Announcing Winners of the Short Form Video Festival...

Cynopsis is thrilled to announce the winners for our 2019 Short Form Video Festival! The awards festival took place at the SVA Theatre in NYC, featuring panels offering best practices in business and advertising in the short form space as well as opportunities to network with creators, buyers, distributors, brands and more. Check out the winners below.

VIDEO PARTNER:    

Presenters

  • Bonnie Bernstein

    Founder
    Walk Swiftly Productions
  • Dan Langan

    Host of Dan Can Bake It
    Food Network

Luminary Winners

Winners

Animals/Pets Animals/Pets

Winner
1st Place

SportsCenter - Fenway Dog Feature (Dave & Drago)

The relationship between Dave Mellor, head groundskeeper of the famed Boston ballpark since 2001, and his best friend Drago the dog debuted on ESPN’s SportsCenter and has been fetching devoted audiences across socials including Facebook, YouTube and Twitter.
Honorable Mentions
  • ABC News Digital: Career Canines
  • Terra's Angel
  • The Daily Bite: Countdown to Shark Week
  • wild_life with Bertie Gregory

Series Animation

Winner
1st Place

Baymax Dreams of Too Many Baymaxes

Disney created these shorts using a real-time-production pipeline and gained not only strong viewership but insights into whether real-time tech could have a transformative impact on how linear television animation is created. Using game engine Unity as the core content-creation hub, the team was able to hone the comedic timing in the interplay between Baymax and his clones.
Honorable Mentions
  • Esme & Roy
  • Giant Ant - Christmas/Holiday Series
  • Marvel Rising: Initiation Short 5
  • Rachel Dratch's Late Night Snack: Foul Shots by Kenny The Jet
  • Team Coco Comedy Club

Single Entry Animation

Winner
1st Place

Celebrating Mister Rogers Google Doodle

With iconic “Mister Rogers” music and images as its centerpiece, this stop-motion Google Doodle, in partnership with Bix Pix Entertainment, succeeds in showing viewers the nurturing, caring and whimsy that made the show feel like a personal “visit” between Fred Rogers and his young viewers—and reminded us to keep the spirit alive today.
Honorable Mentions
  • D2: Rotten Holiday
  • 20th Century Fox/Deadpool 2 - Carl's Rant
  • Historias del Mundial - FIFA World Cup Russia 2018

Best Influencer People

Winner
1st Place

Melissa Arnot-Reid - Legacy

Melissa Arnot-Reid, the first American woman to successfully summit and descend Mount Everest without supplemental oxygen, took center stage in a profile Outside TV produced for the Jeep Films series “A Road Few Travel” and proved the ideal influencer for the brand’s focus on Adventure, Authenticity, Freedom and Passion.
Honorable Mentions
  • Erin Lim
  • Mike Janela
  • Phil Torres
  • Michael Bryant

Best Short Form Content for Facebook Social Media

Winner
1st Place

Historias del Mundial - FIFA World Cup Russia 2018

Highlighted by FiFA World Cup footage that combined live footage of the game with new “Super Animation” technology to highlight best moments, this project opted for Facebook’s platform to maximize reach and elevate sponsor presence.
Honorable Mentions
  • CMT's Country on Campus
  • Elderly man walks six miles every day to visit his wife in the hospital
  • RuPaul’s Drag Race + Samsung S10 Finale Reactions w/ Queens Aquaria, Eureka, Kameron Michaels & Asia O’Hara
  • Storyville S1

Best Short Form Content for Instagram Social Media

Winner
1st Place

Historias del Mundial - FIFA World Cup Russia 2018

Highlighted by FiFA World Cup footage that combined live footage of the game with new “Super Animation” technology to highlight best moments, this project opted for Facebook’s platform to maximize reach and elevate sponsor presence.
Honorable Mentions
  • Jersey Shore Family Vacation Season 1 - Sammi Note-Dramatic Reading
  • Mares Mindset: Body, Mind & Soul
  • One Strange Rock: Will Smith ISS

Best Short Form Content for Snapchat Social Media

Winner
1st Place

Team Coco Comedy Club

Combining live action and animation, Comedy Club seeks to optimize Snapchat’s pool of young users who are fans of comedy but not necessarily familiar with the Conan brand, or even Conan O’Brien himself. The series focuses on a small group stand-up comedians and was shot, illustrated and animated specifically to take advantage of Snapchat’s vertical orientation and video player.

