03/26/19: The NCAA Men’s Basketball Championship was up across the board, from ratings to social engagement

Good morning. It’s Tuesday March 26, 2019 and this is your first early morning Sports briefing.

Turner Sports and CBS Sports’ coverage of the 2019 NCAA Division I Men’s Basketball Championship continued to deliver significant audience increases across all platforms. Live game coverage across TBS, CBS, TNT and truTV is averaging a 6.4/15 HH rating/share in the metered markets, the second-highest rating through the first weekend since 1991, when the NCAA Tournament expanded to its current television format (6.7/14 in 2015). The 6.4/15 HH rating, based on Nielsen metered market delivery, is up 8% over last year (5.9/13). NCAA March Madness Live has set all-time records in live streams and live hours of consumption for the NCAA Tournament to date, with both seeing increases of more than 25% through the first full week.  Additionally, Sunday’s third game telecast window from 5:15-9:15 PM, ET, highlighted by Duke’s down-to-the-wire victory over UCF, earned an 11.9/24 HH rating/share, up +35% from last year (8.8/18) and ranking as the second-highest rating for that game window in 29 years (12.1/23 in 2017).

For the third straight year Tennis Channel will be the exclusive home of the Volvo Car Open in Charleston, S.C., beginning on Monday, April 1. Once again, the network will give the tournament comprehensive national exposure with more than 50 live television hours throughout the week. Digital subscription service Tennis Channel Plus will have live matches during the event as well, offering more than 35 hours. Between television and digital streaming, Tennis Channel will give fans more than 100 hours of tennis from the Family Circle Tennis Center with live and encore broadcasts.
NBC Sports’ “Push for the Playoffs” features six NHL games on NBC and NBCSN with potential playoff implications this week, highlighted by a Wednesday Night Hockey doubleheader beginning at 7:30 p.m. ET on NBCSN, when the Boston Bruins host the New York Rangers. Wednesday Night Hockey on NBCSN continues at 10 p.m. ET, when the Vegas Golden Knights visit the Colorado Avalanche.
Kansas City Chiefs quarterback Patrick Mahomes will appear on ABC’s opening night presentation of the 2019 NFL Draft on ABC, live coast to coast from Nashville, Thursday, April 25 (8:00-11:30 p.m. ET), on The ABC Television Network and via streaming. Mahomes will join host Robin Roberts of Good Morning America on-set before the first pick during the prime-time broadcast of Round 1.
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The NFL signed a two-year deal with Verizon that will take advantage of the mobile 5G network Verizon is planning to launch this year. The deal marks an expansion of Verizon’s NFL sponsorship and will lead to the development of mobile games, VR technology and better in-stadium experiences, the companies say. As part of the deal, Verizon will become the NFL’s Official 5G Innovation Partner.
NASCAR and GEICO announced a multi-year agreement designating the brand as the “Official Insurance Partner of NASCAR” and expanding its presence across the sport.  GEICO’s involvement in NASCAR spans more than a decade through a partnership with International Speedway Corporation (ISC), which includes assets such as the GEICO Restart Zone, race entitlements and campgrounds sponsorships. The official partnership with NASCAR provides GEICO exclusive status and promotional rights in the insurance category across the country and U.S. military bases abroad.
Kraft Heinz, in partnership with the NHL and NHL Players’ Association (NHLPA) unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Each of the four finalists will receive funds for rink upgrades from Kraft Heinz, with the grand prize winner awarded the opportunity to host an NHL pre-season game and receive $150,000 in rink upgrades. The runner-up will receive $30,000 in rink upgrades, and each second-place rink will receive $10,000 in rink upgrades. In addition, each of the four finalists will receive $10,000 worth of new hockey equipment from the NHLPA Goals & Dreams program.
Brewer D.G. Yuengling & Son has partnered with Phillies P Aaron Nola, who becomes one of the first active MLBers to have a deal with a beer brand. Elements of the deal will include personal appearances by Nola on behalf of the brand, special promotions/giveaways, local advertising in Philadelphia and support of Nola’s community efforts in ’19.
Digital video distribution platform SendtoNews (STN) announced a multi-year agreement with Major League Soccer) that gives STN exclusive distribution of MLS video content to local digital publishers across North America. As part of the agreement, SendtoNews receives digital rights to distribute MLS highlights, interviews and more to STN’s more than 1,600 local publishing partners.
The Pure Silk Championship in Williamsburg, Va.  announced the addition of a new presenting partner, Visit Williamsburg, for the LPGA tournament at Kingsmill Resort, May 20-26. The Pure Silk Championship presented by Visit Williamsburg will showcase top women golfers from around the world as they compete for a $1.3 million purse in a 72hole stroke play tournament.

