03/05/19: WarnerMedia confirmed a Turner split, with Jeff Zucker taking Turner Sports

CynopsisSports
Good morning. It’s Tuesday March 5, 2019 and this is your first early morning Sports briefing.
 
 
WarnerMedia made the news official, announcing a reorganization that would see a reshuffling that includes Turner Sports moving under the eye of Jeff Zucker, who becomes Chairman, WarnerMedia News & Sports, and President, CNN. WarnerMedia will organize its teams around entertainment networks, live programming, content production and affiliate and advertising sales. WarnerMedia News & Sports will include CNN Worldwide (CNN, CNN.com, CNN International, CNN en Espanol, HLN, Great Big Story), Turner Sports, Bleacher Report and the AT&T Regional Sports Networks. The company will also consolidate all WarnerMedia Affiliates and Advertising Sales Groups under one unified structure led by Gerhard Zeiler.
 
 
PROGRAMMING

ESPN picked up rights to bring Spanish-speaking Major League Soccer coverage to Latin America and the Caribbean in a four-year deal. ESPN will carry all of the league’s 408 regular-season matches, the All-Star Game, all of the MLS Cup Playoffs, in addition to the MLS Cup, replacing FOX Sports Latin America in the region, with games set to air live on ESPN linear networks across Spanish-speaking Latin America and the Caribbean, including ESPN, ESPN2, ESPN3, ESPN Caribbean, and ESPN Play, ESPN’s multiscreen live and on-demand broadband service in the region. In addition, ESPN will air highlight programs.
 
NBC Sports Group saw golf coverage score its most-watched February ever, averaging a Total Audience Delivery of 142,000 viewers-per-minute in Total Day numbers. Overall, 26.3 million unique viewers tuned into golf coverage across NBC Sports in February, driven by PGA TOUR coverage on NBC delivering its most-watched February in 11 Years, according to Nielsen. “Following GOLF Channel’s most-watched year in 2018, February’s record viewership shows that the golf season is heating back up on GOLF Channel and NBC,” said Mike McCarley, president, GOLF, NBC Sports. “This momentum will continue as the sport’s new schedule builds with THE PLAYERS’ return to March – the first of six championship events over the next six straight months.”
 
CBS announced the group of elite athletes, known as “Defenders,” whose mission is to chase down contestants and stop them from winning the $1,000,000 prize in the physical competition series Million Dollar Mile, debuting on March 27 at 9p on CBS. Each contestant will receive a two-minute headstart and have the chance to win $1 million, with a group of 10 athletes on deck, including a Green Beret and “Army Athlete of the Year,” the most decorated Obstacle Course Race (OCR) athlete in history, and a two-time Guinness World Record holder for both the farthest and highest wall flips. Competitors hold titles in some of the toughest races, including: Kona Ironman World Championships, Tough Mudder X, CrossFit Games, Spartan World Championships and more. The show is hosted by former college football champion, Heisman Trophy winner and NFL quarterback Tim Tebow with Matt “Money” Smith and Maria Taylor serving as commentators.
 
Tennis Channel’s 2019 BNP Paribas Open coverage in Indian Wells opens with a new one-set tournament led by Rafael Nadal. The Eisenhower Cup, “Rafa and Friends” event will air live at 10:30p. From March 5-31, the channel will offer daylong match blocks, all-night encores, more than 240 hours of live coverage and more than 540 total during a month-long celebration of two of the biggest, most prestigious events in the sport.
 
NBC Sports offers fans the sounds and passion of hockey with a one-hour special titles Wired: Stadium Series – Penguins vs. Flyers tonight at 11p on NBCSN. The program will utilize audio from a total of 12 players, coaches and referees from the Philadelphia Flyers’ 4-3 overtime victory over the Pittsburgh Penguins in the 2019 Coors Light NHL Stadium Series game.
 
Brought back by popular demand, Cynopsis will be hosting its 2nd Annual Esports Upfront along with Esports Ad Bureau and Player2 on Monday, April 15th in New York City. Request an invitation (or apply to present your wares) here.
 
beIN SPORTS USA locked in a closed a deal with OTT content provider Fanatiz to provide the network’s premium sports programming from beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT to the platform’s subscribers in the U.S.
 
