Apple TV+: Roar
CBS: Come Dance With Me at 8p
discovery+/Magnolia: Handcrafted Hotels
Netflix: Mai; Anatomy of a Scandal; Heirs to the Land
Prime Video: Outer Range; Verdict
The Roku Channel: Swimming with Sharks
PBS: Chamber Music Society Returns at 10p
PBS Passport: Annika
Showtime: The First Lady at 9p
TLC: 90 Day Fiance at 8p
Food Network: Tournament of Champions at 8p
HBO: Game Theory with Bomani Jones at 11:30p
Starz: Power Book IV: Force at 8p
IN THE NEWS
Twitter’s biggest shareholder, Elon Musk, has made a “best and final” hostile offer to buy the remaining shares of the company. “I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy,” said Musk in a letter to Twitter. “However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form. Twitter needs to be transformed as a private company.” The Tesla CEO offered $54.20 per share, valuing the company at about $43 billion. Musk had been given a seat on Twitter’s board of directors, a position that came with the stipulation that he not own more than 14.9% of the company’s outstanding stock; he wound up not taking the seat. Twitter released a statement saying it “will carefully review the proposal to determine the course of action that it believes in the best interest of the Company and all Twitter stockholders.”
Warner Bros. Discovery’s first global town hall, held Thursday on the Warner Bros. lot in Burbank with out-of-town employees attending virtually, kicked off with a sizzle reel and the message, “It’s a new chapter.” OWN’s Oprah Winfrey was on hand to interview CEO David Zaslav onstage about how the WarnerMedia/Discovery merger came about, what’s ahead, and what understandably unsettled employees can expect as far a cuts. “We are going to focus on less layers and be more entrepreneurial,” said Zaslav. “In some areas there will be less people.” Teams from both sides have been “working hard” on plans, said Zaslav, adding that in the areas where Warner and Discovery have largely different businesses – like sports and movies – “there will be less change.” Overall, said the CEO: “We get to build a creative team, the best of both companies….This is our moment.”
The Republican National Committee voted unanimously to withdraw from presidential debates sponsored by the Commission on Presidential Debates. “The Commission on Presidential Debates is biased and has refused to enact simple and commonsense reforms to help ensure fair debates including hosting debates before voting begins and selecting moderators who have never worked for candidates on the debate stage,” said RNC chairwoman Ronna McDaniel. The non-partisan debate commission, which determines dates, formats and moderators for events, drew complaints from the Trump campaign for ignoring its suggestions.
Smithsonian Channel shared the trailer for “The Color of Care” documentary and impact campaign, a multi-platform effort to catalyze a movement to eliminate racial disparities in the delivery of US healthcare. The year-long campaign will follow the May 1 premiere of “The Color of Care” documentary, exec produced by Oprah Winfrey.
|CYNOPSIS SPORTS CMO EXCHANGE
Tuesday, May 24, 2022, 1:00pm ET
Sessions include executive and brand roundtables, leveraging lifestyle, and a conversation with league CMO’s.
Check out the agenda and join us!
|PRODUCTION & DEVELOPMENT
Embassy Row founder Michael Davies, who has been executive producing “Jeopardy!” on an interim basis, has accepted an offer from Sony Pictures Television to take the job full-time. “’Jeopardy!’ has a massive opportunity to build further and, far from being threatened by the massive changes in the media landscape, we can take advantage of the emergence of new platforms and bring more ‘Jeopardy!’ to more audiences,” said Davies in a blog post. “There is just so much more we can do together.” Davies will continue to run Embassy Row.
HBO Max has ordered the Max Original DC drama “Dead Boy Detectives” to series. From Steve Yockey (“The Flight Attendant”), Jeremy Carver (“Doom Patrol”), Berlanti Productions, and Warner Bros. Television, the eight-episode horror detective series explores loss, grief, and death through the lens of two dead British teenagers and their alive friend. Yockey, Carver, Greg Berlanti (“You,” “The Flash”), and Sarah Schechter (“The Flight Attendant,” “You”) are executive producers. Based on characters created for DC by Neil Gaiman and Matt Wagner, the series is produced by Berlanti Productions in association with Warner Bros. Television. Yockey, Carver, Berlanti Productions, and Krieger are all under overall deals with WBTV.
