03/18/20: The French Open will shift to September as a result of the coronavirus



Wednesday March 18, 2020

The French Open became the latest event to fall as a result of the coronavirus, with the French Tennis Federation announcing the Grand Slam event would be moved from May to September in a move “to ensure the health and safety of everyone involved in organizing the tournament.” The move places the tournament right after the U.S. Open, which runs Aug. 31-Sept. 13.


The Kentucky Derby is also seeking cover in September, as Churchill Downs shifted the race from May 2 to Sept. 5, while the Longines Kentucky Oaks will now take place on Sept. 4. The dates are contingent upon final approval from the Kentucky Horse Racing Commission which we expect to receive on Thursday, March 19. Churchill Downs Incorporated CEO, Bill Carstanjen, stated: “Throughout the rapid development of the COVID-19 pandemic, our first priority has been how to best protect the safety and health of our guests, team members and community. As the situation evolved, we steadily made all necessary operational adjustments to provide the safest experience and environment. The most recent developments have led us to make some very difficult, but we believe, necessary decisions and our hearts are with those who have been or continue to be affected by this pandemic.

The PGA TOUR is extending its cancellations, announcing that four additional events will be scratched: RBC Heritage (April 13-19); Zurich Classic of New Orleans (April 20-26); Wells Fargo Championship (April 27-May 3); and AT&T Byron Nelson (May 4-10). In addition, the PGA of America postponed the PGA Championship (May 14-17) for a date later this year, to be announced. Also announced today, the USGA is currently holding the dates for the 2020 U.S. Open at Winged Foot Golf Club as scheduled (June 18-21) but will, as all of us are, continue to monitor the developing situation and follow recommendations by government authorities.

WrestleMania will live on, however. WWE announced that while WrestleMania and all related events in Tampa Bay will no longer take place. The event will now stream live on April 5 at 7p on WWE Network and be available on pay-per-view from a closed set at WWE’s training facility in Orlando.

The UFC postponed its next three events, the last of which was slated to be held on April 11. “As you’ve heard me say, I’ve been in the fight game for 20 years, and this is what we do: We find a way to keep our events going no matter what,” UFC President Dana White wrote in an email obtained by ESPN. “But this is different. The whole world is being affected right now, and nothing is more important than the health and safety of you and your families.”

NASCAR further suspended its season until May as part of the CDC’s recommendation to postpone gatherings for the next eight weeks as a result of the COVID-19 pandemic. The series plans to return to the track at Martinsville Speedway in Virginia on May 9.

UEFA opted to postpone this year’s European Championship until 2021 as a result of the outbreak. The tournament was set to kick off in Rome on June 12 and was to be played in 12 different host cities across the continent.UEFA ruled the competition will now be played between June 11 to July 11 next year, allowing time for domestic competitions to conclude.

The AVP announced a revamped schedule due to the pandemic, cancelling events in Seattle and Austin and adjusting the rest of its schedule to try to save a six-tournament season that would now launch in New York on June 19. The Huntington Beach Open that had been slated to serve as the May 1-3 season opener will become be the finale from Oct. 2-4.

The American Basketball Association cancelled the remainder of the 2019-2020 season which will include the Final Eight, ABA Championship Game and ABA All-Star Game scheduled to be played in Binghamton, NY in mid-April. “These are difficult times indeed,” stated ABA CEO Joe Newman. “But the health concerns of fans, players, coaches, and personnel are far more important as all sports leagues, entertainment and other industries take these measures to fight the spread of the coronavirus. This will pass. We will get back to normal if people follow the sage advice of health experts and do those things that will reduce risk to themselves and others. We fully expect to begin playing again in the fall.”

We have some ratings news, courtesy of Univision’s LMX matches over the weekend. Friday saw Monarcas Morelia/Querétaro on TUDN garnered 234,000 Total Viewers delivering double-digit audience gains compared to last year’s match on TUDN between the same two teams. Saturday pitting Leon/UNAM (1 million total viewers) and Chivas/Monterrey (415,000). Sunday brought Toluca/Atlas (473,000 viewers) and America/Cruz Azul (1.1 total viewers).

