04/05/17: Carolina crown is gold for CBS; Tony Romo’s new star; NFL’s new plan to tackle the world


Breathe Life into an Underperforming App [eBook]

If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue.

Download our free eBook to get detailed, actionable steps so you can bring your app up-to-date.



Good morning. It’s Wednesday April 5, 2017 and this is your first early morning Sports briefing. 

North Carolina’s victory over Gonzaga boosted viewership for CBS, as the championship game was seen by an average of 22.998 million viewers, up 30% over last year’s game on TBS. With the viewership boost in the books, Turner Sports and CBS Sports report that this year’s tournament ranked as the second most-watched in 23 years, averaging 10.827 million viewers, up 16% over last year’s totals. Meanwhile, NCAA March Madness Live netted a record-setting 98 million live video streams during the NCAA Tournament, up 33% over last year with the National Championship game reeling in 4.4 million live video streams, an all-time record for the title game.


Tony Romo is now hitting the sports broadcasting field, with CBS Sports announcing that the former Cowboys quarterback will now become CBS Sports’ lead NFL game analyst beginning with the 2017-18 NFL season, replacing Phil Simms to join Jim Nantz and Tracy Wolfson on the microphone as the lead announce team for the network’s coverage of The NFL on CBS on Sunday afternoons and Thursday Night Football. Meanwhile, the company announced that “Phil has been a very important part of our coverage since the NFL returned to CBS in 1998. His strong opinions, coupled with his tremendous knowledge and passion for the National Football League, has created a unique broadcasting style making him one of the best analysts to ever call the game. We are discussing with Phil his future role with CBS Sports. We cannot thank him enough for the way he has represented himself and CBS Sports during his tenure as CBS’s lead NFL analyst.”
In other talent news, ESPN announced that Michelle Beadle has been named the full-time host of NBA Countdown on ABC and ESPN where she will lead the company’s NBA pre-game and halftime shows, including for the NBA Finals on ABC. She will also host ESPN’s and ABC’s studio coverage throughout the NBA Playoffs, which includes ESPN’s exclusive coverage of the Western Conference Finals. Beadle will host the remaining regular-season editions of NBA Countdown on ESPN and ABC, including for the season finale of NBA Saturday Primetime on ABC on April 8 as well as continue to serve as a co-host for SportsNation.

The NCAA “reluctantly” agreed to consider North Carolina to play host once again for championship events after the state enacted “compromise legislation” to a law that limited protections for LGBT people, noting that the new law “meets the minimal NCAA requirements.” Meanwhile, the Human Rights Campaign (HRC) and Equality NC released statement objecting to the decision, noting “The NCAA’s decision to backtrack on their vow to protect LGBTQ players, employees and fans is deeply disappointing and puts people at risk," said HRC President Chad Griffin. “After drawing a line in the sand and calling for repeal of HB2, the NCAA simply let North Carolina lawmakers off the hook."

Golf Channel’s coverage of the 2017 Drive, Chip and Putt National Finals on Sunday posted its most-watched telecast ever, bringing in 380,000 average viewers per minute during the telecast. In addition, the event delivered the most-streamed minutes ever, clocking in at 234,000 for a rise of 53% YOY.

Saturday’s NASCAR Camping World Truck Series race on FOX drew 1,591,000 viewers according to Nielsen, ranking it the most-watched NCWTS race on any network in five years. Audience delivery was up 35% from last year’s race on FS1, hitting 1,177,000 and was 23% better with Adults 18-49.

Next week will see both the Cynopsis World Esports Summit (April 12) and the Cynopsis Sports Media Awards (April 13) take place in NYC. Tickets are almost gone so be sure to pick them up today or risk missing out!

On the local front, MSG Networks announced today that 98.7 ESPN Radio series Hahn, Humpty & Canty is heading back to MSG’s weeknight programing lineup. Starting May 1, Monday through Thursdays from 7-9p, the series will feature a two-hour “best of” portion of that day’s show.
MSG Network is also showcasing Red Bulls Insider presented by Southern New Hampshire University. The series comes from the Red Bulls and will consist of seven episodes hosted by Tina Cervasio, featuring exclusive player/coaches interviews, community feature segments and game recaps/previews.

Around the dial, the YES Network will spotlight the Scranton/Wilkes-Barre RailRiders, the New York Yankees’ Triple-A team, with the launch of new original series, Homegrown:  The Path to Pinstripes, on May 1 at 11p. Two new 30-minute episodes of Homegrown will premiere each month from May to September this season. 

CBS Sports Radio is lining up a new weeknight show, Reiter Than You, hosted by Bill Reiter, on April 17 from 6-10p. The show will feature Reiter offering commentary and analysis along with special guests, including players, coaches and sports experts. The series began as a live show on CBS Sports digital platforms across CBSSports.com and the CBS Sports apps.


