04/17/18: FOX Sports’ 2018 golf round; Stanley Cup Playoffs stay Golden; FloSports’ big bike boom

Good morning. It’s Tuesday April 17, 2018 and this is your first early morning Sports briefing.

FOX Sports lined up its 2018 USGA Championship television schedule, locking in over 150 hours of live linear coverage across nine championships, including more than 45 hours of coverage of the 118th U.S. Open Championship from Shinnecock Hills Golf Cub in Southampton in June. Programming will run across FOX, FS1, FOX Deportes with concurrent streaming on FOX Sports GO, covering nine 2018 USGA championships in 2018 starting with the 73rd U.S. Women’s Open Championship starting May 30 with live practice round action on FS1. June 12 sees the Celebration of Champions, a brand new event featuring the USGA’s reigning champions in a unique team competition on-site at Shinnecock Hills, while live U.S. Open championship coverage begins June 13, with practice rounds, before competition officially begins on FS1 from 9:30a-4:30p on June 14. FOX jumps in with third-round competition on June 16 starting at 11a and June 17, from 10a-7p.


NBC Sports reports that the company’s opening weekend of Stanley Cup Playoff coverage grew 25% this year over last year’s tally, averaging a 1.39 overnight Nielsen score. Through five days on NBC, NBCSN, CNBC and USA, the postseason has posted a .6 overnight ratings, up 7% over 2017 numbers for the same span. Sunday’s matchup between the Penguins/Flyers notched a 1.62 score to rank as the company’s highest-rated for the opening weekend of the playoffs since 2015.
In other ratings news, Golf Channel’s Shotmakers – which takes place from TopGolf Las Vegas – saw 1.2 million viewers tune in to the network’s two-night premiere on April 9-10. The show also marked the youngest primetime audience for a premiere on the cable network since 2016, with more than 50% of the audience between the ages of 25-54, according to Nielsen.
Elsewhere in golf numbers, CBS Sports reports that its coverage of the RBC Heritage- Final Round drew a 2.0/4 from 3-6p, for a markup of 33% over last year’s numbers. That number is also the highest-rated final round for this event in the metered markets since 2 6/6 in 2015 when Jim Furyk won in a play-off.   
Rounding out our ratings news, ESPN reports that its telecasts of the WNBA Draft 2018 on Thursday, which aired on ESPN2 and ESPNU, earned a combined average audience of 212,000 viewers, up 25% over last year. ESPN2’s telecast of the first round, which saw new franchise Las Vegas Aces select South Carolina’s A’ja Wilson with the first pick, was the most-watched ESPN2 telecast since 2014 and garnered an average audience of 308,000, up 13% over last year’s viewership.
UFC inked a deal to return to Singapore, starting June 23 with UFC Fight Night Singapore: Cerrone vs. Edwards presented by AirAsia. The announcement also signals a multi-year event deal that will see UFC make annual stops in Singapore over the next three years. This marks the first multi-year live event agreement for the global brand in the Asia-Pacific region.
BTN unveiled its 2018 Spring Championships schedule, beginning with coverage of the Big Ten Women’s Golf Championship at 5p on April 30. The following week, the Big Ten Men’s Golf Championship will air on Monday, May 7, at 5p. The Big Ten Women’s Tennis Championship will air on April 30 at 6p, followed immediately by the men’s championship at 8p. Other action will include championships for lacrosse, softball, outdoor track and field, rowing and baseball.
NBC Sports Philadelphia reports that Game One of the Sixers NBA Playoff matchup against the Miami Heat on the channel delivered a 6.1 HH rating to rank as the highest-rated Sixers game broadcast on the network since May 10, 2003. Saturday’s live stream also saw 20,000 uniques, streaming 1.3 million minutes. During the regular season, the Sixers on NBC Sports Philadelphia averaged a 2.4 HH rating, up 45% over the 2016-17 season, making this season the highest rated since 2011-12.
Cynopsis created an Upfront/NewFront Portal to provide you with a convenient, easy-to-use resource center for the busiest time of the year. Sponsored by The Weather Channel Television Network, we’ll provide coverage + access to the following:
Network resource guides detailing programs, demo info, and more
Digital (and printable) calendar of the Upfront/NewFront schedule
Updates from the presentations, road shows, meetings, and more!
If you haven’t checked it out yet, what are you waiting for? Click here


The PGA of America and Anheuser-Busch named Michelob ULTRA as the Official Beer Sponsor of the Ryder Cup and PGA Championship. The new partnership includes rights for the Ryder Cup through 2020, as well as the PGA Championship through 2019 and will commence with the 2018 PGA Championship at Bellerive Country Club in St. Louis, Aug. 6-12. In addition, the beer brand will be presenting sponsor of the International Pavilion for the 2020 Ryder Cup at Whistling Straits in Kohler, Wisconsin.
The Harlem Globetrotters and Tum-E Yummies fruit-flavored water drinks announced a partnership that will make Tum-E Yummies the Official Juice Drink of the team. As part of the partnership, Tum-E Yummies will also become the presenting sponsor of the Globetrotters’ pre-game Magic Pass, an interactive event that enables families to meet the players, get autographs and learn basketball tricks and skills. Tum-E Yummies will also become the title sponsor of the Globetrotters Experience summer theme park tour that is set to visit Cedar Fair parks across the U.S. from May through July. 

