The Madison Square Garden Company signed streaming service Hulu to a multi-faceted marketing partnership that includes naming rights to The Theater at Madison Square Garden. The venue will now be known as The Hulu Theater at Madison Square Garden, with Hulu branding and content fully integrated across the venue, as well as MSG’s digital and promotional platforms.
ExxonMobil unlocked new, multi-year marketing partnerships with the Boston Celtics, Charlotte Hornets, and Houston Rockets, extending ExxonMobil’s status as the “Official Motor Fuel of the National Basketball Association” in those markets. To tip off the team partnerships, ExxonMobil is conducting a sweepstakes for the 2018 NBA Finals and will host an official 180-degree photo experience event March 6 at the Charlotte Hornets’ Spectrum Center, and March 20 at the Boston Celtics’ TD Garden.
The PGA TOUR announced that Cologuard, an at-home colon cancer screening test manufactured by Exact Sciences, signed on for a three-year marketing agreement to become the Official Colon Cancer Screening Sponsor of the PGA TOUR and PGA TOUR Champions. The partnership includes global rights through 2020.
YouTube TV locked in another deal with a MLS club, this time with the Seattle Sounders. The multi-year agreement sees the platform become the official streaming option for all Sounders games with 20 regionally-broadcast games carried online.
IMPACT Wrestling is entering a co-promotion with Lucha Underground for WrestleCon weekend scheduled for April 5-8 in New Orleans. IMPACT stars will face off against Lucha Underground on April 6 at 10p, with the events carried live exclusively on IMPACT Wrestling’s Twitch channel.
FloSports announced the hiring of David Thorpe as NBA editor-at-large on FloHoops.com. Thorpe will lead the development of in-depth written content and provide premium NBA content for the remainder of the 2018 season and postseason.
Amazon announced that season three of docuseries All or Nothing will launch on April 27. All or Nothing: The Dallas Cowboys will once again be narrated by Jon Hamm and follows the Cowboys through their tumultuous 2017 season.
Get ready for Red Bull Conquest, a new fighting game tournament circuit that will kick off on April 28 in Chicago with 15 qualifiers overall planned across the United States, as well as one additional online qualifier, to determine which region has the best players in Street Fighter V: Arcade Edition, TEKKEN 7, and Guilty Gear Xrd REV2. The circuit will culminate with the top regional champions facing off in a final showdown at the Red Bull Conquest National Finals in Washington, D.C. from Nov. 16-18, where one region will emerge victorious and claim victory as the best fighting game region in the nation. Red Bull Conquest Qualifiers will take place in Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, Minneapolis, Nashville, New York, Orlando, Philadelphia, Phoenix, San Francisco, and Seattle.
Upstart streaming platform Caffeine announced a deal with ESL to bring live events, highlights, replays, as well as a brand new ESL talk show to the platform beginning with IEM World Championship Katowice, which will be livestreamed on Caffeine.tv/ESL_Live from March 2-4.
The National Association of Collegiate Esports signed a partnership agreement with Gamer Sensei to connect competitive collegiate esports players with a curated collection of professional coaches. The partnership between NACE and Gamer Sensei will better enable colleges and universities launching esports departments or expanding the number of games they compete in to find qualified coaches to lead these collegiate teams to victory.
Learfield made a slate of moves to its Campus+ team, including the addition of Andrew Kossoff, Owen Shull and Mark Winneker as Campus+ VPs. Collectively they bring “significant expertise in areas of sports marketing, sales, corporate relationships, strategic leadership and revenue growth having served with iconic brands within intercollegiate athletics and reputable Fortune 500 corporations.”
Today sees Wisconsin/Michigan State in Big Ten quarterfinal action on BTN at noon.