04/13/20: Ready Nutrition's changing menu

Monday April 13, 2020

Amidst the gloom, there are silver linings. Ready Nutrition was founded in 2012 by former University of Pittsburgh basketball team captain Pat Cavanaugh. According to reports, the Pennsylvania based company is well cash positive and has eclipsed over nine figures in sales in the last 12 months, making it one of the fastest growing companies in the health and wellness product space, offering protein waters, sports drinks, protein and snack bars, protein powders and plant based functional snacks. Last November, the company brought on Aaron Donald of the LA Rams as an investor and owner in the company became the Official Sports Drink of The AAU and its 700,000 athletes. With all that going on Ready has had to grow its social responsibility platform even faster while keeping big box clients happy under COVID-19 Restrictions. We asked Cavanaugh to tell us how a rising brand has adapted to the challenges.

Cavanaugh on how has the company adapted with the restrictions: We are fortunate enough to be in an industry with clean sports nutrition products that continue to be in strong demand. We’ve had to adjust our production so we can service our larger retailers like Costco and Walmart as well as our regional grocery chains across the country. We’ve had to reallocate in store point of sale resources to support the big increase in on-line sales at the same time. Because our products are all-natural, contain little or no sugar with high protein, we’re getting additional requests especially within the healthcare industry and are thankful to be able to support all those requests.

On social responsibility and assistance: We are built on helping the community and making sure we do the right thing. Since Aaron Donald is an investor, partner and involved in so many facets of the business, we have been able to help the communities he lives both in Pittsburgh and Los Angeles especially answering the requests for product. This started with the firefighters and the wild fires in Los Angeles County last fall and now with the nurses and doctors from Allegheny Health Network and UPMC in Pittsburgh. We have also supported Cooper Medical Center in Camden, New Jersey and in the coming weeks USC Medical Center and Holy Name Hospital in Teaneck, NJ. We have been able to deliver over $100,000 in complimentary healthy drinks and snacks to those on the front lines in just a few weeks as a very small token of our appreciation.

On the next step of crisis outreach: In addition to the first responders and healthcare workers, we have seen a big need to make sure kids and many of the student athlete communities we normally support, get food and drinks to make sure they are getting proper nutrition and staying healthy. We are working with several groups, including the Rose Bowl Legacy Foundation, to get these healthy products in the hands of the kids who need meals and have been challenged doing so since schooling from home. We are in the process of rolling out to our college teams; Ready Kits, with our all-natural products that will go to student athletes so they can keep on a clean eating program and stay in shape as best they can while at home. Our initial kits have already begun rolling out and will be distributed on both the west and east coasts with more to follow.

On business beyond COVID-19: Before the pandemic, we were continuing our rapid growth in all areas especially our functional beverages while our on-line business was growing just as fast. After having brought on The AAU as a partner and Aaron as an investor/partner, our focus now will be to help and aid those who need it most, while making sure our supply chain remains on point to support our retail partners. Our first priority is the health and safety of our Team Members, their families and all their communities. All of us want to be able to provide as much help as possible to the front line workers in all industries who are putting their lives on the line for us. From a business perspective, we know that over time if you do the right thing in good times and challenging times, help people and provide quality products at a great value, everything else will take care of itself.

PROGRAMMING

The XFL, which cancelled the remainder of its inaugural season last month due to the pandemic, appears likely to stay on the bench after suspending operations and laying off almost all its employees. An ESPN report that that there are no plans to return next year despite the few employees who remain.

Drew Brees has eyes for NBC, according to the New York Post, which broke that the Saints’ QB will sign with NBC Sports after he finishes playing. There, he would be groomed as the potential replacement for Cris Collinsworth on Sunday Night Football, according to the report. When Brees retires from the Saints, he is expected to start as a game analyst on Notre Dame football and as a studio analyst for Football Night in America.

WWE will reportedly resume live television shows beginning tonight for Raw, according to multiple reports. The USA Network series will see WWE run live shows, albeit without fans. Raw and SmackDown are expected to be carried live from WWE’s training facility in Orlando, while NXT is expected to be live from Full Sail University. “Only essential personnel” will be allowed at the venues, a WWE statement to ESPN said.

Meanwhile, Ultimate Fighting Championship President Dana White called off UFC 249, which was slated to run April 18, amid pressure from ESPN. White previously was moving forward with plans to proceed with the pay-per-view event at the Tachi Palace Casino Resort near Fresno.

Meanwhile, Golf Digest reports that The PGA TOUR is mulling various scenarios and is targeting a return for the Charles Schwab Challenge on May 21 at Colonial Country Club in Fort Worth. The tour suspended its season after the first round of the Players Championship last month and has since called off tournaments through the Byron Nelson Championship scheduled for May 7-10.

