04/17/19: Tokyo’s Olympic Plans a boost for Primetime; MLB feels the Brotherly Love; Puma ties up deal with LaLiga

Good morning. It’s Wednesday April 17, 2019 and this is your first early morning Sports briefing.
The IOC revealed event plans for the Olympic Games Tokyo 2020, running from July 24-Aug. 9 in 2020, with a slate of key events slated to run in primetime in the US. Rowing and archery get underway on the day of the Opening Ceremony, while gold medal activity will begin on Day 1 with the women’s 10m air rifle and 11 medals awarded overall on that day, with others coming in archery, cycling, fencing, judo, taekwondo and weightlifting. Meanwhile, the released schedule lists swimming, track and beach volleyball finals to take place in the morning, a 13 hour difference with NY time, allowing them to be carried in primetime stateside. However, other sports such as gymnastics, soccer and other sports will remain with traditional afternoon and evening start times. The Saturday before the Aug. 9 closing ceremony will feature 30 finals, including championship games in men’s basketball, soccer and baseball.


MLB is bringing the 2026 All-Star Game to Philadelphia, which will be celebrating the 250th anniversary of the signing of the Declaration of Independence. “It’s been an exciting spring here in Philadelphia,” said Manfred. “I’m here to make official one of the worst-kept secrets in America: The 2026 All-Star Game has been awarded to the Phillies and the city of Philadelphia. Baseball has a special place in our culture, and it’s only fitting that we are here to celebrate the 250th anniversary of our country.”
The 2019 NFL schedule is set to be released tonight on NFL Network, the NFL App, andNFL.com.NFL Network’s coverage will be highlighted by 2019 NFL Schedule Release, Presented by Verizon at 8p, a two-hour special hosted by Colleen Wolfe and featuring analysts Steve Mariucci and Maurice Jones-Drew in studio. The special will break down the entire 2019 NFL regular season schedule, division by division, analyzing the top matchups and primetime games, including the Thursday Night Football schedule across FOX and NFL Network.
With more numbers in the books, CBS Sports’ final-round coverage of the 2019 Masters saw live coverage on Sunday morning averaging10.8 million viewers, making it the most-watched morning golf broadcast in 32 years, with the final-round peaking with 18.3 million viewers from 2:15-2:30p. Sunday’s combined Masters coverage, including the encore presentation, was watched in all-or-part by 37.2 million viewers, according to Nielsen, 41%vs. 2018’s live only coverage and the most-watched Sunday coverage of the Masters since 2013. The encore presentation of the final round averaged 4.5 million viewers. Meanwhile, CBS Sports reports that its live streaming coverage of the 2019 Masters Tournament drew record viewership across CBS and Masters digital platforms with more than 1 billion total minutes of coverage streamed from Thursday-Sunday and an average minute audience of 447,000.
FOX Sports reports that the first NHRA race to run on the broadcast channel this season drew an average of 902,000 viewers. That marks a rise of 11% over viewership for 2018 races on the network.
ABC announced plans to add American Idol judge Luke Bryan and mentor Bobby Bones to the network’s lineup of talent participating in the network’s first-time primetime coverage of the NFL Draft, which starts on April 25 at 8p. Bones will also be seen on the second night of coverage. Good Morning America’s Robin Roberts and ESPN’s Rece Davis, Kirk Herbstreit are among other names tapped to headline night one of ABC’s coverage
FloSports and SPIRE announced a multiyear partnership to offer live and on-demand coverage of the Freedom Bowl on FloFootball.com through 2022. The high school football showcase event takes place during Labor Day Weekend this year from Aug. 29-31 on FloFootball.
The Olympic Channel is set to offer live online coverage of “Sal 2019”, the inaugural 2019 Africa beach Games, which take place June 14-23 June, in Capo Verde. Approximately 1,000 athletes from 54 countries from the African continent will compete in 11 sports including athletics, 3×3 basketball, beach handball, beach soccer, beach tennis, beach volleyball, sea rowing, freestyle football, karate kata, kiteboarding and open water swimming.
In radio news, SiriusXM announced that Naismith Memorial Basketball Hall of Famer Cheryl Miller, former NBA team executive Ryan McDonough, and veteran NBA analysts Sarah Kustok and Michael Grady have joined the roster of hosts on SiriusXM’s exclusive NBA channel, SiriusXM NBA Radio. Miller hosts every Friday on No Look Pass, which airs from 1-4p while McDonough, Kustok and Grady can be heard on various SiriusXM NBA Radio shows.
Elsewhere, New York City Football Club and ESPN Deportes Radio WEPN-AM 1050 announced that all remaining 2019 Regular Season NYCFC games and all postseason play will air in Spanish on the ESPN App in conjunction with ESPN Deportes Radio 1050AM.
MSG Networks announced the upcoming launch of its new weeknight show, ‘MSG 150,’ which will provide viewers with a look into the New York sports scene and nightly conversation around the teams. The show will air for ten weeks every Monday through Thursday from 8-10:30p starting May, hosted by Bill Pidto, alongside Knicks analyst Alan Hahn.
UNINTERRUPTED and Chase announced a new extension of the Kneading Dough Podcast series, titled Branching Out, and running as a special, five-episode mini-series. Each episode of Branching Out is hosted by former NFL star Andrew Hawkins.

