04/09/20: Netflix sets Space Force launch



Cynopsis Long Story Short
Thursday April 9, 2020

Tonight’s Premieres
MTV: Families of the Mafia at 9p
Netflix: The Circle France
Oxygen: Mark of a Killer at 9p
TNT: Shaq Life at 9p

Tonight’s Finales
ABC: Grey’s Anatomy at 9p
Food Network: Vegas Chef Prizefight at 10p
ID: My Murder Story at 10p
TLC: Save My Skin at 9p
WE tv: Marriage Boot Camp: Reality Stars at 9p


The day after Tom Ascheim informed employees he was leaving as President of Freeform, Warner Bros. announced Ascheim’s appointment as President of Global Kids, Young Adults and Classics. Ascheim will be responsible for global strategy for Adult Swim, Boomerang and Cartoon Network, managing Cartoon Network and Warner Bros. animation studios and overseeing Turner Classic Movies. “He is an excellent executive and collaborative leader with an impressive track record and deep experience in the kids and young adult worlds,” said Warner Bros. CEO Ann Sarnoff, to whom he will report. “I had the benefit of seeing Tom’s skills firsthand when we were at Nickelodeon and really look forward to working with him again.” Ascheim assumes his Warner Bros. responsibilities this summer.

Advertising, media and marketing companies are integrating new “roof” iconography into their logos and will promote PSAs that focus on social distancing, as part of a new #StayHome.Save Lives movement. “I have never before seen the level of generosity, talent and commitment from across our industry as I have since the onset of COVID-19,” said Lisa Sherman, president and CEO of the Ad Council. “By uniting all our voices and platforms in an industrywide movement to amplify one message with one icon, we will inspire nationwide behavior change that will slow this pandemic.”

The annual six-day SeriesFest festival will take place as scheduled from June 18-24, but transition to virtual events with all panels, competitions and premieres available online. Also starting this month, SeriesFest will host industry creatives through virtual writers rooms, creator hangouts, network watch parties and online Pitch-A-Thons. The event returns to Denver in June 2021.

With live sports events being cancelled due to the COVID-19 outbreak, where are fans going during lockdown, and how are they engaging? Find out during Cynopsis’ New Webinar: Building A Super-Bond with Fans During the Pandemic on Thursday, April 30 at 1:30 EST. You’ll learn how leagues, rights holders & brands are strengthening their connections with fans.

The 2020 Cynopsis Top Women in Media Awards
These are the women getting things done…

Categories: Ad Tech Innovators, Corporate Visionaries, Directors Who Do It All, Game, Changing On Air Talent, Industry Leaders, Innovators & Disruptors, Local & National News Ambassadors, Marketing Trailblazers, Operations Front Runners, Production Pacesetters, Public Relations Gurus, Data & Research Trendsetters, Social Media Groundbreakers and Tech Leaders.

Sponsored by: Turnkey Search


Lifetime greenlit a new Married at First Sight spin-off. Self-shot Married at First Sight: Couples’ Cam, from Kinetic Content, will follow the drama and domestic lives of couples from the reality show’s ten seasons in real time. “Lifetime viewers fell in love with these couples when they were on MAFS and in the unprecedented time facing the world, Married at First Sight: Couples Cam now allows us to continue to provide intimate access to these couples as their relationships have continued to grow, even after their seasons ended,” said Gena McCarthy, EVP, Unscripted Development and Programming, Lifetime and Head of Programming, FYI.

Epix ordered six-part Helter Skelter, exploring the story of cult leader Charles Manson and his murderous followers. Docu-series is executive produced by Greg Berlanti and Sarah Schechter for Berlanti Productions and Eli Frankel for Rogue Atlas Productions. Warner Horizon Unscripted Television serves as the studio. Lesley Chilcott (An Inconvenient Truth) will direct as well serve as executive producer on the project, slated to debut June 14.

A reboot of Doogie Howser, M.D. is in development at Disney+ this time set in Hawaii, with a 16-year-old female lead character in the role played by Neil Patrick Harris. Executive producer Kourtney Kang (How I Met Your Mother) is working with 20th Century Fox TV, which produced the 1989-1993 original.


Netflix comedy Space Force launches Friday, May 29. Co-creator Steve Carell stars as a four-star general with dreams of running the Air Force, who is assigned to lead the newly-formed Space Force instead. Lisa Kudrow recurs as his wife.

Netflix and Instagram are teaming for Wanna Talk About It?, launching today, April 9 on Instagram at 4p. The weekly live series features Netflix stars talking about taking care of yourself during a health crisis.

