04/19/19: Sportsgrid and Sportradar teams up to launch a national betting channel.

Good morning. It’s Friday April 19, 2019 and this is your first early morning Sports briefing.

Sportradar is partnering up with SportsGrid to launch the a free, 24-hour network dedicated to the sports betting audience. The partnership, according to the release, blends Sportradar’s ad tech, OTT technology and data with SportsGrid’s original programming with the partnership incorporating Sportradar’s release ofad:s, a service that provides bookmakers with a lineup of marketing solution aimed at “eliminating waste and streamlining their marketing spend.”

“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Jason Sukhraj, SVP US Advertising and OTT, Sportradar. “Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming. ”

PROGRAMMING

Meanwhile, networks unveiled more plans for next week’s NFL Draft, which begins on April 25. The Walt Disney Company’s presentation of the event will feature over a thousand production elements, with over 600 player highlights, and 57 cameras covering the action. ESPN’s traditional draft telecast, presented for the fourth year by Courtyard, features host Trey Wingo, NFL Draft analysts Mel Kiper Jr. and Todd McShay (Rounds 2-7), NFL analysts Louis Riddick and Booger McFarland (Round 1), NFL Insiders Chris Mortensen and Adam Schefter and NFL host Suzy Kolber. Meanwhile, ABC’s differentiated coverage for Rounds 1-3 will focus on the journey of NFL Draft prospects, and feature Good Morning America’s Robin Roberts (Round 1) and host Rece Davis, analysts Kirk Herbstreit, Lee Corso, Desmond Howard and David Pollack, reporters Tom Rinaldi and Maria Taylor and contributor Chris ‘The Bear’ Fallica. ESPN Radio will cover every round of the NFL Draft for the first time. Host Dari Nowkhah will be joined by reporter Ian Fitzsimmons, former NFL star and current ESPN Radio New York host Chris Canty (Rounds 1-3), former Miami Dolphins and New York Jets front office executive Mike Tannenbaum and NFL Draft analyst Jim Nagy (Rounds 4-7). Coverage begins April 25 at 7 p.m. ET.

NFL Media’s approach delivers more than 76 live hours of Draft Week coverage beginning April 21, with an extensive talent roster of analysts, reporters and hosts as well as a record 23 draft war room cameras. NFL Network’s coverage of the 2019 NFL Draft begins with first round coverage provided by host Rich Eisen, draft expert Daniel Jeremiah, Kurt Warner and David Shaw, along with analysts Charles Davis and Steve Smith Sr., host Chris Rose and NFL Network Insider Ian Rapoport. Additionally, Deion Sanders interviews the draftees on-stage following their selection. Prior to the start of the first round on Thursday, NFL Draft Red Carpet airs at 6:00 PM ET, with NFL Network’s Melissa Starkand Michael Irvin providing interviews as the prospects arrive. Rounds 2 and 3 will see NFL Network’s Peter Schrager and Melissa Stark, and FOX college football analyst Joel Klattjoining Eisen, Jeremiah, Davis, Rose and Rapoport.

Speaking of football, following the collapse of the AAF, XFL Commissioner Oliver Luck reportedly said that the XFL has deals with “two very powerful media companies” and the XFL will have two games a week on over-the-air network television and two games on major cable channels, per an NBC Sports report. “We believe we’re well on our way to a successful launch in February of 2020. We’ve got a great business plan,” Luck said.

CBC Sports and MEDIAPRO Canada unlocked a partnership that will see live coverage of 20 games throughout the 2019 season of the new Canadian Premier League on CBC Sports platforms. CBC will be the exclusive television broadcast home for 10 Canadian Premier League games, with an additional 10 games available via free live streaming coverage. CBC Sports’ Scott Russell and Andi Petrillo will host CBC’s coverage of the broadcast games while commentary will be provided by Terry Dunfield. The first game kicks off at 1p on April 27.

Time’s almost up!!! Mingle with the best in the business on April 25 for the Cynopsis Sports Awards in NYC. Join executives from AT&T SportsNet, Barstool Sports, beIN SPORTS, Big Ten Network, Break Media Group, CBS Sports Digital, Discovery Education, ESPN, ESPN Films, FloSports, FOX Sports, HBO, Immortals, Intel Sports, Marsar Sports & Entertainment, Mercedes-Benz USA, MLB Network, NASCAR, NBA, NBCUniversal, MGM Resorts, New York Jets, NFL, NFL Films, ONE Championship, Optimum Sports, PepsiCo, Scout Sports & Entertainment, Showtime, Sinclair Broadcast Group, SiriusXM, Telemundo, NBC Sports Group, theScore, Turner Sports, Univision, USTA, and more by clicking here for your ticket now.

Telemundo Deportes’ Spanish-language sports and entertainment studio show Titulares y Más will expand to a one-hour special edition throughout the FIFA Women’s World Cup France and Copa América Brazil, beginning June 7, the company announced. Running Monday-Friday at 11:35p and Saturdays and Sundays at 11p, the show will offer daily recaps and previews of both tournaments.

FloSports announced an agreement with London Marathon Events to provide live and on-demand coverage of the 2019 Virgin Money London Marathon on FloTrack.com exclusively in Canada, Australia, Pan Europe (excluding UK, Ireland, and Italy) and Pan Asia (excluding China and Japan).

Tennis Channel will provide complete live coverage of the U.S. Fed Cup team’s playoff competition against Switzerland in San Antonio starting Saturday at 3:30p. Prior to the United States-Switzerland play-off matchup, Tennis Channeland subscription-service Tennis Channel Pluswilloffer live coverage of this year’s Fed Cup semifinals. Mary Carillo will call the U.S. Fed Cup competition for Tennis Channel, joined by Tracy Austin and Chanda Rubin.