FloSports is adding 63 cycling events to its lineup, covering 188 days of racing, on FloBikes.com. Races include the Giro d’Italia and the Tour de Suisse, as well as the 2019 editions of Milan-San Remo and the Tour of Flanders. Races on FloBikes.com will be available to audiences in the U.S. and Canada.
Today will see Yahoo Sports launch a new MLB podcast hosted by a trio of its baseball writers – Jeff Passan, Tim Brown and Mike Oz. The Yahoo Sports MLB Podcast will bring fans a weekly mix of interviews, analysis and observations about the sport with an inaugural episode that features an in-depth interview with Albert Pujols.
Roku announced the availability of ESPN+ through the new ESPN channel on the Roku platform. The service will be available within the newly updated ESPN channel. “Roku customers have enjoyed the ESPN channel for years. The launch of ESPN+ marks an exciting moment for the OTT sports experience, giving consumers more sports content from their favorite pastimes than ever,” said Scott Rosenberg, General Manager of the Platform Business at Roku. “Roku customers that subscribe to ESPN+ will enjoy access to more live sports events, original shows and films, exclusive studio programs and ESPN’s unmatched on-demand library.”

Activision Blizzard is partnering with Nielsen to measure and value esports brand investments across the company’s slate of leagues and titles. As part of the deal, Nielsen will measure brand exposure in esports events representing a variety of Activision Blizzard titles, event formats and geographic locations based on the same methodology that Nielsen uses to quantify value and benchmark performance for traditional sports rights holders and brands. Nielsen will begin tracking Blizzard Entertainment’s Overwatch League, Overwatch World Cup and Overwatch Contenders this year, as well as Activision’s Call of Duty World League, with plans to expand to other programs in the coming year. “As esports continues to mature and reach its potential as a stand-alone business, we’re determined to lead the way and develop best practices for brands and advertisers,” said Pete Vlastelica, CEO of Activision Blizzard Esports Leagues. “We’re excited to partner with the most experienced and respected measurement service in Nielsen and continue building on our foundation of the best esports leagues in the world.”
Unikrn added tournament platform ChallengeMe.GG to its house, where it will be leveraged to continue to offer both casual & skill-based competitive gaming across tournaments, ladders, leagues and direct challenges with friends. Once integrated into the Unikrn platform, CME will extend the utility of UKG with buy-in tournaments to start as soon as this May and other skill-based, blockchain-powered challenges coming in the near future. The acquisition will also lead to the integration of the Unikrn Wallet into CME’s functionality so users will be able to enter tournaments, make trades and use UKG on the CME platform.

Former Lagardere Sports US COO Jay Danzi joined WME as a partner. Danzi will be joined by his team including Jordan Lewites and Laura Moses; various consulting clients; and golf star Jordan Spieth, who will be represented by both WME and IMG. In addition to managing Spieth and continuing his work in golf and consulting, Danzi will also look to cultivate new business opportunities across the entire Endeavor network.

Can the Golden Knights clinch their first-ever Stanley Cup Playoff series? VGK/Kings on NBCSN at 10:30p.

Spending too much time reading resumes?
Cynopsis Jobs connects you with the right audience for your needs
Benefit from the high-volume of media professionals from around the world that Cynopsis Jobs reaches. Cynopsis Jobs is an essential recruiting tool in the media industry, allowing you to find the most qualified matches for your position, with a special edition newsletter sent every Wednesday and Sunday.
For info on how to place a job ad – Email: Trish@cynopsis.com



ON THIS DAY in 1983: Nolan Ryan strikes out his 3,500th batter.
In the Know: Which four MLB teams did Nolan Ryan play for? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What is the name of the famous incline located at mile 20 of the Boston Marathon?  Answer: Heartbreak Hill. Kudos: Matt Meachem-Gracenote/NY; Conor Moran-Pixability/NY; Nicki McIntyre-Showtime Networks/NY; Jackie Mahon-Freelance/NY; Larry Kahn-Golf Channel/Orlando; Mark Lehman-Atlanta Braves/Atlanta; Michael Narracci-NESN/Watertown; John Langermann-WINK-TV/Fort Myers; Andy Pittman-TAMU/College Station; John Kukla-KDFW/Dallas; Will Allmendinger-Clear Channel Outdoor/Chicago; Gretchen Brady-KTVT/KTXA/Dallas; Rick Pike-InterMedia Advertising/Woodland Hills; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Don Surath-KPIX-TV/KBCW-TV/San Francisco

Later – Chris
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

The Paley Center for Media

Dvlp strategic vision, creation & implementation for Public Programs in NY & LA. 15+ yrs exp producng relvnt & note-worthy programs in entertainment, media & sports. Contacts w/TV networks, actors, celebrities, showrunners a must.