Announcing Winners of the Cynopsis Social Good Awards!
Congratulations to 21stCentury Fox, American Cancer Society, Cuebiq & University of Washington, Disney|ABC Television, Easterseals Southern California, Ellen Digital Network, Gamers Outreach, Givewith, Glass Entertainment Group, LLC & Upworthy, MTV, NBCUniversal, NBCUniversal Telemundo Enterprises, Paramount Network, Propper Daley, Situation Interactive, TLC, Twin Cities Public Television & Vulcan Productions, Univision, WE tv, and WWE.
View their inspirational work here.


Sportswear brand PUMA struck a multi-year deal with LaLiga to become the Spanish league’s newest partner. Starting with the 2019/20 season, PUMA will produce the official match ball and other products for all games in Spain’s top-flight leagues: LaLiga Santander and LaLiga 1|2|3.
Calumet, Michigan, which was declared the winner of KraftHockeyvilleUSA 2019, will host the Red Wingsand Bluesfor an NHL preseason game on Sept. 26. NBC Sports will provide live coverage of KraftHockeyvilleUSA 2019 at 7p on NBCSN.
The Jordan Brand Classic announced that its first-ever Twitter livestream will hit screens on Saturday at 6p. The event hosts topmale and female high school basketball players. For the first time the brand’s marquee event will be held at Las Vegas’ T-Mobile Arena.
Triple-A Baseball announced that Ephesus Sports Lighting, the leader in solid-state sports lighting, has been named an official partner of Triple-A Baseball for the 2019 season. In addition, the league’s staple event will now be known as the Triple-A National Championship Game Presented by Ephesus Sports Lighting,pitting the champions of the International League and Pacific Coast League takes place on Sept. 17. The partnership platform will include the “Ephesus Sports Lighting Championship Spotlight” – periodic features published on the International League and Pacific Coast League websites highlighting the leading contenders for a berth in the 2019 Triple-A National Championship Game Presented by Ephesus Sports Lighting.


Warfare Sports announced its entry into the marketplace, looking to deliver boxing action as a direct to consumer application. The company offered plans to carry 24 live events over the next year in addition to shoulder programming. Already signed on to handle on-air commentary is Al Bernstein, Megan Anderson and Marc Abrams, according to reports.
NBC Sports Gold’s “Pro Motocross Pass” is open for business now, being offered $54.99, providing U.S. and international moto fans with streaming coverage of the 2019 Lucas Oil Motocross Championship season, including all 250 and 450 class races this season.


