03/30/22: Nielsen agrees to sale




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Cynopsis Medias First Morning Read
Wednesday March 30, 2022

Today’s Premieres
A&E: Court Cam at 9p
discovery+: Queen of Versailles Reigns Again; White Water Summer
Disney+: Moon Knight
HGTV: Why the Heck Did I Buy This House? At 9p
History: Forged in Fire at 9p
Netflix: Wild Abandon

Today’s Finale
Syfy: Astrid & Lilly Save the World at 10p


Nielsen has agreed to be acquired by a private equity group led by Evergreen Coast Capital Corporation, an affiliate of Elliott Investment Management, and Brookfield Business Partners for $16 billion. While Nielsen had rejected an earlier offer, “After a thorough assessment, the Board determined that this transaction represents an attractive outcome for our shareholders by providing a cash takeout at a substantial premium, while supporting Nielsen’s commitment to our clients, employees and stakeholders,” said James A. Attwood, chairperson of Nielsen’s Board of Directors. The sale, subject to shareholder and regulatory approval, is expected to close in the second half of 2022.

Mick Mulvaney has been named a contributor for CBS News, offering political analysis across platforms. Mulvaney previously held roles in the Trump administration, including acting White House chief of staff, and served as a congressman for South Carolina.

April 19th @ The NY Athletic Club

Congratulations to All Star Honoree:

Ethan Greenberg, Team Reporter & Producer, Multimedia Journalist, New York Jets

Prices increase FRIDAY.

Book my seat!


Carlton Cuse (“Lost,” “Tom Clancy’s Jack Ryan”) has signed a first-look deal with Amazon Studios to develop and produce projects for Prime Video. “Carlton Cuse is a hitmaker whose track record and ability to imagine and create textured characters and worlds makes him a treasured talent,” said Vernon Sanders, Head of Global Television, Amazon Studios. “The success of ‘Tom Clancy’s Jack Ryan’ is an obvious reason for us at Amazon Studios to continue and grow our relationship with Carlton, but his continued vigor for storytelling makes us fortunate to work with this incredibly creative powerhouse.” Cuse has been under an overall deal with ABC Signature.

Apple TV+ ordered a series based on 2016 sci-fi novel Dark Matter by Blake Crouch. Joel Edgarton (“Revenge of the Sith”) is attached to an executive produce, with Crouch serving as writer and showrunner. Sony Pictures Television is producing.

Hallmark Channel has renewed family drama “Chesapeake Shores” for a sixth and final season. “With a top-notch ensemble cast and creative team, ‘Chesapeake Shores’ has shared stories that are relatable, poignant and unforgettable,” said Laurie Ferneau, SVP Programming, Series. “We look forward to honoring the journey viewers have been on with the O’Briens with one final, special season.”

Casting notes: Victoria Pedretti (“You”) landed the lead in Hulu psychological drama “Saint X.”…Wendi McLendon-Covey (“The Goldbergs”) will star in Disney+ movie “Prom Pact.”…Gina Rodriguez (“Jane the Virgin”) has been cast in ABC comedy pilot “Not Dead Yet,” about a newly-single journalist who takes a job writing obituaries.


All six episodes of FX limited series “Pistol,” about Sex Pistols guitarist Steve Jones, drop Tuesday, May 31 on Hulu in the US and on Disney+ in UK, Ireland, Canada, Australia, New Zealand and Singapore. The series is based on Jones’ 2017 memoir, Lonely Boy: Tales from a Sex Pistol.

Season three of History’s “The Secret of Skinwalker Ranch” debuts Tuesday, May 3 at 10p, before moving to its regular timeslot of 9p. The nonfiction series focuses on a hotspot of paranormal and unidentified aerial phenomena.

Disney+ docuseries “Secrets of the Whales” makes its linear premiere on Earth Day, Friday, April 22 on National Geographic and Nat Geo WILD. The four-parter from filmmaker James Cameron unveils new science and technology to spotlight whales.