Continuing the theme, The Premier Lacrosse will postpone the start of its 2020 season due to the ongoing COVID-19 pandemic. The 2020 season was scheduled to begin play on May 29-30 at Gillette Stadium. “The health of our players, coaches, fans and colleagues are of paramount importance to us as we go through this unprecedented time,” says PLL Co-Founder and CEO Mike Rabil. “As a league, we will continue to adhere to guidelines administered by the CDC, respective state governments, and our hosting venues. This was a difficult decision for our league but a necessary measure to ensure the safety of all parties.”

The new, one-hour NBC Sports Football Flex kicks off today at 11a on NBCSN. The show will feature the most topical news and analysis from NBC Sports’ digital football content, including The Peter King Podcast, Chris Simms Unbuttoned, PFT PM, Rotoworld Football Podcast, Jac Collinsworth’s Distanced Training: Ready to Get Back in the Game, plus Ahmed Fareed with his unique takes on sports during the quarantine. “As the NFL offseason continues and with the draft quickly approaching, we’re excited to create an additional platform for our NBC Sports digital football lineup led by Mike Florio, Peter King, Chris Simms, Jac Collinsworth, Ahmed Fareed and the fantasy football experts at Rotoworld,” said NBC Sports Executive Producer & President of Production, Sam Flood.

The Cynopsis Top Women in Media Awards is gearing up to celebrate the women whose contributions to entertainment, tech and sports & esports are elevating the space. Join us as we applaud them for all they give to our industry by nominating a deserving colleague today. Honorees will be celebrated at the annual award gala taking place on September 24th in NYC. Nominations are due one week for today. Click here to get started.

The WTA and ATP are launching of a new weekly show called Tennis United that will air every Friday on both Tours’ digital platforms. Hosted by Grand Slam champions Bethanie Mattek-Sands and Vasek Pospisil, Tennis United will feature interviews and discussions with WTA and ATP players, as well as other influential figures from throughout the game.

Greg Norman will host a new live edition of his SiriusXM PGA TOUR Radio show, Attack Life Radio tomorrow at 3p. Norman and his co-host, Brian Katrek, will take calls from listeners across the country for a discussion on the current events in the golf world, expectations for the remainder of the 2019-20 golf schedule. Norman hosts Attack Life Radio monthly on the SiriusXM PGA TOUR Radio channel.

The Western Intercollegiate men’s golf tournament, hosted by San Jose State University, gets rebroadcast on GOLF Channel starting today at 6p and running through Wednesday. GOLF Channel’s encore presentation also will stream online at GOLFChannel.com and via the GOLF Channel mobile app.

ACC Network serves up 15 days of programming highlighting some of the best games and greatest moments for each ACC institution with ACC Network School Takeovers Presented by Bojangles starting today. During ACC Network School Takeovers, each ACC institution will have a full 24 hours of classic games, memorable performances and original content, including select NCAA Championships from baseball, lacrosse, soccer and softball, ACC Championships, bowl games and more. Boston College will kick off Week 1.

Meanwhile, Pac-12 Networks debuted Pac-12 Perspective, a new Pac-12 Networks podcast presented by Nike, featuring Ashley Adamson, Yogi Roth and Mike Yam, who break down the latest updates from around the league and sitting down with Pac-12 coaches, student-athletes and legends, “as they and those around them navigate life and sports in these unfamiliar and uncertain times.”

MSG Networks debuts MSG 150 at Home, running Monday-Friday at 7p ad serving as a new remote version of its weeknight talk show. The show will be produced using a video conferencing service, with each on-air personality connecting to the chat remotely from their respective homes. Bill Pidto will return as host each night, joined by Knicks analyst Alan Hahn and a rotating group of MSG Networks talent that includes Red Bulls host and reporter Michelle Gingras, basketball analyst Monica McNutt, sports anchor and reporter Camron Smith, Knicks analyst Wally Szczerbiak, Rangers analyst Steve Valiquette and former Knick John Wallace.

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New Buccaneer Tom Brady reportedly snatched up trademarks for “Tompa Bay” and “Tampa Brady,” with an eye to leverage the words for clothing. The trademarks were filed via Tom Brady’s company TEB Capital Management and were made on April 6.

DIGITAL, DATA & TECH

Pro Football Magazine is launching its new football and NFL Draft digital magazine and website. The site will look to offer year-round coverage of the NFL Draft, as well as the top breaking team news in the NFL. PFM will serve up content updated daily from our team of experts, including mock drafts, prospect scouting reports, interviews with players, coaches, and other media colleagues, and more.

