03/06/19: NASCAR saw viewership spikes for its Vegas trip

CynopsisSports
Good morning. It’s Wednesday March 6, 2019 and this is your first early morning Sports briefing.
 
 
FOX Sports saw Vegas give a lift to its NASCAR coverage, reporting that Sunday’s Monster Energy NASCAR Cup Series race drew an average viewership of more than 5.1 million, up 8% over its 2018 score, according to Nielsen, with the race pulling a 3.0/7. The NASCAR race ranked as the most-watched sports event of the weekend for the third-straight week, led by Greensboro’s 10.9, with Greenville (8.0), Charlotte (7.4), Richmond (7.3) and Indianapolis (7.2) rounding out the top five.
 
 
PROGRAMMING

ESPN cemented a deal with New York Yankees pitcher CC Sabathia to serve in a variety of roles beginning this season, although Sabathia recently announced that he would retire from the Yankees following the 2019 season. Sabathia will contribute analysis to various ESPN platforms this season, including on SportsCenter, Get Up!, First Take, Golic & Wingo and occasionally Baseball Tonight. In addition, he will periodically join ESPN Radio New York as a guest host on the Humpty & Canty show.
 
Meanwhile ESPN broadcaster Jessica Mendoza was hired by the Mets as a baseball operations advisor. She will, however, continue her role calling Sunday Night Baseball while in the role. “Jessica is incredibly well-respected throughout the industry and we are excited to bring her into the organization,” said Mets general manager Brodie Van Wagenen. “She is a world-class athlete and experienced television analyst with an extremely high baseball IQ. We are confident that she will help us in our efforts to win now and in the future. This hire demonstrates the continued support from ownership to invest in the intellectual capital of the New York Mets.”
 
ESPN is ramping up its coverage across TV and the ESPN app of the BNP Paribas Open from Indian Wells, starting Wednesday. ESPN3 on the ESPN app will offer more matches and hours of competition than ever before, with fans having access to up to nine courts simultaneously and a total of more than 600 hours, featuring all ATP and WTA matches not on an ESPN TV network. The TV schedule of 25 live hours (up from 21) begins March 13, and includes the men’s semifinals on ABC on March 16, and the women’s and men’s championships in an ESPN2 doubleheader on March 17.
 
BTN’s week-long coverage of the Big Ten Men’s Basketball Tournament presented by SoFi on March 11, will include the tournament’s first 10 game broadcasts, a studio presence and a talented lineup of broadcasters and analysts on-site for the finale of the Big Ten season. The broadcast pairings feature veteran play-by-play voices and analysts, including a Friday evening trio of Brian Anderson (play-by-play), Bill Raftery (analyst) and Andy Katz (sideline). Brandon Gaudin (play-by-play), Shon Morris (analyst) and Mike Hall (sideline) will handle duties for opening night in the United Center, with the first game tipping off at 6:30p on Wednesday.
 
TNT is adding coverage of the inaugural season for The Alliance of American Football and will now include two more games to its upcoming programing lineup. The network will televise Orlando’s game against the Birmingham Iron on Saturday at 2p, in addition to their games against the Atlanta Legends on March 23, at 2p. In addition to the TNT presentation, B/R Live will provide a live companion experience exclusively using the “Skycam” view of the action.  The alternative perspective of the live action will allow audiences to see top-down and 360-degree panoramic views of both games.
 
The Professional Fighters League unveiled the first of three rounds of roster selections for the 2019 season, lining up nine returning finalists from their respective weight divisions, including five of the 2018 PFL World Champions. All ten PFL events will air live across ESPN2, ESPN Deportes and ESPN+, with up to three hours of exclusive action live on ESPN+ and up to two exclusive hours live on ESPN2 and ESPN Deportes. Regular season action will take place on Thursday nights. Additionally, fights will be distributed to 130 plus countries around the world on premium linear and digital sports networks. 2019 will again feature six weight divisions, including the first-ever Women’s 155 lbs Lightweight division.
 
