04/22/15: Netflix to revive Full House in new original series; Vice News launches millennial financial talk show; BroadbandTV acquires YoBoHo YouTube network



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CYNOPSIS DIGITAL
04.22.15

Good morning. It’s Wednesday April 22, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

It’s official: Full House will make its comeback on Netflix. The streaming service ordered a 13-episode revival called Fuller House, with John Stamos as producer and guest star. The series will focus on original cast members Candace Cameron-Bure, Jodie Sweetin, and Andrea Barber; discussions to bring back Bob Saget, Mary-Kate and Ashley Olsen, Dave Coulier, and Lori Loughlin are still in progress.

Vice News is getting down to business in a new finance talk show on YouTube called The Business of Life, sponsored by Bank of America. The bi-weekly series premieres today, hosted by Vice contributor and Daily Beast writer Michael C. Moynihan. Each 20-minute episode will cover financial issues millennials face such as student debt or family planning. The first ep will feature Planet Money‘s Adam Davidson, journalist Meghan McArdle and Slate‘s Jamelle Bouie discussing millennials and the U.S. workforce, together with Moynihan. According to Vice Media, about 80 percent of Vice News viewers are between the ages of 13-34.

BroadbandTV, the multi-channel network owned by European broadcast giant RTL Group, acquired the YoBoHo YouTube network for $10 million. YoBoHo operates HooplaKidz, which is the largest preschool and K-12 educational MCN on YT with 1.5 million subscribers. YoBoHo’s network of 8,000 vids snares more than three billion views on YT every year. BroadbandTV reels in 50 billion views per year, making it one of the top three non-music multi-channel networks. Other BBTV networks include gaming network TGN, hip-hop brand Opposition and female lifestyle net Kandesa.

Glamour launched the 6-part documentary series The Climb that follows Melissa Arnot‘s sixth attempt to scale Mount Everest. The first episode is currently available on Glamour.com and co-producer Conde Nast Entertainment‘s The Scene video platform; fans can track Arnot’s journey with the hashtag #MeliClimbs.

The Gunny, aka R. Lee Ermey of Outdoor Channel‘s Gunny Time with R. Lee Ermey, will take to a Twitter chat during the airing of his show today. From 8-8:30p ET, the retired Marine Corps drill instructor and character actor will talk about his favorite weapon and comment on his role as Gunnery Sergeant Hartman in Full Metal Jacket. Fans can participate with the hashtag #GunnyTime.

Video chat app Oovoo is launching a pop-up shop called OovooTique from April 23rd-May 5th at the University of Texas. The pop-up will give away everything for free as long as attendees download the ooVoo app and show the number of friends they’ve added onto it. The more friends attendees have, the more prizes they receive.

RESEARCH

With just a week to go until the Digital NewFront season begins, Google is getting a head start by touting its Google Preferred program. The tech giant released research on the YouTube viewers of its most popular channels with data from Compete. A Google blog post reports that they tend to be younger and more likely to online shop for products. Other key findings include:

       One in ten Google Preferred desktop viewers do not watch traditional TV at all and 90 percent do not visit any of the top five full episode players.

       18-34 year-olds who watch video on smartphones go to YouTube first for online video.

       GP desktop viewers are 182 percent more likely to be in the market for luxury cars, 166 percent more likely for apparel, 170 percent more likely for beauty, 195 percent more likely for computers and tablets, and 148 percent more likely for home furnishings, than the online population.

       GP desktop viewers are 29 percent more likely to visit a brand site immediately after visiting YouTube, versus the general YouTube viewers.

       They are 46 percent more likely to search for a brand on YouTube they’re in market for versus the average YouTube viewer.

       They are 24 percent more likely to research a product after seeing an online ad on YouTube than those who watch full episode players.

DIGITAL SPOTLIGHT OF THE DAY

Smosh, SourceFed, Jenna Marbles and others took home prizes for the best short and social content from the past year at The Shorty Awards ceremony held in New York City Monday night. Hosted by comedian Rachel Dratch, the ceremony honored content from Vine, Instagram, Twitter, YouTube and Tumblr chosen by the Real-Time Academy of Short Form Arts & Sciences. Judges included Apple co-founder Steve Wozniak, Instagram co-founder Mike Krieger, YouTube comedy duo The Fine Bros, and Craigslist founder Craig Newmark. Winners were announced via SnapChat, which can be viewed at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
04.22.15

Roberta Caploe: Associate Publisher @robertacaploe
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