03/07/17: CBS shares first Total Content numbers; Esquire hit moves to USA; more advertisers taking media-buying in-house


Good morning. It’s Tuesday March 7, 2017 and this is your first early morning briefing.

Tonight’s Premieres:
ABC: People Icons at 10p
CNBC: The Partner at 10p
FX: The Americans at 10p
ID: 20/20 on ID at 8p
RFD-TV: Chasing Down Madison Brown at 9:30p
TLC: She’s in Charge at 10p
Univision: La Piloto at 10p

Tonight’s Finales:
Travel: Bizarre Foods With Andrew Zimmern at 9p
truTV: Hack My Life at 10p


More Bang for the buck: With Nielsen’s first ever Total Content Ratings, measuring live+35 day viewing across multiple platforms including VOD, TV and DVR, CBS series grew an average of 54% from Live+SD numbers in the first 13 weeks of the 2016-17 season; Big Bang Theory had a 67% boost. The numbers exceed live viewing of CBS series 15 years ago. “This brand new data is a potentially very valuable media planning tool for our clients and their agencies,” said David Poltrack, chief research officer, CBO Corp. and president, CBS Vision. “It certainly adds a new dimension to an advertiser’s program selection process, as well as more clarity about the true incremental viewing that is of enormous and increasing value in today’s changing landscape.” Digital viewing via the CBS web site, app or streaming service was not included, as those metrics are “still in development.”

That same changing landscape has resulted in ESPN’s decision to lay off some of its on-air talent, with cuts reportedly taking place through June. “We have long been about serving fans and innovating to create the best content for them,” the sports net said in a statement. “Today’s fans consume content in many different ways and we are in a continuous process of adapting to change and improving what we do. Inevitably that has consequences for how we utilize our talent. We are confident that ESPN will continue to have a roster of talent that is unequaled in sports.”

With Esquire shutting its linear operation, Team Ninja Warrior is moving to NBCUni sib USA. An 11-part season 2 launches on Tuesday, April 18 at 10p, following WWE Smackdown. Warrior, launched in 2016, was Esquire’s most-watched original series ever.

“I’m a little sad because I feel like it’s a really good show,” said Fox Television Group chairman and CEO Dana Walden at the INTV conference in Jerusalem. Walden was referring to 24: Legacy, averaging 7-8 million viewers in Live+7. “We had really high hopes,” said Walden, who suggested the net’s post-Super Bowl launch strategy was “a little over-ambitious…messages get lost after a game like that…I’m wondering whether broadcast can sustain something so serialized.” A renewal decision isn’t expected until May.


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Netflix grabbed 8-part Korean series Kingdom, a zombie drama set in Korea’s past, slated to debut in 2018. “I wanted to write a story that reflects the fears and anxiety of modern times but explored through the lens of a romantic fascination of the historical Joseon period,” said writer Kim Eun-Lee (Signal). “Working with Netflix helps us to unlock this creative vision for Kingdom.”

Amazon green flagged original series Le Mans: Racing Is Everything, exploring the 24-hour annual car race. New Black Films is producing.

Independent content studio The WorkShop inked a talent agreement with adventurer and two-time cancer survivor Sean Swarner, and is beginning production on True North: The Sean Swarner Story, a one-hour documentary picked up by American Public Television.The doc will follow Swarner on his icy trek to the North Pole this April, as he looks to become the world’s first cancer survivor to complete the Explorer’s Grand Slam.

Isaac Apataker and Elizabeth Berger inked a new overall deal with 20th Century Fox that elevates them to executive producers and showrunners of NBC hit This Is Us, with creator/EP Dan Fogelman. The upward move puts the brakes, for now, on Apataker and Berger’s How I Met Your Mother spin-off, in the development cycle.


Season 5 of Ion medical drama Saving Hope debuts Tuesday, March 14 at 12a. Encores will air Saturdays at 12a and the following Tuesdays at 11p.

Craft in America: Nature returns to PBS for season 8 on Friday, April 21 at 10p (check local listings). Series features artists whose inspiration is the environment.

New Housewife Tinsley Mortimer joins the cast of The Real Housewives of New York City for season 9, starting Wednesday, April 5 at 9p. Get up to speed with memorable moments from the past 2 seasons with a How They Got There special on Wednesday, March 15 at 9p.