Full info/apply HERE

JOB OPENING: FREELANCE PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume PNcreative@viacom.com (4/24)

DIRECTOR, HUMAN RESOURCES/Telemundo KNTV/San Jose: Provide strategic HR leadership for NBC Bay Area TV Stations (NBC Bay Area and Telemundo 48). Min 7 yrs professional HR exp. Fluent in Spanish – verbal and written. Full info/apply HERE (4/19)

SALES ASSISTANT/GSN/Chicago: Provide sales support to Exec Dir, Acct Execs & Planners. Deal Maintenance, traffic, mtg prep & admin duties. Strong math skills a must, MS Office, knowledge of gen media terms. BA/BS deg min req’d. Full info/apply HERE (4/19)

EXECUTIVE ASSISTANT/Pearl Studio LLC/NYC: Exec Asst to Chief Creative Officer. 2+ yrs working exp. Native English speaker, mandarin proficiency a +. Strong skills in comm, prioritization, organization & follow-thru. Works well under pressure. Thrives in a demanding/fast-paced enviro. Full info/apply HERE (4/19)

JOB OPENING: FREELANCE ASSOCIATE PRODUCER/EDITOR/PARAMOUNT NETWORK/NYC: Work in brand creative dept for Paramount Network, producing and editing promos and short form content. Prior experience in scripted programming a plus. Resume to: PNcreative@viacom.com (4/19)

/Clio Awards/NYC:
Drive growth for our Clio Entertainment, Music and Sports programs. 4+ years biz dev, B2B sales, start-up, ad agency or mktg exp. Must be detail-oriented, creative and possess excellent communication, CRM and Excel skills. Apply HERE

: DIRECTOR OF PUBLIC AFFAIRS/PAC-12 CONFERENCE/SF: Extensive exp in strategic communications, expertise in corporate communications, issues management, brand communications, crisis management, thought leadership, executive communications and all aspects of communications writings. Full posting/apply HERE (4/18)
JOB OPENING: SVP PUBLIC PROGRAMMING/The Paley Center for Media/NYC: Dvlp strategic vision, creation & implementation for Public Programs in NY & LA. 15+ yrs exp producng relvnt & note-worthy programs in entertainment, media & sports. Contacts w/TV networks, actors, celebrities, showrunners a must. Full info/apply HERE (4/18)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (4/18)

Related Stories

09/25/22: Cynopsis Jobs

man balloons

MANAGER, DISTRIBUTION PRODUCT DEVELOPMENT A+E NETWORKS NYC/Remote Acts as key liaison with MVPDs to drive the value associated with A+E Networks’ VOD, TVE and other digital media products in the pay TV market. Coordinates delivery of content to clients, optimizes internal workflows, and monitors performance of content on clients’ sites/apps. Experience in project/product management within […]

09/23/22: “Reservation Dogs” renewed for third season.

Reservation Dogs

A CYNOPSIS MESSAGE FROM KATZ DIGITAL VIDEO KATZ LIVE KATZ LIVE KATZ LIVE From esports tournaments to all major sporting events, We Deliver Engaged Viewers, LIVE in the Moment! We put your message where YOUR consumers are, across FAST + AVOD environments. KATZ LIVE – EXCLUSIVE STREAMING MARKETPLACE Powered by Transmit.Live – Ranked #4 on […]

09/22/22: VCT formalized its 30 partnered teams

VALORANT's Global 30

  Thursday September 22, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. With three new VALORANT International Leagues on deck that will each feature 10 partnered teams, Riot Games identified the 30 teams who will occupy those slots next year. The publisher noted that final selections were based on three […]

09/22/22: Charter names successor to Tom Rutledge

Charter names successor to Tom Rutedge

A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium “living room experience” […]

09/21/22: Cynopsis Jobs

Thumbs up

JR. ANALYST, AUDIENCE RESEARCH FETV NYC Daily email sent to Executives outlining top program performances w/Households & Key Demos, with context. Daily update of excel based network programming grid. Develop a Weekly Schedule Analysis Report with insight into FETV schedule performance, with recommendations of possible changes. A strong understanding of Nielsen concepts & terminology req. […]