05/11/20: CBS picks up Equalizer reboot starring Queen Latifah


Cynopsis Medias First Morning Read
Monday May 11, 2020

Today’s Premieres
Acorn TV: Sea Change, A Royal Tour of the 20th Century
Adult Swim: JJ Villard’s Fairy Tales at 12:15a
Food Network: Bakeaway Camp with Martha Stewart at 9p, Amy Schumer Learns to Cook at 10p
HGTV: Home Town: Watch Party with Ben and Erin at 10p
Netflix: Trial By Media
PBS: Asian Americans at 8p
Quibi: Blackballed, Barkitecture

Tonight’s Finale
Fox: 9-1-1 at 8p


CBS picked up three new series: An Equalizer reboot starring Queen Latifah and Chris Noth, from Universal Television and CBS Television Studios; Silence of the Lambs sequel Clarice, from CBS TV Studios; and Warner Bros. TV comedy B Positive, from Chuck Lorre and Marco Pennette.

A new report on COVID-19’s impact on the pay-TV industry did not paint a pretty picture. “The cord-cutting trend was obviously well underway long before the current COVID-19 crisis. But the rate of change is being unmistakably sped up,” said MoffettNathanson Research’s analysts. “One can point to transitory (hopefully) accelerants like the lack of sports, but does anyone think that when sports come back those customers will return to pay TV (either traditional or vMVPD)? We doubt it.” The report points to price and a generation of customers who don’t want to view entertainment on a schedule as factors, and notes that while streaming services are direct-to-consumer “lifeboats,” they will likely never “come close to matching the business they are ostensibly designed to replace.”

On a more positive note, when the economy has recovered from the pandemic, the landscape could be healthy for local news, said E.W. Scripps President/CEO during the company’s quarterly call. “We believe we have moved into a new era of the journalism industry, one in which news – especially local news – is again a must-have for most Americans,” said Symons. “This era begins at a time when local broadcast news rooms are uniquely positioned to cover our communities and meet audience demands. Ratings and audience impressions at our local stations have been up on average between 10% and 50%. And that same data shows the Scripps brands are taking a bigger share of the increased attention.” While core advertising for Scripps stations slipped 40% from March to April, May is pacing ahead of April, and June is pacing ahead of May.

More good (local) news: Local TV news is tops when it comes to marketing effectiveness, according to an analysis of March Nielsen data conducted by trade association TVB. Compared with tent-pole programming and events, local TV stations’ 6p news provided greater audience impressions. “Unlocking America’s economy begins on Main Street and local TV’s ability to impact consumers is unparalleled,” says Steve Lanzano, CEO of TVB. “The data shows that local news delivers audiences in numbers greater than popular TV programs and drives greater awareness and action for advertisers than any other medium.” Highlights from the analysis includes:
· A single spot running during the average weekday 6p local news across the seven network affiliates delivered 29 million cumed impressions compared to 9.2 million cumed impressions generated during the same period, in the same markets, on cable news.*
· TV station evening news audience (29M A18+) exceeded special TV event programming during COVID-19, including NFL Draft First Round (12.5M A18+) and the Michael Jordan documentary miniseries, The Last Dance, Night 1 (4.1M A18+), and 30% more than the combined total of the Walking Dead Season Premiere, The Last Dance, The Orange Bowl, and Monday Night Football.

ID’s fan engagement event, IDCON, is going virtual for 2020. IDCON: Home Together will allow fans to ask ID stars questions, and offer surprises, activations and special guest appearances during the two-hour event. Additionally, attendees will receive sneak peeks of upcoming programming for the network’s true-crime programming event, ID Presents: Nine at 9, kicking off on Memorial Day and featuring headline-making cases at 9 p every night.

Also going virtual: San Diego Comic-Con. The July event was canceled, but an at-home version will be streamed this summer instead. “Coming soon…Free parking, comfy chairs, personalized snacks, no lines, pets welcome, badges for all, and a front-row seat,” announced a video for the festival.

Cynopsis’ Workplace Satisfaction Report
We are proud to reveal the results! We solicited our community of agencies, brands, networks, production companies, and streamers to provide an actionable benchmark for soft benefits, incentives & more.

A few of the key findings from the 8-page report:
· The top two soft benefits that mattered most were maternity/paternity leave.
· Ad Agencies, Cable networks, and Broadcast Networks scored highest among employees who agree that they understand their company’s vision.