Sports Media Awards Finalists

Our 6th annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 13 from 8:15-10:30am at NYAC. Network with your peers and hear about the year’s best sports programming and marketing.

Join the finalists, support your colleagues and network with the best in the industry!

** Preview the list of finalists & register for the Awards event **

Sponsored by ViewLift and Monumental Sports Network


The NFL tapped IMG to serve as its exclusive licensing representative across select international markets in Europe and Asia in a multi-year deal that will see the NFL took to expand its brand presence internationally through new licensed consumer product initiatives to service and satisfy its growing legions of international fans. IMG will target a range of distribution channels and price-points, including local men’s, women’s and children’s fan apparel, accessories, home décor, fast fashion collaborations and food and beverage.
Kellogg Company locked in a three-year extension of its collegiate multimedia rights partnership with IMG and the addition of 10 schools to its portfolio. The agreement between Kellogg Company and IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It  and Pringles brands. In the fall, the Kellogg Company will unveil the "Best Seats in the House" consumer promotion giving fans the opportunity to attend football games at their favorite schools.

The NBA, the International Basketball Federation and the Bahamas Basketball Federation announced that the ninth edition of Basketball without Borders Americas will be held July 5-8 at The Kendal G.L. Isaacs National Gymnasium in Nassau, Bahamas. The marks the first time that the development and community outreach program will be held in the Bahamas. BWB Americas will also include a variety of NBA Cares and Jr. NBA community outreach efforts with youth in the Bahamas in partnership with local community organizations. 

VF Corporation entered into a definitive agreement to sell its Licensed Sports Group business to Fanatics. LSG business includes the Majestic brand, which supplies apparel and fanwear through licensing agreements with U.S. and international professional sports leagues and teams. The transaction is expected to close in the second quarter of this year, is subject to standard customary closing conditions for a closing to occur.

Workday named its newest brand ambassador, lining up Phil Mickelson for the role, where he will now wear the Workday logo on his golf shirt during The Masters this week in Augusta.
Reebok revealed its “Cotton + Corn” sustainable products initiative, designed to bring plant-based footwear to the market later this year with a mission to create shoes “made from things that grow.” The first release will be a shoe that has an upper comprised of organic cotton and a base originating from industrial grown corn. “This is really just the first step for us,” said Bill McInnis, Head of Reebok Future. “With Cotton + Corn we’re focused on all three phases of the product lifecycle. First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.  Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So, we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”


The NCAA Men’s Basketball National Championship was another hit for Twitter, which reported its top moments from the game with the top three being: North Carolina defeats Gonzaga to win National Championship 71-65; Kennedy Meeks blocks shot leading to UNC dunk to seal the victory in closing seconds; and questionable flagrant foul called on Gonzaga’s Przemek Karnowski.

IFC’s new sports-inspired series Brockmire notched two million digital views one week before the show’s linear debut on the network. The network made the premiere episode of its new original comedy series Brockmire, created with Funny or Die, available to watch via VOD, TV Everywhere, social and digital, etc. ahead of its debut tonight at 10p.

fuboTV launched the new version of its sports-first streaming pay TV service for desktop and mobile web with the 50-channel "Fubo Premier" bundle now being offered at a discounted introductory rate of $34.99 per month and featuring 26 channels that carry sports. The package includes local team coverage through regional sports networks (RSNs) from FOX Networks Group and NBCUniversal.


Saturday see another university champion get crowned as the four best collegiate Heroes of the Storm teams in North America square off at 4p from UNLV. Winners receive tuition for the remainder of their collegiate career, with coverage live on Facebook for the first time with LSU/Kentucky and Texas Arlington/California Irvine opening play.

NetGear signed on to sponsor PENTA Sports. The deal will now see PENTA use NetGear’s Nighthawk product line throughout its teams, and will also see the two work together on joint events and plan new products focused on esports.

Team Liquid announced an extension with Razer, lengthening their partnership through 2017/18. “I’m very proud that Razer is our longest standing partner,” said Victor Goossens, co-CEO of Team Liquid. “It feels like an eternity since we signed our first sponsorship with Razer. In an industry that moves at a million miles an hour, we’ve been on the journey together and it’s incredible that our two brands have come so far. The fact that Razer continues to work with us is a testament to the strength of our partnership and the hard work our players put in with our sponsors and during competitions.”

SPYR updated its flagship game, Pocket Starships, to include the first phase of a new player vs. player as it prepares to bring the title to the esports market. The update brings open-world battles and map designs. In the coming months, Pocket Starships will also add "team PvP" play and a tournament system, which will allow Pocket Starships to dive headfirst into eSports.


FloSports hired Paul Hurdlow as Senior Vice President and General Counsel. Hurdlow joins FloSports after serving in various regional and national leadership positions in DLA Piper’s emerging company practice, where he provided broad legal and strategic advice to growth companies in a range of industry sectors.


Rangers/Capitals on NBCSN at 8p.


