04/23/14: CBC teams with Twitter, Budweiser for NHL postseason


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Good morning. It’s Wednesday, April 23, 2014, and this is your first early morning Sports briefing. 

The NFL announced that ESPN will be able to televise its first-ever post-season game from the league, with the network set to carry a Wild Card playoff game during the upcoming season. The programming move comes with the launch of the company’s new TV deal, which runs through the 2021 season and gives the league an option to air a postseason Wild Card playoff game on the channel. ESPN’s MNF team of Mike Tirico, Jon Gruden and sideline reporter Lisa Salters will call the game, along with the 2015 NFL Pro Bowl.

Meanwhile, NBC Sports picks up an NFL Divisional Playoff game as part of its new deal with the league that runs through 2022. NBC will broadcast three 2014 postseason games this season Super Bowl XLIX from Arizona on Sunday, February 1, 2015, a Divisional Playoff game on the weekend of January 10-11, and a Wild Card Playoff game on the January 3-4 weekend.


Speaking of the NFL, the league will debut its 2014 schedule tonight. NFL Network and ESPN2 will both offer shows about the upcoming slate of games starting at 8p. NFL Total Access: Schedule Release ’14 presented by Verizon on NFL Network will be three hours, hosted by Rich Eisen and feature analysts Steve Mariucci, Warren Sapp and Mike Silver.

NBC Sports Group’s coverage of the first five days of the 2014 Stanley Cup Playoffs continues to spike, with viewership and consumption increases across NBC, NBCSN, CNBC and NBC Sports Live Extra, according to Nielsen. Through April 20, NBCSN is averaging 621,000 viewers (10 games), up 61% over 2013. CNBC is pulling 295,000 viewers (four games), its best ever through five days and up 25%. Saturday’s Columbus/Pittsburgh Game 2 hit 850,000 viewers, NBCSN’s most-watched game in the first week of the playoffs on record. On NBC, Game 2 of the Blackhawks/Blues averaged 1.855 million viewers, up 52% from the comparable game in 2013.

Meanwhile, NBCSN analysts and Olympic figure skaters Johnny Weir and Tara Lipinksi are now taking their talents to a new locale, and will serve as fashion experts for the Kentucky Derby on Saturday, May 3 and the Kentucky Oaks on Friday, May 2. Most recently, the pair were fashion critics for Access Hollywood’s coverage of the 2014 Academy Awards and will now contribute to NBC Sports Group’s coverage of the Kentucky Derby on Saturday, May 3 (4-7p on NBC and Noon-4p on NBCSN) and the Kentucky Oaks on Friday, May 2 (3-6p on NBCSN).

BTN locked down six games slated to air in primetime this fall, with teams including the conference’s 2013 Big Ten Champion Michigan State, Ohio State, Michigan and Big Ten newcomers Rutgers University and the University of Maryland. Nine of 14 Big Ten schools are part of the primetime selections, and five of the six games are conference contests. The action begins on Sept. 13 with Penn State/Rutgers. On Sept. 27, BTN carries a doubleheader with Cincinnati/Ohio State followed by Illinois/Nebraska. Other matchups include Michigan/Rutgers on Oct. 4; Nebraska/Northwestern on Oct. 18 and Michigan State/Maryland on Nov. 15.

In talent news, MLB Network announced that veteran MLB pitcher Ryan Dempster has joined the network as an analyst where he will appear across MLB Network’s studio programming and make his debut today from Wrigley Field’s 100th anniversary celebration during High Heat with Christopher Russo at 1p and Intentional Talk at 5p.

FOX Deportes signed Mexican soccer star Luis "El Matador" Hernandez to serve as an analyst to its leading soccer talk show, La Ultima Palabra. He will also be a guest commentator across several of the network’s media platforms.

FOX Sports is paying homage to No. 2, teaming up with MLB Productions for Derek Jeter: A Tribute that will air on April 29 at 8:30p on FOX Sports 1. The special will offer "intimate and previously untold stories directly from those whom Jeter played with and against" combined with 20 years of archival footage from Jeter’s career. The program will be narrated by Joe Torre.


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CBC’s Hockey Night in Canada is partnering with Twitter Canada and Budweiser to post sponsored clips using SnappyTV that will feature video from each CBC game broadcast including goals and overtime winners on the @hockeynight account. The feature extends Budweiser’s existing media sponsorship with CBC that also includes Coach’s Corner and the fan experience Hockey Night in Canada: 2nd Screen.

Comcast Corp. reported results for the first quarter of 2014 that included a 72.8% rise in revenue from its broadcast television segment to $2.5 billion versus $2.2 billion from the first quarter of 2013. The spike includes $846 million of revenue generated by the 2014 Sochi Olympics.

