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CYNOPSISDIGITAL
03.24.14
Good morning. It’s Monday, March 24, 2014, and this is your first early morning digital briefing.
Despite reports showing that Netflix streaming speed has increased for Comcast customers since last month’s network server deal between the two companies, Netflix is not celebrating. Instead, CEO Reed Hastings said in a blog last week that he’s hoping for a better net neutrality, which would prevent providers like Comcast from charging "a toll" to connect to similar services. "The essence of net neutrality is that ISPs such as AT&T and Comcast don’t restrict, influence, or otherwise meddle with the choices consumers make," Hastings said. Comcast’s EVP David Cohen sent an emailed statement to The Verge in response: "There has been no company that had a stronger commitment to the openness of the internet than Comcast… providers like Netflix have always paid for their interconnection to the internet."
Four major Vine creators are expanding their six-second stardom to YouTube in a new channel called Super Happy Fun Time, Yay! (SHFTY). Viners Brittany Furlan, KC James, Klarity and Brandon Calvillo (who together have 12.6 million subscribers on the Twitter platform), will create comedy sketches for the channel. SHFTY will launch in April.
Amazon is pushing two more pilots up to the plate for its pilot-to-series audience feedback program. Hysteria is a drama featuring American Beauty‘s Mena Suvari as an awkward doctor revisiting her hometown to examine a medical epidemic. Hand of God will be directed by Marc Forster (World War Z) and revolves around a judge who receives visions through his son, played by actor Ron Perlman (Sons of Anarchy).
Do you know what the four "C’s" are that help capture the Hispanic audience? If not, you need to check out the Cynopsis March 27 webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. CNET‘s Gabrielle Medeck– and others – will give you the skinny about the four "C"s as well as how to best leverage the Spanish-language YouTube channels that are topping 3.6 billion estimated monthly views, courtesy of Outrigger‘sCarlos Restrepo. Register here.
Hulu and YouTube are each picking up comedy series Spooked, from YT channel Geek & Sundry. The 22-episode series will follow paranormal investigators played by Julian Curis (Captured) and Niel Grayston (Eureka). The show premieres April 16.
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Cynopsis Presents…
Speakers Include:
Lynn LaRocca – SVP of Marketing and Advertising (Modell’s)
Jon Steinlauf – EVP, Ad Sales and Marketing (Scripps)
Linda Ong – President and Brand Strategist (TruthCo.)
Tom Talbert – Group Director, Media Services (Lowe Campbell Ewald) April 8, 2014 | 1:30-3 p.m. ET | Register Now.
The digital content NewFronts are on the horizon, and this year, 22 publishers including founding DCNF partners Hulu, Yahoo, YouTube/Google, AOL, DigitasLBI and Microsoft will present their digital slates in hopes of reeling in advertisers. One of the newcomers, Scripps Networks, launched a new digital video strategy with lifestyle network ulive (ulive.com) this year. Senior Vice President of Digital Ad Sales for Scripps properties HGTV and DIY Aaron Gallagher told Cynopsis what’s in store for the April 30 event.
Why was it important that Scripps get on the NewFronts roster?
We have a plethora of new and high-quality lifestyle video content from our TV brands and through ulive, we have a megaphone that allows us to deliver this content at scale. I think that makes us pretty unique.
Marketers are expected to spend $5.7 billion on digital video advertising this year and to push that figure to $9.2 billion by 2017, according to eMarketer. What do you think this means for digital video as a platform and as a monetized medium in general?
I think it’s a clear indicator that digital video as a medium has established itself and publishers realize that there’s real revenue opportunity in the space. We’ve seen that marketers are willing to pay a premium to reach viewers across various platforms and devices through digital video content, if they know they’re reaching an engaged, younger audience.
78 percent of buy-side attendees said they picked up at least one new opportunity for clients (according to IAB) at last year’s events. How is Scripps looking to capture clients?
Our presentation will not only highlight the content we’re creating but also the original video content and branded entertainment we’ve developed in partnership with our advertisers in the home, food and travel categories. We’ll also highlight the great work we’ve been producing through ulive in new categories like parenting, wellness, and beauty. In the home category, we’re creating entertaining digital video extensions for our most popular shows like Brother vs. Brother and House Hunters, as well as digital originals like our Weekday Crafternoon series on HGTV.com with Marianne Canada.
You don’t have to be a "bracketologist" for our March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament at http://www.cynopsis.com/snap-app-contest/ and one participant will win a $50 Foot Locker gift card. The winner will be announced on Tuesday, April 1st.
A CYNOPSIS MESSAGE
There will be 2 winners in all. CLICK HERE TO TAKE OUR SURVEY THANK YOU FOR YOUR TIME!
Video game developer Valve (League of Legends) distributed its documentary about the game Dota 2, Free to Play, for free on YouTube, Stream and iTunes. The movie follows players preparing for the Dota 2 International Tournament that awards $3 million to the champion and has already hit more than 928,000 views since being released last week. Valve’s League of Legends and Dota 2 are one of the most popular games on Twitch, constantly placing first and second on Twitch’s monthly most viewed game videos. Check out the documentary at www.cynopsis.com.