Paranormal investigator Zak Bagans has inked a new three-year deal with discovery+. Under the agreement, Bagans will create, star in and produce over 100 hours of supernatural and horror content for the discovery+ portfolio, including new seasons of “Ghost Adventures,” semi-scripted series “The Haunted Museum” as well as specials and untitled creative projects in the works.
Fremantle plans to develop and produce drama series “Troubled,” exploring the problematic troubled teen reform industry based on creator Misha Osherovich’s (“The Girl in The Woods”) experiences and survival story in the world of “tough love” programs for rebellious youth. Misha Osherovich co-created and co-wrote “Troubled” with screenwriter Skylar Landsee. Osherovich and Landsee will serve as Co-Executive Producers. Paul Keables (“Boss”) in onboard the project as showrunner.
Hulu has ordered a limited series from Lee Daniels and 20th Television based on the book, In Black and White: The Life of Sammy Davis Jr. Elijah Kelley (“The New Edition. Story”) will star as the iconic entertainer.
Andrew Walker (“My Christmas Family Tree,” “A Bride for Christmas”) has signed an exclusive overall deal with Crown Media Family Networks. “Andrew has a special talent and charm that shines through in every role,” said EVP, Programming, Lisa Hamilton Daly. “He’s become a favorite among our viewers for good reason.”
Exile Content Studio and Moxie 88 are partnering to develop scripted series “The Illusionist Club.” Created by Carrillo Levy and Villamar, the series tells the story of a 13-year-old aspiring card illusionist who assembles a ragtag group of suburban teenage magic enthusiasts to solve the mystery of the long-ago disappearance of his grandfather.
NEW & RETURNING SERIES
K-drama series “Shooting Stars” hits streamer Rakuten Viki on Saturday, April 23. The rom-com is set in the entertainment industry.
Season two of Showtime’s late-night series “Ziwe” starts streaming Friday, April 29, and makes its linear premiere Sunday, May 1 at 11p.
HBO Max comedy “Hacks” is back for season two on Thursday, May 12. The eight-episode season will air two episodes a week, concluding June 2.
All eight returning queens on season seven of “RuPaul’s Drag Race All Stars” have won previous seasons, a first for the competition series. The season launches Friday, May 20 on Paramount+, preceded by four-episode special “Countdown to All Stars 7: You’re A Winner Baby” on VH1 starting Friday, April 29 at 8p.
Food Network’s “Desperately Seeking Sous Chefs” premieres Tuesday, May 31 at 9p. In the five-part tournament, chefs are challenged to utilize mystery of ingredients to make tantalizing fare.
“Billy the Kid,” a romantic adventure starring Tom Blyth (“The Gilded Age”) as the legendary cowboy, kicks off Sunday, April 24 at 10p on Epix.
Singer/songwriters Billie Eilish and FINNEAS get animated in a “The Simpsons” short premiering on Disney+ Friday, April 22. In “When Billie Met Lisa,” Lisa Simpson is discovered by the chart-topping artists while searching for a quiet place to practice her saxophone, and Billie invites her to attend a special jam session.
FETV, home of classic westerns including “Rawhide,” “Wagon Train,” and “The Lone Ranger,” is adding a fan fave show to the lineup with a feminine twist: “Dr. Quinn, Medicine Woman” joins the slate in October.
SeriesFest, the festival and non-profit organization dedicated to supporting underserved voices in episodic storytelling, kicks off May 5 with the US premiere screening of new STARZ new drama, “Becoming Elizabeth,” followed by a Q&A panel with creator and executive producer Anya Reiss and series’ stars Alicia von Rittberg and Jamie Blackley.
