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On September 9-10 in New York City, Cynopsis is gathering big-thinking strategists who are making waves from Hyundai, Discovery, GroupM, Publicis, Univision, El Rey, CBS Interactive, Spark, Newsy, Crown Media, Viacom, AMC Networks, Sinclair, Turner, Twitter & more.
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Tough Mudder and Chipotle are partnering for the 2019 event season with the brand offering food for participants and hosting an obstacle in the Mudder Village Festival. In addition, Tough Mudder and Chipotle are also re-launching a Tough Mudder nutrition guide, promoting real food for real athletes. Other activations this season will include:
- ACE and Nexcare, as the official hosts of the “Event Prep Zone”
- CELSIUS – Returning as the official energy drink,
- Soap & Glory and EVERY MAN JACK – As the official women’s and men’s care partners, respectively,
- Alanic and ViewSPORT – Tough Mudder’s official apparel partner
- MuscleTech – The official protein powder of Tough Mudder,
- Navy Federal Credit Union – Tough Mudder’s official military credit union partner
Cage Fury Fighting Championships inked two partners ahead of its next event on May 17 at Hard Rock Hotel & Casino in Atlantic City in CIROC Vodka and Bulleit Bourbon. The pair will activate for CFFC events in a variety of ways, including social and digital campaigns, in-cage signage, exclusive cocktail recipes at each event, on-site sampling and more. Additionally, this partnership includes the introduction of the exclusive CIROC Cage-Side Lounge (CCL) in the VIP section at CFFC events.
The NFL Draft gave a boost to Bleacher Report, which reports that the B/R App posted its best weekend ever with more than 250 million content engagements and a 36% increase in page views. B/R also scores on social over the full three-day period of the draft, topping engagement rates across Twitter, Facebook, and Instagram with 85 Million video views – a 16% increase from last year. Meanwhile, B/R recorded 7 Million engagements and 28 Million social video views recorded from B/R’s NFL draft content.
FloSports announced a partnership with VFT Solutions, which specializes in anti-piracy and revenue protection, for live streaming social media platforms across the FloSports network. “Our partnership with VFT Solutions will help FloSports tackle the threat of live stream social media piracy,” FloSports SVP of Marketing Amy Loesch said. “Taking proactive steps to stop online pirates who attempt to illegally stream our content is crucial for our business and is possible through this partnership.”
Tunity Analytics for Out-of-Home Top 5 Sports Programs for the week of April 22.
Show/Network/Date/(000’s)
- NBA – Rockets/Warriors on ABC on April 28 (3261)
- NFL Draft on ESPN on April 26 (2067)
- NBA – Warriors/Clippers on ESPN on April 26 (1600)
- NBA – Celtics/Bucks on ABC on April 28 (1530)
- NHL – Maple Leafs/Bruins on NBCSN on April 23 (1484)
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning April 22, 2019. OOH Viewer impressions are calculated using Tunity Analytics proprietary estimation model.
ELEAGUE and sister company Warner Bros. Interactive Entertainment are pumping the gas on competition for Mortal Kombat 11, announcing an extended live programming schedule for the ELEAGUE Mortal Kombat 11 Showdown. The streaming competition will see the title’s community influencers broadcast NetherRealm Studios’ newly-released game and try to win as many online matches as possible during a four-hour period, and climb the leaderboard to earn cash prizes. The 13-week competition series launched May 1 at 5p on Twitch and ELEAGUE.com with live episodes running weekly through July 24. Live coverage will continue to be anchored by David “UltraDavid” Graham and Ryan “Mr. Aquaman” Kablik.
Allied Esports announced that it will host the first Tom Clancy’s Rainbow Six Siege Minor event of 2019 starting June 7 at its flagship property, HyperX Esports Arena Las Vegas. The three-day event will feature a $75,000 prize pool and a total of 16 teams participating in the event, which will feature 12 Pro League or Challenger League teams. The remaining minor events in 2019 include: DreamHack Valencia in July, DreamHack Montreal in September, and a final event that has yet to be announced.
Complexity Gaming and MSI, a leader in gaming hardware, announced the exclusive partnership to outfit Complexity Gaming’s esports teams with gaming gear and serve as the Official Laptop, PC, Motherboard, Graphics Card, and Monitor partner of Complexity Gaming. The two brands will also collaborate to create unique event and trade show activations that showcase the immersive qualities and future of gaming.