FloSports announced an agreement with Beat The Streets Wrestling (BTS) to provide live and on-demand coverage of the annual Beat The Streets New York City event, “Grapple at the Garden,” on FloWrestling.com. This marks the fifth consecutive year of the event airing on FloWrestling. The annual BTS youth benefit will take place on Monday, May 6, from Hulu Theater at Madison Square Garden in Manhattan.
CBS was the clear winner for the week of March 18, with the network’s broadcast of the week’s opening NCAA games taking all 10 slots on Tunity Analytics’ weekly list of Top 10 out-of-home sports programs.  UCF vs. Duke on March 24 at 5 pm was the top viewed sports program, delivering more than a million more OOH viewers than the number two game, Washington vs. UNC, which aired earlier that afternoon at 2:30 pm. The top five were:

            Game.    –     Network.    –     000’s
  1. UCF vs Duke – CBS 3/24/19 5:00 PM – 4080
  2. Washington vs UNC – CBS 3/24/19 2:30 PM – 3016
  3. Wofford vs. Kentucky – CBS 3/23/19 2:30 PM – 2901
  4. Florida vs. Michigan – CBS 3/23/19 5:00 PM – 2868
  5. Minnesota vs. Louisville – CBS 3/21/19 12:00 PM – 2092
For the first time in WWE history, a women’s match will be the main event of WrestleMania as the Raw Women’s Championship Match featuring Ronda Rousey vs. Charlotte Flair vs. Becky Lynch will take place on Sunday, April 7 at MetLife Stadium and streaming live on WWE Network.

These were the top Tweeted moments of the NCAA Tournament so far:
  1. Duke defeats UCF 77-76 after UCF misses last-second tip in attempt
  2. Ja Morant throws down huge slam dunk to give Murray State a 51-38 lead over Marquette
  3. Auburn holds on to defeat  New Mexico State 78-77
  4. Tremont Waters hits layup with 1.6 seconds remaining to lift LSU over Maryland 69-67
  5. UC Irvine collects its first win in NCAA tournament history with 70-64 victory over Kansas State
These were the top Tweeted games since the tournament began:
  1. 3/24: UCF vs. Duke
  2. 3/21: Murray State vs. Marquette
  3. 3/22: North Dakota State vs. Duke
  4. 3/24: Iowa vs. Tennessee
  5. 3/23: Wofford vs. Kentucky
These were the most mentioned players since the NCAA tournament began:
  1. Ja Morant (Murray State)
  2. Zion Williamson (Duke)
  3. Tacko Fall (UCF)
With Overwatch League teams slated to begin hosting home games next season, Comcast Spectacor, which owns the Philadelphia Fusion, will reportedly build a $50 million arena for the team. According to Philly.com, the company plans to break ground this summer on part of the 47-acre stadium complex site that Comcast Spectacor leases in South Philadelphia. The venue will seat 3,500 and be located next to Xfinity Live!. The building, however, will not be ready until the 2021 OWL season, with the team seeking a temporary home in the area during the 2020 season.
The USGA named former PGA Tour player JASON GORE Senior Dir of Player Relations

The Houston Rockets visit the Milwaukee Bucks at 8:00 on TNT

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ON THIS DAY in 1917 the Seattle Metropolitans (PCHA) beat Montreal Canadiens (NHL), 9-1 for a 3-1 series victory; becoming the first US team to win the Stanley Cup.
In the Know:  It’s the first week of spring, which means The Masters can’t be that far away. Who won the first Masters, 85 years ago this week? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Name a pair of teams located in the same state that faced each other in the NCAA Men’s Basketball Championship game Answer: Ohio State and Cincinnati Kudos to: Synda Kollman Charter Marketing Group, Tom Moore Kalt Productions, Greg Moloznik GLM MEDIA, John Ferlazzo, Andy Pittman TAMU, Jason Brist Outdoor Sportsman Group, Chicago, and Rich Wolfe, RichCraft, Scottsdale, Az..
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ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform.  Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/5)

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SR. NEWS DESK ASSOC/E! Entertainment/NYC: Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE (4/4)

