A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
All Week Long Masters On the Range
Pre-round coverage
Today & Tomorrow at 9 AM ET
Continues Thursday – Sunday CBS Sports Network
The 24-Hour Home of CBS Sports
CYNOPSISSPORTS
04.04.17
Good morning. It’s Tuesday April 4, 2017 and this is your first early morning Sports briefing.
In hockey news, the NHL appears to have closed the door for its players to participate in the 2018 Olympics once and for all. In a statement, the league writes that “A number of months have now passed and no meaningful dialogue has materialized. Instead, the IOC has now expressed the position that the NHL’s participation in Beijing in 2022 is conditioned on our participation in South Korea in 2018. And the NHLPA has now publicly confirmed that it has no interest or intention of engaging in any discussion that might make Olympic participation more attractive to the Clubs. As a result, and in an effort to create clarity among conflicting reports and erroneous speculation, this will confirm our intention to proceed with finalizing our 2017-18 Regular Season schedule without any break to accommodate the Olympic Winter Games. We now consider the matter officially closed.”
Meanwhile, NBC Sports, with rights to both organizations, stated that “The Olympic have long been the world’s greatest international hockey tournament irrespective of whether professionals or amateurs are playing. Although we’re disappointed that NHL players will not get the chance to experience and compete at the 2018 Winter Olympics next February, we’re confident that hockey fans and Olympics viewers will tune in to watch the unique style of play that occurs at the Olympic Winter Games when athletes are competing for their country.”
It’s another four years of Hard Knocks. HBO Sports, NFL Media and NFL locked in a long-term extension of the franchise, with this year’s five-episode season slated to begin on Aug. 8. To date, 11 editions of the series have been presented. “The Hard Knocks franchise continues to thrive as the preeminent sports reality series,” says Peter Nelson, executive vice president, HBO Sports. “The partnership between HBO, the NFL and its teams, along with NFL Films, has consistently produced unrivaled and groundbreaking television programming. We are thrilled that HBO will remain the series’ home.”
MLB Opening Night proved a hit on multiple fronts. ESPN reports that its coverage of the Cardinals win over the Cubs ranked the company’s most-watched Opening Night game ever, according to Fast Nationals from Nielsen. The game scored an average total live audience of 3,707,000 average viewers, up 26% over last year’s equivalent. On television, Opening Night generated 3,616,000 average viewers, up 25%.
On the local front, YES Network saw Sunday’s Yankees/Rays telecast open the season as the most-viewed Yankees season opener in five years. The game averaged 445,000 total viewers in the New York DMA, with an average of a 4.5 TV household rating.
Elsewhere in ratings news, Sunday’s final round coverage of the ANA Inspiration saw Golf Channel draw a .43 overnight rating for the LPGA event, up 30% year-over-year vs. 2016. The overnight rating now ranks as the highest-rated final round LPGA Tour telecast on cable since the 2016 KPMG Women’s PGA Championship final round.
WWE saw WrestleMania 33 become the highest-grossing event in the history of the Orlando Citrus Bowl, breaking the stadium’s attendance record with 75,245 fans from all 50 states and 62 countries, according to the company. Overall, WWE’s annual event grossed $14.5 million. WrestleMania 34 will take place on Sunday, April 8, 2018 from the Mercedes-Benz Superdome in New Orleans.
NBC Sports Network is buying in to poker, announcing a deal with Poker Central to bring its programming for the channel. The deal includes exclusive television rights to broadcast the Super High Roller Bowl as well as linear and digital rights to upcoming events and regularly scheduled Monday primetime poker event coverage on NBCSN beginning in the fall, along with streaming on NBCSports.com and the NBC Sports App. “NBCSN is thrilled to present Poker Central’s high-stakes programming,” said Gary Quinn, Vice President, Programming, NBC Sports Group. “Partnering with Poker Central allows us to continue to deliver high-quality programming, while creating a destination for both existing and new poker fans alike.”
Former Bills and Jets head coach Rex Ryan is heading to ESPN where he will join the crew of Sunday NFL Countdown this September. The deal also includes weekly appearances on the NFL pregame show, while contributing to SportsCenter, ESPN Radio, and more. He makes his debut on Saturday at 3p, calling the Florida State University Spring Game.
Bunim/Murray Productions is preparing a new scripted series based on the life of Pele. Partnering with the famed soccer star, Edson Arantes do Nascimento, with Pele’s manager Paul Kemsley, the series will “delve into his life in New York in the mid-‘70s while playing for the Cosmos alongside other international players.”