Olympic Channel docu-reality series The Z Team opened a new season featuring  Olympic legends from around the world who have just one week to turn around a struggling youth team. In the first episode, Olympic gold medalist and “Dream Team” member, Duke University basketball legend and former NBA star Christian Laettner coaches the Garinger High School boys’ varsity basketball team in Charlotte, North Carolina. Drawing from his collegiate and 13-year NBA career, “he uses his coaching skills and famous no-nonsense attitude to help the 3-14 team prepare for their next game.”
 
NBA Digital‘s fourth Players Only Films installment is now available exclusively on Facebook Watch, examining “how women in and around the NBA are blazing a new trail and impacting the game.” IN THE LEAGUE profiles a series of successful women holding a variety of prominent roles, including Los Angeles Lakers owner Jeanie Buss, NBA referee Lauren Holtkamp, Washington Wizards TV analyst Kara Lawson and NBPA executive director Michele Roberts. Turner Sports’ Candace Parker narrates.
 
NBC Sports presents three episodes of the Bowlero Elite Series, three single-elimination tournaments sponsored by Bowlero Corp that feature top professional and amateur bowlers competing for a total prize pool in excess of $1 million this year across NBC, NBCSN, NBCSports.com, and the NBC Sports app. The first event will be televised on April 9, at 9p on NBCSN, and will feature an ensemble of eight professional bowlers and eight amateur Bowlero league members, competing at Bowlero Romeoville in Chicago,
 
SiriusXM detailed plans to broadcast games from 27 different NCAA Division I college basketball conference tournaments this postseason, offering live play-by-play of more than 140 men’s and women’s conference tournament games to a nationwide audience. Subscribers will get every Men’s tournament game from the ACC, Big East, Big 12, Big Ten, Pac-12, SEC, American Athletic, Ivy League, Missouri Valley and Mountain West conferences. Listeners also get every game of the Women’s ACC and SEC Tournaments. Meanwhile, SiriusXM will air the Women’s tournament championship games from the Big East, Ivy League and Pac-12 Tournaments, as well as the Men’s championship games from the America East, Atlantic 10, Atlantic Sun, Big Sky, Big South, Big West, Colonial, Metro Atlantic, Ohio Valley, Patriot League, Southern and West Coast Tournaments.
 
Congratulations to all the recipients of The Cynopsis Top Women in Sports Awards, spotlighting on 100 female trailblazers who are pushing the industry forward, while empowering and inspiring others. Honorees in the categories below will be celebrated with their peers at our inaugural Top Women in Media Awards event, taking place this August in NYC, joining honorees in our television and tech awards for a unique event only Cynopsis can provide! Click here to see this year’s class.
 
Insight TV is partnering with VICE Studios to create two new series following street football and esports, developed and produced by VICE Studios in Benelux, and will be broadcast globally on the platform. Premiering in Autumn 2019, the first series will explore the origins of street football, profiling a range of young talented players “who have fallen between the cracks of the street pitches and ended up in prison.” Modern Day Gladiators immerses viewers in the culture of esports, exploring the compelling human stories behind this ever-increasing global trend.
 
Manny Machado’s Padres debut on Saturday generated the highest-rated Spring Training telecast ever on FOX Sports San Diego. During the telecast, FOX Sports San Diego ranked as the top cable network and #2 overall in the San Diego DMA.
 
RIP to WWE legend King Kong Bundy. The performer, aka Christopher Pallies, passed away at age 61.
 
A CYNOPSIS MESSAGE
Announcing the Top Women in Sports Honorees!
 
The Cynopsis Top Women in Sports Awards shine a light on female trailblazers who are pushing the industry forward, while empowering and inspiring others with their drive for innovation and inclusion. We’re thrilled to honoree these women in the areas of Esports, Marketing, On-AIr Talent, Operations, Production, Social, Sports-Centric Brands and Technology. Honorees will be celebrated at the Top Women in Media Awards, taking place this August in NYC.
 
 

SPONSORSHIP & PROMOTION

The National Lacrosse League unlocked a partnership with GEICO as the official insurance designation of the NLL. As of March 8, all NLL teams’ away uniforms will have the GEICO patch featured on the jersey tail for the remainder of the 2018-2019 NLL season. The deal marks the NLL’s first large non-endemic partnership.
 
