CYNOPSISDIGITAL
03.11.15 Good morning. It’s Wednesday March 11, 2015, and this is your first early morning digital briefing.
YouTube celeb Grace Helbig (two million subscribers) will make her E! debut on April 3 and every following Friday at 10:30p ET, in a half-hour hybrid comedy/talker. The Grace Helbig Show will feature her perspective on pop culture as well as interviews with celebrity guests. Helbig created the YT series It’s Grace, the web series DailyGrace, the podcast Not Too Deep With Grace Helbig, and starred in the film CampTakota and the Conde Nast series HeyUSA.
Defy Media announced the re-launch of the Smosh Game Alliance on Smosh Games, an extension of its comedy brand Smosh on YouTube (33 million combined subscribers). The fan community will engage the Smosh Games’ six million subs through a combination of member perks, a re-designed YT channel and three new shows: Smosh University (available every other Tuesday), SGA Spotlight (also airs every other Tuesday) and SGA Live! (every Friday).
Marriott International premiered Two Bellmen, a short film directed by Daniel “Malakai” Cabrera in collaboration with Substance Over Hype (SOH). The flick follows top talent from the hip-hop and B-boy dance world and stars Hollywood stuntmen William Spencer and Caine Sinclair. The short is available on its YouTube channel, on screens in its hotel rooms, on Marriott.com, and to its Marriott Reward members.
Cynopsis Media parent company Access Intelligence acquired AdMonsters, a conference and trade show firm that covers online advertising operations, technology and digital media markets. Founded in 1999 by Bowen Dwelle, AdMonsters will join AI’s Media & Broadcasting Group along with Cynopsis, PR News, Folio, min, Cablefax, and Studio Daily.
Join us on Thursday, April 23 at the Astor Center in NYC for The Cynopsis Digital Business Summit. This event brings together business leaders, content programmers, advertising and brand partners as well as technology solution providers for an information- packed day of learning, networking and discovery. Register now to receive the early bird rate: http://j.mp/CynDMS
A CYNOPSIS MESSAGE
Webinar: What You Need to Know Now About Programmatic Ad Buying
Wednesday, March 18, 2015 – 1:30PM to 3:00PM
MEET OUR EXECUTIVE PANEL:
– Jason Lopatecki, Chief Strategy Officer for Tubemogul
– Lon Otremba, CEO for Bidtellect
– Brendan Condon, CEO for Media Properties Holdings
– JoAnna Foyle, SVP of Client Services & Operations at Adap.tv (a division of AOL Platforms)
Old Navy wants to tap into the millennial women consumer market with a new campaign on Tumblr and Yahoo. The retailer will share content through Sponsored Posts on Tumblr as well as in native ads across Yahoo properties. Additionally, Old Navy will be the first to use Yahoo Splash Ads, which displays several images with which consumers can engage. Campaign runs through the end of April.
More than half of Chief Marketing Officers use digital video to supplement TV as a complete strategy, but only 31 percent include both mediums within ad budgets. According to a survey conducted by Simulmedia and the CMO Club, 52 percent of CMO’s have different expectations of TV and digital video. “Digital depth cannot match TV’s breadth and nor should it,” Simulmedia CMO David Cooperstein said. “TV has not historically been as measurable or personalized, so it cannot perform the magic that digital delivers. In that very unique way, TV and digital do not compete, they complement.” Additionally, the study found that digital spend has increased from ten percent to 24 percent of advertising budgets in the last three years; it is forecasted to rise to 36 percent in the next three years.
Matrix Solutions announced that Nexstar Broadcasting Group installed their Media CRM & Sales Intelligence platform. Nexstar will use Matrix’s cloud-based system to merge and manage data from station acquisitions, create year-over-year analysis reports and employ a dashboard to highlight insights from platforms, markets and accounts.
Vubiquity partnered with The Deutsche Telekom Business Development and Innovation unit (BDI) on a solution for multiscreen video services. Vubiquity will provide the content-related services for the Deutsche Telekom VideoRise solution, a platform that combines the components needed to manage and deliver an OTT service.