ESPN is launching school specific brand spots to promote the debut of the SEC Network. The campaign now features a slate of 14 SEC school-specific creative spots and print ads as well as social and digital activations across all members of the conference. The initiative was developed in collaboration with McKinney and looks to celebrate the traditions and fandom of the SEC, encouraging fans to "Take It All In."

Minor League Baseball Charities is donating $10,000 to the United Way of Snohomish County’s Disaster Recovery Fund to assist in the relief efforts from the March 22 mudslide in Oso, Wash. The mudslide occurred 30 miles from the Everett AquaSox, a Minor League Baseball club in the Northwest League. The AquaSox will present the $10,000 check, on behalf of MiLB Charities, to the United Way of Snohomish County on Friday. The club is also donating all walk-up ticket sales from its June 16 game to the relief and recovery efforts.


Through the first five days of the NHL Playoffs, NBC Sports Live Extra has delivered 18.8 million minutes, 206,000 unique viewers, 508,000 visits and 1.22 million live starts off action. Those figures are up 532% (2.98 million minutes), 482% (36,000 uniques), 469% (89,000 visits), and 739% (145,000 live starts), respectively, vs. the first five days of the 2013 Stanley Cup Playoffs. The top game in minutes consumed was the April 17 Blackhawks/Blues game which saw 2.7 million taken in by fans.


PlayOn! Sports named Christopher Young as Vice President of Sales for the NFHS Network where he will be charged with growing revenues of the NFHS Network national platform to local markets through creative sponsorships and ad sales.


Trail Blazers/Rockets on TNT at 9:30p.


Register Now!
Cynopsis Digital VC Roundtable
Thursday, May 1, 2014 | 8:30 AM to 10:00 AM | Hosted at Shareablee

Speakers Include:
Kiran Hebbar, General Partner {Valhalla Partners}
Alex Iskold, Managing Director {Techstars}
Rick Heitzmann, Managing Director {FirstMark Capital}
Joy Marcus, Venture Partner {Gotham Ventures} & CEO {Bloglovin}

Registration: Pete Romas, 203.899.8483 | Sponsorships: Mike Farina, 203.218.6480

ON THIS DAY in 1954: Hank Aaron hits the first home run of his MLB career.

In The Know: WWE star Ricky Steamboat was known by what moniker? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The Padres retired #19 in honor of what player? Answer: Tony Gwynn. Kudos: Marc Wollis-NBC Sports Group/NY; Andreas Droste-NBC Sports/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Matthew Luisi-NBCU Digital Ad Sales/NY; Mike Antolini-Tiger Woods Foundation/Boston; Randy Ingram-WBTW-TV/Myrtle Beach; Chad Conwell-Sinclair Broadcast Group/Dayton; Craig Dunn-The Logan Daily News/Logan; Bob Ramsey-Weigel Broadcasting/Chicago; Samuel Fifer-Dentons US LLP/Chicago; Joe Haack-Time Warner/Lincoln; Julie Syers-Briggs & Caldwell/Houston; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Brienne Chance-G/O Digital/Phoenix; Anne Wettig-Fox Sports 1/LA; Jim Himmel-TCB Media/San Clemente; Willie Price-American Forces Network/Riverside;  Jaime Martinez-Univision/KMEX.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING:VP MARKETING/SPORTS195.com/NYC: Mktg Exec to join fast growing global sports platform. 10+ yrs, w/global & tech exp. Lead a team of 5-10+. Oversee all branding, mktg, PR, Email, Social  & Paid Media. Apply HERE (4/30) 

JOB OPENING: DIGITAL SALES PLANNER/AMC Networks/NYC: prepare digital proposals & maintain existing ad sales campaigns across all networks’ digital properties, 1-2+ yrs. exp. MUST have digital exp. Apply HERE (4/30)
JOB OPENING: DIRECTOR, TALENT & DEVELOPMENT/PAC-12/SFO: Extensive exp as talent mgr on sports programming & nego talent contracts. Full info/apply HERE (4/30)  

JOB OPENING: SOCIAL MEDIA MGR/GLOW/NYC: Dvlp/own/execute innovative SM campaigns to build conversation & communities for entertainment clients of full svc dig agency. 3-4 yrs exp in professional SM capacity. SEND RESUME: HERE (4/30)

JOB OPENING: SALES ASSOC/GSN/Chicago: Build plans/sched client meetings/ prep/follow-up, presentations, prospecting leads; client rsrch promotes/sells inv on diff platforms. Min 4 yrs sales plan’g/media buying exp. Res/CL w/sal. History: HERE (4/29)

JOB OPENING: MGR, RSCH/Tennis Channel/Santa Monica: Absorb/analyze data quickly; translate findings into mktg. Great comm & writing skills to present findings internally & promote mktg materials. 3-5 yrs exp media rsch. Res/sal hist/cvr: HERE (4/29)