Entries are open for the 2017 Cynopsis Kids !magination Awards. With new categories to choose from such as:
Virtual Reality
Best Shortform Content
Best Show Exclusively for a Streaming Platform
and more!
What are you waiting for? Enter by 11:59 PM (ET) on June 8.

ON THIS DAY in 1984: Kareem Abdul-Jabbar breaks Wilt Chamberlain’s record for total career regular season points.

In The Know: Which MLB venue is home to a Boog’s BBQ sandwich? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Who had 297 three-hit games and only one three-strike-out game? Answer: Tony Gwynn. Kudos: John Ferlazzo/London; Michael Ritz-BucStar Consulting/NY; Carl Schellenberger-VCA/NY; Rick Rosenfelt-New York Red Bulls/Harrison; Synda Kollman-Charter Marketing Group/Deerfield Beach; Michael G. Hawkins-Francis Marion University/Florence; Tom Moore-Kalt Productions/LA; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Nick Monroe-Monroe Photography/San Diego.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 761 Main Avenue * Norwalk CT * 06815 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: DIGITAL HR DIRECTOR/NBCU/NYC: Digital HR Director for emerging group that leads the company’s digital business strategy and partnerships with emerging platforms. 7+ years of relevant exp as an HR business partner. Full info/apply HERE (4/16)

JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)

JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)

JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)

JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE [email protected] (4/14)

JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/14)

JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)

JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Digital Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)

JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)

JOB OPENING: EXEC ADMIN ASST, DISTRIBUTION/Crown Media Family Networks/IL: Provide high level support to SVP, Dist and Chicago office. Manage travel, phones, expenses, meetings, and calendars. Serve as liaison w/ mgmt and bldg mgmt. Self-motivated, proactive, and resourceful. Min 3 yrs’ executive level support req. Full info/apply HERE (4/12)

JOB OPENING: RESEARCH DIRECTOR/POP/LA: Proficient in linear + multiplatform analytics, adept at communicating insights, expert problem-solving/project management skills, extensive Nielsen knowledge. 10+ yrs of linear rsrch & 3+ yrs of multiplatform rsrch. New position. Full info/apply HERE (4/11)

JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR/East Coast/Midwest/West Coast: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: [email protected] (4/10)

JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance available Full info/apply HERE (4/10)

JOB OPENING: SR. DIGITAL PRODUCER/Animal Planet/NYC: Innovative leader in the digi/social space to work on tentpoles & get creative producing digi orig series. Exp growing/engaging aud on mult social pltfrms & how to use analytics to guide content dev. 8+ yrs exp. Digi/interactive & TV EXP A MUST. Apply HERE (4/10)

JOB OPENING: INTERACTIVE DESIGNER/Syfy/NYC: Design web sites and interfaces for desktop, mobile, tablets and connected TV devices. 5 years of interaction design experience req. Full info/apply HERE (4/10)

JOB OPENING: CONTRACT RECRUITER/A+E Networks/NY: Day-to-day recruitment of both staff & non-staff roles across company while partnering on talent acq efforts. 5+ years hands-on recruitment & pipelining exp. Apply: http://www.aenetworks.com/career.html (4/10)

JOB OPENING: MULTI-PLATFORM PRODUCER/Sprout/NY: Responsible for growth strategy w/i YouTube & other platforms by producing content & managing brand presence, analyzing performance data & planning video offerings Full info/apply HERE  (4/10)

JOB OPENING: MGR, CHAMPIONSHIP COMMUNICATIONS/USGA/Warren NJ: Responsible for USGA Championship media relations and press releases. +8 yrs media/pr/journalism/writing/event planning exp req. 70+ days/yr travel required. Full info/apply HERE (4/10)

JOB OPENING: DIGITAL MEDIA/CSI SPORTS/NY: Be integrally involved w/expansion of digital products and social media initiatives on global scale. Mng digital asset dist. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. Send Resume and Cover Letter to Robert [email protected] (4/10)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: Join growing prgrmng team to support expansion of our Sport Network. Sched prgrms, allocate commercial inventory, implement ad campaigns & promos w/agencies. Traffic software exp. & excel skills req. 3-5yrs TV Network exp. Res/cover to Robert [email protected] (4/10)

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (4/10) 

JOB OPENING: MGR, TELEVISION ANALYTICS/NASCAR/Charlotte NC: Provide key audience insights to internal and external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives. Exp w/Nielsen research. Full info/apply HERE http://www.nascar.com/careers (4/10)

PAID INTERNSHIP: BUSINESS DEVEL. & MKTG/Litton Entertainment/Charleston, SC: Seeks college or grad intern w/strong written/verbal comm skills to assist our Bus Dvlpmnt & Mktg dept. Resp will incl Competitive/ind trends rsch/analysis as well as ideation & sales material assistance. 3 days/20 hrs wkly. Res/cvr HERE (4/16)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2017

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]