CYNOPSISDIGITAL
03.21.16 Good morning. It’s Monday March 21, 2016, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for March 21-27:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personalities Donnie Wahlberg and Jenny McCarthy (A&E’s Donnie Loves Jenny) and musician and actor Joey Fatone (My Big Fat Greek Wedding 2)
– Acorn TV: Series 6 of the ITV detective series Vera makes its U.S. debut today, March 21
– Netflix: The music documentary The Art of Organized Noize debuts March 22
– People: All 10 episodes of the docu-series The Castle Next Door – The Novogratz Family Takes Hollywood debut on People.com, as well as People’s digital platforms, March 23
– Seeso: The comedy special Cameron Esposito: Marriage Material debuts on NBCU’s comedy SVOD channel March 24
TOP NEWS
Looks like you won’t be writing your Twitter novel after all. About two and a half months after Re/code initially reported that Twitter was testing a new 10,000 character limit for tweets, Twitter CEO Jack Dorsey has put the kibosh on the idea. [The 140-character limit is] a good constraint for us,” he said on NBC’s Today show. “It allows for of-the-moment for everything.”
Viacom has reached a multi-year, cross-platform deal with comScore. Vantage, Viacom’s data platform for advertisers, will now be able to use comScore’s measurement tools. The new capabilities will help advertisers target specific consumers across multiple Viacom platforms and properties, including linear, VOD, and digital services. The deal sends a strong signal that, with its Rentrak merger complete, comScore is in a strong position to ink deals with major partners, and position itself as Nielsen’s chief competitor. And it’s easy to see why, from comScore’s perspective, Vantage makes for an appealing partnership: It happens to be extremely popular with ad buyers.
NEW PROGRAMMING + DEALS
Only Hulu can satisfy your curiosity now. As of March 31, the Curious George animated TV series will be rolling off of Netflix and Amazon, becoming exclusively available to Hulu subs. The new content comes as part of a multi-year deal between Netflix, NBCUniversal Television, and New Media Distribution.
Now that was a fast recovery. Mere days after Paramount unceremoniously dropped its U.S. distribution plans for Mark Osborne’s animated film The Little Prince, Netflix has swooped in to gobble up the rights. The film, which debuted at the 2015 Cannes Film Festival, has garnered critical raves and grossed $100 million internationally. The move isn’t surprising: Lately, Netflix has been acquiring the distribution rights to numerous film fest faves, and this particular title is already a proven moneymaker. Still, there have been no reports that Netflix is planning a theatrical release.
It’s a safe bet that the Bible’s fan-base extends beyond U.S. borders. That may be why Netflix has acquired the international streaming rights to The Passion, the live TV musical event about the final hours of Jesus, which aired yesterday on Fox. Starting tomorrow, March 22, the special will be available to subscribers in all Netflix territories other than the Netherlands. (The Passion airs in the Netherlands on March 25.) The special, narrated by Tyler Perry and written by Peter Barsocchini, hails from Dick Clark Productions.
Things have not gone well for Tumblr since Yahoo acquired it for over $1 billion in 2013. Yahoo recently took a $230 million write-down on the micro-blogging platform, and now it’s becoming clearer why: According to The Information, Yahoo is only managing to sell 10-15% of available Tumblr inventory to advertisers. And so Yahoo may be looking for a little help. According to The Information’s report, Yahoo is considering a deal with Facebook that would allow the social media giant to sell ads inside the Tumblr mobile app. If the deal is inked, said ad sales will move through Audience Network, Facebook’s mobile ad network.
A CYNOPSIS MESSAGE
We’ve put together an outstanding program with top-rate speakers from companies such as AOL, Xaxis, Dentsu Aegis, ANA, TiVo, and look forward to hosting a packed, sold-out room this Thursday, March 24!
Questions? Contact
Sarah Martinez. Sponsored by The Trade Desk
Let’s face it: Millennials aren’t that young anymore. And while may not be flocking to CNBC anytime soon, no one would argue they’re not concerned about finance. That’s the idea behind Cheddar, an upcoming video network founded by former BuzzFeed President and COO Jon Steinberg. Cheddar, still in a pre-content phase, will feature live broadcasts recapping business and finance news. And the startup is explicitly targeting millennials: Steinberg says that all reporters will be under age 40. Rather than build a new platform for the network, Steinberg is shopping Cheddar videos to various streaming services. So far, Cheddar has raised $3 million in funding.
