04/13/20: ID has killer refresh for true crime fans



Cynopsis Long Story Short
Monday April 13, 2020

Tonight’s Premieres
ABC: The Bachelor: Listen to Your Heart at 8p, The Baker and the Beauty at 10p
Cooking Channel: Good Eats: Reloaded at 9p
HGTV: Celebrity IOU at 9p
NBC: Songland at 10p
Quibi: The Stranger, #FreeRayshawn, 50 States of Fright, Agua Donkeys, Elba vs. Block, Let’s Roll with Tony Greenhand, Fight Like a Girl
Spectrum: Paradise Lost
TBS: American Dad at 10p
VH1: T.I. & Tiny: Friends and Family Hustle at 9p

Tonight’s Finales
TV One: Fatal Attraction at 9p
USA: Briarpatch at 11p


ID has a new logo and a new tagline, “Don’t just watch. Witness.” The refresh was introduced on-air and online on Sunday, and aims to engage viewers familiar with the network, as well as attracting new true crime fans. ID is also shaking up its primetime strategy with an “ID Primetime Starts Now” video intro at 8p, and “An ID Original” intro card for every original series episode.

Total TV usage slipped 2% the week of March 30, according to Nielsen, but was up 26% from the first full week of March, before stay-at-home orders took place. Streaming minutes were down to 161.4 minutes from 168.7 the week before, but up from the 127.6 clocked for the first week of March.

The impact of the COVID-19 pandemic is upending the upfront buying season, with production on shows shut down and companies that advertise taking financial hits from the health crisis. How might this affect timing of ad buys? “Those with a view into the upfront expect volume to be more in the 40% to 60% range of total inventory, versus more typical portions sold in the upfront, likely closer to 70% to 80% normally,” said BMO analyst Daniel Salmon in a note to investors. With in-person events canceled and plans for digital presentations yet to be firmed up, at least some networks are focusing instead on individual virtual outreach. Virtual NewFronts have been moved from April to June 22-26.

NBCUniversal’s “Stay-In Theater” Family Movie Nights” debuted Friday, with Harry Potter and the Chamber of Secrets airing across USA, Syfy, and E!. The film aired with limited commercial interruption, and launch partner Target. Telemundo aired Kung Fu Panda 2 on Saturday. The next two Fridays will also feature Potter movies on the cable nets, and Saturday movies on Telemundo. “Families around the world are staying at home to stay safe and stop the spread. NBCUniversal is committed to providing the content and viewing experiences that will create special family bonding moments,” said Josh Feldman, EVP, Head of Marketing & Creative Advertising, NBCU.

Pay-per-view fighting event UFC 249 is down for the count, at least for now. UFC President Dana White had insisted the April 18 event would go on despite the COVID-19 pandemic, moving it from Barclays Center in Brooklyn to tribal lands in California. But execs “at the highest level you can go at Disney, and they highest level at ESPN” convinced him to postpone. “We’ll be the first ones back,” he said in an interview on ESPN. “We’ll get this thing squared away, get a date from ESPN, and we’ll be back first.”

Apple and Google are teaming on a platform to enable contact tracing to identify people who have been exposed to the coronavirus. After releasing interfaces next month built on existing public health apps that can work on iOS or Android systems, the companies will focus on a more comprehensive platform to which users will be able to opt in. “Privacy, transparency, and consent are of utmost importance in this effort,” the companies stated. “We will openly publish information about our work for others to analyze.”

The Friends reunion special that was slated to debut with streaming service HBO Max in May has been postponed due to the COVID-19 production shutdown. Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer were supposed to film the show March 23-24. “The cast and producers are all very excited to go into production, as this will be the first time since the show ended that the whole cast will be together, and on the original sets to reminisce,” said HBO Max on Friday. “There are loads of great surprises in store and lots of rare behind-the-scenes footage they are eager to share….though fans will have to wait a bit longer for the reunion, they can watch all 236 episodes of the series on day one of HBO Max launch in May!” The streamer also clarified that the cast will be appearing as themselves, not their Friends characters.

Facebook has added Quiet Mode, “to help you focus on your family and friends, sleep without distraction or manage how you spend your time at home,” explained the company in a blog post. Facebook also added shortcuts to Notification Settings and News Feed Preferences to control the types of posts in users’ News Feeds.

Vice President Mike Pence’s office is now allowing top health officials to appear on CNN. The news net had been allowed access to the officials earlier because it hasn’t carried the White House Coronavirus Task Force briefings in their entirety.