On the programming front, ESPN will launch a 64-player bracket showcasing the best college basketball players of all time. The bracket will be comprised of men’s and women’s players, through the 2019-2020 season, who made their mark on the history of college basketball. Results will be revealed beginning March 19. Players were chosen by ESPN based on their overall play as college basketball players, factoring in both regular season and NCAA Tournament performance, statistical achievements and awards.

After losing a slate of races to cancellation, Motor Racing Network will now re-air a previous classic race from each respective track that was scrapped with programming starting this Sunday. Races will air at 1p at MRN.com and on select MRN Affiliate stations and feature races from Homestead-Miami Speedway, Richmond Raceway, Talladega Superspeedway, and Dover International Speedway.

Westwood One is filling time with a rerun of 15 Great Games in NCAA Tournament History, after the NCAA cancelled this year’s winter and spring championships. The three-week run of games will begin Thursday at 8p with the 1979 NCAA championship game between Michigan State and Indiana State, which starred Magic Johnson and Larry Bird.

“Women tend to be overlooked because they’re often in the background. Women are problem solvers but don’t generally raise their hand for acknowledgement. This award is shining on those of us who are often below the radar.”
-Stefanie Rapp, SVP, Revenue Strategy – Bleacher Report

Last year, Cynopsis shined a light on Ms. Rapp during the Top Women in Media Awards. Enter yourself, or someone you know who deserves the right to be seen, appreciated, and applauded. Sponsored by Turnkey Search.

Entry deadline>April 16 / Start the entry process >


The National Association of Intercollegiate Athletics is mulling name, image and likeness legislation that would allow unlimited outside compensation for athletes based on their fame, according to CBS Sports. In addition, NAIA athletes — unlike those governed by the NCAA — could represent their schools while earning that outside compensation. If the measure passes, the NAIA would be the first college organization to allow athletes to earn money from outside entities based on their fame.


Glu Mobile is now offering MLB Tap Sports Baseball 2020 on the App Store and Google Play, in collaboration with MLB and the Major League Baseball Players Association. New York Yankees outfielder Aaron Judge serves as the cover athletes. “In 2019, the Tap Sports Baseball franchise delivered 21 percent year-over-year bookings growth and surpassed $250 million in lifetime bookings,” said Nick Earl, Glu President and CEO. “I am consistently impressed by the talent, drive and commitment of this development team as they continue to deliver a deeply entertaining and competitive experience for baseball fans.”


Gfinity announced the departure of its CEO, Graham Wallace, and executive chairman, Garry Cook, according to multiple reports. John Clarke, currently global brand and marcomms officer, will replace Wallace as chief executive, while Gfinity president and co-founder Neville Upton succeeds Cook as the company’s chairman.

Flashpoint suspended its lineup of live matches and will now shift to online competition as a result of coronavirus worries. Flashpoint had already opted to hosting its CS:GO matches from its studio in Los Angeles. Dates for upcoming matches are expected soon.

Overwatch League locked in a revised schedule for its online contests, designed to “eliminate the need for travel while maintaining a level playing field for the teams, so all matches are taking place based in the regions where teams are currently residing.” All teams will compete in three regions to minimize latency issues for online competition. The league is currently evaluating changes to the structure of the 2020 playoffs—including format and qualification—to account for this change.

The LEC and LCS are both back in play, with the leagues set to resume competition online, after both leagues temporarily halted their seasons as a result of the coronavirus. LEC matches will resume March 20, while LCS starts back up on March 21.

BLAST announced that TV2 Norway secured the exclusive Norwegian TV & Online rights for the BLAST Premier 2020 season. In addition, TV2 Norway will be sending two Norwegian teams to take part in the Elisa Invitational, a BLAST Premier Qualifier. “We are really excited to be able to broadcast Blast Premier in Norway. Esports has come a really long way and BLAST is a prime example of that. TV 2 has more than 25 years of experience as humble custodians of the Norwegian peoples’ passion for sports, and we aim to do the same for esports.” Vegard Jansen Hagen, TV 2 Sports Editor-in-Chief

As we all work through this difficult time together…

Cynopsis has prepared special ad packages & products to keep you top of mind with your clients. We are the media industry’s first morning read, with an extremely high open rate. Put Cynopsis to work – let us help you meet your Q1 (+beyond) goals with: Premium Ad Positions, Program Premieres, HTML Email Campaigns, Sponsored Content, and Featured Reports.