Stars from six of Nickelodeon’s live-action series converge in a crossover event,“When Worlds Collide,” premiering Thursday, April 21, at 7p as part of “Side Hustle.”
Jing Lusi (“Crazy Rich Asians”) will star in Netflix’s “Man vs Bee,” launching Friday, June 24. The comedy, created by Rowan Atkinson (“Mr. Bean”) and Will Davies (“Johnny English”), is being produced by Atkinson’s HouseSitter Productions.
Stephanie Hsu (“The Marvelous Mrs. Maisel”) has joined the cast of Peacock’s “Poker Face,” a mystery drama from T-Street and MRC Television.
Levar Burton (“Star Trek: Picard”), Katlynn Simone Smith (“Empire”) Tamera Tomakili (“Winning Time”) and Tim Chantarangsu (“Laid in America”) will recur on season two of Starz drama “Blindspotting.”
Dominique Fishback (“The Last Days of Ptolemy Grey”) landed the lead in Prime Video’s untitled series from Donald Glover and Janine Nabers.
Teri Polo (“The Fosters”) is joining CBS’ “NCIS” in a recurring role. Her character will be introduced in the season 19 finale, and return in season 20.
Sinclair Broadcast Group and USSI Global are partnering to offer a commercial datacasting service using the NextGen Broadcast standard (ATSC 3.0). The pilot program will deliver local content, advertising, and data files to the growing Electric Vehicle Charging station market. Similar to a typical digital-out-of-home solution for foot traffic near an outdoor kiosk, this datacasting application supports multi-tenant advertising and real-time updates of local content.
Vistar Media announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform. Vistar has developed a standardized spec for dynamic creative format for DOOH that works on all major DOOH software stacks. Thesolution is built to provide maximum flexibility in working with different external data feeds, whether an advertiser has proprietary or preferred data or wants to work with Vistar to identify a provider.
Blue Ant Media announced AVOD Homeful on The Roku Channel in the US and Canada. Homeful features real estate, renovation and transformation shows.
XUMO is launching an “Amped Up for Action” Campaign, April 18-24, featuring a new week-long collection of action movies.
April 19: SeeHer SheFront (virtual)
April 26: Disney Storyteller’s Showcase (virtual); FETV (Empire State Building, NYC)
May 2: NBCUniversal/Peacock NewFront at 11:30a; Vizio at 2p; Tubi at 4:30p; Amazon at 7p
May 3: Samsung Ads at 9a (Samsung 837, NYC), Roku at 11:30a (Caldwell Factory, NYC); Conde Nast at 2p; Snap at 4:30p; Meta at 7o
May 4: Digitas at 9:25a; Blavity at 9:50a; Revolt Media at 10:05a; Black Enterprise at 10:25a; TikTok at 4:30p; Twitter at 7a
May 5: Canela Media at 1p (virtual) and CincoDeFront at 5:30p (NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision (Javits Center in NYC)
May 18: Paramount (Carnegie Hall, NYC); Warner Bros. Discovery (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)
Beyond Rights has closed deals in Latin America with NBCUniversal and Discovery. NBCUniversal Latin America has acquired 129 hours of true crime content, while the Discovery Latin America package totals 93 hours with a focus on lifestyle content.
Banijay France is partnering with dedicated format investment fund La Fabrique des Formats to support French format creation, both locally and internationally.
Channel 4 greenlit 20-part daytime series “Sarah Beeny’s New Country Lives” from Outline Wales and Knockers Group, along with a third season of “Sarah Beeny’s New Life in the Country.”
|MEASUREMENT & DATA CONFERENCE
June 7, 2022, Edison Ballroom, NYC
There’s still time to book your seat at this renowned conference. Get the tools you need to effectively take on today’s cross platform challenges. Join us!