A CYNOPSIS MESSAGE
See you tomorrow,
Jessica Reese @JMarieReese
03.21.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: BBCA/COORDINATOR; COMMERCIAL OPERATIONS/NYC: Build daily broadcast logs and/or manage copy accounts in a fast paced & deadline driven environment; 1-3 yrs exp, Broadway or traffic system exp a +. [email protected] (3/29)
JOB OPENING: DIR GLOBAL SPORTS SALES/NBCU/NY: Sports & Olympics Sales for NBC Sports Group & Telemundo. 5+ yrs exp w/2+ yrs in leadership role. Full info/APPLY: HERE (3/29)
JOB OPENING: DIR, TRADE MKTG/OXYGEN/NYC: Lead trade mktg strategy for Oxygen, incl. Upfronts, eblasts, events & presentations. 6+ years exp req’d in media/agency. Entertainment mktg exp pref’d. Full info/apply HERE (3/29)
JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/Viacom/NYC: focus on dvlpng executing mktg prgrms w/advertising partners across all MTV screens with an emphasis on digital & mobile. 5 yrs mktg exp with major brands. Full info/apply: HERE (3/29)
JOB OPENING: ESPN/PROJECT-DIGITAL PLATFORM ANALYST/Seattle: Act as the ad system and technical integration expert for the Ad Operations, Site Technology and Product teams. Min 2 yrs experience. Project lasts 1 year. http://bit.ly/1djdHnD (3/29)
JOB OPENING: PROJECT MGR/IFC/NYC: Mng all assigned projects, obtain proper approval to ensure timely delivery of material. Project mng all phases of production for on-air integrated marketing promotions projects. Full info. Apply HERE (3/29)
JOB OPENNG: DIR, NTWK & TECHNICAL OPERATIONS/NESN/Watertown MA: Lead/mng network’s brdcst operations incl studio, master control, prod & remote operations, & media assets. 12+ yrs exp TV operations mngmnt. Full info/apply HERE (3/28)
JOB OPENNG: SR MANAGER, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Focus on network’s Primetime daypart. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant media experience. To apply http://www.nbcunicareers.com/view-job?id=207580 (3/28)
JOB OPENING: AFFILIATE MKTG COORD/BBC AMERICA/NYC: Trade, event & partnrshp mktg of BBCA w/affiliates. Knowldge of TV indstry, creative production & excellent comm/proj mgmt skills. Some travel req’d. [email protected] (3/27)
JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp. To Apply: http://bit.ly/1h88sbZ (3/27)
JOB OPENING: AD SALES & SPONSORSHIP ACCT EXEC/PAC-12/San Francisco: AE for multimedia ad sales. Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (3/27)
JOB OPENING: RESEARCH ANALYST/ABC Burbank: Knowledge of TV research and software, strong written, PC & analytical skills, college degree req. 1+ yr in media rsrch, or related fields. Exp with Nielsen. BA degree. Apply: HERE (3/27)
JOB OPENING: PMCM-TV, KJWP DTV 2 (PHL) & KVNV DTV 3 (NY) seeks PUBLIC AFFAIRS/NEWS DIR /Freehold NJ to be resp for prod’g wkly Public Affairs prgrmng for these mkts. Also seeking NEWS ANCHORS in Freehold NJ & DE. Res/demos HERE EOE (3/27)
JOB OPENING: MGR SPORTS RESEARCH/NY: 3-5+ yrs Turner TV rsrch brdcst/cable. Prof in basic media measurement and analysis. Exp w/rate cards & Nielsen rsrch software. Apply HERE (3/26)
JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (3/26)
JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs approval of standrds edits for Int’l channel. Revw orgnl and acquired program. Update Int’l policy. Knwldg network standrd & practs needed. www.disneycareers.com REQ167236 (3/26)
JOB OPENING: MANAGER, MEDIA PLANNING/NBCU/NYC: Work directly with the Today Show, NBC News and msnbc media team. Create effective cross platform media plans & develop insights using rsch tools. Apply HERE (3/26)
JOB OPENING: MGR, BRAND MKTG/MSNBC/NYC: Responsible for guiding the promotion of msnbc programs and showcasing shows & talent within the broader context of the brand. Min 4 yrs exp in brand mktng reqd. Apply HERE (3/26)
JOB OPENING: FREELANCE BANNER DESIGNERS/NYC: Leading ent co is seeking. Design/prod animated banners in support of global campaigns. Advanced Flash skills & ability to work fast under deadlines while adhering to brands’ style guide a must. [email protected] (3/25)
IN SEARCH OF: PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email [email protected] with credentials & proposal. Deadline 3/28. (3/27)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERT SERVICE: TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: [email protected] (4/3)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN/MYX TV/GLENDALE CA: Asst orgnztn in dvlpmnt & implementation of its mktg campaigns. Undergraduate or grad student majored in mktg/advrtsng/PR or bus admin. Exc verbal/comm skills. Full details http://linkd.in/1j2Yxp0 send resume [email protected] (3/27)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: DEV & PROD COORD/NYC: Exp’d coordinator with agency & reality TV experience searching for a position at a TV Network. Email: [email protected] (3/29)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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