CYNOPSISSPORTS
03.21.14
Good morning. It’s Friday, March 21, 2014, and this is your first early morning Sports briefing.
truTV continued to roll with the NCAA First Four, as the opening round of the tournament generated a 3.9 US household rating with 5.9 million total viewers, according to Nielsen. That marks the highest-rated and most-viewed NCAA First Four since the current format began in 2011 and is up 34% in household rating and 32% among total viewers compared with 2013. Wednesday night’s Iowa/Tennessee matchup delivered the highest-rated and most-viewed NCAA First Four game ever, topping the record set on Tuesday, with a 1.4 household rating and 2.2 million total viewers. Top metered markets for the Iowa/Tennessee game were Knoxville, Nevada, Minneapolis-St. Paul, Louisville and Dayton.
We love to celebrate a great year and are thrilled to do just that by honoring Christina Miller, Senior VP, Turner Sports Strategy, Marketing and Programming and Senior VP and GM, NBA Digital with this year’s Cynopsis Sports Navigator Award. The honor is presented every year to a hands-on sports executive whose media platforms delivered eye-popping numbers and growth. Under Miller’s watch, the 2012-13 NBA season ranked as the third most-viewed season in TNT’s 29-year history with the league, while NBA Digital netted record-setting growth across its entire portfolio including NBA TV delivering its most-viewed complete regular season of all time; NBA.com recording more than 9.6 billion page views and 6.5 billion video streams (through The Finals), both all-time records; and NBA Mobile generated more than 86 million video streams, a record-setting mark. Please join us on April 17 at Yale Club in NY as we honor Miller, along with NBC Sports Group Chairman Mark Lazarus, NASCAR Chairman and CEO Brian France and our annual winners. Click here for tickets.
ESPN lined up its talent roster for its coverage of the 2014 FIFA World Cup, with Ian Darke leading a team that includes Jon Champion, Adrian Healey, Daniel Mann, Fernando Palomo and Derek Rae, who will serve as match commentators. Overall, ESPN will employ six play-by-play commentators for the 64 matches spanning June 12 July 13, marking two more than it utilized for South Africa 2010. Darke will call the opener, final and all U.S. National Team matches, among others.
ESPN revealed plans to cover the 2014 NCAA Men’s Division I Ice Hockey Championship which includes 12 regional games from four sites between March 28-30 and the Frozen Four semifinals and finals in Philadelphia on April 10 and 12. In regional action, ESPNU will televise eight games, including the Midwest, Northeast and West regional finals. ESPN2 will televise the East regional final and West regional semifinal. ESPN3 will exclusively carry a Northeast and Midwest regional semifinal. On Thursday, April 10, ESPN2 will televise the Frozen Four semifinals and on Saturday, April 12, ESPN will televise the Frozen Four Championship Game. On March 23 at noon, ESPNU will televise the NCAA Hockey Championship Selection Show.
The National Lacrosse League has a new television home, announced a deal with Universal Sports Network to carry seven NLL games over the remainder of the 2014 regular season. Universal Sports will now showcase an NLL “Game of the Week” every Thursday from the previous week’s action starting last night at 5p. “Universal Sports Network recognizes the growth and popularity of lacrosse in the U.S.,” said Robert James, Universal Sports’ Senior Vice President of Content and Communications. “Our new partnership with the NLL will tap into their incredible fan base and bring the sport to a wider audience.”
HBO stalwart Real Sports with Bryant Gumbel returns on Tuesday at 10p with a look at the NCAA’s multi-million dollar academic advising centers and how they “fell short of expectations.” Other stories will include a profile of the Schimmel sisters, who play basketball for Louisville, and a look at the Professional Bull Riding tour.
ESPN reeled in Mark Dominik, former General Manager of the Tampa Bay Buccaneers, as its newest team member where he will serve as an NFL Front Office Insider for the company. He is expected to make his debut on Thursday, March 27. In addition to appearing on NFL Insiders, Dominik will also contribute to NFL Live, SportsCenter, ESPN Radio and ESPN Insider on ESPN.com.
BTN has officially launched coverage of the inaugural Big Ten Men’s Hockey Tournament, sponsored by Buffalo Wild Wings. The network is televising all five games with coverage that includes pre- post-game shows for the three evening contests, including the Championship game at 8p on Saturday. Overall, BTN’s hockey game ratings were up 37% over last year in the network’s eight metered markets.
NESN is celebrating 30 years, and will feature special programming over the next nine months in honor of the milestone. Every day, beginning this Friday through the end of 2014, NESN will celebrate the anniversary by airing one of the 200 vignettes during Red Sox & Bruins pre- and post-game shows and on NESN Sports Today. The collection features iconic and memorable moments from all of New England’s sports teams over the past 30 years and will often debut on or around the date the actual event took place.