A concert from Tyler, the Creator will be streamed for free on Prime Video on Thursday, March 31 at 7:50p PDT. “This livestream event showcases how Prime Video and Amazon Music continue to be destinations where artists can bring their big ideas and content dreams to make them a reality, with support across multiple Amazon businesses,” said Alaina Bartels, Head of Talent Synergy and Specials, Amazon Studios. Tyler, the Creator’s tour, “Call Me If You Get Lost,” kicked off in February.

Performing at the Ram Trucks Side Stage as part of the “CMT Music Awards” on Monday, April 11 at 8p, are Priscilla Block, BRELAND, Jessie James Decker, Parker McCollum, Elvie Shane and Caitlyn Smith. The awards show will be broadcast on CBS and stream on Paramount+.


Enterprise software platform and data provider Whip Media announced the commercial launch of the Whip Media Exchange, a global licensing and research platform for film and TV content. The Whip Media Exchange predicts demand across film and TV titles while enabling buyers and sellers to distribute and acquire content rights. Buyers and sellers on the Whip Media Exchange include Lionsgate, Pluto TV, Globo, TelevisaUnivision’s ViX, AMC Networks International Latin America, Vodafone Hungary, Tastemade, and Keshet International, among others.

FreeWheel, a Comcast company has launched new self-service technology that will let buyers plan connected TV campaigns targeting custom audience segments while calculating their deduplicated reach in relation to linear TV. The solution will first be available to political advertisers. “As a result of fragmentation, audience-focused, multi-screen campaign planning is more important than ever,” said Dan Sinagoga, Head of Political Sales at Effectv. “These new tools are just what our clients had been waiting – and asking – for.”

Yahoo Finance has launched a cultural asset index onsite, offering investors insight on a different way to diversify their portfolios with cultural assets through a partnership with Pricing Culture. The new family of indices track cultural assets available for fractional ownership. “Diversifying a portfolio with cultural assets is continuing to drive interest with investors and it’s no surprise digital collectables are making headway across finance, sports and more,” said Joanna Lambert, President and General Manager, Consumer at Yahoo. “Yahoo is the first in the market to list a cultural asset index, furthering our mission to give investors the tools that they need to make wise decisions.”


CNN+ launched Tuesday, offering live news, on-demand programming and interactive interviews. How might the newcomer impact the streaming landscape? “There’s a lot of content and user experience optimization that takes place when a new streaming service first launches, especially on multiple platforms as is the case with CNN+,” says Eric John, VP, Media Center, IAB. “Once the content and user experience team optimizes the service for subscribers, I expect they’ll soon integrate advertising, informed by audience insights and real time capabilities to manage brand safety and brand suitability required by advertisers in news. First-mover brands that test and learn with the service will be able to capitalize on the scale in viewership that comes with breaking news.”

Two weeks after Netflix announced testing of monthly fees for password sharing in three territories outside the US, Leichtman Research Group released a survey of US subscribers indicating 33% of respondents share login credentials. Which is good and bad. “Password sharing is an inherent feature of most streaming services,” said Bruce Leichtman, President and Principal Analyst for LRG. “Sharing helps to expand the user base and retain customers, but it also creates a gap between the number of households that have a service and actual paying subscribers.”

Cinedigm has closed the acquisition of Digital Media Rights, the specialty streaming, advertising, and content distribution company. The acquisition scales up Cinedigm to more than 30 streaming services, 46,000 hours of content, 40 million monthly viewers, approximately 18.5 million social subscribers, and 4+ billion views. Cinedigm will now have 15 wholly-owned streaming services, which comprises more than 50% of its channel portfolio.

Chicken Soup for the Soul is now available on VIZIO. The streaming service will offer three thousand hours of at launch, including exclusive programming from Chicken Soup for the Soul original series like “Smart Home Nation.”


