incl online media buying, campaign management and performance analysis is a must. Full info HERE (6/3)

PRODUCER, BROADCAST LIVE >>
AccuWeather/State College PA:
Produce compelling live video segments for the national network on a daily and as-needed schedule. Put together the rundown for each individual segment and work with a team. Entrepreneurial spirit & working knwldg of non-linear editing suites req’d. Full info HERE (6/11)

MARKETING MANAGER, SVOD >>
AMC Networks’ Acorn TV/Silver Spring, MD:
Plans, implements, evaluates performance/KPIs of multi-territory subscriber acquisition campaigns; acts as creative lead and agency POC. Spanish fluency required; marketing exp, 5+ yrs. Full info/apply HERE (6/10)

MGR/DIRECTOR, MARKETING COMMUNICATIONS
>>
ISE/LA:
Passionate, innovative & driven candidate to support planning, development & execution of marketing, brand building & PR initiatives for the company’s Football & Basketball clients. 5+ yrs comms, sales, superior marketing & athletic brand building skills a must. Full info HERE (6/7)

PUBLICIST, COMMUNICATIONS >>
Earth Day Network/DC:
Help support the dvlpmnt/ execution of multi-channel, integrated communications and engagement strategies. 3+ yrs of communications planning and execution exp. Superior communication skills a must. Full info HERE (6/6)

ASSOCIATE PRODUCER/WRITER >>
Newsmax Media/NYC:
Exceptional storyteller with a dedicated command for news and cultural trends to write for fast-paced primetime and overnight newscasts. 3+ yrs of national or large market local news experience. Full info HERE (6/5)

ASSOCIATE PRODUCER/WRITER >>
Newsmax Media/NYC:
Exceptional storyteller with a dedicated command for news and cultural trends to write for fast-paced primetime and overnight newscasts. 3+ yrs of national or large market local news experience. Full info HERE (6/5)

EXECUTIVE PRODUCER PRIMETIME >>
Newsmax Media/NYC:
Responsible for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the prod of key video & graphic elements w/guidance from the EP. 3+ yrs EP exp or overseeing newscast production. Full info HERE (6/5)

Sr NEWS PRODUCER >>
Newsmax Media/NYC:
Responsible for the production of live newscasts, news shows and recorded video segments for TV & digital platforms. Strong understanding of Newsmax brand and talent. Strong writing & organizational skills req’d as is the ability to produce content under heavy deadline pressure. Full info HERE (6/5)

DIRECTOR, BUSINESS DEVELOPMENT: LIVE BROADCAST >>
SNEAKY BIG/Scottsdale AZ:
Prepare/present client presentations. Strong communicator. 10+ yrs business development & sales exp in TV and/or film industry with strong ties and relationships with broadcast vendors producers and directors. Full info HERE (6/4)

TV SALES ADMIN
(PT) >>
Remote:
Previous sale asst exp a must! Execute/input all client orders ensuring that they are in approved weekly programming and compliant with all client requirements. Strong customer problem solving skills and highly organized. Full info HERE (6/3)

SR MGR MARKETING DATA ENGINEER >>
Playstation/San Mateo CA: Build a strategy and a team of developers to evolve SIE’s marketing data infrastructure to align with and accelerate our marketing strategy for the next generation of gaming 10+yrs mktg tech exp. Full info HERE (5/31)

DIRECTOR, STRATEGY PLANNING & ANALYSIS, CREATIVE PRODUCTION
>>
Netflix/LA:
Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (5/30)

SALES SERVICE REPRESENTATIVE >>
A + E/NYC:
Have an aptitude for data and planning as well as a salesperson’s drive? you will learn how to be a team player in a fast-paced, innovative environment. Full info HERE (5/30)

DIRECTOR, STRATEGY PLANNING & ANALYSIS, CREATIVE PRODUCTION >>
Netflix/LA:
Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15 yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (5/30)

VP CREATIVE, DR & PERFORMANCE MKTG >>
Jump 450 Media/NYC:
Dvlp big ideas for our digital mktg campaigns. This includes working with our clients on the strategy and implementing it with our creative production and media buying teams. Full info HERE (5/30)

FRIDAY MAY 29
ABC: Shark Tank, 20/20
CBS: Haircut Night in America, Magnum P.I., Blue Bloods
CW: Masters of Illusion, Masters of Illusion, Whose Line Is It Anyway, Whose Line Is It Anyway
FOX: WWE Friday Night Smackdown
NBC: World of Dance, The Wall, Dateline NBC
PBS: Washington Week, Firing Line With Margaret Hoover, American Masters, Eating in with Lidia
Telemundo: Cennet, 100 Dias Para Anamorarnos, La Reina del Sur
Univision: Te Doy la Vida, Amor Eterno, Como tu no hay dos

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