ELEAGUE and Xbox teamed up for a new partnership designed to celebrate the Gears of War amid the release of Gears 5 later this year. ELEAGUE signed on to produce six, hour-long feature episodes spotlighting pro Gears of War competitions, including deeper looks into the lives of star players as they train and perform around the world. ELEAGUE Gears Summer Series: The Bonds and Betrayals of Brotherhood will debut June 14 at 11p on TBS. In addition to the TBS episodes, ELEAGUE will officially reveal new Gears 5 multiplayer gameplay when it hosts the latest title’s first-ever esports tournament, from July 13-14, with live coverage available on Twitch and B/R Live. The ELEAGUE Gears Summer Series tournament will feature eight of the world’s top teams
Warner Bros. Interactive Entertainment, NetherRealm Studios and Intersport announced the debut of Mortal Kombat 11 Pro Kompetition 2019/2020, with the inaugural season of the series showcasing the upcoming installment of the Mortal Kombatfranchise. This year, the Mortal Kombat 11 Pro Kompetitionwill offer players a shot to compete in nine different live tournaments across North America, Latin America and Europe, as well as multiple online events, with a $155,000 prize pool up for grabs and the opportunity to qualify for one of 12 spots in Final Kombat. The first stop on North America’s Pro Kompetition will run May 24-26 at Combo Breaker 2019 in Chicago. The top 16 players from the various events will qualify for Final Kombat, the championship finale, and have the chance to take home an additional cut of a $100,000 USD prize pool. Final Kombat is scheduled for Q1 of 2020, again in Chicago.
Caffeine continues to reel in content deals, this time announcing a media partnership with DreamHack that will see all DreamHack CS:GO and Dota 2 events streamed live in addition to the launch of a new DreamHack-dedicated show Overtime that will run on Caffeine throughout the year. The new series debuts live from the DreamHack Open Rio 2019 from April 19-21, and include coverage of CORSAIR DreamHack Masters in Dallas, Texas (June 2019) and Malmö, Sweden (October 2019); as well as and DreamHack Open events in Atlanta, Georgia (November 2019), Tours, France (May 2019), Summer and Winter (Jönköping, Sweden), Rotterdam, Netherlands (October 2019) and Sevilla, Spain (December 2019).
Trail Blazers star Meyers Leonard announced his investment into FaZe Clan, posting that “FaZe has taken the gaming world by storm, helping grow some of the largest gamers and content creators of our time. I make it a point not to invest in something unless I am incredibly passionate about it and I believe I can authentically impact the business. This investment into FaZe Clan not only represents a belief in the organization, but a belief in the long-term potential of #gamingand #esports. What better way to announce this investment than through the highest visibility platform that I have? My sneakers during a televised NBA game. I’m always looking for innovating ways to cut through the noise.”
Missed the 2019 Esports Upfront? Well… you missed a slew of new opportunities opening up throughout the industry, news on new content, big personalities heading to new homes, venue announcements, upcoming tournaments and more (which I can’t share yet)! Thanks to all of our partners and participants who came and we look forward to next year’s event.


UFC announced that Peter Dropick has been promoted to Executive Vice President, Event Development and Operations. Dropick oversees key components of UFC’s global live events, including scheduling, venue management, event operations, and ticket sales. In recent years, the scope of his responsibilities has also evolved to include event marketing and P&L management. Dropick now oversees UFC‘s live event operations across North America, South America, Europe, Asia, and Australia, with 42 live events planned in 2019.
In other MMA news, ONE Championship announced a multi-year seven-figure partnership with Global Association of Mixed Martial Arts, the independent governing body for the sport of mixed martial arts worldwide. As part of this partnership, ONE Championship will support GAMMA’s efforts to obtain Olympic recognition for mixed martial arts. In addition, ONE will also work with GAMMA to develop and promote best practices in health and safety standards, anti-doping regulations, and competition rules for the daily safe practice of competitive mixed martial arts at the amateur level.


THE NORTHERN TRUST, the first event of the PGA TOUR’s FedExCup Playoffs set for August 6-11, 2019 at Liberty National Golf Club in Jersey City, has hired Steve Kalmanas the tournament’s Head of Sales. Kalman was previously Sales Manager for 98.7 ESPN New York and prior to that worked for WFAN- CBS NY, where he oversaw sales for the Mets, Giants, and Yankees.  Steve has more than 25 years of experience in the tri-state market. As Head of Sales, Steve will lead all Northeast sales efforts for the first event in the FedExCup Playoffs.
Pac-12 Networks announced today that Steve Tsengwill join the Pac-12 as Executive Vice President, Sales, effective May 13. In his new role, Tseng will be responsible for revenue growth across sponsorship, advertising, branded content and related Pac-12 assets, based out of Pac-12 headquarters in San Francisco and reporting into Pac-12 Networks President Mark Shuken.
The XFL named Janet Duch, most recently Senior Vice President of On Location Experiences and a long-time executive at Madison Square Garden, as President of the XFL football team in New York. Duch will be responsible for the team’s fan engagement and business operations, including ticket sales, corporate partnerships, marketing, content, communications, community relations, and the game day experience.