RESEARCH
Tubular Labs Top 10 Rising Media & Entertainment Brands on YouTube, based on channels with more than 25K subs excluding gaming brands for last 30 days ending March 10
Brands/(Channel)/Total Subs/Subs in last 30 days/% subs gained/views
Empire (empireonfox) / 124K / 82K / 66% / 10.5M
Empire Vevo (empirefoxvevo) / 78K / 52K / 66% / 5.3M
The Today Show (todaynbc) / 27K / 13K / 49% / 9.8M
Buzzr Games (FOX) (buzzrgames) / 29K / 14K / 48% / 1.0M
The San Francisco Globe (sfglobe) / 53K / 18K / 35% / 1.5M
Nuestra Belleza Latina (Univision) (nblunivision) / 49K / 12K / 25% / 5.0M
Complex (complexmagazine) / 300K / 63K / 21% / 25.2M
Univision Musica (univisionmusica) / 58K / 12K / 21% / 5.5M
Pretty Little Liars (ABC) (prettylittleliarsfam) / 45K / 9K / 21% / 2.2M
Refinery 29 (refinery29tv) / 49K / 10K / 21% / 1.5M
The breakdown: “FOX’s Empire holds two of the top ten media and entertainment brand channels again this month, while FOX’s newly acquired Buzzr Games – purchased the rights from FreemantleMedia and Debmar-Mercury in January – debuts at fourth with nearly 50 percent of its 29K subscribers gained in the last 30 days,” Tubular Co-Founder and Vice President of Enterprise Allison Stern told Cynopsis. “The Today Show makes the list heavily due to their Fifty Shades of Grey Sneak Peak videos posted at the beginning of February.”
Media and tech company Interlude named Brian Harris Frank to the newly created position of President of Interlude Music. Frank joins Interlude from Warner Bros. Records, where he was Executive Vice President, Marketing & Strategy. Additionally, he previously served as Global Head of Content & Executive Vice President for Beats Music, where he co-created and developed the streaming music service alongside Trent Reznor of Nine Inch Nails. Beats Music was acquired by Apple last May.
The Digital Place Based Advertising Association (DPAA) voted iNTEL’s Jose Avalos to the DPAA Board of Directors. Avalos is the Worldwide Director of Visual Retail, Retail Solutions Division, Internet of Things Group at Intel.
Code and Theory appointed Chris Hayes as Partner and Global Chief Marketing Officer. He was previously Chief Marketing Officer at Critical Mass and Huge.
Former Senior Vice President of Consumer and Branded Marketing at The Weather Company, Matthew Eby, recently left the company to lead his own digital marketing agency called Anthro Digital. The firm will focus solely on climate change.
A CYNOPSIS MESSAGE
A second edition… coming out at 6 P.M. Tuesday thru Friday during the 2015 Upfronts That’s right! We’ve got the Upfronts covered Day and Night! Backstage at the Upfronts: The People. The Parties. The Buzz. Our Upfront editions sell out early, so please contact Mike Farina to make sure your space is reserved.
Netflix released the first trailer for its original Daredevil series from Marvel. With Charlie Cox as the title character, the 13 one-hour episodes will premiere on the streaming service on April 10. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
03.11.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIGITAL SALES PLANNER/Discovery/San Fran: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (3/18)
JOB OPENING: SALES PLANNER/SCRIPPS NETWORKS/LA: Highly motived ad sales professional, min 2 years media sales planning. For more detail, click here (3/18)
JOB OPENING: DIGITAL ART DIRECTOR/NBCU/NYC: Exp. w/UX/UI, resp. for online branding. 100% digital. 5+ yrs of design exp., (digital + new media) agency or in-house. Mac Creative Suite CS5/CS6. Full info/apply HERE (3/17)
JOB OPENING: SR DESIGNER/NBCU/NYC: Conceptualize and execute creative. 5+ yrs relevant exp. Proficiency w/Photoshop, Illustrator, InDesign, Microsoft PPT/presentation experience a must. Full info/apply HERE (3/17)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 1-3 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/17)
JOB OPENING: SR COORD, DIGITAL OPS/NBCU/NYC: Looking for a senior digital trafficker to join the Telemundo team. 1+ yrs exp; bilingual a plus. Exp. w/DFP & Freewheel a plus. Full Info/Apply HERE (3/17)
JOB OPENING: DIR INTEGRATED SALES MARKETING/ION/NY: Provides marketing support for Network Sales to help achieve additional revenue for ION. Manage executions. Create client proposals. Min. of 5 years exp marketing required. EOE Resume to: [email protected] (3/14)