BOOK MY SPOT
Nickelodeon’s Kids’ Choice Awards on Saturday, April 3, which simulcast across Nickelodeon, Nick Jr., Nicktoons and TeenNick, ranked as the number one telecast of the week across all TV in Live+3 among Kids 2-11 (1.5/246,000) and Kids 6-11 (1.7/188,000) and reached 1.1 million Total Viewers. The show also posted year-over-year double-digit gains in share with Kids 2-11 (+15%) and Kids 6-11 (+16%).
Broadcast Nielsen Ratings for Wednesday, April 13
Show, P2+ 000s, (A18-49)
ABC: The Goldbergs 2.95 (0.5), The Wonder Years 2.01 (0.3), The Conners 2.77 (0.4), Home Economics 1.67 (0.3), A Million Little Things 1.96 (0.3)
CBS: Survivor 5.12 (0.8), Beyond the Edge 2.23 (0.3)
CW: The Flash 0.64 (0.1), Kung Fu 0.48 (0.1)
FOX: The Masked Singer 3.97 (0.7), Domino Masters 1.62 (0.3)
NBC: Chicago Med 6.86 (0.7), Chicago Fire 7.20 (0.8), Chicago PD 5.92 (0.7)
Telemundo: Exatlon 0.95 (0.3), Futbol Mexicano Primera Division 0.74 (0.3)
Univision: Soltero Con Hijas 1.60 (0.5), Mi Fortuna es Amarte 1.82 (0.6), Madre 1.97 (0.6)
Source: Nielsen live + same day time period averages
Andrew Smith been appointed SVP of Product for DoubleVerify’s Publisher Suite product. Smith was OpenSlate’s Chief Product Officer before it was bought by DV.
A CYNOPSIS MESSAGE FROM NAB SHOW
|This Day in History
1990 – “In Living Color” premiered on Fox.
Friday Fun Fact
The Japanese word “Kuchisabishi” means “lonely mouth” – or eating not because you’re hungry, but out of boredom or stress. Or just because.
Answer to Our Last Trivia Question
On “Murphy Brown” (1988-98), where had producer Miles worked before he joined “FYI”? Public television. Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC; Dan Whitford-WTTW/Chicago; Louis Lewow-FITE/Atlanta; Paul Blutter-Walk and Talk Production Rentals/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Linda Walker-Smith-Comcast Cable/Orlando
Today’s Trivia Question
Who played Karen’s sister on “Will & Grace” (1998-2006)? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)
MEDIA SALES PLANNER >>
FUSE MEDIA/NY: Develop customized plans and presentations for Ad Sales clients. This is a great opportunity for someone looking to join a fast-growing business with future growth opportunities. Full info HERE (5/14)
SR. DIRECTOR, DIGITAL MEDIA >>
THE YES NETWORK/STAMFORD: This position is responsible for overseeing the content across all of YES Network’s digital platforms, including YESNetwork.com, social platforms, YouTube, and the YES App. Full info HERE (5/14)
SALES ASSISTANT – NATIONAL
Provides full support and manages day-to-day maintenance of all accounts for the Ad Sales team by performing the following duties. Full info HERE (4/28)
Develops media proposals and works directly with Account Executives and Pricing & Planning. Full info HERE (4/28)
SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON PRIME VIDEO ACCOUNT/LA: Developing and posting content for Amazon Prime Video social, communicating with internal teams and clients. Craft original posts, create assets and capitalize on trending moments. Full info HERE (4/28)
SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON MUSIC ACCOUNT (REGIONAL MEXICANO)/LA OR REMOTE: Social Media Manager for one of our music and streaming clients, with a focus on Regional Mexicano communities. Must be fluent in both spoken and written Spanish. Develope and post content for social channels. Full info HERE (4/28)
SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON MUSIC (PODCASTS)/LA OR REMOTE: Craft original posts and engaging with podcast listeners, creating assets to capitalize on trending moments in culture, and ideating innovative approaches that’ll make your content shine. Full info HERE (4/28)
MARKETING DIRECTOR >>
ENTERTAINMENT & MEDIA SEARCH/CHARLOTTE: Responsible for website and digital content initiatives. The Director of Distribution Marketing is responsible for all affiliate/distribution marketing activity. Full info HERE (4/28)
