|A CYNOPSIS MESSAGE
Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | NYC
SESSION SPOTLIGHT > The Lightning Round: What’s New, What’s Next
In a 25-minute speed session to kick off the conference, CIMM, MRC & TVB will offer updates on the latest in measurement and data challenges, as well as best practices in multi-touch, multi-platform, and multi-media attribution models.
Sponsored by: Videa, Tubular Labs, TVSquared and tunity
Epic Games and Marvel are again teaming up to promote the new Avengers:Endgame movie with Fortnite x Avengers, which launches today. Early promotion featured Fortnite characters using weapons and accessories that the Avengers heroes also use, implying that those items will be used within the game, similarly to the Infinity Gauntlet used last time.
The NBA 2K League announced a multiyear partnership with Stance to serve as the league’s official sock provider. The sock and underwear brand will supply the NBA 2K League’s 21 squads with team-branded designs, and in-game avatars will also be outfitted in Stance socks. This marks Stance’s first esports outfitting partnership.
Misfits Gaming cemented plans for launch the Alienware Community Showdown, in partnership with Alienware and Playwire. Running from April 27 to June 9 2019, League of Legends players can participate with a shot to take home a share of over 2.5 million Riot Points, state-of-the-art Alienware Gaming setups, trips to E3 and more. The grand prize for the winning contributor will see the player with the highest amount of points from all communities will be awarded a year-long contract with Misfits Gaming. Meanwhile, actor Ludacris will be promoting the Showdown as well as participating.
Streamer Nick “NICKMERCS” Kolcheff partnered with the NFL to appear at the NFL Draft this weekend, per TEO. Kolcheff will stream Fortnite with NFL players Marcus Mariota and DeAndre Hopkins at the event.
GumGum Sports announced a new product designed to upgrade in-stream sponsorship for esports brands. Over the last several months Team SoloMid and other organizations have deployed GumGum Sports SMP under an exclusive beta testing partnership. The platform, which makes it possible to add, edit and remove sponsorship overlays in player streams, has given partners the ability to customize campaign durations, schedule dayparting parameters for when to serve particular sponsorships, and alter creative executions to suit individual sponsor’s needs.
Goldenboy signed on to host a new series, titled LVL UP, in partnership with Try Hard Channel and Subnation. The digital series, with Alex “Goldenboy” Mendez hosting, production begins May 20 with a premiere slated for E3 via the IMGN TryHard Channel on Instagram and TheSubnation.com.
Twitch hit a landmark 2.7 billion hours of content viewed in Q1 2019, according to MCVUK, for a rise of 38% year-over-year. StreamElements’ and StreamHatchet’s State of the Stream quarterly report reads that YouTube Live’s viewership doubledfrom Q1 2018 to Q1 2019, while Microsoft’s Mixer platform grew from 22 million to 89 million during the same period.
Tiidal Gaming Group, a leading Canadian esports platform company and parent company of Lazarus Esports, announced that Hockey Hall of Famer Mike Modano has joined the company as an investor and brand ambassador. “We are thrilled to welcome hockey icon Mike Modano to our group,” said Charlie Watson, CEO, Tiidal Gaming. “Mike has had a long and storied career as one of the NHL’s greatest players and he couldn’t join us at a better time as he moves into his future as a sports executive. Having competed at the highest levels, Mike can not only serve as a mentor to our professionals, but he will be a big part of our push to continue building Lazarus Esports into a global brand.”
Hendrick Motorsports officially opened the doors for its esports squad, titled Hendrick Motorsports Gaming Club. Last month saw the racing brand draft two players who will compete in the first eNASCAR Heat Pro League season. Now, 12-time NASCAR Cup Series champions will look for the same from team’s official gaming club that will chase the inaugural NHPL title. “Video games are the go-kart tracks of today,” said Patrick Perkins, vice president of marketing for Hendrick Motorsports. “Online racing is exposing people to NASCAR, and the opportunity will only continue to grow. With the incredible advances in simulation, auto racing translates better than any other sport. The games are becoming more and more realistic.”
Team Liquid’s parent company, Axiomatic Gaming, locked in another round of investments, according to Unikrn, that brings in $21.5 million in funding, according to SEC filing documents. The new investors, who were not named, join a lineup of high-profile named that include Michael Jordan, Tampa Bay Lightning owner Jeff Vinik, Washington Capitals owner Ted Leonsis, and Golden State Warriors co-owner Peter Guber.