March 30: Globo (virtual)
April 5: PlayFronts (NYC): Meta (9:20a), Activision Blizzard (9:40a), Frameplay (10a), Niantic (11:05a), Admix (11:25a), Unity (11:50a), Zynga (1p), Bidstack (1:20p), Riot Games (1:45p), Anzu (2:10p), Twitch (3:15p), IGN (3:35p), SuperAwesome (3:301), and PlayerWON (4:10)
April 5-7: Magna’s Equity Upfront
April 6: Disney’s Sports Summit (virtual); AMC Networks at 6:30p (The Peak in Hudson Yards, NYC); National CineMedia at 11a (Academy of Motion Pictures, LA)
April 12: Black Owned Media Upfront at 1p (virtual)
April 13: FETV (Empire State Building, NYC); TV One (virtual)
April 25: Disney Storyteller’s Showcase
April 26: FETV (Empire State Building, NYC)
May 2-6: IAB NewFronts
May 2: NBCUniversal/Peacock NewFront
May 3: Roku at 11:30a (Caldwell Factory, NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Discovery (Jazz at Lincoln Center, NYC); Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision (Javits Center in NYC)
May 18: Paramount (Carnegie Hall, NYC); WarnerMedia (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)
May 18: Paramount (Carnegie Hall, NYC); WarnerMedia (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)


Disney+ has set launch dates and pricing for 42 countries and 11 new territories. South Africa launches on May 18, followed by the other countries in June.

Banijay has added Tooco (“Guess My Age”) to its local holding, Banijay France. A specialist in the creation, development and management of new formats, the brand will focus on originating concepts for the French and international markets.

Highlights of Cineflix Rights’ MIPTV slate include supernatural dramedy “Reginald the Vampire,” feature thriller “Sugar” and “Dream Home Makeovers with Sophie Robinson.”

Nippon TV announced that Spain’s Atresmedia will stream the Castilian Spanish adaptation of drama series “Mother” as “Heridas” starting April 17.


June 7th @ Edison Ballroom, NYC

Paramount, CIMM, Crackle Plus and GroupM have joined the 2022 speaker line-up.

REMINDER: Early Bird Deadline is APRIL 1st!



No major syndicated shows were able to improve week to week in the session ending March 20, facing preemptions from round one of the annual NCAA Basketball Tournament and, to a lesser extent, coverage of Ukrainian President Volodymyr Zelensky’s address to the US Congress. “Live with Kelly and Ryan” (1.6 Live+SD national Nielsen rating, down 6% from the week before) topped the talk shows for a second straight week. Among magazines, “Inside Edition” (2.1, down 9%) narrowly topped “Entertainment Tonight” (2.0, down 9%) and “Access Hollywood” (0.8, steady).

Fox News Channel finished the first quarter of 2022 as cable’s most-watched network in primetime and total day viewers, according to Nielsen. FNC also ranked number one in all of basic cable in total day viewers for the fourth quarter in a row and won every weekday hour with double- and triple-digit percent advantages, delivering 97 of the top 100 programs in cable news.

For the first time since launch, Fox Business Network’s “Kudlow” closed out the quarter as the highest-rated business news program on television, netting 286,000 total viewers, a 52% audience increase year over year.

Final Live+SD ratings for Sunday’s Oscars broadcast on ABC hit 16.6 million viewers and 3.8 among A18-49, up 58% in viewers and 73% in the demo from last year, but still the second least-watched ceremony ever. ABC noted the show was the “most social Oscars telecast on record,” with 22.7 million social interactions.

The premiere telecasts of Bounce original “Don’t Hang Up” on Sunday, March 20, were seen by nearly one million viewers 2+, making it the network’s most-watched original movie in its 10-year history. The thriller also improved its timeslot by +38% in P2+ viewers and by +30% in Households, P25-54, and P18-49 versus prior four-week averages.