For the first time, the Pac-12 Women’s Basketball Tournament will be held in Las Vegas, with Pac-12 Networks offering fans coverage of 10 of the 11 Tournament matchups from March 7-10. In addition, leading into the Tournament, Pac-12 Networks is set to air the Women’s Basketball Awards today at 5p PT. The yearly honors for Player of the Year, Defensive Player of the Year, Freshman of the Year, John R. Wooden Coach of the Year, and Sixth Player of the Year will be announced on-air during the 60-minute show.
 
Meanwhile. BTN announced coverage plans for the 2019 Big Ten Men’s Ice Hockey Tournament, running March 8-10 and ending with the championship game on March 23/24. The quarterfinal series will be available via streaming platforms and on select FOX Sports regional networks, while the semifinals and championship rounds will air live on BTN, BTN2Go and the FOX Sports app. The championship game will run on BTN, the FOX Sports app and BTN2Go.
 
FloSports announced a multiyear partnership with the United Country Western Dance Council to provide live and on-demand coverage of UCWDC events, including the Country Dance World Championships through 2023 on FloDance.com. The upcoming schedule kicks off with the Calgary Dance Stampede from April 11-14.
 
A CYNOPSIS MESSAGE
Wednesday, March 6th | The SVA Theatre, NYC
Strategy is essential for short-form content since we’re in a time of transition regarding business models. Whether you’re looking to attract brands, to incubate new ideas or drive audience to longer content you should know your strategy and endgame.
 
– David Tochterman, CEO of Canvas Media and SFVF moderator of the panel Finding the Right Platforms for Premium Short Form Video.
 
[ REGISTER ]                          [ VIEW FINALISTS ]                          [ PANELS ]
 

SPONSORSHIP & PROMOTION

Secret Deodorant announced its partnership with the US Women’s National Soccer Team which will span 2019 and the Women’s World Cup. Marking the launch of the alliance, Secret has debuted “Cheer for Each Other,” the newest video in its “All Strength, No Sweat” line-up. The video, which was created by an all-female creative and production team and features USWNT forward Alex Morgan, “offers a powerful depiction of strength and how it may be achieved when women cheer for each other, even at a young age.” The brand is also calling on all women to share their own personal “All Strength, No Sweat” stories and moments of cheering for each other for a chance to score tickets to a USWNT game.
 
LaLiga North America, the joint venture between LaLiga and Relevent Sports, introduced their new event property, LaLiga Zone. This marks the first time that a European soccer league created a large-scale immersive activation on the west coast of the US, with LaLiga Zone designed as a series of grassroots events specifically for North American soccer fans offering access and experiences, bringing them closer to the most exciting league in the world.
 
The National Lacrosse League announced an extended partnership with Right To Play, a global organization dedicated to” protecting, educating and empowering youth in need through play and sport, while driving lasting social change in their communities.” Players, coaches, and staff from all NLL teams will be auctioning jerseys and hosting fundraising activities to benefit the youth empowerment organization.
 
 
DIGITAL, DATA & TECH

Tunity Analytics shared last week’s top 5 sports programs based on OOH viewership for the week of Feb. 25. Show/Network/Date/(000’s)
  1. NCAAB – Kentucky/Tennessee-CBS on March 2 (1169)
  2. UFC 235 – ESPN on March 2 (1041)
  3. Honda Classic Golf – NBC on March 3 (1028)
  4. NCAAB – Duke/Virginia Tech – ESPN on Feb. 26 (961)
  5. Pennzoil 400 – FOX on March 3 (949)
Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning February 25, 2019.  OOH numbers (000’s) are calculated using Tunity Analytics’ proprietary estimation model.
 