HGTV star Jasmine Roth is headlining four-part digital series, New Addition: Jasmine Roth, on the net’s digital platforms, sharing her pregnancy journey. New episodes launch each Wednesday. Fast forward to Wednesday, July 1, at 9p, and new HGTV series, Help! I Wrecked My House, showcases Jasmine and her team as they help overzealous homeowners fix their do-it-yourself disasters. In more HGTV news, fans chose competition series Rock the Block for the network’s first-ever “Fan Favorite Friday” marathon this Friday, April 10.

Fox’s The Masked Singer will have an aftershow starting Wednesday, April 22. The Masked Singer: After the Mask will be hosted by Nick Cannon on a “virtual stage,” and feature celebrity guests discussing that night’s highlights.

Amazon Prime thriller Homecoming is back for season two on Friday, May 22. Joining the cast for its sophomore run are Janelle Monae, Chris Cooper and Joan Cusack.

A special five-part edition of The Pioneer Woman: Staying Home launches Saturday, April 11 at 10a, as Ree Drummond shares easy-to-make recipes and comforting dishes using pantry staples and commonly stocked ingredients. “We are creating ways for Food Network to continue to be the destination that viewers can rely on with our fresh new content, turning family members into camera crews, and using technology we all have in our pockets,” said Courtney White, President, Food Network. “Ree Drummond and her family are giving viewers a look at what quarantine life is like on the ranch, and what recipes she has been making for her family.”

Sundance Now acquired US rights to eight-part Bad Mothers from international distributor Red Arrow Studios International. Produced by Jungle Entertainment in association with Filthy Productions, the drama explores the underbelly of modern motherhood.


ABC pays tribute to legendary producer Garry Marshall (Happy Days, Pretty Woman) in a special airing Tuesday, May 12 at 8p. Among the stars sharing memories are Julie Andrews, Jennifer Garner, Richard Gere, Anne Hathaway, Kate Hudson, Ron Howard, Jimmy Kimmel, Ashton Kutcher, Chris Pine, Julia Roberts, John Stamos and Henry Winkler. Marshall died in 2016 at age 81.

BET special, Saving Ourselves: A BET Covid-19 Relief Effort will air April 22 at 8p, hosted by Kelly Rowland, Terrence J and Regina Hall. BET is teaming with the NAACP, United Way Worldwide, and leaders in the African American creative, civil rights and business communities to provide financial, educational and community support to Black communities, which have been particularly hard hit by the COVID-19 pandemic.

UPtv plays host for the cable premiere of the Stellar Music Awards: Music of Hope Special on Easter Sunday at 9a. The event airs again at 11a and 11p on Aspire TV, and on Bounce TV on May 24 at 12p. Hosted by Kirk Franklin, the special will feature songs of inspiration from previous Stellar Awards classic performances.

AXS TV is partnering with Farm Aid to broadcast and stream At Home with Farm Aid on Saturday, April 11 at 8p. The live, one-hour performance to raise funds for famers impacted by the pandemic will feature Willie Nelson, Neil Young, John Mellencamp and Dave Matthews.

Join us on August 12th in NYC for the 8th Annual Cynopsis Sports Media Awards Breakfast, the industry’s premier business awards event that not only brings together the biggest names from across the sports ecosystem, but honors and showcases the best work in the industry. Check out awards finalists and event info here.


Wurl, provider of streaming video distribution and advertising services for connected TV, announced it now carries more than 400 streaming channels. The newest channels to join come from A+E Networks, AMC Networks, Bloomberg Media, Endemol Shine Group, Game Show Network, Janson Media, and Travelxp, among others. “Crossing 400 channels on the Wurl Network is an important milestone, but it’s just a start,” said Sean Doherty, Wurl’s CEO. “Our top priority is to keep all players across our global CTV ecosystem connected, including over 100 million viewers who depend on the Wurl Network to deliver the latest news and entertainment to their connected TVs.”

When Netflix’s Tiger King dropped on March 20, it achieved an average minute audience of 280,000 P2+ US viewers, reaching 741,000 consumers, according to Nielsen’s SVOD Content Ratings. But boosted by shelter-in-place orders and social buzz, daily average minute audiences jumped to over 1 million US P2+ by day three, 2 million by day 7, and 4 million by day 9, for a 10-day Average Audience Projection of just under 19 million people P2+.

Tiger who? The season three premiere of Netflix’s global series La Casa de Papel (Money Heist) was the number one most in-demand series in the world, according to Parrot Analytics. From April 3 -5, the Spanish series was 31.75 times more in demand than the average series globally.

