03/27/19: NASCAR is giving its 2020 schedule an overhaul

CynopsisSports
Good morning. It’s Wednesday March 27, 2019 and this is your first early morning Sports briefing.

NASCAR is giving its schedule an overhaul, announcing major changes to its 2020 series for both the regular season and the playoffs. The biggest change will see the finale shift from Miami to Phoenix, where it will be held at the renovated ISM Raceway on Nov. 8. Meanwhile, the Bristol Night Race will become a part of the 10-week title battle as the first cut-off race on Sept. 19, joining the Charlotte Roval on Oct. 11 and Martinsville on Nov. 1 as cut-off races, with Darlington Raceway kicking off the playoffs on Sept. 6, while Las Vegas becomes the first race of the second round on Sept. 27.

The Daytona 500 will once again open the NASCAR season during President’s Day weekend on Feb. 16, with a return now slated for Aug. 29, as the last regular season race of the year.
 
“The fans and the industry as a whole have been vocal about the desire for sweeping changes to the schedule, and the 2020 slate is a reflection of our efforts to execute against that feedback,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “These changes are a result of unprecedented consensus-building with our race tracks and broadcast partners; something we look to continue into 2021 and beyond.”
 
 
PROGRAMMING

ESPN serves up the NCAA Division I Men’s Ice Hockey Championship, carrying the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The three-day regional action will be played in Manchester, N.H. (Northeast), Providence (East), Fargo, N.D. (West) and Allentown, Pa. (Midwest) with games on ESPN2, ESPNU, ESPNEWS and ESPN3. The Frozen Four will be in Buffalo with all three games on ESPN2. John Buccigross, Barry Melrose and Quint Kessenich team up together once again as the network’s lead broadcast trio and welcome Colby Cohen to their crew. The group will call the Northeast Regional and all three games of the Frozen Four. Leah Hextall will call the East Regional, becoming the first woman to call play-by-play in the Men’s Ice Hockey Championship and will be paired with Billy Jaffe. Clay Matvick and Dave Starman will call the action in the West, with Kevin Brown and Fred Pletsch in the Midwest. John Brickley and Sean Ritchlin will be in the studio throughout regional weekend.
 
NBC Sports announced its broadcast teams for the inaugural Augusta National Women’s Amateur and the Drive, Chip and Putt National Finals. Live coverage will begin on NBC from Noon-3p on April 6 while the  Drive, Chip and Putt National Finals will air on GOLF Channel from 8a-1p on April 7. Mike Tirico will serve as play-by-play host for both the Augusta National Women’s Amateur and – for the first time – the Drive, Chip and Putt National Finals. Joining Tirico in the broadcast booth for the Augusta National Women’s Amateur will be Paige Mackenzie and Gary Koch.
 
Continuing the talent news, DAZN unveiled its lineup of hosts for its upcoming MLB whip-around show ChangeUp, debuting on March 28. The weeknight edition will see hosts Adnan Virk and Scott Rogowsky joined by Lauren Gardner, Tony Luftman and Alfredo “Freddy” Lomeli.  The weekend version will see Jake Mintz and Jordan Shusterman on microphone duties.
 
Speaking of baseball, in advance of Major League Baseball’s Opening Day, NBC Sports Regional Networks will run into 2019 season with a special digital show, 2019 MLB Season Preview. This one-hour, fan interactive show will stream today at 2p on the MyTeams by NBC Sports app, hosted by David Kaplan, along with social media host Leila Rahimi.
 
Turner Sports and CAA Sports unveiled detailed for The Baha Mar Showdown, taking place in June and pitting some of the biggest names in professional basketball and football as they tee off against each other. This year’s two-day competitive celebrity event will take place June 27-29, and be hosted by Chris Paul and Aaron Rodgers, with eight NBA stars competing against eight NFL stars in match play at Royal Blue Golf Club. The second day of the event will feature a special 18-hole, eight-player match final, with Paul and Rodgers leading their respective teams of four to decide the winner of the Baha Mar Showdown. Bleacher Report will offer multi-platform coverage of the match-up.
 