For more details, please contact [email protected].

On This Day
1953: The Boston Braves move to Milwaukee.

In the Know
The Detroit Pistons retired #10 in honor of which player? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which country has produced the most Formula One World Championship winning drivers? Answer: Most popular answer was Italy, but correct answer is the United Kingdom. Kudos: Michael Ritz-Lenox Advisors/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Kyle Krebs-Intersection/Dallas; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day

Play a critical role within our fast-paced advertising sales team. 8+ years of relevant direct selling experience in advertising sales (Advanced TV) Full info HERE (4/1)

Fuse Media/NYC:
Experienced candidate to join dynamic team developing customized plans and presentations for Ad Sales clients. 2-4 yrs exp media sales co., or advertising agency pref’d w/strong knwldg media math. Exc problem solving & analytical skills. Full info HERE (4/1)

NBCU/NYC: Play a critical role within our fast-paced advertising sales team. 8+ years of relevant direct selling experience in advertising sales (Advanced TV) Full info HERE (4/1)

Motivated PR exec for Sr mgr or above position to dvlp strategies & implement publicity/comm campaigns for content-creators/producers. 5-7 years minimum of publicity and communications exp. Full info HERE (3/27)

Lead a team of Campaign Specialists responsible for setup, trafficking and optimization of Ad sales campaigns across all NBCU News properties. Min 5 yrs ad ops exp. Knwldg industry tools incl DFP, Operative, Canoe and Freewheel. Full info HERE (3/27)

Help identify, evaluate & dvlp to strengthen the division, expand revenue streams that align with NBCU’s long term convergence strategy between linear & digital operations teams. Min 2 yrs of professional exp in digital advertising. Full info HERE (3/27)

Spectrum Networks/NYC:
Lead talented team of journalist ensuring our trusted news networks engage our audience. Manage digital teams in mult locations. 10+ years relevant newsroom management experience in a fast-paced, constantly evolving digital publishing envir. Full info HERE (3/26)

Spectrum Networks/Columbus OH: Lead the pioneering approach on delivering impactful and relevant content to the communities we serve. Manage digital teams in mult locations. 10+ years relevant newsroom management experience in a fast-paced, constantly evolving digital publishing envir. Full info HERE (3/26)

The Jim Henson Co/LA:
Self-starter w/ability to work under tight deadlines in a fast-paced envir for Creative Affairs dept. Identify new projects & talent, oversee dvlpmnt of series to pitch & sell to the various ntwrks & studios. Min 2 yrs exp as a Coord in children’s TV w/exp in preschool arena. Full info HERE (3/26)

Oversee the building, development and localization of studio-based Chyron package. Minimum of 7+ years in production and technical operations is necessary. Full info/apply HERE (3/26)

world-class strategist who will bring every aspect of our brand to life—from go-to-market planning, to IP, to audience development. 6 yrs brand planning/marketing strategy exp (TV/DTC) from the entertainment, advertising, or consumer products industry. Full info HERE (3/25)

TLC/New York or Silver Spring MD: Critical thinker to drive audience growth for TLC’s content. Responsible for inventory planning, scheduling, budgeting, and cross-departmental communication. 10+ yrs relevant exp required. Apply Full info HERE (3/25)

Resp for quantitative diligence & analytical support for content acquisitions. Transform data-driven insights into quantitative analysis, financial modeling and presentations. Mng Content Mkt Pipeline, incl exhibition & sales history. Full info HERE (3/25)

TLC/Silver Spring MD or NYC:
Create and publish the best digital & social content experiences for TLC and Discovery Life. Implement effective, innovative & influential social media strategies as the brand’s voice. 3+ yrs exp in social media marketing required. Full info/apply HERE (3/25)

Fuse Media/NYC:
Experienced candidate to join dynamic team developing customized plans and presentations for Ad Sales clients. 2-4 yrs exp media sales co., or advertising agency pref’d w/strong knwldg media math. Exc problem solving & analytical skills. Full info HERE (3/24)