JOB OPENING: AD SALES MKTG/CNN/NY: Looking for seasoned mkting mgr, 5-8 yrs mkting exp. Build out creative, strategic cross platforms mkting plans for clients, supporting CNN. Resumes HERE (4/29)

JOB OPENING: VP, Off-AIR BRAND CREATIVE/History/NY: Implement creative dir for all off-air creative across all platforms for History & H2. 10+ yrs brand creative/mktg exp in cble/brdcst Strong Illustrator & Photoshop skills. Apply: HERE (4/29) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Pac-12/SF: 5-10 yrs exp in media and pricing. See full posting/apply HERE (4/29)

JOB OPENING: ACCT EXEC FOR SPONSORSHIP & MULTIMEDIA SALES/PAC-12/SFO: Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (4/29)

JOB OPENING: NAT’L ACCT EXEC/NYC: Xplatform ad sales role for top news & entertainment publisher in NYC. 4+ yrs media sales exp, digital req’d. Solid agency/client relationships a must. Resume to: [email protected] (4/26)

SPACE AVAILABLE: Greenwich CT: Up to 1,500 Sq Ft Negotiable Immediately. 1 to 5 yr lease/Join The Brand Gallery and PGM Artists in their fully furnished, private Western Greenwich office building Class A, state of the art digital media office complex & campus. More info/inquire: HERE (4/26)

JOB OPENING: DIR AFFILIATE MARKETING/Sportsman Channel/WI: Oversee/Execute Affiliate Marketing Plans and develop Sales Pitches. Strategic thinker. Excellent writer a must. 5-7 yrs exp. Resume to: [email protected] (4/26)

JOB OPENING: COORD, RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d. Apply HERE (4/25)

JOB OPENING: RESEARCH COORDINATOR/Screenvision/NY: Colg grad, 1 yr. exp w/Nielsen TV measurement & MRI. Excellent analytical & written skills, detail oriented, strong excel, math & ppt skills, req. Apply here (4/25)

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JOB OPENING: OPERATIONS TECH SPECIALIST/Beverly Hills: Mng meta data, track assets, media transcode & dist req’s. Prepare hard drives, internet file transfers, render support materials, timecode burn copies of series/films. Resumes HERE (4/25)

JOB OPENING: SR RSCH ANLST/A+E NETWORKS/NY: Provide research-based analysis aimed at supporting Ad Sales & Marketing departments. Det oriented, strong written/verbal comm skills. 2+ yrs media rsrch @ cable, brdcst, rep firm, synd or ad agency; Natl Nielsen systems & data knwlg a must! Post: 178719 Apply here (4/25)

JOB OPENING: AUDIENCE RESEARCH ANALYST/NBCU/Miami: Support NBCU LatAm channels with reporting and basic research. Nielsen/IBOPE exp a plus. Minimum BA and 1yr related exp required. Apply Here (4/25) 

JOB OPENING: SR MGR DIGITAL SALES RSRCH/ABC/NYC: 5+ yrs Digital Rsrch exper req. Creates & mgs analysis, trends & data. Strg exp w/tools Freewheel, ComScore, Double Click, Omniture, etc. & digital vendors. SEND RESUME: [email protected] (4/24)

JOB OPENING: MGR. NEWS RSRCH/ABC/NYC: Creates & mgs analysis, trends & data for News. 4+ yrs TV media rsrch exper req, Strg exp w/resrch tools and software syst such as Galaxy, NPower, StarMedia SEND RESUME: [email protected] (4/24)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/FYI/NY: Oversee SM strategy/implementation (Facebook/Twitter) & dvlp consumer engagement initiatives to drive tune-in for newly rebranded net. 5+ yrs SM exp in cable/brdcst. Apply: HERE (4/24)

JOB OPENING: EXEC PROD/H2/NY: Create, develop & oversee quality prgmng on H2. Strong development & show runner skills. 5+ yrs prgmng exp in a media environment.Passion for info-driven content. Apply: HERE (4/24)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Experience producing outstanding launch campaigns and on-air promos for scripted dramas. Exceptional writing skills required. Submit CV and link to online reel APPLY HERE (4/24) 

JOB OPENING: PROMO PREDITOR/AMC/NYC: Seeking self-motivated Avid editor with proven experience crafting on-air promos for scripted dramas. Trailer experience is also a plus. Submit CV and link to online reel APPLY HERE (4/24)

JOB OPENING: DIGITAL AE/Turner ENT/NY: looking for seasoned Digital AE. 3-5 yrs sales exp req’d. Support ENT & Young Adults. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE (4/24)

JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS + 3-5 years planning exp, Media math, Experience with CPM Negotiations, highly organized, strong excel. Apply HERE (4/24)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Development Pro (LA): over 10 yrs exp. Looking to be hired within company or net. Great track record with tape, can cast/shoot/edit. Able to leap tall buildings in a single bound! Contact: [email protected] (4/30)

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