ESPN’s coverage of the Women’s National Collegiate Gymnastics Championship will air live starting today at 1p for the fourth consecutive year on ESPN2. The Team Final with the top two teams from each semifinal is slated for Saturday, April 20 at 7p. Bart Connerand Kathy Johnson Clarkewill team up to call the action on ESPN2 and ESPNU throughout the weekend, with veteran reporter Holly Rowehandling reporting duties. Returning this year, ESPN will feature commentary on each live apparatus stream on ESPN3 and the ESPN App for a unique complementary offering surrounding the championship.

In RSN news, Magic Johnson is reportedly joining Ice Cube’s bid to acquire the 21 FOX Sports regional sports networks from Walt Disney Co. Disney agreed to sell the sports networks to get clearance for its $71-billion takeover of 21st Century Fox.

NBC Sports Philadelphia lined up a special NBA Playoff edition betting-centric telecast for Game 4 of the Philadelphia 76ers-Brooklyn Nets first-round playoff series. The program will run on NBC Sports Philadelphia+ on Saturday at 3p and see bettingrelated commentary and analysis in real time, along with up-to-date betting data and information, led by Marc Farzetta,Brad Feinberg, and Anthony Gargano.

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SPONSORSHIP & PROMOTION

US Soccer and Major League Soccer locked in a three-year partnership with Headspace, a meditation and mindfulness app. Headspace will annually provide thousands of app subscriptions to all U.S. Soccer and MLS athletes, coaches, and league and club staff to strengthen their mindfulness and meditation skills. As part of the deal, Headspace will conduct in-person introductory training sessions during U.S. Men’s and Women’s National Team training camps and at various MLS events.

Despite some shockers in the first round of 2019 Stanley Cup Playoffs that left busted brackets in the 2019 Stanley Cup Playoffs Bracket Challenge presented by Jägermeister, the NHL is now offering – for the first time ever –a fresh start with the Stanley Cup Playoffs Second Chance Bracket. At the conclusion of the First Round and before the start of the Second Round, fans will be able to submit a new bracket at NHL.com/Bracket with their predictions for the remainder of the 2019 Stanley Cup® Playoffs. Hockey fans submitted more than 1.42 million brackets in the initial 2019Stanley Cup Playoffs Bracket Challengepresented by Jägermeister.

TeamSnap expanded its advertising platform and now offers products such as video, native, on-site activation and sponsored features. “This is an exciting new era where brands can leverage emerging media platforms like TeamSnap to connect directly with a coveted audience of family decision makers,” said Dave DuPont, co-founder and CEO, TeamSnap. “We have been overwhelmed by the demand and innovative ideas from new partners. Expanding our partnership platform is the next step as we grow as a publisher and provide marketers even more opportunities to connect with engaged parents.”

The National Lacrosse League is partnering with the Philadelphia Wings and Georgia Swarm for a special “Back The Braid” celebration on Saturday night before and during the regular season finale between the two teams. The night will feature a special pregame ceremony between the two clubs as well as a custom video and a T-shirt giveaway for select fans that was designed by Swarm star and NLL second leading scorer Lyle Thompson, designed to grow the awareness of Indigenous Peoples and their role in the continued growth and development of their native sport of lacrosse.

DIGITAL, DATA & TECH

March was warm for FOX Sports, which reports that its digital properties delivered the brand’s 21st consecutive month of year-over-year growth in both video views (+14%) and consumption (+18%) across authenticated live streaming and partner social platforms. During the 21-month window, the company has recorded an average year-over-year increase of 81 million video views each month.

Roku is launching the Olympic Channel as a free-to-view service. The Olympic Channel is available for free and can be found in the Sports category in the Roku Channel Store.

Daily fantasy sports app Daily Number announced its exclusive partnership with Floyd Mayweather. “I’m excited to announce to the world that The Money Team is now Team Daily Number,” said Mayweather. “You’re talking about the highest paid athlete of all time. It doesn’t take me 10 years to collect a couple hundred million like those guys playing baseball. Daily Number and my brand together is a guaranteed home run.”

ESPORTS

Epic Games announced the launch of Fortnite World Cup – Creative, a new offering featuring five events and five different Creative trials built by community Creators. Fifteen participants will be selected to face off in the ultimate Creative competition at the Fortnite World Cup Finals for a chance to win a piece of a $3,000,000 Creative prize pool. The road to the Fortnite World Cup Creative Finals includes five showcase events running from April 29 – June 7.

ELEAGUE and Electronic Arts launch the ELEAGUE FIFA 19 Cup on May 4-5, inside ELEAGUE Arena at Turner Studios in Atlanta. Live tournament coverage will begin at 10a each day, led by host Kevin Egan, JP Pillat on play-by-play and analyst Aaron West as they make their debuts at ELEAGUE Arena. Analysts Mike LaBelle, Chu Morah, Dan Gaskin and play-by-play announcer Scott Cole will all return from the ELEAGUE FUT Champions Cup February.

National esports federations from 12 countries have agreed to establish an independent esports federation covering Europe. The European Esports Federation, according to TEO, will initially include the UK, Belgium, Germany, Austria, Hungary, France, Russia, Slovenia, Serbia, Sweden, Turkey, and Ukraine.

THE MAIN EVENT

Maple Leafs/Bruins at 7pon NBCSN.

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ON THIS DAY in 1986: Michael Spinks beats Larry Holmes for the heavyweight title.

In the Know: The Faber College Mongolswas the name of the team from which classic comedy film? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which team became the lowest seed (a 6) to become NBA Champions? Answer: The Rockets. Kudos: Michael Ritz-Northwestern Mutual/NY; Denis Barry-CBS/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRAFederal Credit Union/Burbank

Later — Chris

Chris Pursell @VegasandVine
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