05/12/22: Netflix sets summer premiere date for “Virgin River”



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Cynopsis Medias First Morning Read
Thursday May 12, 2022

Today’s Premieres
AllBlk: A La Carte
BET+: Bruh
discovery+: Jailhouse Redemption
HBO Max: Hacks; Who’s by Your Side
Netflix: Maverix; Savage Beauty
WE tv: Commit or Quit With Judge Lynn Toler at 10p

Today’s Finale
HBO Max: The Garcias


Speculation about a streaming slowdown, following Netflix’s loss of 200,000 subscribers in the first three months of 2022, might be taking a turn. Disney reported on Wednesday that streamer Disney+ has added 7.9 million subscribers during the same period, versus analysts’ estimates of 5.2 million, and 20 million over the past six months. Disney+ now has 137.7 million subs, up 33% year-over-year. Further spurring growth, Disney+ is expanding to 42 additional countries and 11 territories starting May 18, and launching a less expensive tier in the US in late 2022. “We are in a league of our own,” said Disney CEO Bob Chapek of the company’s quarterly results. Revenue of $19.2 billion was up 23% from a year ago, but about $1 billion short of forecasts due to content licensing agreements ending early so content could go to Disney+.

The average number of sources consumers use to access TV content has hit an all-time high, according to Hub’s “Best Bundle” study. Counting traditional pay TV service, live TV streaming services, individual streaming subscriptions, free streaming services, transactional services, and antenna, the average consumer now uses more than 7 sources for TV content, up from 4.8 in 2020. Streaming subscription penetration among US consumers has hit 89%. Of note: while the proportion of US consumers subscribing to Netflix began to flatten out toward the second half, Hub found penetration is still 9 points higher in 2022 than it was at the start of 2021.

“Upload” has coasted to season three on Prime Video. “’Upload’ has become a bona fide hit that continues to be one of the most watched comedy originals on Prime Video,” said Amazon Head of Global TV Vernon Sanders. “The series continues to connect and provoke endless possibilities for the future of technology and humanity.”

Darren Criss (“Glee”) and Julianne Hough (“Dancing With the Stars”) will host the pre-Tonys livestream on Paramount+. “The Tony Awards: Act One” kicks off Sunday, June 12 at 7p.


NEW session alert for June 7th:

Driving Proof of Performance: What’s New with Outcomes-Based Measurement in CTV

Presented by: Premion



Peacock handed a straight-to-series order to an untitled project from director and executive producer Jason Woliner (“Borat Subsequent Moviefilm”). The series, described as “a groundbreaking project that mixes fact and fiction to tell a bizarre and incredible tale,” also comes from executive producers Seth Rogen, Evan Goldberg, James Weaver, Loreli Alanis (Point Grey Pictures); Megan Ellison (Annapurna); Michael Sagol, Bert Hamelinck (Caviar) The series will be produced by Caviar and by Rogen and Goldberg through their overall deal with Lionsgate.

HBO Max and Cartoon Network greenlit two live-action specials aimed at girls, based on the Mattel American Girl franchise. “American Girl: Corinne Tan” (wt), inspired by the doll brand’s 2022 Girl of the Year and the first of Chinese descent, is produced by Mattel Television and MarVista Entertainment and is scheduled to premiere this December. A second American Girl special, still to be announced, will follow next year. The streamer is also teaming with Cartoon Network for “Home Sweet Rome,” centered on a 13-year-old who moves from California to start in a new life in Rome with her father and stepmother.

HBO Max is further expanding its Kids & Family slate with a new season of teen dance series “The Next Step,” along with “Hank Zipzer,” co-written by Henry Winkler, and paranormal adventure series “My Babysitter’s Vampire.”

Also catching a greenlight from HBO Max is two-part special event, “B-Loved” (wt), from Endeavor Content and Wonder Worldwide, starring Peyton List (“Cobra Kai”) as Bea, a free-spirited teenage ghost. The story, written by Black List Nicholl Fellowship winner, Cesar Vitale, will be directed by Emily Ting (“Tall Girl 2”) and is scheduled to premiere in time for Valentine’s Day 2023.

The Chrisleys are feeling the love from NBCUinversal. Reality show Chrisley Knows Besthas been renewed for season 10 on USA Network, while “Growing Up Chrisley” was picked up for a fourth season to premiere this summer on E!, and dating series “Love Limo,” hosted and executive produced by Todd Chrisley, was greenlit at E!.