 
ESPORTS

PUBG detailed the roadmap for qualifying into the top international competitions in PUBG esports for 2019. Opening with the FACEIT Global Summit: PUBG Classic, the first global event on the calendar and will include 24 teams from around the world starting April 16. At the end of Phase 2, top teams from Europe/Middle East/Africa, North America, Latin America, and Oceania will participate in a second PUBG Classic event. To fill out the field of 16 teams, five will come from North America; five will come from Europe/Middle East/Africa, and Oceania and Latin America will send three teams apiece. The third PUBG Classic will run after Phase 2 as well, bringing five pro teams from China, four from Korea, three from Southeast Asia, and two each from Japan and Chinese Taipei/Hong Kong/Macau. 32 teams will then qualify into the PUBG Global Championship, including four each from China, Korea, North America, and Europe/Middle East/Africa along with 11 more from Southeast Asia, Chinese Taipei/Hong Kong/Macau, Japan, Latin America, and Oceania. The remaining five seats will be given to the “wild card” regions from PUBG Classics
 
Headphone manufacturer Audeze hunted down a deal with Echo Fox, locking in a partnership to equip Echo Fox teams with Mobius, a cinematic gaming headphone that features “Audeze planar magnetic drivers and Waves Nx 3D audio technologies.” “Audeze has always been defined by our commitment to innovation and our passion for creating best-in-class listening experiences,” stated Sankar Thiagasamudram, CEO of Audeze. “Audeze is very delighted to partner with Echo Fox, an esports organization whose drive and passion for excellence matches our own.”
 
The NBA 2K League announced the pool of 198 players who will be eligible for the 2019 NBA 2K League Draft taking place today at Barclays Center in Brooklyn. All 21 teams will complete their six-person roster at the four-round draft, which will begin at 5p, livestreamed on the league’s Twitch channel. This year’s draft pool includes 22 international players from nine countries outside the U.S.: Australia, Canada, China, France, Germany, New Zealand, the Philippines, Spain, and the United Kingdom. With the addition of four expansion teams, 126 players will compete in the NBA 2K League’s second season, and new this year, the number of draft-eligible players will exceed the spots available in the league through the draft. 
 
Abrams Artists Agency announced the signing of gaming influencers to its newly launched gaming division. Natalie ‘ZombieUnicorn’ Casanova, Ally ‘AllysGotGame’ Hilliard, Caesar ‘CDNthe3rd’ Noriega (aka Ceez), and Harris Heller the creator of ‘Alpha Gaming’ have joined the roster at the agency and will be represented under the Agency’s Alternative Programming, Licensing and Digital division.
 
Allied Esportsnew live original series PlayTime with KittyPlays, hosted by Kristen “KittyPlays” Michaela, will debut on March 24 at 2p with headline guest Ali “Myth” Kabbani. PlayTime with KittyPlays will be streamed in front of a live studio audience at HyperX Esports Arena Las Vegas on Allied Esports’ new Twitch channel, Twitch.tv/alliedesports, and simulcast on Twitch.tv/kittyplays and Twitch.tv/tsm_myth.
 
 
THE MAIN EVENT

Rockets/Raptors on TNT at 8p.
 
A CYNOPSIS MESSAGE
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Are you looking for a media job within the TV, Digital or Sports industries OR are you looking to hire a media professional? The Cynopsis Jobs site offers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors.
 
Check out our new Cynopsis Jobs site, here for a complete look on what’s out there.
 

ON THIS DAY in 1982: Gaylord Perry signs with the Seattle Mariners.
 
In the Know: Which team retired Gaylord Perry’s #36? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: In Alice in Wonderland, what was used as a mallet to play croquet? Answer: Flamingos. Kudos: Matt Meachem-Gracenote/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Bill Graff-beIN SPORTS/Miami; Andy Pittman-TAMU/College Station; Aimee Clark-Tony Fay PR/Dallas; Dory Petsrillo-Cox Reps/Dallas; Dave Sikula-San Francisco State University/San Francisco; Tom Moore-Kalt Productions/LA; Tony Reyes-ShadowMachine/Holllywood; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Rebecca Klin-Canvas Worldwide/Playa Vista
 
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Ovation TV
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AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)

 
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SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)

SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)


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SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)

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