04/12/18: The Las Vegas Golden Knights Outsold The Rest of the NHL in their inaugural season

CynopsisSports
Good morning. It’s Thursday April 12, 2018 and this is your first early morning Sports briefing.

As we reach the start of the NHL Playoffs, the expansion Las Vegas Golden Knights continue to be the sports business story of the year. On Wednesday, the league announced Vegas ranked first in team merchandise sales since the start of the season, according to Fanatics. Las Vegas was the top market for Golden Knights merchandise, followed by L.A., N.Y., Pittsburgh and Chicago. Golden Knights merchandise has been purchased by fans in more than 90 different countries.
 

ON THE AIR
 
The NFL has locked in its 65-game 2018 preseason schedule, which will include a slate of eight nationally-televised games, beginning with the Aug. 2 NFL/Hall of Fame Game on NBC at 8p with the Bears/Ravens. NBC will also serve up the Cardinals/Cowboys on Aug. 26 at 8p. FOX‘s portion will include the Aug. 23 Eagles/Browns game at 8p and Bengals/Bills on Aug. 26 at 4p. CBS dishes Lions/Bucs on Aug. 24 and Saints/Chargers on Aug. 25, both at 8p. Finally, ESPN opens with Jets/Redskins on Aug. 16, with Ravens/Colts  on Aug. 20, both at 8p. NFL Network will also provide extensive coverage of the NFL preseason, including live or re-aired broadcasts of all 65 games.


NBC Sports Group
 is teaming up with PGA TOUR superstar Rickie Fowler to give viewers a dramatic behind-the-scenes look into Fowler’s alma mater in a four-part documentary series, Driven: Oklahoma State Cowboys. NBC Sports will showcase Driven across its networks, with the first three premieres airing on Golf Channel (Mondays: May 7, 14, and 21), encores airing on NBCSN, and the finale on NBC, Saturday, June 16, recapping the Cowboys’ historic season, culminating with their run at a potential 11th national championship for the program.

 
Several of the top women’s college basketball prospects will gather at the Nike New York Headquarters for the WNBA Draft 2018 presented by State Farm tonight. Airing in prime time for the sixth-straight year, coverage and analysis of the first round will begin at 7 p.m. ET on ESPN2, followed by coverage of the second and third rounds on ESPNU starting at 8 p.m. WNBA Draft host Ryan Ruocco will be joined by analysts Rebecca Lobo and LaChina Robinson, and reporter Holly Rowe. The Draft will also stream live on the ESPN App.
 
A CYNOPSIS MESSAGE
**SOLD OUT**
April 12 at the New York Athletic Club in NYC
Sponsored by Showtime
We’re ready to celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Click here to view our phenomenal category finalists, as well as recipients of our annual Luminary Awards.
 

SPONSORSHIP & PROMOTION
 
Sharpie announced the launch of a new content series and special edition packs and markers in partnership with The Players’ Tribune, the media company that provides athletes with a platform to connect directly with their fans by publishing their first-person stories. The series and each special edition pack showcases an elite athlete and the charity they support: Aaron Rodgers and the Wounded Warrior Project, Chris Paul and the Chris Paul Family FoundationAlex Morgan and UNICEF Kid Power and Aaron Judge and #ICanHelp. Each pack features a picture of the athlete, their charity and includes a marker printed with the athlete’s signature.  
 
Sox Lunch, a highly local, mobile-first, daily e-news on the Boston Red Sox that now has in excess of 50,000 dedicated followers, announced a partnership through Patreon to sponsor interns for the season. The partnership will expand throughout the year to have Red Sox Nation support other common work-based initiatives as well.
 
Boston Mayor Marty Walsh, the Mayor’s Commission for Persons with Disabilities, and the Mayor’s Office of New Urban Mechanics announced a partnership with remote assistive technology company Aira to provide free access to its smartphone app during One Boston Day and the Boston Marathon for people who are blind or have low vision. Using the camera on Aira’s smartglasses or any smartphone, a person who is blind or low vision can download the Aira app and use it to connect to a remote set of human eyes. Aira’s app will be available for free use during the Boston Marathon weekend, throughout the entire City of Boston. 
 