TRAFFIC BILLING COORDINATOR
This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/28)
PAID MEDIA MANAGER
Day-to-day mgt, optimization, & scalability of existing, paid, customer-acquisition channels, as well as the discovery & implementation of new channels. Exp w/ Facebook advertising, SEM, programmatic display & direct media buys. Full info HERE (4/28)
ASSOCIATE DIRECTOR, PUBLIC RELATIONS >>
INTERACTIVE ONE/ NYC AND TEMPORARILY REMOTE: This position strategizes and implements publicity plans that generate positive trade press and consumer coverage of the publisher and its assets. Full info HERE (4/28)
MANAGER, INTEGRATED MARKETING >>
iOne DIGITAL / NYC AND TEMPORARILY REMOTE: The primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales. Full info HERE (4/28)
VICE PRESIDENT, CROSS-PLATFORM CLIENT SERVICES >>
iOne DIGITAL / NYC AND TEMPORARILY REMOTE: This role will be charged with successfully managing and developing long-term cross-platform accounts with top-tier clients and agency partners. Full info HERE (4/28)
ACCOUNT EXECUTIVE >>
CHICKEN SOUP for the SOUL/NYC: Generating new business and hitting sales goals while developing client and agency relationships. Success in the emerging OTT / Advanced TV video streaming space, requires a nimble, consultative seller, with access to key client and agency media decision-makers, and a clear understanding of pipeline management and prospect list development. Full info HERE (4/26)
LOCAL SALES MANAGER >>
NEXSTAR MEDIA GROUP/ INDIANAPOLIS: Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue. Minimum five years of media sales experience. Full info HERE (4/26)
THE DIRECTOR OF SALES
REMOTE (PREFER NYC, CHICAGO, NASHVILLE)
Responsible for selling general advertising of our Linear network for year over year growth of our advertising sales projections. Source, create, and maintain relationships, as well as execute contracts for our Linear/Cable/VOD networks. Use of qualitative sales packaging and the drive to meet/exceed sales goals is a top priority. Full info HERE (4/25)
DIRECTOR OF PROGRAMMING
Proven track record of success with strategic programming initiatives, preferably experience launching a new linear/VOD network. Lead the programming and scheduling of our network including live events. Create quarterly grids, promo plans, develop stunts, graphic and secondary event requests and review all on air plans for the network. Full info HERE (4/25)
TRAFFIC BILLING COORDINATOR
This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/25)
ASSOCIATE PRODUCER, ON-AIR PROMOTIONS
Ideation for scripts, pitches, brainstorming sessions, and 360-degree marketing campaigns. Overseeing all aspects of assigned projects including screening footage, acquiring media assets, writing scripts, VO sessions, and edit sessions. Minimum 2-3 years of experience in assisting/writing/producing for sports television networks or media companies. Full info HERE (4/25)
SOFTWARE ENGINEERING MANAGER, COMMERCE
NYC or REMOTE
DAILY ENTERTAINMENT VIDEO PRODUCTION ASSISTANT
Experienced in research, pitching ideas, reporting, and coordinating logistics for field production are major responsibilities. Pull video assets including SOTs and Vos, clear footage and provide breaking news support. Manage archives, have a firm understanding of rights and clearances, and thoroughly track sources of material for licensing. Full info HERE (4/22)
ATLANTA, LA, NYC, WASHINGTON DC
Read text for grammatical, typographical and factual errors, upholding the highest level of grammar, usage and accuracy. Confirm final drafts are free of errors. Ensure the writing is easy to read and fits the editorial style of the platform. Confirm theGrio’s original news stories and aggregated stories are accurate and meet journalism standards. Full info HERE (4/22)
ATLANTA, WASHINGTON DC, LA, NYC