Pacers/Celtics on TNT at 7p.
Talk About a Breakfast of Champions…
Cynopsis Sports Media Awards
APRIL 25 – 8:30-10:30AM |NY Athletic Club,NYC
Join Cynopsis and your peers for the ultimate gathering of the industry’s innovators pushing boundaries in sports media. The awards breakfast will include a celebration of the 2019 Sports Awards finalists, and a salute to luminary honorees from MGM, NFL Films, NBC Sports and ONE Championship.


ON THIS DAY in 1999: University of Kentucky quarterback Tim Couch is the first pick of the NFL Draft by the Cleveland Browns.
In the Know: Which NHL team made history by becoming the first 8-seed to win the Stanley Cup? (Email joefavorito2@gmail.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question:Who was the last active player to wear number 42 in baseball? Answer: Mariano Rivera. Kudos: Barry Katz-NEP/NY; Cindy O’Connor-CoxReps/NY; Russ DelCore-a4 media/NY; Joe Guarnieri-Optimum/NY; Gary Trenaman-FOX Sports/NY; Jon Miller-NBC Sports/Stamford; Paul Kelly-MLB Network/Secaucus; Randy Ingram-WISH/WNDY-TV/Indianapolis; David Haney-Bosack & Co./Pottsville; Andy Pittman-TAMU/College Station; Robert Teinowitz-Live Action Media/Chicago; John Tingue-Hulu/Chicago; Travis Wacker – Good Karma Brands/Milwaukee; Dave Sikula-San Francisco State University/San Francisco; Tony Masucci-FTM Productions/Burbank; Rebecca Kline-Canvas Worldwide/Playa Vista; Jim Bernard-PRG/Glendale
Later — Chris


Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com



Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a +

Full info


SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyzeperformance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)
MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)


MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE  (5/1)


DIRECTOR  PUBLIC RELATIONS/AMC/LA : Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE   (4/30)


MGR, GLOBAL CONSUMER INSIGHTS /Viacom/NYC:  Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)


SR MANAGER PUBLICITY /A + E Networks/NYC:  Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE   (4/30)


SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27)
MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27)

/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)

ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)


WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)


MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)


STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)

/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25)

STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)


EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)


SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to “tell a story” with data. Full info HERE (4/25)


DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)

/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)

Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE (4/18)


ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)


SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)  


DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now.  Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)


MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE(4/18)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)



Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

12/09/22: Jerrod Carmichael will host the Golden Globe Awards

Friday December 9, 2022 Today’s Premieres Apple TV+: Carpool Karaoke: The Series; Little America; Puppy Place Freevee: America’s Test Kitchen: The Next Generation HBO: Random Acts of Flyness: The Parable of the Pirate and the King HGTV: Battle of the Bling at 10p Hulu/Peacock: The Mighty Ones Magnolia: First Time Fixer; In With the Old […]

12/07/22: Cynopsis Jobs


SENIOR ANALYST – MEDIA RESEARCH LATITUDE Remote Latitude is searching for an experienced research analyst. This position will focus on client communications and managing projects across their entire lifecycles – from design/proposal through reporting and presentation. Ideal candidates will be experienced in media, and comfortable both analyzing research data and communicating with clients. Full info […]

12/07/22: Cuteness alert! Here comes “Puppy Bowl”

Cuteness alert! Here comes "Puppy Bowl"

A CYNOPSIS MESSAGE FROM SINCLAIR MEDIA NETWORKS WE DELIVER THE BROADCAST IMPRESSIONS YOU ARE ALWAYS LOOKING TO BUY SINCLAIR MEDIA NETWORKS * National Footprint with ownership benefits * Family Friendly * Brand Safe * Efficient CPM’s * Guaranteed exact minute delivery * Power of local news at scale * Hyper-targeted OTT extensions * Drive viewer […]