A+E Networks/NY:
Part time candidate to provide insight to inform digital monetization team, guide strategy, provide feedback on performance, & identify key opportunities to build A+E’s presence across social platforms & maximize revenue. Full info HERE (3/24)

beIN Sports/Miami FL:
Establish/maintain relationships w/ System level & Sr MSO staffs. Identify & direct mktg opps to ensure maximum revenue potential from accounts. Min 5-10 yrs exp in affiliate mktg or sales within ent/media, pref at a cable TV network w/est’d industry contacts. Full info HERE (3/24)

Crown Media Family Networks/NYC: Mng process of monitoring and tracking all inventory through WideOrbit and Dealmaker reporting systems, while manually updating all ongoing daily changes. 2 or yrs exp in pricing and planning or advertising sales. Full info HERE (3/24)

Drive research innovation, measurement opps & forward-thinking sales solutions for the Olympics. Must possess business & analytical acumen necessary to interpret and anticipate client needs & business implications. 10+ yrs exp rsrch, measurement or insights within sports ind. Full info HERE (3/24)

WHYY TV12/Philadelphia PA:
Oversee national & local TV programming on broadcast, cable/satellite, live linear streaming and digital video platforms. Key liaison between Content Prod, Communication & Member Relations, Development and Institutional Advancement. Full info HERE (3/24)

Mng daily implementation of public relations for assigned FX programs. Plan/implement press and PR-related objectives & programs, assisting with the strategic plan’g. 5 yr previous exp publicity at a network or agency pref’’d. Full info HERE (3/23)

Dish Media/NY:
Responsible for the daily account management and support to assigned Account Executives. Support 1-2 Account Executives and planners. Full info HERE (3/23)

MGR/Discovery/LA or NYC:
Top creative to plan/execute campaigns on/off platforms to build awareness & drive engagement for the Discovery, Animal Planet & Science brands/shows. Analyze audience inside out to dvlp strong campaigns across on-air, cross and paid media 5+ yrs exp req’d. Full info HERE (3/23)

Lead effort of all media strategy for a key group of networks, mktg counterparts & internal team to acquire consumers who will watch the Discovery networks on various devices while focusing on top level network analysis and more. 7+ yrs paid media plan’g exp req’d. Full info HERE (3/23)

Fuse Media/NYC: Responsible for maintaining/growing our Direct Response business while working closely with internal depts to optimize inventory and maximize revenue to achieve quarterly and annual goals. Full info HERE (3/23)

A+E/NYC: Highly skilled 2d/3d Motion Designer/Animator to support growing team within Prod Operations. Create compelling, fresh design ideas and typography solutions that will help brand our Networks and be highly adept at broadcast design, branding, on-air & off-air design conventions & post-prod process. Min 5 yrs exp in Broadcast Design with a refined eye for design and extensive knowledge of Adobe After Effects, Photoshop, Illustrator, Cinema 4D. APPLY HERE (3/23)

Ad Council/NY: Seeking media strategist who is passionate about using their talent for social good work. The AMM is resp for assting day-to-day management of relats with pro-bono media agencies across all campaigns. Min 2 yrs exp in the media or adv. Must thrive on being organized/detail-oriented in a fast-paced and deadline-driven envir. Full info HERE (3/23)

Dish Media/NY: Looking for a smart, energetic and strategic thinker to drive awareness and rev for Dish and Sling in the advertising marketplace. Min 5 yrs in Advertising Sales or Marketing field with exp managing direct reports. Full info HERE (3/23)

Dish Media/NY: Is looking the next generation of leaders. Interns will have the opportunity to work in Advertising Sales/ Marketing, Data Analytics/ Market Research, Pricing & Inventory/ Finance. Full time from 6/8-7/31. Plus competitive pay. Full Info HERE (3/23)

ION Media/NY: Looking for a dynamic and exp. sales leader to oversee the development of overall sales strategies in breaking new categories and bringing in new business. Min 10 yrs. of Sales Management exp. with a demonstrated ability to bring in new revenue. Full info HERE EOE (3/23)

NBC Universal/Phila, PA: Seeking a superstar to join our high-performance sls team. Ideal candidate must have digital mrktg knowledge, excellent people and communication skills, superior “bandwidth”, and is true team player. Min 5yrs exp with a deep understanding of digital video selling. Full info HERE (3/23)


Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]