A limited series based on Rodgers & Hammerstein’s “Cinderella” is being developed as a limited series by Jennifer Lopez’s Nuyorican Productions, Skydance Television, and Concord Originals. The musical will be written by Rachel Shukert (“GLOW”).

Casting notes: Ken Jeong (“The Masked Singer”) has joined the season two cast of Apple TV+’s “The Afterparty.” This season will center on a murder at a wedding…Garrett Hedlund (“Mudbound”) has boarded the cast of Paramount+ mob drama “Tulsa King.”


Season four of “Virgin River” drops Wednesday, July 20. Preview: Mel is optimistic despite not knowing who the father of her baby is, a handsome new doctor comes to town, and Preacher forges a new romantic connection.

CNN docuseries “Watergate: Blueprint for a Scandal” debuts Sunday, June 5 at 9p, with former White House counsel and a series executive producer John Dean weighing in on the 50-year-old botched burglary. “After passage of a half century, we have the complete record of what happened during Watergate and this series is more than a cautionary tale about these events,” said Dean. “The criminal conduct of Richard Nixon and his top aides was found to be totally unacceptable to the American people and became the blueprint for what no President of the United States should do.” Hint, hint.

The third and final season of Freeform’s “Motherland: Fort Salem” premieres Thursday, June 21 at 10p. With witch hunters working against them from inside the White House, Abigail, Tally, Raelle and Scylla must call upon ancient forces in the final battle for their right to exist.

“The Great Giveback with Melissa McCarthy and Jenna Perusich premieres Monday, June 13 at 9p on HGTV. In the six-parter, the “Bridesmaids” star and her cousin help renovate homes to surprise deserving people.

Moonbug Entertainment has launched the first spin-off channel for pre-school smash “CoComelon.” New episodes of musical series “It’s Cody Time” will premiere on YouTube on Wednesdays.

Season three of Apple TV+ kids’ series “Helpsters” premieres Friday, May 27. Among the guests this time around is Bradley Cooper.

“The Dreamers,” following three young Palestinian students who travel to Tel Aviv in 2008 and try to establish a new and liberated Palestinian community for themselves, premieres Thursday, May 26 on Sundance Now and AMC+.


Paramount+ movie event “South Park: The Streaming Wars” premieres Wednesday, June 1. The special is the third of 14 TV movie events expected from Trey Parker and Matt Stone’s deal with ViacomCBS.

Disney Junior’s “Mickey Mouse Funhouse” will introduce a new charactertomorrow, May 13. Fig, a gnome, is deaf, and helps Minnie and Daisy understand how he communicates.

CMT and Sandbox Live are teaming for live event “Naomi Judd: A River of Time Celebration,” in partnership with the Judd family, to honor country music icon Naomi Judd, who died April 30 at age 76. CMT will televise the public memorial service as a commercial-free special on Sunday, May 15 at 6p.

MeTV’s annual “Summer of Me” stunt launches Sunday, May 29 when “The A-Team” joins the network with a marathon of episodes, before landing in its regular weeknight spot starting May 30 at 6p. On June 5, MeTV will debut a weekly Sunday afternoon rotating block of comedy, “The Summer of Me Sunday Block Party,” and weekday morning show “Toon In With Me” presents a birthday celebration for Bugs Bunny the week of July 25-29 at 7a.


May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Univision at 11:30a (Javits Center in NYC); Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p
May 18: Warner Bros. Discovery at 10a (Hulu Theater at Madison Square Garden, NYC); Paramount (Carnegie Hall, NYC)
May 19: The CW (New York City Center Theater, NYC)


Chicken Soup for the Soul Entertainment has struck a deal to acquire Redbox, creating a direct-to-consumer media platform for value conscious consumers. The combined company will have increased scale across content production and distribution, with more than 38,000 kiosks nationwide, extensive digital capabilities in AVOD, TVOD, PVOD, and FAST, and access to targeted customers, including nearly 40 million Redbox Perks members. “Today marks a transformative moment for Chicken Soup for the Soul Entertainment and an inflection point for the ad-supported streaming industry,” said William J. Rouhana Jr., Chairman and CEO of Chicken Soup for the Soul Entertainment. “Our acquisition of Redbox will accelerate the scaling of our business as it combines complementary teams and services to create the streaming industry’s premier independent AVOD.”