A CYNOPSIS MESSAGE
Entries are open for the 2017 Cynopsis Kids !magination Awards. With new categories to choose from such as:
Virtual Reality
Best Shortform Content
Best Show Exclusively for a Streaming Platform
and more!
What are you waiting for? Enter by 11:59 PM (ET) on June 8.
Monster Energy is bringing Bellator MMA to a new world, with the MMA promotion announcing that the brand will showcase Bellator fights as part of its activation experience at NASCAR this season. Bouts will see MMA fighters included as a pre-race event for fans in attendance of four of this season’s races, starting the weekend of May 20 in Charlotte and continuing in Bristol, Talladega and Miami.
After reports broke the news of the new MLB/Coca-Cola deal, the companies detailed activation tactics for the new multi-year partnership. In addition to naming Coca-Cola as the Official Soft Drink of MLB, the deal will see the brand engage with MLB fans utilizing MLB Advanced Media’s owned and operated digital platforms including MLB.com, Club web sites, MLB.com At Bat and Ballpark mobile apps, MLB official accounts on a variety of social media platforms and advertising on MLB Network and MLB.tv. Using the MLB.com Ballpark app, Coca-Cola will also offer stadium check-in deals, ticket upgrades, and concession promotions for the ballparks of the 18 clubs that it has team partnerships with and stadium pouring rights.
The Players’ Tribune renewed its content partnership with Tyson Foods, and will produce a series of co-branded videos, written articles and photos featuring David Ortiz and Anthony Rizzo. The slate of three videos will see the two athletes share their thoughts about baseball and how the game has shaped their lives via “iIn-depth conversations.” For the second straight year, Tyson Foods will be supporting the partnership with a digital marketing experience called Legends at the Grill.
Michelob ULTRA hits Masters week with a new deal, partnering with Brooks Koepka in an alliance that includes appearances at consumer events and inclusion in multimedia platforms. Initial plans will see his integration and participation in a consumer giveaway campaign that will kick off at The Players as well as a special appearance at The Northern Trust. “Michelob ULTRA has long been the go-to choice for golfers and golf fans alike. Our new pairing with Brooks Koepka further strengthens our connection to the game and reinforces our support for those who pursue active, balanced lifestyles,” said Azania Andrews, vice president, Michelob ULTRA.
ESPN re-signed charter advertisers Ford and MetroPCS for The Undefeated. “These unique sponsorships with Ford and MetroPCS are a great example of how we are marrying high quality content with performance selling,” said Wendell Scott, SVP of multimedia sales, ESPN Customer Marketing and Sales. “Both brands recognize the value that The Undefeated is bringing in the multicultural space through its in-depth reporting, commentary and insight on culture through the lens of sports. By aligning themselves with ESPN’s commitment to this audience, Ford Motor Company and MetroPCS will have a prominent presence throughout the site.”
Ford Motor Company and agency GTB are launching an online video series produced by NFL Media for their "In The Trenches" campaign as part of their year-long Built Ford Tough O-Line initiative. The eight episode documentary series follows the path to the NFL Draft of offensive line prospects, Pat Elflein of Ohio State University and Kyle Kalis of University of Michigan with both prospects being trained/coached by former NFL All-Pro LeCharles Bentley. Eps will live on NFL.com through May 19.
WrestleMania saw WWE Superstars Big E, Kofi Kingston, and Xavier Woods, of “The New Day,” hit the ring as a living activation/partnership between WWE and Square Enix. The trio dressed as characters from Final Fantasy XIV with Big E dressing as the Samurai, Xavier Woods as the Monk, and Kofi as the Red Mage. WWE worked in collaboration with Square Enix to produce the entrance.
NESN began the Red Sox season with Jordan’s President Eliot Tatelman delivering the network’s first-ever live commercial announcement from his seat at Fenway Park. At the end of the 5th inning, NESN announcers introduced Eliot who was sitting in the seats above Fenway’s Green Monster. Who discussed the long standing relationship between The Boston Red Sox and Jordan’s Furniture, and the numerous promotions the two organizations have run over the past 10 plus years.
The Olympic Channel and the International World Games Association (announced a cooperation agreement which includes media rights to The World Games 2017, which the Olympic Channel will now live stream daily coverage from July 20-30 from Poland. “We are excited to work with the International World Games Association to showcase their premier event,” said Mark Parkman, general manager of the Olympic Channel. “The World Games are a great way to provide additional exposure to these growing sports and introduce new sports to our audiences.”