Will Gilmore Girls live again on Netflix? “We hope,” Ted Sarandos, chief content officer for the streaming service, told the U.K. Press Association. “We obviously loved the success of the show, fans loved how well it was done.” 

Freeform has a hot summer planned. Shadowhunters returns for the second half of season 2 on Monday, June 5 at 8p, followed at 9p by the season 3 launch of Stitchers. Season 5 of The Fosters, currently airing Tuesdays at 8p, arrives Tuesday, July 11 at 8p. And newcomer The Bold Type, focused on women working at a magazine, debuts with a 2-hour premiere on Tuesday, July 11 at 9p.

TV One true crime series For My Woman premieres Monday, March 20 at 10p, featuring outrageous stories of men who committed crimes in the name of the women they love. The show is a spin-off of network hit For My Man, which debuted in 2015. Mid-season return of TV One’s Justice By Any Means airs Monday, March 27 at 9p.


CBS freshman comedy Superior Donuts will focus on racial bias in the March 13 episode, called “Amazing Racists.” Said exec producers Bob Daily, Garrett Donvan and Neil Goldman in a screener note Monday, “When we set out to create this series (based on the Tracy Letts play) for CBS, we wanted to touch on issues that were timely, relevant, and newsworthy – something we were not able to do on our previous gigs, including Frasier and Community. We feel this episode is especially pertinent in these unruly times: it’s about racial profiling and, on a broader level, the concept of unconscious bias.”

Nat Geo WILD is celebrating the 100th episode of The Incredible Dr. Pol, on Saturday, March 25 at 9p, with a one-hour special at 8p highlighting the series’ most memorable cases. The compilation special focuses not only on the vet and his charges, but a film crew that spends time with the family in rural Michigan.

The cast of Fire Island, an unscripted series for Logo from Kelly Ripa and Mark ConsuelosMilojo Productions, has been set. Among the beachfront house roommates for the summer are a dancer, a marketing strategist who gave up a career as a doctor, a  photographer, a model, an artist – and, of course, a pot-stirrer.


Jon Cryer (Two and a Half Men) will star in ABC comedy pilot Losing It, about three misfit adult siblings and their parents, all losing it in different ways. 

Linda Lavin (Alice) and Elliot Gould (Doubt) joined CBS comedy pilot 9J, 9K and 9L as series regulars, reports Deadline. Lavin and Gould will play the parents in a family that shares an apartment building.

Noah Wylie (Falling Skies) is onboard CBS pilot Perfect Citizen. Legal drama focuses on a whistleblower who joins a law firm in Boston.

Marcc Rose (Straight Outta Compton) will play Tupac Shakur and newcomer Wavyy Jonez will tackle the role of Notorious B.I.G. in USA drama pilot Unsolved, following the investigations into the murders of the rap stars.

Add Alison Brie to the Community alum in the season finale of ABC’s Dr. Ken, starring Community’s Ken Jeong. Community creator Dan Harmon also guests, as himself, on the episode slated for Friday, March 31.


Bravo Media and Mashable have teamed for digital video series Love U. In 6 episodes, host Dr. Roshini Raj will explain the science between falling in, and out, of love. It’s the second series to emerge from a deal between NBCUniversal and Mashable.


For the first time, more homes have Netflix (54%) than have DVRs (53%), according to a survey by the Leichtman Research Group. Just 6 years ago, 44% of households had DVR and 28% subscribed to Netflix.

Season one of AMC’s Preacher is on demand now through April 4 (first 2 eps are available unauthenticated), and will be streaming exclusively on Hulu starting April 5. Sophomore run of the show launches this summer.

The premiere of People/Entertainment Weekly Network’s week-long reality series, Adulting 101, started streaming yesterday. Presented by Hello Giggles, each 22-minute episode shows “adulting coaches” coming to the rescue of millennials who “just can’t.”


Progressive re-introduced insurance clerk Flo in two new 30-second animated commercials that launched yesterday. Turner Ignite’s Content Partnerships team worked with Progressive and the crew behind Adult Swim’s Robot Chicken to develop the campaign, produced by Stoopid Buddy Stoodios. Turner previewed “Air Flo” during NBA All-Star weekend on TBS and TNT.