Cinedigm Corp. announced that the company’s connected television advertising business grew more than 192% in 2021. Cinedigm began launching hybrid advertising and subscription services in 2017 and launched the company’s FAST digital linear business in 2018. “We had the best year in terms of revenue growth in the history of the company,” said Erick Opeka, President of Cinedigm Networks and Chief Strategy Officer of Cinedigm. “While many companies talk about adding advertising to their subscription offerings, we were prescient to move in that direction years ago, and the foresight is really paying off.”

FilmRise has acquired the exclusive SVOD, AVOD and FAST rights to over 400 episodes across three properties of digital native content from Rooster Teeth, a subsidiary of Warner Bros. Discovery. Shows include “Camp Camp,” “Red vs. Blue” and “Nomad of Nowhere.”


While different generations of consumers engage with each social platform for different reasons, more than half say they seek out funny or entertaining content to share with friends and family, including ads, and about a quarter of them actively engage in short form creator content to learn more about products or services they are shopping for, according to a survey from Channel Factory. “Consumers are turning to short form creator content to chill out and be entertained,” said Sara Luckow Callanan, Sr. Director, Global Strategic Marketing & Research at Channel Factory. “The strong majority of adults having positive or neutral experiences on the platforms is an opportunity for advertisers to further contribute to elevating the consumer social video experience. Having joyful creative assets, consciously investing in positive content across a mix of verticals and ensuring streamlined journeys from ad to purchase point can lead to consumers being your biggest brand advocates as they shop and share with friends and family.”

In April, CTV ad to mobile app installs tracked grew by 184% globally compared to December 2021, while CTV app installs grew 150% last month over February, according to Adjust’s CTV AdVision measurement solution. “Marketers have struggled to turn CTV into a performance channel because, until now, they didn’t have the data to do so,” said Gijsbert Pols, Ph.D., Director of Connected TV & New Channels at Adjust. “What sets CTV AdVision apart is that it offers brands of all sizes the ability to analyze the assisting power of CTV on performance and reveals the extent to which CTV is helping other channels to convert and improve ROI.”


Silvergate Media is joining forces with Tencent Video to bring “The Creature Cases” to China. The animated series follows the adventures of a unique detective duo. Season one launched on Netflix on April 12th.

London based Blackbox Multimedia and LatAm based EO Media have optioned the book La Historia de Dinamic through Madrid based agency Scenic Rights, and are developing it into a drama series.

Abacus Media Rights has picked up worldwide distribution rights for Sky Arts’ commissioned factual series “Wonderland,” a four-part series based on children’s authors and the pain behind their own stories.


Tuesday, May 24, 2022, 1:00pm ET

Listen-in to marketing executives from some of the most well respected brands from across the US. Learn, Network & Grow during this half-day virtual conference.



Broadcast Nielsen Ratings for Tuesday, May 10
Show, P2+ 000s, (A18-49)
ABC: Holey Moley 2.44 (0.4), The Chase 2.29 (0.4), Who Do You Believe? 1.48 (0.2)
CBS: FBI 7.16 (0.6), FBI: International 5.82 (0.5), FBI: Most Wanted 5.28 (0.5)
CW: Naomi 0.44 (0.1), Naomi 0.43 (0.1)
FOX: The Resident 2.85 (0.3), Name That Tune 1.34 (0.3)
NBC: Young Rock 1.88 (0.4), Mr. Mayor 1.49 I0.2), This Is Us 4.80 (0.8), New Amsterdam 2.98 (0.4)
Telemundo: La Casa de los Famosos 1.08 (0.3), Hasta que Plata Nos Separe 0.75 (0.2)
Univision: Soltero Con Hijas 1.27 (0.4), Mi Fortuna es Amerte 1.58 (0.4), Madre 1.71(0.4)
Source: Nielsen, live + same day time period averages


Sinclair Broadcast Group has named Ryan Moore as Chief Revenue Officer/SVP of Digital Sales and Sports. Moore was previously the company’s SVP of Digital Sales. Sinclair has also tapped Scott Ehrlich to serve in the newly created position of Chief Innovation Officer. Ehrlich, who joined Sinclair in 2017, was most recently SVP, Growth Networks and Content.

Riva Marker has joined Linden Entertainment as CEO of Productions. Marker founded Nine Stories, the independent production company, with Jake Gyllenhaal in 2015.

Extreme Reach has hired Samantha Norvin as Senior Director, Brand for its Talent Business Affairs division. Norvin was most recently a partner and director of business affairs at Ogilvy.

JP Richards has left his role as Head of Film Marketing Strategy at Apple, a position he started in January 2021. Richards joined Apple from Warner Bros. Pictures.