ESPN today released an update to its tvOS app with new features and enhancements for WatchESPN users on Apple TV. Now called the ESPN App, the update includes: live streaming auto-play; ESPN video on demand; and a “sleeker, simpler” user interface. “From replays to full episodes of on-demand content prior to their telecast premieres, ESPN’s tvOS app is now so much more than our live streaming networks,” said Ryan Spoon, senior vice president of digital product, design and audience development, ESPN. “With this latest update, authenticated users now have the full benefit of engaging with a wide range of live and on-demand video content from the very first click into what is now the ESPN App on Apple TV.”
The National Senior Games Association launched a new microsite to honor the 30th Anniversary of the National Senior Games, the world’s largest multi-sport championship event for people ages 50 and over. The new site visually showcases the history, stories and profiles of athletes and organizers who have built the competition’s legacy.
OZY Media unveiled its new sports section, The Huddle. The section will “provide readers a centralized platform with deep-dive features, breaking news and the latest on the rising stars you need to know, from the court to the slopes.”
Yahoo Esports opened the doors to Smash Rivalries. Partnering with Nintendo, Yahoo will follow up its uLoL Rivalries competition with Super Smash Bros. Melee, launching a 16-man invitational taking place on April 8-9 in LA. Players will represent East Coast or West Coast in the event. Play begins a noon PT, and will see Daniel “Tafokints” Lee lead coverage while Yahoo Esports showcases behind-the-scenes interviews and moments on Twitter.
UMG Event announced an agreement with 343 Industries to bring a Halo Championship Series open event in Daytona at the Oceans Center on May 12-14. Teams will compete in a 4v4 "Halo 5: Guardians" tournament with a prize pool of $75,000 in addition to a $5,000 Free-for-All tournament.
Nielsen Sports hired Steven Bell and Chris Ziegler as directors of commercial solutions. Bell was previously director of corporate partnerships at the University of Washington and Ziegler came from the Charlotte Hornets where he was director of corporate partnerships. Nielsen Sports also promoted John Pugh to manager, commercial solutions.
Bucks/Thunder on ESPN at 8p.
A CYNOPSIS MESSAGE
Cynopsis Sports Media Awards Breakfast
Thursday, April 13 | 8:15-10:30am | NY Athletic Club BEST. YEAR. EVER.
Don’t miss the event, it’s sure to impress!
Finalists | Luminary Honorees | Event Details + Registration
.
ON THIS DAY in 1986: Wayne Gretzky greaks the record for most points in a single NHL season by notching his 213th point.
In The Know: Who had 297 three-hit games and only one three-strike-out game? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which current Atlantic 10 school has won the NCAA Men’s Basketball Championship? Answer: La Salle. Kudos: Guido Guida-Spicchi d’arancia/Milan; Andrew Feingold-Fox News/NY; Michael Ritz-BucStar Consulting/NY; Mike Polvere-Optimum Sports/NY; Ken White/Charlotte; Jim Sweeney-MIKE on Sports/Clearwater; Synda Kollman-Charter Marketing Group/Deerfield Beach; Wayne "World B." Otto-Pro-Am Sports/Boone; Andy Pittman-TAMU/College Station; Kevin Micklo-Pinnacle Advertising/Chicago; Greg Moloznik-GLM Media/Scottsdale; Tom Moore-Kalt Productions/LA; Jeff Mirkin-Phoneatics/Santa Monica.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
04.04.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: MARKETING SPECIALIST/GSNTV/CA: construct custom mktg campaigns for MVPDs; devlop, design & implement mktg. activities & resources. BA/BS degree. Min 3 yrs exp work in content (video,digital,OTT) distribution. Photoshop skills preferred. Send res and CL to [email protected] (4/15)
JOB OPENING: ART DIRECTOR/TLC/MD: Motion graphics & branding expert w/desire to get their hands dirty in multiple mediums. Enthusiasm for on-air graphics, independent/team work, latest technologies & trends a must. 6-8 yrs exp req’d. Apply (4/14)
JOB OPENING: MARKETING MGR/UP TV/ATL: 3+ creative media exp. at cable network. Exp dev. mkting strategies & creative briefs. Exp. working w/ creative agencies & executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Apply HERE (4/14)
