The University of Notre Dame athletics department tapped the services of Legends and JMI Sports to oversee Notre Dame’s sales, marketing, hospitality, media rights and branding services on a local and national level. “Both Legends and JMI Sports not only demonstrated superior appreciations of our culture and our mission, but also their willingness to creatively pursue features that are 100 percent Notre Dame-centric,” said University Vice President and James E. Rohr Director of Athletics Jack Swarwick. “Each company has unique and specific strengths to offer, so we asked them to combine those strengths to create something transformational for Notre Dame.”
The PGA of America inked a multi-year partnership with Jim Beam Black to serve as the official bourbon of the PGA of America and the PGA Championship. “The PGA of America and PGA Championship are delighted to align with top products and brands for our members and spectators to enjoy,” said Luke Reissman, senior director of partnerships at the PGA of America. “We welcome Jim Beam to our portfolio of partners, as we begin the countdown to the historic 100th PGA Championship.”
Speaking of golf, The First Tee, the youth sports organization that introduces kids to the game of golf and its inherent values, will debut The First Tee Experience at THE PLAYERS Championship from May 8-13. The 5,000-square-foot, air-conditioned venue located in The McKenzie Noelle Wilson Foundation Kid Zone will feature “golf-themed games, golf-inspired social media activities and fun, interactive ways for fans to show off their skills and practice their trick shots.”
The NBA is partnering with Perform Media in a multiyear deal that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. Perform will leverage its global editorial and commercial teams to manage the NBA’s official online destinations in select international markets that together reach more than 15 million unique visitors each month.
The Players’ Tribune and Twitter are bringing live series #VERIFIED back for a second season. The new season will once again be presented by American Family Insurance and will feature some of the top prospects in both the NFL and the NBA drafts, along with expanded content formats and enhanced creative treatments.
Chris Stroud debuted his Player Channel today on SecretGolf.com. Stroud become the 16th member of Team Secret Golf to have exclusive, live video of his instructional content on the website and golf fans are now be able to see and learn the “tricks of the trade” from the 2017 Barrucuda Championship winner.
The Vegas Golden Knights launched their own channel on Twitch. The club will offer fans regular exclusive content, led by Shane’s House, hosted by commentator and former NHL player Shane Hnidy as he interacts with guests that include players, celebrities, management and Golden Knights fans as they play video games. Viewers will be able to chat directly with Hnidy and his guests while watching live.
The Season 5 RLCS World Championship is London bound with Psyonix announcing that the season will wrap up at the Copper Box Arena from June 8-10. The Rocket League championship pits ten teams fighting for a $250,000 prize pool.
ESL locked in a deal with global telecommunications giant Vodafone that will span a variety of ESL’s flagship events, including the Intel Extreme Masters, ESL One and the ESL Pro League. Vodafone will also work with ESL to support a series of initiatives that promote diversity and female participation in historically male-dominated esports activities. Vodafone will become a Premium Partner of the female esports challenge held during the IEM Sydney, and will collaborate with the world’s top female esports personalities to highlight the opportunities for women to participate professionally in esports or pursue a career in the esports industry.
Just ahead of its debut next week, the NBA 2K League launched a tip-off spot titled It’s Our Time. The promo showcases a variety of players participating in the new league, which debuts on May 1. Narrated by Yeah I Compete, a member of the inaugural class, the spot introduces viewers to the players and combines visuals of the players with in-game moments, alternating between the two as the league’s new players proclaim that, at last, “it’s our time.”
Cavaliers/Pacers on ESPN at 8p.