The National Golf Foundation released its 2019 Golf Industry Report ahead of National Golf Day on May 1 in DC. The overview found that golf’s participation base remains stable, with an estimated 24.2 million people (ages 6+) who played golf on a course in 2018, up from 23.8 million a year earlier., although 9.3 million people exclusively play golf off-course, meaning that the game’s overall participant pool has increased 4% to 33.5 million. Juniors (6-17) and young adults (18-34) comprise approximately 35% of all on-course golfers, with 2.5 million junior participants and 6.1 million young adults. • There are 5.7 million women who played golf on a course in 2018, with women accounting for 23% of the on-course golfer base and 44% of off-course only play.
The NBA, the International Basketball Federation and the Colombian Basketball Association announced that the 10th edition of Basketball Without Borders Americas will be held June 24-27 in Medellin, Colombia, marking the first time that the NBA and FIBA’s global basketball development and community outreach program will be held in Colombia. NIKE, a global partner of BWB since 2002, will outfit the campers and coaches with NIKE apparel and footwear.
Finally, a happy 80th to longtime sports pillar Harvey Schiller, the retired US Air Force Brigadier General whose storied sports career has included runs as Executive Director of the USOC, CEO of YankeeNets, SEC Commissioner, President of Turner Sports, head of the International Baseball Federation and President of the Atlanta Thrashers, among other notable positions. Congrats!
Rockets/Warriors on TNT at 10:30p.
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| A CYNOPSIS MESSAGE |
Cynopsis Top Women in Media
Three simple steps for your to-do list:
- Select your Nominee
- Complete the Entry Form
- Process your Payment
Get it done by May 8 or, better yet,
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ON THIS DAY in 1988: The Orioles end their record 21-game losing streak by beating the White Sox.
In the Know: What are the five events that make up the modern Olympic pentathon? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: With the retirement of the NFL’s Sebastian Janikowski, who is the only remaining active player from the 2000 NFL Draft? Answer: Tom Brady. Kudos: Greg Maltzman-Up Down Digital/NY; Noah Coslov-Stadium/NY; Marc Wollis-Cadent TV/NY; Chris Long-DraftKings/NY; Brianne Maciejowski-Miles/Sarasota; Rick Rosenfelt-New York Red Bulls/Harrison; Derek Houston-Atlanta Braves/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Matt Fumagalli – NBC/Chicago; Travis Wacker-Good Karma Brands/Milwaukee; John Tingue-Hulu/Chicago; Rick Pike-InterMedia Advertising/Woodland Hills; Larry Hutchings/Nipomo; Brian Robin-Pechanga Resort Casino/Temecula; Nick Monroe-Monroe Photography/San Diego
Later — Chris
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JOB OF THE DAY
PROGRAMMATIC CAMPAIGN MGR
ICON
Greenwich CT
Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP
Full info HERE
SUPERVISING PRODUCER, BRAND CREATIVE/Nickelodeon/NYC: Provide timely feedback on much of the team’s creative work; Assist in the scheduling for assignments on our various platforms. 10+ yrs exp working for a major network brand or agency in a prod capacity. 5+ yrs exp leading creative teams. Full info HERE (5/14)
SR ANALYST, MULTIPLATFORM RESEARCH/NBCU/NYC: Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must. Full info HERE (5/14)
DIGITAL MEDIA DIRECTOR/ICON/NYC: Oversee dvlpmnt/execution of paid social, SEM, and programmatic campaigns & will work directly w/ICON’s client Discovery Comm. 5+ yrs of digital media exp – incl experience directly mngg paid social and SEM campaigns. Ideally also exp w/programmatic buying platforms (DSPs). Full info HERE (5/14)
PROGRAMMATIC CAMPAIGN MGR/ICON/Greenwich CT: Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP. Full info HERE (5/14)
Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)
MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)
SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)
CRASH PRODUCER/NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/Two Cats Productions/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2)
SR ANALYST, ANALYTICS & INSIGHTS/Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)
SR MEDIA SALES EXEC/United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2)
SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)
MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)
MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE (5/1)
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