Manage the assignment and publishing of stories about Black people across America. We are seeking a reliable self-starter to work alongside a shift-based team to manage stories that are accurate, authoritative, and indispensable. Experience in journalism and an ability to work in a breaking news environment is required. Full info HERE (4/22)
DAILY AGGREGATION WRITER
Write accurate aggregations of about six to eight 400-600 word stories daily significant news stories. Craft original, engaging headlines, and ledes that arrest and audience. Source appropriately licensed photos to accompany stories, government agencies, Associated Press, Getty, Adobe Stock, public domain repositories, and other institutions. Full info HERE (4/22)
DAILY NEWS WRITER
Write a daily story with original reporting each day covering the Black experience domestically. Stay up to date on relevant trends, stories and experiences that impact Black Americans. Coordinate story parameters with Managing Editor. Strong knowledge of current events. Research and craft stories in a way that resonates with our audiences. Full info HERE (4/22)
ATLANTA, WASHINGTON DC, LOS ANGELES, OR NEW YORK
Veteran journalist who has leveraged skills acquired as a print or digital beat or enterprise reporter to transform into a seasoned news editor. Support the well-being, rights, livelihood, protection, joy, financial security, and success of Black people. Coach writers, edit aggregated and original copy, and provide options for sourcing images. Full info HERE (4/22)
ATLANTA, WASHINGTON DC, LOS ANGELES OR NEW YORK
Cover stories about Black people across America. Develop and research investigative stories, with a particular emphasis on data reporting. Creative self-starter to break journalism stories that are accurate, authoritative, and indispensable. Experience in investigative reporting and an ability to work in a breaking news environment is required. Full info HERE (4/22)
AD OPERATIONS MANAGER >>
FUSE MEDIA INC/GLENDALE, CA: Work with a cross functional team spanning sales, business intelligence, and digital operations to traffic direct sales and programmatic digital advertising campaigns in a timely manner to ensure client expectations are exceeded. 3+ years’ experience in Data Analysis/Ad Operations/Media Buying in the digital advertising industry. Full info HERE (4/21)
VP, BRAND MARKETING
CROWN MEDIA FAMILY NETWORKS
Manage strategy and execution of 360º consumer marketing campaigns for Crown Media’s linear and SVOD initiatives. Will collaborate cross functionally and manage external media, creative & promotional agencies while leading internal team. Bachelor’s Degree in related field, 12+ yrs marketing experience within entertainment required. Full info HERE (4/21)
VP, LEARNING & DEVELOPMENT, DIVERSITY & INCLUSION
CROWN MEDIA FAMILY NETWORKS
Accountable for oversight, development and execution of highly impactful D&I strategic initiatives, as well as identifying individual, group and organizational development needs; the VP is instrumental in aligning enterprise training and D&I partnership opportunities with business strategies and cultural initiatives. Full info HERE (4/21)
SALES DEVELOPMENT REPRESENTATIVE >>
MEDIAOCEAN/NYC, CHICAGO: Find and screen potential customers and have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales team up for success. Have the ability to showcase our offerings in a compelling way. 1-3 years of professional work experience preferred. Full info HERE (4/20)
ACCOUNT MANAGER FOR CLIENT SERVICES – DEAL MAKER >>
MEDIAOCEAN/NYC/EAST COAST: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 3+ years of experience in client services or consulting. Full info HERE (4/20)
|FRIDAY APRIL 15
ABC: Shark Tank, 20/20
CBS: Come Dance with Me [p], Bluebloods
CW: Charmed, Dynasty
FOX: WWE Friday Night Smackdown
NBC: The Blacklist, Dateline NBC
PBS: Washington Week, Firing Line With Margaret Hoover, Great Performances, Chamber Music Society Returns [f]
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Pasion de Gavilanes
Univision: Soltero Con Hijas, Mi Fortuna es Amarte, Madre