More news on the PlayStation VR front. Last week, Cynopsis Digital noted that the upcoming headset will ship this October for $399. Well, if you tack $100 onto that price tag, you can pre-order it tomorrow, complete with all the fixin’s. On March 22, the Playstation VR bundle – which includes the headset itself, along with two PlayStation Move motion controllers, the PlayStation VR camera and some other goodies – will be available for pre-sale. The headset alone isn’t that much good without the camera (necessary for motion tracking) and the motion controllers (necessary for most video games). Oh, and you’ll also need a PlayStation 4 game console.
Horror movies can be inherently ridiculous, and some anonymous scribe at Netflix seems to recognize it: Whoever wrote the title summaries for the service’s silliest scare-fests clearly had fun with the task. The description for 2004’s House of Voices, for example: “A new job at a lonely orphanage in the Alps. Mysterious sounds. A single resident who is insane. It’s career change time.” Props to VentureBeat for assembling a list of the best examples. Check that out here.
Did digital piracy kill NBC’s Hannibal? The show, which garnered a highly devoted cult following despite its middling ratings, got the axe last year. “When NBC decided not to renew Hannibal for a fourth season…it wasn’t much of a leap to connect its fate with the fact that the show was ranked as the fifth-most illegally downloaded show in 2013,” wrote series EP Martha De Laurentiis in a recent letter to The Hill. “When nearly one-third of the audience for Hannibal is coming from pirated sites…you don’t have to know calculus to do the math. If a show is stolen, it makes it difficult, if not impossible, to fairly compensate a crew and keep a series in production.”
Twitter wants you to know something that some of the top ad tech firms have already known for a while: Emotional impact leads to $. According to a new Twitter-sponsored study, of the TV viewers who post Twitter comments with terms that express emotion (such as “excited” or “love”), 41% are able to recall ads that aired during the program that they were commenting on. And of those 41%, 61% said they were likely to buy from the advertised brands. Twitter conducted the study with the ad agency Starcom and the social TV sentiment platform Canvs. The companies partnered with the research firm DB5 on the survey.
A CYNOPSIS MESSAGE
Thursday, April 7 – 8:15-10:30 a.m. | Yale Club NYC
The event will feature a case study on the “Save The Park” initiative, a social good partnership between Games of Change and American Express. Also, this year’s presenters are set to include:
-Jennifer Button, Sr Director of Corporate Relations & CSR – Discovery Communications
-Mary Ellen Curran, VP of Community Relations – WWE
-Steve Pacheco, Director of Sponsorship – FedEx
Back to the Future Part II took place in 2015; looks like the movie was only off by one year. At its Innovation for EveryBody event, Nike proudly showed off a slew of new products, including Marty McFly’s favorite futuristic footwear: A line of self-lacing shoes. (Now if someone could just invent a working hoverboard already, we’ll really all be set.) TechCrunch demoed the shoes, dubbed the HyperAdapt 1.0 trainers. Check out the demo here.
See you tomorrow,
David Teich
03.21.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: COORD ON-AIR SCHEDULING/Oxygen/NYC: Sched promos and grphcs on daily logs per network strtgy. Fast pace/detail oriented/strong comm/solutions/deadlines Full info/apply HERE (3/26)
JOB OPENING: MARKETING DIRECTOR/CNBC Prime/East Coast: Dvlp/execute consumer mktg campaigns for CNBC’s primetime shows, incl implementation of TV, print, digital, and out of home elements. Min, preferably in the media ent space. Full info/apply HERE (3/26)
JOB OPENING: SR. MGR MEDIA PLANNING/Nickelodeon/NYC: Work w/Director & VP to dvlp creative briefs that comm prgrmng objectives, strategic media plan’g dir & mgmnt exp. 3-5 yrs exp media plan’g &/or prgrmng. Strong interest in TV prgrmng w/ knwldg & interest in audience demographics. Full info/apply HERE (3/25)
JOB OPENING: SR RESEARCH ANALYST/IFC/NYC: Support both Programming and Ad Sales to achieve revenue goals. 1-2 years exp with Nielsen systems. Digital research a plus. Full info/apply HERE (3/25)
JOB OPENING: VARIOUS POSITIONS AVAILABLE/IRG Sprts & Ent/Palm Beach FL. IRG is growing & looking to hire Track GMs, Track P/R, Sponsor Sales, Drag Strip Dir, Hospitality Dir, Ticket Sales & Admin Asst. Positions avail @ currently owned prop & future planned venues. Send resume/cvr to: [email protected] (3/25)