JOB OPENING: AD SALES ASSISTANT/BOUNCE TV/NYC: Support AdSales Planning: executing client skeds, wkly allocs, securing traffic, preventing discreps. Interacting w/AE’s & clients. 1+ yr AdSales or Rsch exp. & use of WideOrbit a +. Resumes/cvr: HERE [email protected] (4/14)
JOB OPENING: SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/14)
JOB OPENING: HR GENERALIST/Fuse Media CA: Coaching, counseling and employee-related solutions. Develop people plans in line with the business strategy. Manage full-cycle recruiting processes. Serve as a super-user for a variety of HR technology systems. Apply here http://www.fuse.tv/ (4/13)
JOB OPENING: SALES PLANNER/BET/NYC: Be primary contact of the Sales Planning dept to the Digital Acct Execs regarding all assigned accts. Sales planning or adv agency buying/planning exp. Proficient in MS off. Media Math skills req’d. BA Deg related field req’d. Full info/apply HERE (4/13)
JOB OPENING: SALES PLANNER/Entertainment Studios/NY: Sales support, sales reporting, campaign tracking Knwlg sales processes, CPM’s/inventory mgmt & Wide Orbit Systm a must; Need BS+2 yrs media exp, strong excl/ppt as well as media math skills.Fast paced envir, multi-tsker a must. Apply HERE (4/13)
JOB OPENING: EXEC ADMIN ASST, DISTRIBUTION/Crown Media Family Networks/IL: Provide high level support to SVP, Dist and Chicago office. Manage travel, phones, expenses, meetings, and calendars. Serve as liaison w/ mgmt and bldg mgmt. Self-motivated, proactive, and resourceful. Min 3 yrs’ executive level support req. Full info/apply HERE (4/12)
JOB OPENING: RESEARCH DIRECTOR/POP/LA: Proficient in linear + multiplatform analytics, adept at communicating insights, expert problem-solving/project management skills, extensive Nielsen knowledge. 10+ yrs of linear rsrch & 3+ yrs of multiplatform rsrch. New position. Full info/apply HERE (4/11)
JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR/East Coast/Midwest/West Coast: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: [email protected] (4/10)
JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance available Full info/apply HERE (4/10)
JOB OPENING: SR. DIGITAL PRODUCER/Animal Planet/NYC: Innovative leader in the digi/social space to work on tentpoles & get creative producing digi orig series. Exp growing/engaging aud on mult social pltfrms & how to use analytics to guide content dev. 8+ yrs exp. Digi/interactive & TV EXP A MUST. Apply HERE (4/10)
JOB OPENING: INTERACTIVE DESIGNER/Syfy/NYC: Design web sites and interfaces for desktop, mobile, tablets and connected TV devices. 5 years of interaction design experience req. Full info/apply HERE (4/10)
JOB OPENING: CONTRACT RECRUITER/A+E Networks/NY: Day-to-day recruitment of both staff & non-staff roles across company while partnering on talent acq efforts. 5+ years hands-on recruitment & pipelining exp. Apply: http://www.aenetworks.com/career.html (4/10)
JOB OPENING: MULTI-PLATFORM PRODUCER/Sprout/NY: Responsible for growth strategy w/i YouTube & other platforms by producing content & managing brand presence, analyzing performance data & planning video offerings Full info/apply HERE (4/10)
JOB OPENING: MGR, CHAMPIONSHIP COMMUNICATIONS/USGA/Warren NJ: Responsible for USGA Championship media relations and press releases. +8 yrs media/pr/journalism/writing/event planning exp req. 70+ days/yr travel required. Full info/apply HERE (4/10)
JOB OPENING: DIGITAL MEDIA/CSI SPORTS/NY: Be integrally involved w/expansion of digital products and social media initiatives on global scale. Mng digital asset dist. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. Send Resume and Cover Letter to Robert [email protected] (4/10)
JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: Join growing prgrmng team to support expansion of our Sport Network. Sched prgrms, allocate commercial inventory, implement ad campaigns & promos w/agencies. Traffic software exp. & excel skills req. 3-5yrs TV Network exp. Res/cover to Robert [email protected] (4/10)
JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (4/10)
JOB OPENING: MGR, TELEVISION ANALYTICS/NASCAR/Charlotte NC: Provide key audience insights to internal and external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives. Exp w/Nielsen research. Full info/apply HERE http://www.nascar.com/careers (4/10)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017
