Continuing the theme, WWE is deepening its ties with SNICKERS for WrestleMania 34. SNICKERS’ presenting partnership of the event includes custom content produced by WWE for SNICKERS, which will feature WWE Superstars and the brand’s popular ‘You’re Not You When You’re Hungry’ campaign. The creative will appear across WWE’s global digital and social platforms, on the WWE Network, and on WWE’s flagship TV programs Monday Night Raw and SmackDown Live on USA Network. As part of the deal, SNICKERS will have promotional activity at WrestleMania Axxess– WWE’s four-day, interactive fan festival, and SNICKERS is also currently conducting a retail sweepstakes on U.S. military bases that will give 25 winners free access to stream WrestleMania on WWE Network.
The NHL is hitting SXSW Sports to host a panel on March 10, titled “The NHL’s Power Play in China.” The session will explore the League’s efforts in China and its work with partners across China to support hockey development at all levels and feature panelist Bill Daly, NHL Deputy Commissioner; David Proper, NHL Executive Vice President of Media & International Strategy; and Jessica Guo, Deputy GM of Bloomage International with NHL Network host Jamie Hersch.
Charlotte Motor Speedway locked in an entitlement sponsorship with Alsco for its May 26 race. The Alsco 300 coincides with the 40th anniversary of the inaugural running of the Xfinity Series race. In addition, Alsco – which also sponsors the NASCAR Xfinity Series race on July 13 at Kentucky Speedway – becomes one of only two companies to serve as entitlement sponsor of multiple Xfinity Series events.
Back to college basketball, this year, NCAA March Madness Live will offer fans multiple ways to engage with live coverage for all 67 games of the 2018 NCAA Division I Men’s Basketball Championship, running across 16 platforms this year – the most in the product’s history. In addition, the digital platform will introduce a new Fast Break feature offering continuous live streaming coverage throughout the first round of the NCAA Tournament, presented by AT&T and Lowe’s. The offering will include live streaming whip-around coverage of every tournament game during the first two full days of tournament action, switching from game-to-game with live look-ins, quick turnaround highlights, and commentary on behalf of all the games. NCAA March Madness Live will also continue to offer select NCAA Tournament games in virtual reality this year.
FloSports unlocked a multi-year agreement with the Amateur Athletic Union to live stream the AAU Boys National Championships and Super Showcases exclusively on FloHoops.com. As part of the agreement, FloSports will air the 12U – 19U Championships beginning with the AAU 14U Boys National Championships from July 5-9.
Cynopsis Sports/Esports detailed plans with Chief Marketer and Event Marketer for the launch of the Esports Business Summit (EBS)—a “first-of-its-kind conference, exhibition and networking experience for those interested in pursuing or expanding business opportunities in the burgeoning esports industry” and will include a dedicated evening for the industry’s top esports awards. The event runs from Las Vegas from Oct. 1-3 and features an unprecedented board of advisors that include executives representing publishers, leagues, platforms, teams, brands and talent, including: Activision Blizzard; ELEAGUE/Turner Sports; ESL, Psyonix, ESL, WESA, Nielsen, Intersport, Comcast, NBA 2K League, Microsoft, Twitch, and more. More information can be found at EsportsBizSummit.com.
Blizzard laid out plans to celebrate the 20th anniversary of StarCraft, rolling out a slate of activations surrounding the event that includes: StarCraft is Life: A 20th Anniversary Celebration, a short film featuring StarCraft players from around the world sharing how the series has impacted their lives; a StarCraft Anniversary Live Stream; a Party Across Games; StarCraft Remastered; and salutes in other Blizzard games.
Pac-12 Networks announced the hiring of veteran sports media executive Larry Meyers to the newly formed role of Executive Vice President, Content. Meyers will drive Pac-12 Networks’ content and production efforts across all platforms, bringing Pac-12 fans closer to their favorite universities, wherever and whenever they want to consume Pac-12 content. In addition, Pac-12 Networks announced the promotion of Sam Silverstein, who has served as head of digital content for six years.
CAA Men’s Championship on CBS Sports Network at 7p.