WWE announced that SNL staples Michael Che and Colin Jost accepted Braun Strowman’s WrestleMania challenge and will both now compete in the Andre the Giant Memorial Battle Royal at WrestleMania. WrestleMania will stream live on WWE Network from MetLife Stadium on April 7.
 
FloSports locked in an agreement with Beat The Streets Wrestling to provide live and on-demand coverage of the annual Beat The Streets New York City event, “Grapple at the Garden,” on FloWrestling.com, taking place on May 6, from Hulu Theater at Madison Square Garden in Manhattan.
 
Don’t miss your spot! Seats are filling up fast! Lock in your invite to the 2019 Esports Upfront on April 15 in NYC. Partnerships this year include heavyweight brands such as Activision Blizzard, Endeavor/Fortnite, Riot Games, WorldGaming, TSM, theScore and Cloud9, who will lay out partnership opportunities with their organizations. In addition, special speakers from brands such as Mastercard, Jersey Mike’s and Alienware will breakdown their own lessons in esports activation. Hurry and request your invite today by clicking here.
 
NBC Sports Chicago announced that Chicago White Sox Hall of Famer Frank Thomas will be joining the network as a game day studio analyst on “White Sox Pregame Live presented by Aurelio’s Pizza” & “Subaru White Sox Postgame Live” beginning this MLB season. 
 
MSG Networks and ESPN New York 98.7FM announced a new multi-year agreement, ensuring that 98.7FM continues to serve as the radio home of the York Knicks and New York Rangers. As part of the partnership extension, ESPN New York 98.7FM will continue to broadcast the live games, in addition to full pre-game and post-game coverage for both teams throughout the season.
 
A CYNOPSIS MESSAGE
The Cynopsis Sports Media Awards – April 25th | 8:30am – 10:30am | NYAC, NYC
 
In addition to our talented finalists, representing over 60 companies ( view here ) , we’re thrilled to celebrate the below Luminary Award winners:
GEM AWARD : MGM Resorts International
LEGACY AWARD : NFL Films
VISION AWARD : ONE Championship’s Victor Cui
NAVIGATOR AWARD & MARKETER OF THE YEAR : NBC Sports’ Jenny Storms
 
 

SPONSORSHIP & PROMOTION

Opening Day sees multiple new activations on the MLB front. Budweiser announced plans to partner with Spike Lee to mark the Centennial of Jackie Robinson. Budweiser will launch a national campaign that will honor the athlete and activist throughout the 2019 MLB season. Budweiser created “Impact,” part of the campaign that will include a 3-minute short film directed by Lee and narrated by Jackie Robinson’s daughter Sharon Robinson. The film spotlights how Jackie broke baseball’s color barrier after many years of segregation in the sport. “Impact” will air for the first time nationally on Opening Day as a TV commercial and in ballparks across the country. As part of the campaign, Budweiser is raising money for the Jackie Robinson Foundation to help support the Jackie Robinson Museum opening in New York City and created limited edition Jackie Robinson “42” aluminum bottles for the MLB season.
 
New Era Cap Co, the official on-field cap of Major League Baseball, launched “We Reign as One,” the next chapter in its cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the New Era Authentic Collection 59FIFTY, created in partnership with creative agency 72andSunny New York, the campaign also unveils New Era’s 2019 MLB Ambassador roster, including Los Angeles Dodgers third baseman Justin Turner; New York Yankees shortstop Didi Gregorius; Milwaukee Brewers outfielder Christian Yelich; Cleveland Indians shortstop Francisco Lindor; Atlanta Braves outfielder and 2018 National League Rookie of the Year Ronald Acuna Jr., and rapper, Jay Rock.
 
