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In honor of Earth Day, we’re shining a spotlight on a special Cynopsis Social Good Awards category…
Awareness Campaign/Initiative: Sustainability/Environment Campaign
* W I N N E R*
Sustainability on “The X-Files”
* H O N O R A B L E M E N T I O N S*
Earth Inspires Me: Green Is Universal Earth Week 2018
Kids vs. Plastic
Together for Good Wildlife Special
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MARKETING
AdStage launched on Google Sheets. The new product enables marketers to get their cross-channel paid search, paid social and web analytics data into Google Sheets with a single query. The solution allows marketers to query blended, cross-channel advertising data from within Google Sheets for advanced analysis, budget pacing, A/B Testing and more.
Adswerve announced that it is breaking down marketing silos with Google Cloud. Marketers looking for visibility into all of their marketing channels, including website, social, search and PPC, SalesForce, email and more, can do so using Google Cloud, says the company. Marketers can make predictions based on past buyer behaviors, focus on their most valuable target segments, and personalize their digital campaigns.
As the demand for mobile app advertising continues to grow, fraudsters are taking full advantage of new opportunities. New data from DoubleVerify finds that mobile app sophisticated invalid traffic impressions have doubled year-over-year since 2017, while the total number of fraudulent apps has increased 159% from 2017 to 2018. Some 57% of fraudulent mobile apps are categorized as Games and Tools & Utilities.
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| A CYNOPSIS MESSAGE |
CYN OPSIS SPORTS MEDIA AWARDS BREAKFAST
Thursday, April 25 / New York Athletic Club, NYC
This Thursday, we’re honoring industry leaders who have grown their audiences and forged new ways to engage and inspire their followers. Don’t miss this year’s incredible list of honorees! View the Finalists and Luminary Honorees .
This event will sell out…there’s only 8 seats left, so register today!
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HACKED
Facebook adjusted upwards the number of Instagram users affected by a security incident last month – way upwards. Instead of the tens of thousands of users first thought to be affected by passwords stored in a readable format, “We now estimate that this issue impacted millions of Instagram users,” said the company. “We will be notifying these users as we did the others.” An investigation determined the passwords were not internally abused or improperly accessed, said Facebook.
Hackers that stole login credentials from a Microsoft customer support agent had access to email accounts from Outlook, MSN and Hotmail from January 1-March 28 and were able to read email content, said Microsoft in an amended statement. At first the company say attackers could not read emails; the statement was corrected to say hackers could read full email content for about 6% of affected Outlook users. Microsoft warned people to watch for phishing emails, and change their password.
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| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
EDITORIAL DIRECTOR
Nickelodeon
NY
Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter
Full info HERE
STAFF ACCOUNTANT /A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)
MGR, INT’L REVENUE PLANNING & ANALYSIS / A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)
SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS /Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)
CRASH PRODUCER /NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2)
AD SALES ACCOUNT EXEC /Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR /Two Cats Productions/NYC : Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2)
SR ANALYST, ANALYTICS & INSIGHTS /Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)
SR MEDIA SALES EXEC /United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2)
SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)
MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)
MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE (5/1)
DIRECTOR PUBLIC RELATIONS/AMC/LA : Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE (4/30)
MGR, GLOBAL CONSUMER INSIGHTS /Viacom/NYC: Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)
SR MANAGER PUBLICITY /A + E Networks/NYC: Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE (4/30)
SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27)
MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27)
PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)
ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)
WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)
MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)
STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)
SENIOR DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25)
STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)
EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)
SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to “tell a story” with data. Full info HERE (4/25)
DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)
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