Crackle Original basketball docuseries On Point has driven over 12 million views since its February 13 launch, noted Chicken Soup for the Soul Entertainment. The 10-part docu-series offers a behind-the-scenes look at the world of prep and Amateur Athletic Union basketball.

Hello, Dolly!The Little Engine That Could,” the first episode of Goodnight With Dolly, Dolly Parton’s series of bedtime stories for children, garnered nearly 6 million views across Facebook, YouTube, Twitter, Instagram, TikTok, and The Imagination Library’s own website.


Attitudes towards advertising have changed during the COVID-19 pandemic, according to a late March study from video ad platform Unruly. When it comes to advertising, 22% of respondents said they want brands to share information on how they are supporting their staff and customers during this time, and 21% want brand advertisements to include information about COVID-19. At the same time, 17% of consumers want ads to provide a sense of continuity and normalcy, while another 17% want ads to be funny/positive in an effort to distract from what’s going on. While 53% of consumers said they prefer brands to communicate through TV ads, 42% of A18-24 would like brands to communicate through online video. “The vast majority of consumers still want to see ads, but the key to success is in the content and the way a message is conveyed,” said Terence Scroope, VP of Insight at Unruly. “The magnitude of these changes require brands to be nimble in adapting their advertising strategies to maintain and grow connections with consumers, provide support and minimize disruption to performance.”

HVAs (high valued audiences) appear to perform better than conventional methods of targeting media audiences, according to a test done by IPG Mediabrands’ Magna and IPG Media Lab. The test, measuring the effects of KPIs like ad recall and purchase intent, found that using HVAs was more effective than demographics, contextual targeting or a mix of demos and contextual targeting.

Thirty-second ads on top TV networks declined 8% the week of March 23-29 versus the same week a year ago due to coronavirus-related cutbacks, according to Kantar. But while many categories, including restaurants, travel/tourism, and retail have dipped, automotive increased the number of 30-second spots by 13%. Insurance company ads rose 16%, and ads for household products were up by 43%.

Video ad viewers in the US are showing 32% fewer happy emotions and a 2.9% drop in attention during the COVID-19 pandemic, according to an analysis from AI emotion-intelligence company Realeyes. The total decline in smiles was driven mostly by video ads from industries like airlines, hotels and travel (-35%) as well as electronic and gadget brands (-60%).


Video software provider Synamedia secured a multi-year contract with Vodafone Group that includes the Infinite video platform, security solutions and end-to-end integration services. In addition, Synamedia will be integrating the recently acquired Unitymedia cable TV platform and set-top boxes with the Vodafone GigaTV product in Germany.


Producers are banding together for “It Takes Our Village,” an industry initiative to raise funds to support film and TV crews during the coronavirus pandemic. Donations raised via GoFundMe will be distributed to the Motion Picture & Television Fund and The Actors Fund.

AT&T’s Xandr is donating $200,000 to Save the Children, Feeding America, the World Health Organization and the International Rescue Committee to help battle the coronavirus. The company is also using its platform for PSAs, and working with AT&T and WarnerMedia to create virtual volunteerism opportunities.

Verizon Media developers have built an open-source search engine to help medical professionals and researchers mine COVID-19 data. The company used its technology, Vespa, to index more than 44,000 COVID-19-related articles by keyword. The dataset is known as CORD-19.

YouTube Originals is making a portion of its library of programming, previously only available in their entirety to YouTube Premium subscribers, free to watch. “As people cope with a more limited way of life, we remain committed to lifting peoples’ spirits during these challenging times,” said Susanne Daniels, Global Head of Original Content for YouTube. “With a diverse collection of fan favorite YouTube Originals now available to stream for free, we are continuing to promote safety while offering our users of all ages entertainment across the globe.”


India’s streaming service DocuBay signed a global acquisition deal with US-based Big Media to launch DocuBay’s latest category, TechBay, which covers technological advancements.

Fugitive has formed an exclusive partnership with Alex Holder’s Rogo Productions, a new AJH Films company. The deal will see Fugitive pick up the international distribution rights to feature doc Keep Quiet, new series Conflict of Interest and Empty Planet, a fast-turnaround COVID-19 series, as well as become a development and distribution partner on Abby, a multi-part drama series based on the true story of a young woman from New York, who used to be an ultra-Orthodox Rabbi.

Series Mania Digital Forum, the online platform which ran from March 25-April 7 in response to the COVID-19 pandemic, reports it had 1500 users, out of 2000 industry professionals registered for the event at the time of the in-person festival’s cancellation. Viewers from 40 countries saw, on average, 1.5 hours of content.

French animation production and distribution company Dandelooo announced the launch of a second season of the pre-school animated series Petit, directed by Bernardita Ojeda. Series targets 4- to 7-year-olds.