Wasserman announced that the company now represents seven of the sixteen athletes selected to the first-ever USA Skateboarding Team. Names include Lacey Baker, Mariah Duran, Jagger Eaton, Chris Joslin, Jenn Soto, Bryce Wettstein and Zion Wright. Skateboarding will make its debut during the Tokyo 2020 Olympic Games in both men’s and women’s park and street events.
 
Kilroy Realty Corporation is teaming with US Sailing as a primary sponsor of the US Sailing Team. Kilroy Realty will support the team at major international events, including Selection Events, World Championships, and the World Cup Series in the lead up to the Olympic Games Tokyo 2020.
 
 
DIGITAL, DATA & TECH

Nielsen research broke down fans of Major League Baseball as the league celebrates its 150th year and boasts more than 170 million fans in the U.S. and 10 million in Canada. According to their data, the average MLB team fan base is more than 2.5 million people, with St. Louis, Kansas City, Cleveland, Houston and Pittsburgh having the highest percentages of fans in their local market populations. MLB is also gaining fans around the world, especially in Mexico and Japan, where the league is returning to host games in 2019. According to Nielsen Sports Social24, brands sponsoring MLB teams experienced 3% to 13% of additional media value from their social media content. On television, the most visible sponsorship real estate appears on camera behind home plate as a batter is ready to swing at a pitch, but the outfield actually gets more exposure via social media channels because big plays like home runs and acrobatic catches often make the highlight clips.
 
Bleacher Report and Travis Scott announced the launch of the NBA Remix campaign in partnership with the NBA and Mitchell & Ness. The campaign will unveil “one-of-a-kind, limited-edition designs of NBA team jerseys created by key influential artists from NBA team cities who will infuse their signature styles into the designs.
 
 
ESPORTS

Epic Games mapped out rules and formats for the upcoming Fortnite World Cup, with the first week of Online Opens launching on April 13 with Solo competition, followed by a week of Duos tournaments. Every Saturday, players who have unlocked the Online Open will have a designated three hour window of time (according to server region) to play in up to ten matches and score points. At the conclusion of the three hour window, the top 3,000 players in each server region will advance to the Online Open Finals. Players will then face off during a designated three hour window of time to play up to ten matches and score points. After the three hour window closes, winners will be verified and the top performing players will be notified of cash prizes earned from a $1,000,000 prize pool.
 
Tencent Esports is rebranding its Tencent Games Arena series to a new moniker, TGA Tencent Esports Games, which spans over 30 games titles. In addition, the tournament series will partner with TGA Network to create  Honor of Kings competitions for women, separate from the current King Pro League, per TEO.
 
 
INDUSTRY/ROSTER MOVES

WWE named Susan Levison as Senior Vice President and Head of WWE Studios, reporting to WWE Co-President Michelle Wilson. Levison comes to WWE from CBS Television Studios, where she was Senior Vice President, Alternative Programming, responsible for all unscripted development and production across cable, streaming and digital platforms.
 
Meanwhile, the XFL announced that Ryan Gustafson, most recently the Vice President of Business Strategy & Development for Sounders FC, has been named President of the XFL football team in Seattle. The Seattle XFL team will first take the field in February 2020 for its inaugural season and play its home games at CenturyLink Field.
 
NBA Experience, the brand-new destination coming to Disney Springs at Walt Disney World Resort, will official open its doors to the public on Aug. 12. In collaboration with the NBA, Disney is developing NBA Experience as an environment with 13 interactive elements and hands-on activities across 44,000 square feet and two floors.
 
 
THE MAIN EVENT

Golden Knights/Avalanche on NBCSN at 10p.
 
A CYNOPSIS MESSAGE
Here’s to Top Women in Media.
May we know them.
May we be them.
May we NOMINATE them.
 
You don’t have to be a woman to recognize the
extraordinary women moving the industry forward.
 