Fifteen of the top 200 advertisers have taken media buying in-house, thanks to their ability to buy programmatically, according to Brian Wieser, analyst at Pivotal Research Group, reports MediaPost. Though Weiser called it “a relatively significant escalation,” agencies aren’t being left in the cold. “Overall, the impact of this trend is possibly slightly negative for holding companies because it leads some marketers to drive more decision making than might have otherwise occurred,” said Wieser. “As time progresses, we expect to hear of more marketers participating in such activities. But at the same time, we also expect that the depth of involvement many of them will have with agencies may expand as well.”

Samba TV announced the launch of a data management platform enabled with its first-party, real-time TV viewership data. The DMP, in partnership with Acxiom’s LiveRamp, offers advertisers the ability to have a single, de-duplicated view of the customer journey across linear, OTT and digital platforms. The DMP has been in development for over 2 years.


The European Court ruled in favor of ITV against TVCatchup.com, which had been streaming its channels for free online. “This finding recognizes the vital importance of intellectual property protection in maximizing investment in original UK TV content and preventing free-riding,” said an ITV spokesperson. “We’ve long argued that the carriage of ITV’s main channel on cable and satellite platforms should be the same commercial negotiations as our non-public service channels.”


Azteca America entered into 3 affiliate agreements with Entravision Communications Corporation. A group of full-power stations serving San Diego, Laredo, TX and Yuma, AZ/El Centro, CA will become Azteca affiliates, expanding Azteca America’s network reach to 75 cities and 20 managed stations. 

Content Media and Palatin Media secured joint international distribution for comedy Date My Dad, premiering on Up TV in the US later this year. The 10-parter will be co-produced by Content and Palatin Media.


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ABC’s midseason time travel drama Time After Time debuted to a .6 rating among A18-49 and 2.53 million viewers on Sunday, while Fox time travel comedy Making History drummed up .9 in the demo and 2.19 million viewers.

ID was the #1 network in ad-supported cable for total day delivery of W25-54 and #2 for P25-54 (behind Fox News) in Live+3 Day viewing for February 2017. Averaging more than 1.2 million P2+ in prime, ID claims a top 10 spot for delivery of total viewers in all of ad-supported cable year-to-date, while maintaining the #6 spot in prime for delivery of W25-54.The net had its best February ever in prime for delivery of P2+ (1.136 million), HH (939,000), P25-54 (456,000) and W25-54 (310,000), and was ID’s best February ever in total day for delivery of P2+ (804,000) and HH (687,000). 

Discovery Channel ranked as the #1 cable network among M25-54 during February, with the #1 unscripted cable series in M25-54, M18-49 & M18-34 across 3 nights of the week. On all of TV, Gold Rush ranked as the #1 unscripted series among M25-54 and M18-49, and was TV’s #1 unscripted cable series across P25-54, M25-54, M18-49, M18-34 and P2+ (4.9 million viewers). Fueled by Alaskan Bush People and Bering Sea Gold, Discovery also had its highest rated February Wednesdays ever across P25-54, M25-54, W25-54 and W18-49.

Emerging sibling nets Bounce, Grit and Escape saw ratings boosts in February. Bounce finished the month with Primetime growth of +14% in Households, +6% in P18-49, +8% in P25-54 and +10% in Total Viewers versus February 2016. February was Grit’s strongest month ever in Primetime in HHs (+58%), P18+ (+53%), M18+ (+42%), M2+ (+39%) and P2+ (+52%), while Escape scored ratings gains in February with Primetime increases of +47% in HHs, +20% in P18-49, +36% in P25-54 and +50% in Total Viewers.

The season 2 premiere of TLC’s Skin Tight was the show’s highest rated episode ever among W25-54 (1.2) and garnered 1.4 million P2+ viewers. The season premiere also ranked #1 at 10p on Wednesday with W25-54 and W18-49 among all ad-supported cable.

SHAREABLE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of February 27, 2017
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show (Warner Bros./synd.)
11683, 114, 103, 133982
E! News (E!)
6196, 847, 7, 28417
The Vampire Diaries (CW)
2506, 44, 57, 26594
Today Show (NBC)
2490, 598, 4, 11354
The Walking Dead (AMC)
2383, 81, 29, 48161
Shadowhunters (Freeform)
2013, 242, 8, 3168
The Tonight Show (NBC)
1928, 171, 11, 19300
Good Morning America (ABC)
1852, 799, 2, 11556
The Voice (NBC
) 1645, 335, 5, 22465
The Daily Show (Comedy)
1301, 125, 10, 13264
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers

Top 15 Live+7 Playback Rankers by actual gain for the week of February 13, 2017
Live+SD/Live+7/+7 Actual Gain
This Is Us (NBC) 2.4/4.8/2.4
Modern Family (ABC) 2.0/3.6/1.6
The Big Bang Theory (CBS) 2.8/4.3/1.5

Grey’s Anatomy (ABC 2.1/3.4/1.3
How to Get Away With Murder (ABC) 1.3/2.5/1.2
Scandal (ABC) 1.6/2.8/1.2
Chicago PD (NBC) 1.3/2.4/1.1
Law & Order: SVU (NBC) 1.4/2.4/1.0
Chicago Fire (NBC) 1.5/2.5/1.0
Marvel’s Agents of S.H.I.E.L.D. (ABC) .6/1.5/.9
Black-ish (ABC) .1.51.2/.9
NCIS: New Orleans (CBS) 1.2/2.1/.9
Scorpion (CBS) 1.2/2.1/.9
Criminal Minds (CBS) 1.3/2.2/.9
Blacklist (NBC) .9/1.8/.9
Based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).


Meetinghouse Productions appointed Bryan Odom to the newly created role of Vice-President of Digital Strategy and Production.Previously, Odom was VP of Production at Jukin Media.

Video personalization company IRIS.TV announced three management promotions: Christian De Gennaro from Vice President of Sales to Executive Vice President; Rohan Castelino from Director of Business Development & Marketing to Vice President, Marketing and Ryan Pershad from Sales Director to Director or Sales & Business Development.

Eyeview tapped Brian Katz to serve as Vice President, Advanced TV Insights & Strategy. Katz was previously SVP of Audience & Purchaser Insights at TiVo.

Courtney Paulson was named Executive Vice President Production and Development forImpact Theory. Paulson  is also the Showrunner of Impact’s weekly flagship talk show, “mpact Theory with Tom Bilyeu.


Turner Classic Movies host Robert Osborne died March 6. He was 84. “His calming presence, gentlemanly style, encyclopedic knowledge of film history, fervent support for film preservation and highly personal interviewing style all combined to make him a truly world-class host,” said TCM General Manager Jennifer Dorian.

This Day in History:
1965 – On “Bloody Sunday,” law enforcement officers broke up a march by civil rights demonstrators, led by John Lewis and other activists, in Selma, AL.

Answer to Our Last Trivia Question: Who did Walter Cronkite succeed as anchor at CBS Evening News? Douglas Edwards, in 1962. Kudos to: John Ferlazzo/London, Clare Taricska-Tribune Media/Cleveland, OH, Natasha Manners-ABC-TV/Disney/NYC, Jerry Kapner-Kapner Group/Montclair, NJ, Richard Freeman-AT&T/Washington, D.C., Cynthia New-Spectrum Reach/Cape Girardeau, MO, Andy Pittman-TAMU/College Station, TX, John Kukla-KDFW Fox 4/Dallas, Bruce Totter-CoxReps/LA, Alan Perris/Beverly Hills, John Sutton-Charter Digital Media/LA, Steve Hirsen/Sherman Oaks, CA
Today’s Trivia Question: Footage from which TV show cleared a man of a murder charge in real life? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

News Show Anagram: Pet Mess There (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (3/14) 

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (3/14)

JOB OPENING: MANAGING EDITOR/WRNN-TV, FIOS1 News/Rye Brook NY: The Managing Editor will gather news, allocate assignments, handle logistics and the internal coordination of news stories for on-air and online news for Fios1 News. Must be exp’d w/managing staff. Full info/apply HERE (3/14)

JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Responsible for the creation of compelling information and analyses in support of Sales, News and Digital strategies. 7+ yrs in the media or market research field with expertise in Nielsen ratings. Full info/apply HERE (3/14)

JOB OPENING: CLIENT SOLUTIONS DIR/UP & ASPIRE/NYC: Create & execute 360 partnerships; oversee upfront strategy/events, ad trade; digital exp + : out of the box thinker. 6+ yrs cable exp in brdcst/cable mkt req’d. Send res: HERE [email protected] (3/14)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/EAST COAST: Lead the digital sales effort for our product portfolio which provides solutions for businesses to reach an audience with strong buying power in the Connecticut Marketplace Full info/apply HERE (3/14)