Amazon Studios greenlit season two of Upload, the sci-fi comedy from Greg Daniels (The Office, Parks and Recreation). “In Upload, Greg Daniels delivered a smart, cinematic comedy crackling with intrigue and it has clearly delighted our customers who have spent a lot of time in Lakeview this past week,” said Jennifer Salke, Head of Amazon Studios, “We know our global fans want to see the next chapter with Nathan and Nora so we are greenlighting Season Two and are excited that Greg’s passion project has found such a devoted audience.”

Adult animated series Santa Inc. got an order from HBO Max. The eight-episode series from Lionsgate will be written by showrunner Alexandra Rushfield (Shrill) and feature voice performances from Sarah Silverman and Seth Rogen. Rogen’s Point Grey Pictures is producing as part of its partnership with Lionsgate.


HBO’s I May Destroy You debuts Sunday, June 7 at 10:30p. The series, executive produced, written by and starring Michaela Coel (Chewing Gum), explores the question of sexual consent in contemporary life.

How did a man manage to stay alive for 3 days in a shipwreck at the bottom of the ocean? That’s the kind of true underwater tale explored in new Discovery series, Mysteries of the Deep, launching Wednesday, May 27 at 10p.

Lifestyle entertainment company Kin is expanding its partnership with Facebook Watch with remotely-filmed What Happens at Home, featuring Christina Milian. Premiering Thursday, May 14, it’s the seventh series Kin and Facebook Watch have partnered on to premiere exclusively on the social network.

For the fifth season of RuPaul’s Drag Race All Stars, premiering Friday, June 5 on VH1, “We’ve come up with a new twist that is so twisted it’s guaranteed to twist your twisted minds,” teased host and executive producer RuPaul. The show, initially slated to premiere on Showtime, will now premiere on VH1 due to scheduling changes resulting from the impact of COVID-19.

Univision New York has extended its half-hour weekly special Juntos Somos Fuertes, through the month of May to continue offering information to the Hispanic community during the COVID-19 crisis. Since its debut on April 12, the show has made Univision New York 41 No. 1 on broadcast television in its time period, regardless of language.


TV advertisers expect to pull back their network spend commitments by about 25% in 3Q20 due to COVID-19, according to Television News Daily, versus the norm of 3-4%. Rather than the usual deadline of 60 days before the start of a quarter to cancel, TV networks “are providing extensions pretty freely,” an ad exec told TND.

Tide Loads of Hope will sponsor an upcoming installment of Fuse’s social responsibility initiative, Be Change. “Be Change: Be Thankfulcelebrates the essential workers working throughout the COVID-19 crisis and provides the Fuse audience with active ways to show their appreciation. The sponsored vignettes will live on Fuse linear starting this month.


Nat Geo WILD is going to the dogs the week of May 18, with a weekday-long marathon of shows dedicated to all things canine. Dog whisperer Cesar Millan will headline the net’s “Sit, Stay, Dogs All Day” stunt.

America’s Funniest Home Videos goes remote with AFV@Home, airing Sunday, May 17 at 7p and hosted by Alfonso Ribiero from his home. The special will be followed by the season finale of American Idol. Concert special Taylor Swift City of Lover Concert will air at 10p. The concert was filmed last September in Paris, and includes behind-the-scenes moments as well as performance footage.

Bravery and Hope: 7 Days on the Front Line, focusing on the Montefiore Medical Center in the Bronx, airs Friday, May 15 at 9p on CBS. The special shows the impact of COVID-19 crisis on the medical staff, patients and neighborhood.

CNBC’s Scott Wapner examines the rise and recent decline of direct-to-consumer genetic testing in special DNA Testing: The Promise and the Peril, tonight, May 11 at 10p.

Most of the Community cast will join series creator Dan Harmon for a reading of the season 5 episode, “Cooperative Polygraphy.” A benefit for the Jose Andres World Central Kitchen and Frontline Foods, the reading will stream on the Community YouTube page on May 18 at 5p.

Kids’ platform Kabillion is going all in on National Dinosaur Day, May 15, with dino-themed content – from battling with animatronic dinosaurs in Transformers Animated: Blast from the Past to finding living 170-million-year-old dinos in Gumby, and more.