JOB OPENING: MGR, TALENT/LA: identify and create opportunities within the existing and with new members of the talent network. 4-8 yrs exp major talent agency managing digital talent. Creative thinker w/out of box ideas to attract key talent. Apply HERE (3/14)
JOB OPENING: DIR, BUSINESS ANALYTICS/Machinima Network/LA: Lead Bus. Analytics team. Proactively align bus. goals & operations to identify relevant opps for analytics solutions. 5+ yrs mngmnt exp & 7+ yrs video advrtsng, e-commerce, or subscription models. Apply HERE (3/14)
JOB OPENING: CREATIVE DIRECTOR, ON AIR/NBCU/East Coast: Works closely with the Sr. Director of Marketing & Creative Services and Sr. Marketing Manager to create and define the network brand, in accordance with the NBC Sports Group full info/apply HERE (3/14)
JOB OPENING: DIR, SCHEDULING/AMC/NYC: Strategic prog plan’g & sched for AMC/AMC On-Demand pltfrms. Active in short & long term prgrm planning, creation of stunts, branded blocks, tentpole events, daily movie sched, orig series placement & support, etc. 5+ yrs sched exp. Submit res http://tinyurl.com/ly6wmkg (3/14)
JOB OPENING: DIRECTOR ACCOUNTING/Fox Networks Engineering and Operations Group/LA: Min 10 years progressive exp in general accounting, Financial Reporting, Variable Cost and asset management. public accounting, media & entertainment preferred. Full info/apply HERE (3/13)
JOB OPENING: DIRECTOR, DIGITAL SALES/CBS TV Dist/NYC: Deliver new opps w/media agencies, clients & internally. 7 yrs media ad sales exp & exp creating prgrms/solutions for advertisers. Full knwlg landscape for dig, mobile, & tradit’l media. Full info/apply HERE (3/13)
JOB OPENING: TECHNICAL DIRECTOR/NBCU/NYC: Collaborate with the team. Offer technical and creative solutions to create the overall vision for air Prepare and organize show notes, script, set placement and camera Full info/apply HERE (3/13)
JOB OPENING: DIR, DEVELOPMENT/NYC and LA: For Major Production Co. 7-10 yrs exp @ ntwks & prod co’s. Exp in multiple genres, prod skills, great writing skills, proven track record finding talent, dvlpng & pitching ideas all req’d. Resumes HERE [email protected] (3/12)
JOB OPENING: DIRECTOR, RSCH/GSNTV/Santa Monica: Provide valuable rsch insight to help ntwrk growth. Maint/dvlp analysis of aud delivery to support Prgrmng & mktg. 5+ yrs in TV/Cable rsrch. Strong background TV ratings & synd rsch in Brdcst/TV. Res/CL HERE (3/12)
JOB OPENING: RECEPTIONIST/GSN TV NY: Project support to Affiliate/Ad Sales, general office administration/coordinating; extensive knowledge of Excel, Microsoft Office incl. Powerpoint. Degree required. Send res/CL HERE (3/12)
JOB OPENING: DIR. CREATIVE SRVCS/CSI SPORTS/NYC: Work w/exec team to present brand thru all media. Provide mktg suppt for all prods/srvcs. Fast-growth env. incl. 24/7 Ntwk, synd cont, org prgm, live events. Exp w/soc-med pltfms & on-air/online ntwks. [email protected] (3/12)
JOB OPENING: PRESENTATION DESIGNER/TBS, INC./NYC: 2+ yrs exp. Design solutions for array of projects including pres, key art, collateral, mock-ups, storyboards, signage, premiums, etc. Knwldg of Flash, AE, HTML and other int dev tools. Resume HERE (3/12)
JOB OPENING: MEDIA COORDINATOR/NYC: For major broadcaster. 1+ yrs exp. to assist in reviewing video content, mng data/media storage & prod deadlines, prod/edit video metadata, support client req’s. Proven track rec in adept problem solving req’d. Info/apply HERE (3/12)
JOB OPENING: TRAFFIC COORDINATOR/FUSE TV/NY: Build and manipulate commercial logs for the entire day. Maximize inventory through commercial scheduling. Input agency copy for all Clients. 2+ yrs exp in cable/broadcast network Traffic Dept. [email protected] (3/12)
JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Support all aspects of the ad sales process. A team-player & ability to work under pressure meeting deadlines to fulfill client req’s. 2-5 yrs exp media sales plan’g or agency buying req’d Res/salary req’s: [email protected] (3/12)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: CREATIVE DVLPMNT & ADMIN INTERNSHIP/Barclay Square Media/LA: Self motivated/creative ind Interested in creative dvlpmnt process & early childhood educational tenets for creating/producing children’s & family media across mult platforms. Apply HERE (3/12)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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