Endemol Shine North America/North Hollywood:
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ACCT EXECUTIVE/CNN Airport Network/NY: Resp include identifying prospects, generating leads and penetrating client companies/agencies at all levels. Primary function is to drive new business for the network. Req include 5+ yrs in media sales, ability to exceed targets and building sr level client/agency relationships. Team player who works well in a large multi-platform sales organization. Full Info/Apply HERE (3/31)

ACCT DIRECTOR, PARTNERSHIP SALES/GSTV/NY: Ideal candidate must be able to drive aggressive rev targets across multiple GSTV rev opps within WPP Holding Co. by creating solutions for customers. An understanding of nat advtg, digital video and data-driven aud targeting and attribution marketplace. Min of 3+ yrs media exp, including 1+ yrs in sales. Ability to manage multiple high-priority projects simultaneously. Full Info/Apply HERE (3/31)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to service clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep manage fast paced, time sensitive environment. BA/BS req. Full info/apply HERE (3/29)

DIRECTOR, LEGAL & BUSINESS AFFAIRS/TV One/NYC: As secondary mgr, you are responsible for providing business and legal support to all departments of TV On. Structure, negotiate and draft a variety of content acquisition agreements minimum of 7 years of television industry experience pref’d. Full info HERE (3/29)

PRODUCER, DIGITAL & SOCIAL MEDIA/TV One/Silver Spring MD: Build promotional & original digital content to build the TV One digital brand.Dvlp/prod promotional content (incl articles, videos & any other media) to support our orig. 3+ yrs exp in building, managing, and growing a website for a medium/​large size org. Full info HERE (3/29)

ACCOUNT EXECUTIVE, MEDIA BUYING & PLANNING/Spero Media/NYC: Organized, detail-oriented team player w/min 1yr of media buying/plan’g exp, interested in actively participating in media buying & plan’g/promotion for variety of sports/ent clients incl: US Open Tennis, NY Jets, Blue Man Group, NY Mets + Full info HERE (3/29)

/NBC/TELEMUNDO/PHILADELPHIA: Self-motivated well organized team player to identify, target, develop and secure new business for NBC10 and Telemundo62 through a variety of platforms including on-air, on-line, mobile and out-of-home. Min of 3 yrs exp in media sales. Full info HERE (3/28)

DIRECTOR of MEDIA, SOCIAL & EMERGING/Ad Council/San Francisco: Manage daily responsibilities with existing social & digital media partners. 5+ yrs digital & traditional media/cross-platform sales experience with a track record of developing and executing successful strategic partnerships. Full info HERE (3/28)

DIR, LEGAL AFF/GSN/Santa Monica: 5+ yrs. w/law firm or TV exp. Member of CA bar or eligible for registration. Structuring, negotiating & closing a heavy volume of production deals. Day-to-day legal support. Drafting & negotiating documents & agreements. Reviewing & approving advertising/marketing materials. Full info HERE (3/28)

DIGITAL ACCOUNT SPECIALIST /Discovery/NYC: Resp for all aspects of digital media plan’g & acts as key point of contact with ad agency and internal constituents Min 1+ yr professional exp/or equivalent internship exp preferably within the digital media, advertising sales/agency fields. Full info HERE (3/28)
DIGITAL PRODUCER /Spectrum News/NYC: Produce new & innovative content series for non-linear platforms. Proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines. 3+ yr TV new exp. Full info HERE (3/26)

/starpower LLC/NYC: Provide support to the SVP, incl drafting/managing correspondence/communications, project mngmnt & coordinating special events. Strong passion for pop-culture/ent. Exp interacting w/brands & agencies. Strong orgnz’l skills. Dig & SM savvy. Full info HERE (3/27)

DIRECTOR, TALENT PARTNERSHIPS & INFLUENCER STRATEGY/starpower LLC/NYC: Acct Management Attend (and lead) regularly scheduled client conference calls, in person meetings. Mng relationships, timelines, budgets. 7-10 yrs in digital space w/proven exp delivering successful programs across channels. Full info HERE (3/27)

ANALYST, INFLUENCER MKTG GROUP/starpower LLC/LA: Identify potential social influencers (incl global) for a campaign based on client brief incl rsrch, leveraging tools & ntwrk. 1-2 yrs of social influencer & digital exp. Exp interacting w/brands, social influencer representation agencies, Full info HERE (3/27)


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