The season two launch of “Bridgerton” was #1 on Netflix’s Top Ten list for the week of March 21, breaking a premiere weekend record with 193.02 million hours viewed. A distant second on the list was baking competition “Is It Cake?”, with 48.9 million hours viewed.

Nielsen Top 10 M-F Syndicated Strip Series for the week of March 14 ranked in order by HH Rtg
Family Feud (CMV) 5.2 AA
Jeopardy (CMV) 5.0 AA
Wheel of Fortune (CMV) 4.5 AA
Judge Judy (CMV) 4.1 AA
Inside Edition (CMV) 2.1 AA
Entertainment Tonight (CMV) 2.0 AA
The Big Bang Theory (WB) 2.0 AA
Live With Kelly and Ryan (DAD) 1.6 AA
Hot Bench (CMV) 1.5 AA
The Dr. Phil Show (CMV) 1.4 AA

Basic Cable Top 5 for the week of March 21
Network, P2+ AA (000)
TBS, 2905
Fox News 2499
MSNBC 1153
HGTV 1110
CNN 889
Total Day
Fox News 1646
TBS 822
CNN 729
HGTV 593
Source: Nielsen

Broadcast Ratings for Monday, March 28
Show, P2+ 000s, (A18-49)
ABC: American Idol 5.66 (0.7), The Good Doctor 3.86 (0.4)
CBS: The Neighborhood 5.42 (0.6), Bob Hearts Abishola 5.13 (0.5), NCIS 6.83 (0.5), NCIS: Hawai’i 6.13 (0.5)
CW: All American 0.57 (0.2), All American: Homecoming 0.38 (.01)
FOX: 911 5.37 (0.8), 911: Lone Star 4.45 (0.6)
NBC: American Song Contest 1.88 (0.3), The Endgame 1.50 (0.2)
Telemundo: Exatlon Estados Unidos 0.97 (0.2), Hercai: Amor e Venganza 1.22 (0.3), Pasion de Gavilanes 0.70 (0.2)
Univision: Soltero con Hijas 1.39 (0.4), Mi Fortuna es Amarte 1.68 (0.5), Madre 1.84 (0.6)
Source: Nielsen, live + same day time period averages


Propagate Content has promoted Chelsea Friedland to SVP, Development. Additionally, the Company has signed a multi-year overall deal with David Shumsky, who will also serve as Unscripted Content Consultant.

Extreme Reach has hired Patrick O’Donaghue to fill the newly created role of VP, Business Affairs, East. Most recently, O’Donoghue was Director of Business Affairs at Wieden + Kennedy NY.

Creative agency Red Tettemer O’Connell + Partners has promoted four employees to Associate Partner: Adam Leaventon as Managing Director and Head of Business Affairs, Uri Weingarten as Director of Digital, Susan Baraczek as Director of Client Services, and Todd Taylor as Executive Creative Director.

This Day in History
1959 – The Dalai Lama fled China and was granted political asylum in India.

Answer to Our Last Trivia Question
Cast members from which comedy guested on “Arrested Development” as airport workers? “Workaholics” (2011-17). Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC; Sandy Spiegel/Chicago; Tom Moore-Kalt Productions/LA; Paul Blutter-Walk and Talk Production Rentals/Burbank; Ken DuBow-Access Entertainment/LA

Today’s Trivia Question
Which sitcom’s title changed for its third season because the show’s original setting was abandoned? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

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ABC: The Goldbergs, The Wonder Years, The Conners, Home Economics, 24 Months That Changed the World
CBS: Survivor, Beyond the Edge, Good Sam
CW: The Flash, Kung Fu
FOX: The Masked Singer, Domino Masters
NBC: Chicago Med, Chicago Fire, Chicago P.D.
PBS: Nature, NOVA, Expedition With Steve Blackshall: Unpacked
Telemundo: Exatlon Estados Unidos, Hercai: Amor e Venganza, Pasion de Gavilanes
Univision: Futbol Central, FIFA Eliminatorias Copa Mundial


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