Telemundo is expanding its daytime programming to at least 12 hours of live news coverage and entertainment news, Monday to Friday, starting today. As part of this initiative, Un Nuevo Dia extends its weekday live broadcast for an additional half-hour, to offer viewers four-and-half hours of information and updates from 7at-11:30a. “We are living through an unprecedented moment in our lives, and we want our audience to know we remain committed to providing them, throughout the entire day, the information they need to navigate these difficult times,” said Ronald Day, EVP of Entertainment for Telemundo.

MGM was ordered to surrender tapes of unaired video footage from at least two episodes of The Celebrity Apprentice to plaintiffs who filed a class action complaint in October 2018 over an alleged marketing scam involving Donald Trump, The Trump Corporation, Donald Trump Jr., Eric Trump and Ivanka Trump. The four people who filed the complaint claim the Trumps persuaded people to become independent business owners for ACN Opportunity, and promoted it on episodes of the NBC reality show, without disclosing that their endorsements were paid.

The many faces of leadership…

Categories covering roles in tv & digital and sports & esports: Ad Tech Innovators, Corporate Visionaries, Directors Who Do It All, Game Changing On Air Talent, Industry Leaders, Innovators & Disruptors, Local & National News Ambassadors, Marketing Trailblazers, Operations Front Runners, Production Pacesetters, Public Relations Gurus, Data & Research Trendsetters, Social Media Groundbreakers and Tech Leaders.
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On the fast track at Food Network: Amy Schumer Learns to Cook (wt) will feature the I Feel Pretty star and her husband Chris Fischer, a professional chef. Self-shot during quarantine, Fischer will whip up comfort food while Schumer mixes cocktails. “Chris and I are excited to make this project with Food Network combining our two passions – for Chris it’s cooking and for me, eating,” said Schumer. “With everything going on in the world right now, we are so grateful to be able to share an entertaining and informative experience with viewers. And it is more important than ever to look out for one another, so Chris and I will be making donations to causes dear to us – The Coalition of Immokalee Workers’ Fair Food Program and select domestic violence organizations.”

Jeffrey Dean Morgan (The Walking Dead) and his wife, Hilarie Burton Morgan (One Tree Hill) host AMC video-chat-based show, Friday Night In with the Morgans, starting April 17 at 10p on AMC. The couple will film from their farm in upstate New York. “We loved the idea of experimenting with the wonderful Mr. and Mrs. Morgan aka Jeffrey Dean Morgan and Hilarie Burton,” said Sarah Barnett, president of AMC Networks’ Entertainment Group and AMC Studios. “And this really will be an experiment – it’s the antidote to the overly rehearsed, overly manicured glimpse into somebody’s perfect life….Ultimately, it’s a shot at some raw and real entertainment that will uplift and connect with our audiences.”

Season two of Netflix dark comedy Dead to Me drops Friday, May 8. Christina Applegate stars as a widow out to find out who murdered her husband.

Quibi’s short-form revival of Reno 911! debuts Monday, May 4. The law enforcement parody ran on Comedy Central from 2003-2009.

RuPaul’s Secret Celebrity Drag Race launches on VH1 on Friday, April 24 at 9:30p. The four-part event series will feature three stars who get drag makeovers. “No matter how famous your charisma, uniqueness, nerve and talent is, you still put your pantyhose on one leg at a time,” said executive producer RuPaul.


Ryan Seacrest hosts a one-hour special, The Disney Family Singalong, on Thursday, April 16 at 8p on ABC, featuring celebrities singing their favorite Disney tunes from their homes. Among those slated for remote performances and appearances are Christina Aguilera, Erin Andrews, Bobby Bones, Michael Bublé, Kristin Chenoweth, Derek Hough, Julianne Hough, Carrie Ann Inaba, Little Big Town, Kenny Ortega, Donny Osmond, John Stamos, and more from across The Walt Disney Company portfolio.

A new stand-up special from Jerry Seinfeld debuts on Netflix Tuesday, May 5. The hour-long special, 23 Hours to Kill, was filmed at NYC’s Beacon Theatre. Seinfeld signed a deal with the streamer in 2017 that also includes Comedians In Cars Getting Coffee.


Apple TV+ is offering some of its original series and movies for free via the Apple TV app, without a subscription. Shows include documentary Elephant Queen, anthology series Litle America, psychological thriller Servant, NASA drama For All Mankind, comedy series Dickinson, and kids’ shows Helpsters and Ghostwriter.

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TLC’s 90 Day Fiancé: Before the 90 Days series broke audience records on Sunday, April 5, ranking as the #1 program in all of television with W18-34 and #2 with W25-54/18-49 and was the #1 cable program on the night among all women demos.

Growth at UPtv since stay at home measures were put in place versus the four weeks prior includes a +40% jump among W25-54 and +36% with W18-49). Weekend ratings have doubled in W18-49 and risen +83% among W25-54 (+83%).