JOB OPENING: DIRECTOR, MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Lead nat’l sales efforts for MiLB Media Properties. Min 7 yrs exp & est. sr client & agency relationships required. Self-starting & passionate individuals desired. 25-40% travel. Resume HERE (3/24)
JOB OPENING: CRM ACQUISITION MANAGER/A+E Networks/NY: Focus on building CRM database thru user acquisition, promotions, surveys & partners/affiliates. Highly quantitative & creative thinker. 3-5 yrs exp CRM dvlpmnt/execution role or direct mktg cust acquisition role. Full Info/Apply HERE (3/24)
JOB OPENING: INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply HERE (3/24)
JOB OPENING: VP, MARKETING & COMMUNICATIONS/OLYMPUSAT/FL: Develop & execute market strategy across all platforms. Min 10 yrs exp with network/TV required, Hispanic, US multicultural and int. mkt preferred. Must be bilingual (Eng/Spanish)with proven track record. Full info/apply HERE (3/23)
JOB OPENING: DIRECTOR SPONSORSHIPS/The Paley Center for Media/NYC: Secures sponsorship, mktg. and media partnerships by qualifying sales leads.Sells new project ideas to clients. 8+ yrs sponsorship sales exp req. Email resume to [email protected] (3/23)
JOB OPENING: SALES DIRECTOR, EXPOSITIONS/MIPTV/MIPCOM Reed MIDEM/NY: 7 to 10 years of experience selling exhibition stand space, sponsorships, print and digital advertising, and conference registrations. Full info/apply HERE (3/23)
JOB OPENING: SR MGR, DIST. & MULTIPLATFORM ANALYTICS/A+E Networks/NY: Serve as corp. expert in VOD analytics, Dvlp viewership models & evaluate the performance of our brands. Manage working relationship with STB and advanced analytics data providers Full Info/Apply HERE (3/23)
JOB OPENING: DIR./SR. DIR., ADV. ANALYTICS & DATA STRAT/A+E Networks/NY: Evaluate methodologies, data quality & best analytics practices that will help advance A+E Networks data capabilities on both traditional TV & cross platform sides of our business. Full Info/Apply HERE (3/23)
JOB OPENING: SR MANAGER DIGITAL PARTNERSHIPS/A+E Networks/NY: Focus on developing and executing mktg programs w/advertising partners across all HISTORY & A&E digital platforms, respond to RFPs, create sales materials, serving as the digital lead on assigned accts. Full Info/Apply HERE (3/23)
JOB OPENING: TRAFFIC SPECIALIST/MLB Network/Secaucus NJ: Work w/sales/prod/prgrmng/master control depts to ensure programs & live events run according to sched & troubleshoot any inventory changes requested. Min1 yr Traffic exp, pref @nat’l ntwrk + work flexible schedule. Resume HERE (3/23)
JOB OPENING: PARALEGAL (FREELANCE)/MLB Network/Secaucus NJ: Provide legal support to Bus. & Legal Affairs team. Strong knwldg/exp of legal & bus affairs issues a must. 3+ yrs related paralegal exp req’d. Exp w/legal & bus. aspects of content/content prod industries is pref’d. Resume HERE (3/23)
JOB OPENING: TALENT AGENCY ASST/Top Tier Talent agency/NY: Quickly growing digital media division seeking self-starter w/passion for dig/social media; solid knwlg of emerging ‘influencer’-based talent community a must. Outgoing personality w/strong desire to grow into agent. Entry level Resumes HERE (3/23)
JOB OPENING: DIR EUROSPORT AD SALES & SOLUTIONS/Discovery/NYC: Strong relationship builder to develop and sell innovative creative solutions for Eurosport/Discovery Europe’s offerings w/specific emphasis on the Olympics to clients in the US. 8+ yrs exp, strong Olympic or sports exp req’d. Full info/apply HERE (3/22)
JOB OPENING: INTEGRATION PRODUCER/HGTV&DIY Network/Knoxville: Create innovative content solutions for Ad Sales Marketing & Ad Sales. 5 years TV Production exp. Knowledge of product integration & program sponsorship.Cable network exp a plus. Full info/apply HERE (3/22)
JOB OPENING: FINANCIAL CONTROLLER/ECLIPSE TELEVISION & GO GO LUCKEY seek LA-based controller experienced in non-scripted production at high volume. CPA desired and PSA/MovieMagic/QuickBooks skills a must. Please email [email protected] (3/22)
JOB OPENING: MANAGER AUDIENCE DEVELOPMENT/FOX Sports.com/Los Angeles: Drive partner engagement and content optimization with emphasis on video in the sports news cycle. 3 yrs exp audience bldg/channel growth strategies, Acct Mgt, Sports knowledge a must. Full info/apply HERE (3/22)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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