Nominations are due April 16. Honorees will be celebrated at the
Cynopsis Top Women in Media Awards August 1 in NYC.
 

ON THIS DAY in 1971: UCLA wins its fifth straight basketball title.
 
In the Know: Who was the first commissioner of the PGA TOUR? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Who won the first Masters, 85 years ago this week? Answer: Horton Smith. Kudos: Denis Barry-CBS/NY; Tim Overmyer-20th TV/Atlanta; Chris Schwartz-ISC/Concord; Kathi Gillin-Comcast Spotlight/Langhorne; Mike May-PHIT America/Wellington; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station; Rich Wolfe-RichCraft/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Brian Robin-Pechanga Resort Casino/Temecula, CA.
 
Later — Chris
Chris Pursell
@VegasandVine
Roberta Caploe
Publisher
@robertacaploe
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Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships.

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VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/10)

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Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/5)

ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform.  Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/5)

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Serve as ad sales partnerships resource and thought leader in the sales department, managing ideation and response to RFPs, creating product knowledge one sheets based on assigned network and disciplines, knowledgeable in digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full Info/Apply:  http://www.aenetworks.com/careers (4/4)

 
SR. NEWS DESK ASSOC/E! Entertainment/NYC: Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE (4/4)


COORD, RESEARCH & INSIGHTS/
Endemol Shine North America/North Hollywood:
Ideal candidate must have a strong interest in TV ratings & research and comfortable working with numbers/large data sets with a strong focus on accuracy & attention to detail. Must have 1+ yrs as an assist, coord or analytical role at TV studio, broadcast or cable network. Excel and PowerPoint required. Job training provided. Full Info/Apply HERE (4/4)

ACCT EXECUTIVE/CNN Airport Network/NY: Resp include identifying prospects, generating leads and penetrating client companies/agencies at all levels. Primary function is to drive new business for the network. Req include 5+ yrs in media sales, ability to exceed targets and building sr level client/agency relationships. Team player who works well in a large multi-platform sales organization. Full Info/Apply HERE (3/31)

ACCT DIRECTOR, PARTNERSHIP SALES/GSTV/NY: Ideal candidate must be able to drive aggressive rev targets across multiple GSTV rev opps within WPP Holding Co. by creating solutions for customers. An understanding of nat advtg, digital video and data-driven aud targeting and attribution marketplace. Min of 3+ yrs media exp, including 1+ yrs in sales. Ability to manage multiple high-priority projects simultaneously. Full Info/Apply HERE (3/31)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to service clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep manage fast paced, time sensitive environment. BA/BS req. Full info/apply HERE (3/29)

 
DIRECTOR, LEGAL & BUSINESS AFFAIRS/TV One/NYC: As secondary mgr, you are responsible for providing business and legal support to all departments of TV On. Structure, negotiate and draft a variety of content acquisition agreements minimum of 7 years of television industry experience pref’d. Full info HERE (3/29)

PRODUCER, DIGITAL & SOCIAL MEDIA/TV One/Silver Spring MD: Build promotional & original digital content to build the TV One digital brand.Dvlp/prod promotional content (incl articles, videos & any other media) to support our orig. 3+ yrs exp in building, managing, and growing a website for a medium/​large size org. Full info HERE (3/29)

ACCOUNT EXECUTIVE, MEDIA BUYING & PLANNING/Spero Media/NYC: Organized, detail-oriented team player w/min 1yr of media buying/plan’g exp, interested in actively participating in media buying & plan’g/promotion for variety of sports/ent clients incl: US Open Tennis, NY Jets, Blue Man Group, NY Mets + Full info HERE (3/29)


ACCOUNT EXECUTIVE
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DIRECTOR of MEDIA, SOCIAL & EMERGING/Ad Council/San Francisco: Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships. Full info HERE (3/28)

DIR, LEGAL AFF/GSN/Santa Monica: 5+ yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of production deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/28)

DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/28)
 
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/28)
 

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