JOB OPENING: MARKETING MGR/AMC and SundanceTV Global/NY: 5+ yrs industry exp. Excellent project mgmt & org skills. Proficient in social media & digital platform mgmt & analytics. Passion & solid exp in entertainment/tv space. Strong comm & writing skills  second language is a plus. Full info/apply HERE (3/14)

JOB OPENING: FINANCIAL BUSINESS OPERATIONS ANALYST/AT&T/NYC: Financial & business operations analysis & forecasting of all AdWorks revenue. Build dynamic models to analyze/evaluate revenue potential for new business initiatives and product strategies. 5-7 yrs’ exp financial, acctng, etc. Full info/apply HERE (3/10)

JOB OPENING: SR MGR, DIGITAL SALES OPERATIONS/AT&T/NYC: Leverage knwldg of digital ad tech & programmatic landscape to maximize ad sales revenue. Utilize intelligence & business expertise in digital sectors. Knwlg of Freewheel & DFP a +. Full info/apply HERE (3/10)

JOB OPENING: MGR, CONTENT/BLUE 449/NYC: Mng, develop, execute cross-platform content solutions for key accounts. 4+ yrs integrated mtkg/branded content experience. Resume HERE (3/10) 

JOB OPENING: DIR, PARTNERSHIPS & SOCIAL BUS DEV/Social Media/NY: Develop & implement data-driven growth strategies to drive bus initiatives & innovation. 8+ yrs exp in SM & aud dev for a media or entertainment co. Apply: http://www.aenetworks.com/careers (3/10)

JOB OPENING: MGR, BRAND MARKETING/Syfy/NYC: Responsible for conception, developing & executing promotional mktg campaigns for Syfy’s original series & brand initiatives. Focus on consumer marketing & events. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, log reconciliation, and execute agency traffic instructions. Maintains commercial inventory for Hallmark Channel and Hallmark Movies & Mysteries. 2yrs Ad Sales Traffic exp. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/FUSION MEDIA GROUP/MIAMI/NYC: Build/present comprehensive program scheduling plans to achieve Fusion’s content goals. Min 3yrs prgrmmng & scheduling exp, strategic thinker, collaborative & detailed-oriented, strong comm skills & BA Deg. Resume/cvr HERE (3/10)

JOB OPENING: MGR, PROGRAMMING ANALYTICS/CHARTER COMMUNICATIONS/Stamford: Answer/assess complex quantitative questions & business challenges using a wide variety of predictive modeling and analytical techniques. 5+ yrs related media exp data analysis & data modeling. Full info/apply HERE (3/9)

JOB OPENING: TAXONOMY & METADATA MGR/AMC/NY: Devlp & implmt effective Taxonomy & Metadata solutions thru content search functionality and discoverability, ensure program data is systematically maintained, protected and available to be leveraged, MUST have 3-5 yrs broadcast or cable network exp. Full info/apply HERE (3/9)

JOB OPENING: COMPLIANCE MGR/AMC/NY: Ensure network prog is compliant with broadcast regulations, enforce FCC requirements for all content across linear & adv pltform, analytical and metric savvy, prod/post prod exp req., paralegal exp. Full info/apply HERE (3/9)

JOB OPENING: IMPLEMENTATION SPECIALIST/WO NETWORK/TELECOMMUTE: Educate/train our new users on WO Network. 2+ yrs exp Cable Network Sales or at a software co. for cable ntwrk prods. Strong knwldg cable network business practices. Travel up to 20% required. Full info/apply HERE (3/9)

JOB OPENING: SR WRITER PRODUCER/CMT/Nashville: Resp for conception/creation of on-air promotional assets.BA deg TV Prod, Advrtsng, or related field or equiv work exp req’d. 5+ yrs writing/producing promos, presentations, commercials etc for a major brdcst or cbl TV ntwrk, or ad agency. Full info/apply HERE (3/8)


ABC: The Middle, American Housewife, Fresh Off the Boat, People Icons [p]
CBS: NCIS, Bull, NCIS: New Orleans
CW: The Flash, DC’s Legends of Tomorrow
FOX: New Girl [r], The Mick [r], Bones
NBC: The Voice, This Is Us Chicago Justice
PBS: 10 Buildings That Changed America [r], The Adirondacks [r]
Telemundo: La Fan, La Dona, El Chema
Univision: Pequenos Gigante USA, Vino el Amor, La Piloto

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