Blizzard Entertainment is unlocking a new feature for Overwatch titled Workshop. The tool within the game’s browser opens the doors for players to create their own game modes and prototype heroes, serving as an adapted version of a scripting system that the Overwatch developers use to create the game with players able to make text and rule scripts and add custom play conditions for game modes such as changing heroes’ movement or abilities. “This will speak to, most immediately, people with some experience with other scripting engines or people with programming backgrounds,” Kaplan said.
A new Superdata report states that consumers spent $8.7 billion digitally across console, PC and mobile in March, down 3% from the prior year. Premium PC led the declines with a 23% drop, while Mobile, which made up 56% of total revenue, also fell by 2%. Console revenue was the only source of growth in March, up 10% on the back of a strong premium release slate as well as continued traction for Fortnite and Apex Legends.
Geoff Keighley is teaming up with Gamescom to present “Gamescom: Opening Night Live”. The event debuts on Aug. 19 and will be livestreamed from Cologne, Germany, as it kicks off 2019’s Gamescom. Gamescom: Opening Night Live will be produced in English and air live in front of more than 1,000 fans featuring announcements from major game publishers and independent developers, world premieres of new game footage and special guest appearances from the stars of the gaming industry”.“Gaming is a shared passion around the world, and every time I attend Gamescom I am energized by the passion and excitement from the community in Cologne,” said Keighley. “The team and I are thrilled to be in Europe this summer to produce this show and share Gamescom with the global video game audience.”
Esports retail and merchandise company, We Are Nations, is partnering with global sports lifestyle brand, ’47, in a move that will include headwear and other sports merchandise to be developed and sold in the esports space. “Esports is a fascinating space that we’re just scratching the surface in,” said ’47 co-owner Steven D’Angelo. “It’s exciting to see the passion and allegiance these fans have for gaming and we are thrilled to be able to provide our premium product to the mix by partnering with We Are Nations.”
ECHO FOX founder and co-owner Rick Fox joined the Advisory Board for the Esports Business Summit, which will take place from Sept. 10-12 this year in Las Vegas. Get more info on the event at EsportsBizSumit.com.
|A CYNOPSIS MESSAGE
Calling all innovators, game-changers, marketing mavens and analytical aces…
Take your places at the podium at the
Cynopsis Top Women in Media Awards
This will be the biggest group of women being honored in the media space. Categories cover all levels of the industry and include excellence in leadership, community building, marketing, social media, content marketing, branded content, strategy, data mining, mobile, and more. There’s still time to get your nominations in before April 26th.
ON THIS DAY in 2000: Airport Tycoon is released.
Trivia: Which host (current or former) of The Talk made a cameo in the game Watch Dogs? (Email firstname.lastname@example.org with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In Overwatch, the Ecopoint: Antarctica map features a spooky, massive block of unearthed ice that echoes which Kurt Russell horror film that also takes place on the continent? Answer: The Thing. Kudos: Chris Davies-Virgin/London; Jason Valluzzi-Active International/NY; Luke Watson-Essential TV/NY; Matt Sautter-WideOrbit/Harrisburg; Rick Dascher-Turner Studios/Atlanta; Andy Pittman-TAMU/College Station; Victoria Horsley-NACE/Kansas City; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA; David Vincent Gagne-Jacket Industries, LLC/Santa Monica
Later — Chris
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DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)
MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)
SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)
CRASH PRODUCER/NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/Two Cats Productions/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2)
SR ANALYST, ANALYTICS & INSIGHTS/Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)
SR MEDIA SALES EXEC/United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2)
SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)
MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)
MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE (5/1)
DIRECTOR PUBLIC RELATIONS/AMC/LA: Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE (4/30)
MGR, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)
SR MANAGER PUBLICITY/A + E Networks/NYC: Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE (4/30)
SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27)
MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27)
PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)
ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)
WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)
MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)
STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)
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Along with the Online Engineering team, work closely with development teams to develop, deploy, and support applications.
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Regular monitoring and reporting of social media channel performance and core metrics including growth rates, engagement, and traffic.
Social Media and Community Manager
Work with multidisciplinary teams to concept, design, and build innovative digital solutions for our clients and Ayzenberg.
Digital Art Director
Manage multiple cross-departmental projects simultaneously, while optimizing changes to project scope and schedules daily.
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Senior Marketing Manager, Systems
Oversee a multi-million dollar marketing budget that will be used to drive state-of-the-art campaigns for world-wide leading game IP.
Head of Marketing
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