For the second weekend in a row, April 4-5, Food Network ranked as the #1 non-news cable network for P25-54 in Total Day, as well as the #1 cable network among W25-54, reaching nearly 18 million viewers. April 5 was the net’s highest-rated Sunday in history for total day with average Live+3 ratings of .5 P25-54 and .6 for W25-54. Sunday also netted the highest-rated weekend daytime telecast in the network’s history with the In the Kitchen with Joanna Gaines special, which was the #1 cable program in its timeslot among P25-54 and W25-54, notching a .9 P25-54, 1.2 W25-54 L3 rating, and reaching more than 3 million viewers.

Broadcast Nielsen Ratings for Thursday, April 9
Show, P2+ 0000s, (A18-49)
ABC: Station 19 7.2 (1.1), Grey’s Anatomy 7.2 (1.4), How to Get Away With Murder 2.9 (0.6)
CBS: Young Sheldon 10.1 (1.3), Man With a Plan 7.0 (0.9), Mom 7.7 (1.0), Broke 7.1 (0.9), Tommy 5.3 (0.6)
CW: Katie Keene 0.4 (0.1), Legacies 0.3 (0.1)
FOX: Last Man Standing 4.1 (0.7), Last Man Standing 2.8 (0.5), Mental Samurai 1.8 (0.5)
NBC: Superstore 3.2 (0.7), Brooklyn Nine-Nine 2.1 (0.5), Will & Grace 1.5 (0.3), Indebted 1.4 (0.3), Law & Order: SVU 3.5 (0.6)
UNIVISION: Rosa de Guadalupe 2.0 (0.7), Amor Eterno 2.2 (0.7), Sin Miedo a la Verdad 1.5 (0.5)
TELEMUNDO: Exation Estas Unidos 1.5 (0.5), La Dona 1.17 (0.4), Operacion Pacifico 0.9 (0.3)
Source: Nielsen live + same day time period averages


Former NFL player and actor Timothy “Timmy” Brown died of complications from dementia. He was 82. After retiring from football, Brown had numerous recurring roles on television, including as Captain Oliver Harmon “Spearchucker” Jones on M*A*S*H, a role he also played in the 1970 film.

This Day in History
1934 – Congress passed the Johnson Debt Default Act, prohibiting foreign countries from negotiating loans until past debts were paid in full.

Answer to Our Last Trivia Question
Bradley Cooper had a recurring role in the fifth season of which TV series? Nip/Tuck (2003-2010). Kudos to: Charles Lore/NYC, Gerry Bixenspan-TV Marketing Inc./NYC, Tori Gallarello-Alcock-Little Roosters/Bronx, NY, Lorrie Shilling/El Segundo, CA, Dan Haberer-Creo Entertainment/Playa del Rey, CA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Tom Moore-Kalt Productions/LA, Bob Peyton-Brightline/NYC

Today’s Trivia Question
No Googling Week

Who was the first host of Meet the Press? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.

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ABC: The Bachelor Presents: Listen to Your Heart [p], The Baker and the Beauty [p]
CBS: The Neighborhood, Bob Hearts Abishola, All Rise, Bull
CW: Whose Line Is It Anyway?, Whose Line Is It Anyway?, Roswell, New Mexico
FOX: 9-1-1, TMZ Investigates: Tiger King – What Really Went Down?
NBC: The Voice, Songland [p]
PBS: Antiques Roadshow, Antiques Roadshow, Independent Lens
Telemundo: Cennet, La Dona, Coronavirus – Lucha por la Vida
Univision: Ringo, Amor Eterno, Sin Miedo a la Verdad


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05/30/23: Why “Succession” had to end

Why "Succession" had to end

Tuesday May 30, 2023 Today’s Premieres NBC: America’s Got Talent at 8p; Hot Wheels: Ultimate Challenge at 10p PBS: Lidia Celebrates America at 9p Prime Video: The Ride TLC: Doubling Down With the Derricos at 10p Today’s Finales ABC: The Game Show Show at 10p BET: Carl Weber’s The Family Business at 9p IN THE […]

05/28/23: Cynopsis Jobs


DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

05/26/23: Mike Pence set for CNN town hall

Friday May 26, 2023 Today’s Premieres HGTV: 100 Day Dream Home at 9p Max: Kendra Sells Hollywood Netflix: Turn of the Tide; Barbecue Showdown Oxygen: The Real Murders of Orange County at 9p Starz: Run the World at 9:30p Sunday’s Premieres ID: American Monster at 9p; Married to Evil at 10p Magnolia: Silos Baking Competition […]

05/25/23: TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot

  Thursday May 25, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot and move into a different competitive region, founder and CEO Andy Dinh confirmed. The team, which […]