Netflix is donating $1.1 million to the French COVID-19 Film and TV Emergency Relief Fund. The money comes from the streamer’s $100 million fund set up in March to provide emergency relief to creative industries during the pandemic.

UK’s Channel 4 is cutting its 2020 content budget by $185 million and furloughing about 10% of its staff as it deals with a downturn in the advertising market.

Keith Chapman and Toonz Media Group are partnering on Paddypaws & Pals. The CGI preschool series is slated to launch in October to coincide with MIPCOM ’20. Production and distribution are planned between Toonz’s group companies: Telegael in Ireland and Imira Entertainment in Spain.


Warner Music Group’s Arts Music division has entered into a worldwide partnership with Fred Rogers Productions for its animated children’s television series, Daniel Tiger’s Neighborhood. New music from the show will soon be released under the deal while existing songs will be made immediately available across a broader set of digital services.

Spiral International secured a pan-regional deal with Nickelodeon Latin America for Care Bears: Unlock the Magic, for its streaming service Noggin as well as on Nick Latin America. The new 2D animated series produced by Cloudco Entertainment includes 48 episodes and 2 specials.

WarnerMedia will air the half-hour special, Sesame Street: Elmo’s Playdate simultaneously across HBO, HBO Latino, TBS, TNT, truTV, Cartoon Network and Boomerang on Tuesday, April 14 at 7p. The special will also air on PBS KIDS at the same time, and will later air internationally in Australia, Canada, and the United Kingdom. The special aims to help families feel connected in a time of uncertainty.

We’re All In This Together
Employers: Cynopsis Jobs Is Here To Help

These past few weeks we’ve seen a 3,000% jump in jobless claims, a historic high. Has this crisis put even more pressure on your hiring hunt? Talented execs are suddenly finding themselves out of work and we want to help you find them. Send your job listing to us between April 6th – April 10th, and we’ll post your listing for 10 days in our edition.

Visit CYNOPSIS JOBS to connect with the right execs for your position.


The series finale of CBS’s Hawaii Five-0 and the season finale of ABC’s The Good Doctor were seen by 40% more viewers last week than the one month period before COVID-19 kept people home, according to Nielsen. CBS’ FBI: Most Wanted and Fox’s The Masked Singer were up 30%. Fox’s The Resident ended its season on Tuesday up 10%, for a season high.

Viewership for OTT, family and finance networks has flattened out somewhat since stay-at-home orders took place, based on viewership patterns from 15 million HHs from Alphonso. OTT is still maintaining some growth, while family and finance nets have dipped. According to Bernstein data, the week of March 23 viewership of ad-supported kids linear cable nets dipped 3% from the year-ago week, but was better than the 25% average drop seen before shelter-in-place orders.

Katz Networks’ brands have all seen a significant boost in viewership in the last few weeks. Among the highlights are daytime increases since March 16: Bounce jumped 21%, to 152,000; Grit rose 31%, to 234,000; Laff jumped 38%, to 131,000; and Court TV Mystery rose 36%, to 95,000.

Broadcast Nielsen Ratings for Tuesday, April 7
Show, P2+ 0000s, (A18-49)
ABC: The Conners 6.18 (1.0), Bless This Mess 3.82 (0.7), Mixed-ish 2.84 (0.6),
Black-ish 2.69 (0.6), For Life 2.33 (0.6)
CBS: NCIS 7.86 (0.7), FBI 6.97 (0.6), FBI: Most Wanted 4.97 (0.5)
CW: Supergirl 0.58 (0.2), Batwoman 0.49 (0.1)
FOX: The Resident 5.09 (0.8), Empire 2.80 (0.7)
NBC: Ellen’s Game of Games 5.28 (1.2), New Amsterdam 2.62 (0.5), NBC News Special 3.31 (0.5)
TELEMUNDO: Cennet 1.07 (0.3), La Dona 0.93 (0.3), Operacion Pacifoco 0.88 (0.3)
UNIVISION: Rosa de Guadelupe 1.76 (0.6), Amor Eterno 2.03 (0.6), Sin Miedo a la Verdad 1.32 (0.4)
Source: Nielsen, live + same day time period averages


Alison Hoffman has been promoted to President, Domestic Networks at Starz. Hoffman previously served as CMO.


Television producer Thomas L. Miller died April 5 of complications from heart disease. He was 79. Miller was known for such TGIF hits as Family Matters, Full House, Perfect Strangers and Step by Step, among others.


This Day in History
1950 – Bob Hope made his first TV appearance.