Global Eagle Entertainment entered into an agreement with the Union of European Football Associations, to show UEFA Champions League and UEFA Europa League tournament matches on cruise ships. The company will distribute UEFA games to cruise ships on the premium satellite TV channel PrimeTelly, delivered over MTN Communication’s worldwide satellite network through Media Orbit Networks.
The AirBlade Extreme Hockey championship tournament is slated to run from May 23 – 25 at Ford Field in Detroit with a championship game slated to be broadcast live on PPV starting at 9p and distributed by MultiVision Media. The AiBlade Extreme Hockey Pro Rink will debut at the May tournament, measuring 85’x200′, with 2.2 million pressurized air holes like an air hockey table to create a near-zero friction surface for the puck with the surface of the rink translucent and LED illuminated.
Ugh! While trimming a story in yesterday’s edition, we inadvertently blended together two people into one confusing name. Our apologies to Scott Blackmun. Thanks for all the emails to let me know (and, for one of you, please note that the word “moron” does not have the letter “a”).
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2014 CYNOPSIS KIDS !MAGINATION + PEOPLE AWARDS
Honoring the best in kids programming and marketing
Like the market it serves, the kids content business emanates creativity. From the most outstanding achievements in programming to the marketing and promotion that supports it, Cynopsis Kids !magination + People Awards honor the best in kids & tweens media.
Match.com is coupling up with MLB.com in a move to play cupid this baseball season. The partnership marks the first time baseball fans can connect online with other singles through 29 different fan pages for the duration of the 2014 MLB season, powered by Match. Also, by adding their favorite MLB team logo to their Match profile, members can now search directly for other singles that have the same affinity for a team.
NFL Players Inc., the licensing and marketing arm of the NFL Players Association, is looking to get in the mobile game, announcing the launch of NFL Players Inc. Mobile Madness Challenge. The competition calls for developers to design an innovative mobile gaming concept featuring active NFL players, with the chance to win an NFLPI-issued license and $10,000 in credit toward social media marketing. The event runs from March 20 through April 20, 2014, and is open to everyone from independent developers to established gaming studios. Info can be found at nflplayers.com/thechallenge.
ESPN reports that fans submitted more than 11.01 million brackets to ESPN.com’s annual Men’s Tournament Challenge, marking an all-time record high that bests last year’s record of nearly 8.15 million brackets by 35.1%. Across platforms, there were nearly 3.8 million unique visitors per day to Men’s Tournament Challenge (up 22%) and 5.9 million unique visitors per day to the NCAA Men’s Basketball section (up 18%). Fans picked Florida, Michigan State, Arizona and Louisville to reach the Final Four than any other teams.
MLS’ Sounders FC is launching the first “fully responsive website” in Major League Soccer, designed to deliver a consistent, seamless experience across desktop, tablet and mobile devices. The new website features enhanced videos in high definition, larger/higher quality photos and updated information organized to be more user friendly. The site was developed in partnership with the MLS Digital group and Sounders FC is the first club to launch on MLS Digital’s updated v7 CMS.
More March Madness with the NCAA Men’s Tournament on CBS, TBS, TNT and truTV starting at 12:15p.
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Our 3rd annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 17 from 8:00-10:00am at The Yale Club in NYC. Network with your peers and hear about the year’s best sports programming and marketing.
Join award finalists, support your colleagues and network with the best in the industry!
Preview the list of finalists & register for the Awards event: http://www.cynopsis.com/event/cynopsis-sports-media-awards/.
ON THIS DAY in 1980: President Jimmy Carter announces US boycott of the Moscow Olympic Games.
In The Know: 2008 had the distinction of having all number one seeds play in the Final Four of the NCAA Men’s Tournament. All four teams are also playing in this year’s event. Name two.(Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which tournament school became the first-ever two seed to lose in the first round? Answer: Syracuse in 1991 to Richmond. Kudos: Michael Ritz-BucStar Consulting/NY; John Lappas-Home Team Sports/NY; Steve Karas-Cablevision Media Sales/NY; Lon Samuelson-Hospital for Special Surgery/NY; Bob Eisenstaedt-Granite Springs Productions/Tampa; Shawn Gerchicoff-Turner Sports/Atlanta; Rich Dubroff-CSNBaltimore.com/Baltimore; Jeffrey Lutz-FSS Boston/Dedham; Joe Lyons-Back Nine Productions, Inc./Dallas; Kevin Micklo-Pinnacle Marketing/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA; Doug Kelly-S.F. Bowl Game Association/South San Francisco; Andy Wasif-Yahoo! Sports/Santa Monica.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
03.21.14
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