The adtech community is stepping up to the plate…

The Cynopsis Adtech Awards
Enter By May 28th

During a time when in-person events have been cancelled, the adtech community is stepping up. They’re helping to guarantee marketers upfront inventory and preserve revenue for media owners by using breakthrough approaches and solutions. Adtech providers are a group that lives on the cutting edge of innovation, which is why we are celebrating their platforms, campaigns, and strategies in more than 20 categories. View them all here.


The season six premiere of Hallmark Channel’s Good Witch boosted the network to rank as the highest-rated on cable in Weekend Total Day. The episode averaged a 3.0 HH rating, 2.9 million total viewers, and 404,000 W25-54 on a L+3 basis.

In a less-than-stellar debut night, Celebrity Watch Party launched on Fox to 1.8 million viewers and an 0.4/2 rating among A18-49 on Thursday. The season 5 premiere of NBC’s Blindspot delivered 2.1 million viewers and 0.3/2 in the demo.

Discovery en Español was up in Total Day (+29%) and in Prime (+17%) among P25-54 in April Live+3 viewership. The network also gained among M25-54 and M18-49, ranking #2 in Total Day and Prime.

Broadcast Nielsen Ratings for Thursday, May 7
Show, P2+ 0000s, (A18-49)
ABC: Who Wants to Be a Millionaire 6.20 (0.9), Station 19 5.57 (0.8), How to Get Away With Murder 2.69 (0.5)
CBS: Young Sheldon 6.45 (0.7), Man With a Plan 6.10 (0.8), Mom 5.17 (0.6), Broke 4.80 (0.6), Tommy 5.35 (0.5)
CW: Katy Keene 0.44 (0.1), In the Dark 0.36 (0.1)
FOX: Celebrithy Watch Party 1.81 (0.4), Mental Samurai 1.42 (0.3)
NBC: Council of Dads 2.30 (0.4), Blindspot 2.14 (0.3), Law & Order: SVU 2.26 (0.3),
TELEMUNDO: Cennet 1.25 (0.4) 100 Dias Enamorarnos 0.85 (0.3), La Reina del Sur 0.68 (0.2)
UNIVISION: Te Doy la Vida 1.69 (0.5), Amor Eterno 2.06 (0.6), Como tu no hay dos 1.71 (0.6)
Source: Nielsen live + same day time period averages

This Day in History
1981 – Cats premiered in London.

Answer to Our Last Trivia Question
Who played the title character’s only convicted client on Perry Mason (1957-1966)? Julie Adams. Kudos to: Rev. Mark Wajda/Lakeland, FL, Gerry Bixenspan-TV Marketing Inc./NYC, Adam Sumrall, FETV/South Bend, IN, Paul Blutter-Walk and Talk Production Rentals/Burbank, Lorrie Shilling/El Segundo, CA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, David Garber-Loyola Marymount University/Playa Vista, CA

Today’s Trivia Question
In which series did Mary Tyler Moore replace Dyan Cannon as the main character’s mother? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
A + E

Have an aptitude for data and planning as well as a salesperson’s drive? you will learn how to be a team player in a fast-paced, innovative environment. Full info HERE (5/26)

Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (5/26)

Jump 450 Media/NYC:
Dvlp big ideas for our digital mktg campaigns. This includes working with our clients on the strategy and implementing it with our creative production and media buying teams. Full info HERE (5/22)

Oversee data privacy & security compliance, best practices & risk mgmt, to align the networks’ internal procedures, external vendor & client relationships with shifting legal privacy frameworks & defend against security threats. YOU NEED: JD, min 5 yrs legal exp preferably within the media or tech fields & int’l data privacy & security legal frameworks. Apply HERE (5/20)

Lead strategy, roadmap, technical implementation, & systems that drive monetization across the dig. ecosystem maximizing every available advertising opp. 8+ years advertising industry exp, technical focused pref’d. Full info HERE (5/19)

Support the SVP & Chief Counsel negotiating and drafting various transactional agreements, including technology, SaaS, purchase and sale, operations, service provider. Strong negotiating & drafting skills. Min 5yrs exp. Full info HERE (5/17)

FilmRise/Brooklyn NY:
directly support our Sales team while focusing on international platforms. 2-3 years of exp in a similar role. Previous experience with international digital content programming is req’d. Full info HERE (5/14)