Answer to Our Last Trivia Question
Which game show aired on NBC from 1956-1960, then jumped to ABC, where it aired until 1964? Queen for a Day. Kudos to: Paul Blutter-Walk and Talk Production Rentals/Burbank, Rev. Mark Wajda/Lakeland, FL, Gerry Bixenspan-TV Marketing Inc./NYC, David Westberg-SAG-AFTRA Credit Union/Burbank, Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which sitcom housekeeper had the same name as a rock band? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Music Mix/Naples FL: Seeks Production Co. or Producer/Investor for a new reality concept that follows a small energetic crew around country interviewing popular bands; up and coming artists in the music industry – back-stage, live performances, record label interaction. Full info HERE (4/23)

Back Roads Entertainment/Austin TX: self-motivated Supervisor for BRE’s production and business efforts. Creating and negotiating all production budgets and schedules. Proficient in Movie Magic software. Full info HERE (4/23)

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leader on the Digital Marketing team, supervising one permanent position, and is responsible for UNC-TV’s social media strategy w/ the goal of building & sustaining an engaged audience and member base across social media platforms. BA deg in discipline related to area. Full info HERE (4/18)

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Lead a team of Campaign Specialists responsible for setup, trafficking and optimization of Ad sales campaigns across all NBCU News properties. Min 5 yrs ad ops exp. Knwldg industry tools incl DFP, Operative, Canoe and Freewheel. Full info HERE (4/15)

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SITUATION WANTED ADS below are individuals looking to be hired

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Creative Director/Marketer in L.A. with 20+ years experience at CBS, Fox and WGN America is available to guide creative and marketing strategy for shows, brand campaigns, BTS and integrated marketing on social media/digital, on-air and radio. Also available for copywriting, producing and editing. Fluent in Spanish. www.bradroe.net (4/16)

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Brand Curator and Marketing Executive
. Led rebranding strategy of the Miami Marlins in 2018, seamlessly led the brand transformation and strategy of the Nets from New Jersey to Brooklyn, and is the creator of the award-winning branding campaign, Contact: [email protected] (4/14)

Exp’d Media Research/Sales professional: (career: 50% research/50% sales) seeks media rsrch or sales position. 20+ yrs of exp , incl online, cable, OOH and print. Innovative, A+ presenter, able to craft research stories with maximum sales impact. Also, exp’d in brand lift studies, attribution studies and ROI studies. Expert MRI user. Email: [email protected] (4/14)

Great! Can it actually read “Television Producer” (rather than “Production”)? Also can it read “for a list of credits and relative experience, please contact: [email protected] (4/14)

I’m a journalist, editor, and podcast host with 17 years of experience. I’m looking for opportunities to write, interview, edit, copy edit, or facilitate conversations. Contact: [email protected] (4/14)

Non-fiction Writer/Producer/CT NY metro area: With 20 years broadcast experience available to write, produce and story edit I’m seeking freelance production work. I can work with your prod co remotely to log, write and or create radio cuts or rough cuts with scripts. Email Sue at [email protected] (4/14)

Creative Techie, Communications pro seeks role:
Creative, Development, Assisting, Production, Post, Tech, Assets. Humorous, personable, enthusiastic, detailed, problem solver. Polymath 20+ yrs: QC, GFXdsn, photography, mangmnt, editing, collaborating. Competent: MS, Google, Adobe, SocialMedia. LA-818. [email protected] (4/10)

Development/Business Affairs Consultant: Former ProdCo president with 35 years experience is available to help with development/business affairs for ProdCos. One-Sheet writing, pitch decks, strategic business plans for time-buys/sponsorship et al. All forms of contracts for development, talent, releases etc. approved at all cable networks. Solid relationships with cable biz affairs depts. Greater Los Angeles [email protected] (4/10)

VP Development/Acquisitions:
with over 15 years experience producing, developing and selling content. Los Angeles based. Highly versed in Spanish language and diverse markets. Can be reached at 310.850.2110 / [email protected] (4/10)

ABC: Station 19, Grey’s Anatomy [f], How to Get Away With Murder
CBS: Young Sheldon, Man With a Plan, Mom, Broke, Tommy
CW: Arrow, DC’s Legend of Tomorrow
FOX: Last Man Standing, Last Man Standing, Mental Samurai
NBC: Superstore, Brooklyn Nine-Nine, Will & Grace, Indebted, Law & Order: SVU
PBS: This Old House Hour, The Roosevelts: An Intimate History
Telemundo: Cennet, La Dona, Operacion Pacifico
Univision: La Rosa de Guadelupe, Amor Eterno, Sin Miedo a la Verdad


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