The National Basketball Association and Rakuten, Inc. announced that the Toronto Raptors and the Houston Rockets will play two preseason games in Japan in October 2019. The NBA Japan Games 2019 Presented by Rakuten will take place Oct. 8 and Oct. 10 at Saitama Super Arena and will mark the league’s 13th and 14th games in Japan. The NBA Japan Games 2019 Presented by Rakuten will be supported by a roster of marketing and merchandising partners. In addition to the games, the league and its partners will conduct interactive fan activities and NBA Cares community outreach events that will bring the NBA experience to fans in Japan.
 
 
DIGITAL, DATA & TECH

fuboTV announced that the company be the first live TV streaming service to bring fans NCAA college hoops in 4K Beta with next week’s tip-off of the Big Ten and Big East championships. In addition, this year marks the first time fuboTV will carry the NCAA Men’s Basketball Tournament in full.
 
 
ESPORTS

Top esports org Cloud9 locked in a deal with AT&T, marking the first team to receive sponsorship from the telecommunications giant in a move to “grow its relationships with new and existing customers” via an increased presence in esports. Later this year, Cloud9 will launch production on a new, weekly digital show providing team highlights, player profiles, a look at upcoming tournaments and other esports news from across the Cloud9 organization and its partners . AT&T will be the presenting sponsor of this new series called “The Nines.” Fans can catch the series on Cloud9’s digital platforms. “Teaming up with a company like AT&T, who has always prided itself on being ahead of the curve, is a tremendous moment for the whole C9 organization,” said Jack Etienne, CEO & Owner of Cloud9. “With what AT&T is bringing us, we’re going to be able to bring the fans so much more – more content, more access, more memes, and more championships. I can’t wait to see the incredible things we’ll do together.”
 
The NBA 2K League will launch its second season next month with a new deal with Raynor Gaming, a brand in the seating industry and now the official gaming chair partner of the NBA 2K League. NBA 2K League-branded chairs will first be featured at the 2019 NBA 2K League Draft and, throughout the season, all team training rooms in the NBA 2K League Studio Powered by Intel will also be equipped with Raynor chairs.  Raynor Gaming is currently a partner of both 76ers GC and Cavs Legion GC.
 
Allied Esports and HyperX announced the addition of Allied Esports’ two European properties to their international naming rights partnership. Allied Esports’ European mobile arena, nicknamed “Big Betty,” has joined the HyperX Esports Truck brand, while its production and broadcast facility located in Hamburg, Germany has been renamed the HyperX Studio. The agreement follows two previous naming rights announcements between the companies for HyperX Esports Arena Las Vegas, Allied Esports’ global flagship arena, and the North American HyperX Esports Truck, nicknamed “Big Meta.”
 
 
INDUSTRY/ROSTER MOVES

Big Ten Commissioner Jim Delany announced that he would step away from the role on June 30, 2020, when his current contract expires. Delany has led the Big Ten since 1989. According to the AP, Delany said he intends to help with the transition, but does not anticipate being part of the selection process for his replacement. The Big Ten Council of Presidents and Chancellors have already started a search for a new commissioner led by Northwestern President Morton Schapiro.
 
La Vida Baseball, an English speaking Latino baseball digital media company, announced that it has hired Siera Santos as on-air talent and content producer. As the first on-air talent to join the company in its third year, Santos will have a prominent role in all LVB content creation, including hosting a daily live show in development which will be distributed across all major social media platforms. LVB further expanded its operations with the addition of Jose de Jesus Ortiz as editor and senior writer.
 
 
THE MAIN EVENT

Capitals/Flyers on NBCSN at 7:30p.
 
A CYNOPSIS MESSAGE
ESPORTS UPFRONT
Monday, April 15 | New York City
 
The event is back by popular demand! Cynopsis, along with our friends from Player2 + Esports Ad Bureau, will host decision makers from brands and media agencies in an intimate setting to hear presentations from esports properties. Last year’s line-up included: MLG/Overwatch, Counter Logic Gaming / Madison Square Garden, ELEAGUE, Press X, and other industry leaders.
 
 

ON THIS DAY in 1972: Jack Nicklaus passes Arnold Palmer to become golf’s all-time money winner.
 