This Day in History
1928 – Benito Mussolini announced moves to end women’s suffrage in Italy.

Answer to Our Last Trivia Question
Which cable network launched on July 15, 1996? MSNBC. Kudos to: Aaron Paquette-AccelerateSG/Fort Worth, TX; Louis Lewow-FITE/Atlanta; Marni C. Gold/Hawthorne, NJ; Anderson Angad-Dentsu/Raleigh, NC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Paul Blutter-Walk and Talk Production Rentals/Burbank; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Lorrie Shilling/El Segundo, CA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
Who is the only surviving original cast member of “Gilligan’s Island” (1964-67)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

FUSE MEDIA INC./GLENDALE, CA: Traffic direct sales and programmatic digital advertising campaigns in a timely manner to ensure client expectations are exceeded. Manage and analyze live direct sold and programmatic campaign effectiveness daily across content. Manage multiple advertiser and agency accounts, develop positive working relationships. 3+ yrs exp required. Full info HERE (5/26)

Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, and other media and digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (5/25)


Lead production management across HISTORY and A&E on-air and off-air campaigns. Support creative on long-term campaign planning/tracking/oversight. Min of 5 yrs exp working on fast-paced team with demonstrated in-house television or agency production management experience. Expertise of design/video/graphics production from concept thru completion. Full info HERE (5/24)


Maintain client relationships and process client requests. Negotiate client rates and provide weekly budget reports. Provide quarterly agency/account budget tracking reports and summaries. Analyze and report average unit rates on a weekly/monthly basis. Bachelor’s degree with a minimum of two years of relevant advertising/media experience required. Full info HERE (5/24)


Budgets, plans and executes a wide range of events to maximize STARZ Originals programming initiatives and reinforce the STARZ brand strategy. Manages all aspects of Publicity Events in the following areas for both International and Domestic. 6 yrs event planning and PR related experience, preferably within the entertainment industry. Full info HERE (5/20)

NYC or Remote

Oversee the Rights Licensing vertical for the Global Rights team. Will provide licensing guidance, oversee the renewals business & formulate licensing strategies. 12+ yrs req exp actively negotiating & acquiring rights of third party owned material for a television, media or music company with strong Intellectual Property & negotiation experience. Full info HERE

AVALON Studio/ NYC or LA:
Responsible for managing smaller internal Development or “one-off” shoots. Maintain relationships w/vendors, production staffs & crews. Communicate & distribute project-related information and deliverables to all internal departments. Knowledge of Network, Studio and Show level department structure needed as well as Union and Guild contracts. Full info HERE (5/17)


Focused on deal negotiation and execution of new media rights as well as operations and delivery of content. Lead ongoing distribution commitments, terms compliance and assist with traditional distribution renewals and new deals! Understand the market landscape and industry trends. Working with other brands and 4+ yrs of working exp. required. Full info HERE (5/16)

The Jukin Media/TMB Streaming TV team is seeking an experienced Director of Content Strategy and Programming for our Growth Channels. This position will work with the SVP, Streaming TV to grow our FAST/CTV channel business by launching new O&O channels, building out our CTV app programming and supporting new Streaming TV opportunities. Full info HERE (5/16)

WideOrbit is seeking an Implementation Specialist to educate and train clients on WO Network or WO Omni products. A strong preference for WideOrbit product experience and an understanding of Sales Planning/Pricing/Traffic in the international landscape in Canada. Willingness to travel required, and French fluency highly desired. Full info HERE (5/13)

OUTDOOR SPORTSMAN GROUP /DENVER, NYC OR CHICAGO: Outdoor Sportsman Group is currently seeking an Ad Sales Planner to work closely with Account Executives to create customized media schedules and presentations aligned with the goals and initiatives of ad sales clients. Work in a cross-functional team to plan, implement, and report on account performance aligned with client objectives. Full info HERE (5/12)

ABC: Station 19, Grey’s Anatomy, Big Sky
CBS: Young Sheldon, United States of Al, How We Roll, How We Roll, Bull
CW: Walker, Legacies
FOX: MasterChef, Welcome to Flatch
NBC: Law & Order, Law & Order: SVU, Law & Order: Organized Crime
PBS: This Old House, Ask This Old House, Call the Midwife, Ridley Road on Masterpiece
Telemundo: La Casa de los Famosos, Hasta que Plata Nos Separe, Futbol Mexicana Primera Division
Univision: Soltero Con Hijas, Mi Fortuna es Amerte, Madre


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