WGN America & Antenna TV:
Partner with Ad Sales on both digital and linear Insights and industry materials, act as a liaison for Digital Ad Operations, Programming, Marketing, Promo Scheduling, and News division. Provide insightful reporting and data analysis. BA degree & 2+ years of Media research experience at a broadcast or cable network, agency or vendor. Full info HERE (5/14)

VP, OTT >>
Whistle/NYC: Focus on generating revenue by selling our new OTT product: WhistleTV to large US companies and to multi-platform agency clients. 8-10 yrs in OTT sales and/or multi platform digital video, incl a track record of outstanding results in attaining quarterly revenue goals. Full info HERE (5/14)

FilmRise/Brooklyn NY:
Grow, nurture and maintain contact with key AVOD, SVOD, Broadcast, etc. platform marketing divisions on behalf of FilmRise and our programming partners and content providers/licensees. 2-3 yrs of exp in a similar role. Full info HERE (5/14)

Remote/NYC area:
Seeking consultant specializing in advertising campaigns for TV tune-in. Hands-on media plan’g for TV tune-in, OTT and DTC. Full info HERE (5/13)

Fox News/NYC:
Retrieve, analyze, and confirm news information, facts, statistics, and contacts. 3+ years of experience in a research role or television production. A Bachelor’s degree and/or relevant work experience. Full info HERE (5/13)

INSP/Charlotte NC:
Oversee all of INSP’s website and digital content initiatives, driving development of smart strategies to fuel increases in all key metrics. 5+yrs exp leading mngmnt of a website property. Full info HERE (5/12)

SITUATION WANTED ADS below are individuals looking to be hired

Talent Acquisition Leader/Manager/Executive Recruiter/Diversity & Inclusion/NYC:
20+ years exp. NYC preferable. LinkedIn Recruiter expert /Workday Recruit / Cornerstone/ Technical/Behavioral/Project Management/OFCCP/AAP Contact: nyclne212@gmail.com (5/13)

Seeking SVP partnerships & new biz role
. Open to relocation, West coast pref’d. Over 15+ yrs exp in negotiating complex partnership deals &revenue generating growth channels. Successful track record of securing large-scale deals, P&L responsibility, channel partnership management & loyalty program monetization. Team player. Leader. Entrepreneurial. Contact: penny@generatenation.com (5/13)

Seasoned Director of Production/Line Producer
seeking new opportunities in digital/broadcast media. 15+ years exp, well-versed in budgets, scheduling, resource mgmt, team leadership, cost-tracking, contracts. Interested in full time or freelance jobs in NYC area. Contact prodmgmtguru@gmail.com (5/13)

Experience: 25+ Desired location: Pacific/Mountain USA time zones Skills: MS Office, English / Spanish Bilingual. Contact: ernie.villicana@gmail.com (5/12)

Seeking a business development opportunity
in the sports marketing world. I have 18 years experience, climbing the ladder from grassroots organizations to global entities. While I’m currently located in the metropolitan area of New York, I am willing to relocate for the right opportunity. Contact: johnpeterdolan@icloud.com (5/12)

Sales or Account Management
20+year’s experience – Midwest based, but open to remote work anywhere – CRM (Salesforce/Microsoft Dynamics), Loads of consultative sales skills (negotiation, mentorship, presentations, etc.) Contact: clearykendra@gmail.com (5/12)

I just completed a program in data science
and I am looking for a position of data scientist or data analyst. I am located in New York, NY. I am skilled in Python, pandas, SQL, AWS, and sci-kit learn. Contact: andrewtriola@gmail.com (5/12)

Head of Creative Production/Operations:
13+ yrs exp producing animated & live-action content & PRM. Expert budget management. International team leadership. Drive production efficiencies & foster collaborative environment where creatives can do best work. ATL/reloc LA www.linkedin.com/in/aaronweiler (5/12)

ABC: The Bachelor Presents: Listen to Your Heart, The Baker and the Beauty
CBS: The Price Is Right at Night with RuPaul, The Neighborhood, Bob Hearts Abishola, Bull
CW: Whose Line Is It Anyway?, Whose Line Is It Anyway?, Roswell, New Mexico
FOX: 9-1-1 [f], 9-1-1: Lone Star
NBC: The Voice, Songland
PBS: Asian Americans [p], Independent Lens
Telemundo: Cennet, 100 Dias Para Enamorarnos, La Reina del Sur
Univision: Ringo, Amor Eterno, Como to no hay dos


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