In the Know: This long-running show followed The Bundy family, named after WWE great King Kong Bundy. What is the name of that show? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Which team retired Gaylord Perry’s #36? Answer: San Francisco Giants. Kudos: Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; David HauptmanDenver; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
 
Later — Chris
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AD SALES ACCOUNT EXEC
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Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. 

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ANALYTICS MGR/Spectrum Networks/NYC: Resp for the dvlpmnt of application &/or reporting solutions to address business needs. Knowledge of SQL Server, Python, Tableau, Qlikview, VBA, Business Objects. 4-6 yrs of Data analysis and reporting or related exp. Full info HERE (3/20)
 
MGR, MEDIA RESEARCH & STRATEGY/Spectrum Networks/NYC: Resp for providing support with Media Rsrch, Plan’g & Strategy functions within the Audience Insights Dept across traditional and digital media. 3-5 yrs of Media rsrch exp, agency, publisher and/or client side. Full info HERE (3/20)

AD SALES ACCOUNT EXEC
/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)
 
DIRECTOR, DEVELOPMENT/MY Entertainment/NYC: Create unscripted content for broadcast, cable and OTT. 8 years of development and/or production of factual series, specials formats and documentaries. Full info HERE (3/19)

VP SYNDICATED SALES, Northeastern Region
/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)

SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full inf HERE (3/15)

MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
 
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)

SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)

SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)

MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC:
Participate in partnership kick-off calls, related meetings & help project mng as needed. Take notes during calls, recap meetings, help w/ follow-up, routing partnership materials, etc. Undergrad-level w/ concentration in advertising, mktg or comm pref’d. Full info HERE (3/14)
 
MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)

SR DIR, MUSIC PROGRAM DEVELOPMENT/MTV INTERNATIONAL/NYC: Create, dvlp orig music & talent driven long form series & specials for MTV’s 160 global channels. 7+ yrs exp dev in net or a prod co; or have 7+ yrs reality TV producing exp w/a strong desire to transition to dvlpmnt. Exp w/contract negotiation. Full info HERE (3/14)

SENIOR MGR COMMUNICATIONS/WWE/Stamford CT: Candidate w/strong corp & bus comm background to dvlp/execute plans & programs to enhance the visibility of our brand, businesses, products & talent in print, TV, film, radio, digital & trade outlets.  7+ yrs exp corp comms pref at a media/ent or sports org or property. Full info HERE (3/14)

PRODUCER, ON AIR PROMOTIONS/Spectrum News NY1/NYC: manages projects through all the phases of production and delivery. Write and edit spots for air, and concept ideas for print/radio/web. 2+ years of Television news or production experience. Full info HERE (3/14)

EDITOR, DIGITAL
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DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)
 
MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)

SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)

DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp.  Full info HERE (3/13)

CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)

CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data. Full info HERE (3/13)

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COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts. Full info HERE (3/12)

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ACCOUNT SERVICES REPRESENTATIVE, AD SALES/NBCU/NYC: Responsible for maintaining all aspects of account management while providing timely and accurate information to the sales team and to the client. Client Service and/or Account Management exp a +. BA degree req’d. Full info HERE (3/8)
 
DIRECTOR, TALENT RELATIONS/PBS/Arlington, VA: Build a program to recruit and retain the best on-air talent for PBS in all Gen. Audience program genres. 7+yrs of related exp. Full info HERE (3/8)
 
ACCOUNT EXECUTIVE/NBC- WVIT Telemundo/Hartford, CT: Dynamic candidate to join the NBC CT & Telemundo CT local sales team. Responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station’s multi-platform properties. 1 yr sales exp. BA Deg or equiv work exp.  Full info HERE (3/8)
 
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ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/AD COUNCIL/San Francisco: Mng the day-to-day management of accts & assist in evaluating & executing targeted media partnerships for our 40+ campaigns. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/8)

AD SALES PLANNER/SiriusXM/NYC: Motivated, detail-oriented, organized w/strong communication skills & displays a willingness to learn and grow in a fast-paced work environment. 3+ yrs of exp in media advertising (radio and/or pricing & planning/sales analysis a strong +). Full info HERE (3/7)
 

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