ESPORTS

With field play off the table for the foreseeable future, Major League Baseball is now stepping up to the plate with its own esports players league, announcing a partnership with the Major League Baseball Players Association and Sony Interactive Entertainment for the creation of the MLB The Show Players League. The organization will serve as the first-ever competitive MLB The Show league solely featuring Major League players in an online event to engage fans around the world and raise funds for Boys & Girls Clubs of America and Boys & Girls Clubs of Canada. The 30-player lineup includes 11 former All-Stars, five World Series Champions and eight players age 25 or younger. Each participant plays in a round-robin format (i.e., playing every team one time) throughout the month of April for a total of 29 regular season, three-inning games. Following this regular season, the top eight teams will advance to the Postseason, which will largely mirror the MLB Postseason format and culminate in a World Series.

Torque Esports entered a broadcast partnership with ESPN for live coverage of its sim racing tournaments with the partnership kicking off over the weekend with the The Race All-Star Series – Fully Charged by ROKiT Phones shown live on ESPN2 at noon. The Torque Esports events feature two separate competitions – the All-Star Cup, which pits the leading stars from Formula 1, Formula E, IndyCar, sportscars, and more against the world’s top sim racers; and the Legends Trophy.

The Los Angeles Football Club is partnering with Allied Esports to produce the LAFC Gaming Charity Challenge Series – a 10-game FIFA20 series streamed live on twitch.tv/lafc to support Los Angeles-based charities in their fight against COVID-19. Series production features LAFC Lead Broadcaster Max Bretos hosting the live action, with special guest interviews and analysis from LAFC players and other media personalities as fans interact in a chat room while donating. “Producing LAFC’s online FIFA broadcasts allows us to support the team and the important push to raise money for the people on the front line of this pandemic,” said Jud Hannigan, CEO of Allied Esports. “Our transition to online production and events has opened the doors to a number of new relationships, and we’re thrilled to serve LAFC’s loyal fanbase during a time when positive spirit and community is crucial for us all.”

Method locked in a long-term partnership with Chinese live streaming platform DouYu that will see the organization showcase its Race to World First event on DouYu’s platform while select Method players will stream live on the platform.

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In the Know
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In 1934, this person became the first athlete to appear on a Wheaties box, who was he? Answer: Lou Gehrig. Kudos: Denis Barry-CBS/NY; Kathi Gillin-effectv/North Wales; Marc Porter-Performance Research/Newport; Mike Seidel-CSI Sports/Jersey City; Michael Goodman-Radio One/Atlanta; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Curtis Nettles-KDOC-TV/LA

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EMAIL MARKETING MGR >>
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SOCIAL MEDIA MGR >>
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SITUATION WANTED >>
Digital Media Content Producer with experience at Fox Sports, First Look Media, & varied freelance clients including celeb influencers. Spring 2020 UConn Digital Media & Design grad excited to help build audience for your brand. Proficient Adobe Suite. New York based. References available.
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CONTENT DEVELOPER/NYC:
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20 yr + digital first marketer looking for consulting or FT position. Extensive omni-channel exp: social media strategy, content plan’g & mktg, e-comme rce and monetization strategies, paid media & developing successful partnerships between brands and personalities. NYC based but can work remotely. [email protected] (4/15)

SITUATION WANTED >>
Development/Business Affairs Consultant/LA: Former ProdCo president with 35 yrs ex is available to help with development / business affairs for ProdCos. One-Sheet writing, pitch decks, strategic business plans for time-buys/sponsorship et al. All forms of contracts for development, talent, releases etc. approved at all cable networks. Solid relationships with cable biz affairs depts. [email protected] (4/14)

SITUATION WANTED >>
Brand Curator and Marketing Executive. Led rebranding strategy of the Miami Marlins in 2018, seamlessly led the brand transformation and strategy of the Nets from New Jersey to Brooklyn, and is the creator of the award-winning branding campaign, Contact: [email protected] (4/14)

SITUATION WANTED >>
Exp’d Media Research/Sales professional: (career: 50% research/50% sales) seeks media rsrch or sales position. 20+ yrs of exp , incl online, cable, OOH and print. Innovative, A+ presenter, able to craft research stories with maximum sales impact. Also, exp’d in brand lift studies, attribution studies and ROI studies. Expert MRI user. Email: [email protected] (4/14)

SITUATION WANTED >>
I’m a journalist, editor, and podcast host with 17 years of experience. I’m looking for opportunities to write, interview, edit, copy edit, or facilitate conversations. Contact: [email protected] (4/14)

SITUATION WANTED >>
Non-fiction Writer/Producer/CT NY metro area: With 20 years broadcast experience available to write, produce and story edit I’m seeking freelance production work. I can work with your prod co remotely to log, write and or create radio cuts or rough cuts with scripts. Email Sue at [email protected] (4/14)

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