The AFL announced partnerships with DraftKings, Sportradar and Vegas Stats & Information Network (VSiN) as well as a deal to have 12 of its games carried on Facebook Watch.
 
MLB announced that the 2020 All-Star Game has been awarded to the Los Angeles Dodgers.
 

DIGITAL AND STREAMING
 
FloSports and Shamrock Fighting Championships announced a multi-year partnership to live stream every Shamrock Fighting Championships event on FloCombat.com. The agreement enables FloCombat to exclusively air each event live and on-demand, and provide fans with in-depth coverage, as well as exclusive fighter interviews, stories, and more.
 
WWE-related content saw more than 640 million video views across WWE.com, WWE App and social media during WrestleMania Week, an increase of 5 percent year-over-year. WWE content on YouTube, WWE.com, WWE App and social media was viewed for more than 13.1 million hours during WrestleMania Week, an increase of 20 percent year-over-year. WWE generated $3.7 million in WrestleMania 34 merchandise revenue, making it WWE’s second-highest grossing WrestleMania, only behind WrestleMania 32 in Dallas. Revenue was also up 42% or $1.1 million, from the last time WrestleMania was in New Orleans (WrestleMania 30 in 2014).
 
Sports-first live streaming TV service fuboTV added Sports Illustrated TV to its growing lineup. Through a distribution agreement with SI TV, fuboTV becomes the first multichannel video programming distributor to carry Sports Illustrated’s OTT service. This also marks the official launch of SI TV as a 24/7 linear channel. 
 
BBC America continues to put up surprising numbers for Premier League Darts. To date over 8.7 million unique viewers have tuned in to Premiere League Darts this season on BBC America with nearly 1 million non-linear views. Thursday Night Darts is averaging 93,000 Total Viewers and 41,000 Adults 25-54 through 10 weeks. 

 

In this week’s edition of Cynopsis Esports & Gaming…   
  • WorldGaming gets Juiced
  • WHAM talks content
  • Red Bull conquest gets its faces
  • ESL conquers European Masters
  • Who connected at PAX East? 
  • DreamHack taps Komplett
  • Grand Theft Auto V is crowned king
  • Discord surveys the scene

ROSTER MOVES
 
McLaren promoted Exec Dir Zak Brown to CEO, giving him “overall responsibility” for the F1 team.
 
The Hawks and Philips Arena named AMB Sports & Entertainment Dir of Fan Experience David Garcia VP/Guest Experience
 
Tod Leiweke was formally named President & CEO of the Seattle NHL expansion bid.
 
 
THE MAIN EVENT
 
The WNBA Draft will be held live on ESPN 2 starting at 7:00 pm.
 
A CYNOPSIS MESSAGE
Register Your Team:
May 22nd | 8:30am-10:30am | The Yale Club, NYC
 
Our finalists are a vibrant group of engaged professionals who work hard and are committed to evolving the media industry, while giving back to the public through their profession. Join us on May 22nd to celebrate their achievements.
 
Click here to see the full list of finalists, and save your place at the event!
 

ON THIS DAY in 1921: KDKA in Pittsburgh broadcast the 1st radio sporting event, the Ray-Dundee boxing match. 
 
In the Know: Keeping with the defunct leagues theme. The WHA lasted seven seasons, who won their first championship? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: The Kentucky Colonels played in which pro sports league? Answer: The ABA. Congrats: Terry Lyons, Digital Sports Desk, Aymon DeMauro ADM Media & Consulting, Art Salisch Hearst Television, Dave Lucas Newschannel 8, Bob Dudelson Leverage Agency, Matt Meachem, Gracenote, John Kukla KDFW FOX 4, Pete Gautieri A&E, Jonny Codalata CSM, Greg Molozunik, GLM MEDIA, Chris Schwartz, International Speedway Corporation, Michael Narracci, NESN, Mark Stulberger, Stully’s Broadcasting School, Joe Lyons SOS Global Dallas, Dave Sikula San Francisco State University, and Andy Pittman TAMU.

Later – Chris
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