TBS maximized Snapchat’s engaged pool of young users to introduce them to Conan O’Brien and his brand. This series of shorts was shot, illustrated and animated specifically to take advantage of Snapchat’s vertical orientation and video player, with each ep incorporating quick transitions, text overlays and other Snapchat-friendly techniques.
Honorable Mentions
  • Face Forward
  • Shark Week on Snapchat
  • Spencer Pratt Will Heal You
  • Treat Yourself with Skyler

Best Short Form Content for YouTube Social Media

Winner
1st Place

Culture of Proximity: Visual Communication and FAME

Viacom Velocity wove together insights, research and observations about cultural shifts and what proximity means for a brand, and presented findings via a 360-degree approach via the video-sharing platform at industry events and public forums. Among findings: 85% of youth view communication as more about visuals and less about words.
Honorable Mentions
  • Esme & Roy
  • Now and Then
  • RuPaul’s Drag Race + Samsung S10 Finale Reactions w/ Queens Aquaria, Eureka, Kameron Michaels & Asia O’Hara

Series Branded Content/Content Marketing

Winner
1st Place

Web of Fries

Velocity built buzz for the premiere of Taco Bell’s “Web of Fries” nacho fries campaign across Viacom networks with a weeklong menu of custom content. Cross-network graphics-based spots; brand-specific creative on MTV, VH1, Paramount Network and Comedy Central; and an activation on Total Request Live helped drive 53 million orders of fries sold in the campaign’s first five weeks.
Honorable Mentions
  • Campbell's
  • Cheerios Goodness Grants Program
  • Lexus
  • McDonald's Money Moves
  • Mountain Dew - Jokers 365
  • Rules of the Southside
  • STX Entertainment/The Happytime Murders (TBS, TruTV, Adult Swim)
  • TNT - ”The Alienist”

Single Entry Branded Content/Content Marketing

Winner
1st Place

HISTORY / Ram: Stories of Horsepower

The “Stories of Horsepower” partnership between Ram and History used authentic storytelling to align native and branded content with Ram brand pillars across multiple platforms. The five short-form episodes were themed around the Triple Crown horseracing season, were relevant to current events, and showcased the 2019 Ram 1500 truck as a hero.
Honorable Mentions
  • CONAN & Sam Adams - Bringing NYCF to Life
  • Disney Firsts: First Grandparents
  • Hey Number One
  • HLN + Office Depot "Tianna's Surprise"
  • Legendary Music Video
  • The Dolan Twins / Real Cost Mini-Series
  • The River Keeper
  • TRUTH MATVA – MTV: Truth “Zombies”
  • Twizzlers/The Daily Show with Trevor Noah: The Last Straw

Single Entry Branded Content/Content Marketing

Winner
1st Place

Eastward Films - The Port of Mokha

Coffee producer Port of Mokha has the dual desires of selling product and empowering the coffee farmers of Yemen to improve not only the quality of their coffee, but the quality of their lives. This compelling short form content shares the brand’s story from the POV of company founder Mokhtar Alkhanshali, from his start to trying to bring Yemeni coffee to the US to escaping from Yemen after war had broken out.
Honorable Mentions
  • Abod Shelters Adventure
  • Coors Light - "Made from Mountains"
  • Ford Firehouse: Detroit
  • GoNoodle x Smallfoot
  • The Impact of Black Panther
  • To Our Fans
  • Western Union - "Light in the Darkness"

Comedy Comedy

Winner
1st Place

Team Coco Comedy Club

Combining live action and animation, Comedy Club seeks to optimize Snapchat’s pool of young users who are fans of comedy but not necessarily familiar with the Conan brand, or even Conan O’Brien himself. The series focuses on a small group stand-up comedians and was shot, illustrated and animated specifically to take advantage of Snapchat’s vertical orientation and video player.

TBS maximized Snapchat’s engaged pool of young users to introduce them to Conan O’Brien and his brand. This series of shorts was shot, illustrated and animated specifically to take advantage of Snapchat’s vertical orientation and video player, with each ep incorporating quick transitions, text overlays and other Snapchat-friendly techniques.
Honorable Mentions
  • Better Call Saul: Madrigal Electromotive Security Training with Mike Ehrmantraut
  • Burger King HHS – VH1
  • HANDY
  • STX Entertainment/The Happytime Murders & truTV

Comedy – Single Entry Comedy

Winner
1st Place

STX Entertainment/The Happytime Murders & truTV

To engage targeted audience interest in its subversive, puppet-filled film “The Happytime Murders,” film studio STX turned to truTV, which showcased one of the film’s main puppet characters in a 30-second branded integration with the network’s show Hack My Life host Brooke Van Poppelen on a hilarious and appropriately crude first date.
Honorable Mentions
  • Burger King HHS – VH1
  • James Corden's Next James Corden
  • Wedding Season

Series Culinary

Winner
1st Place

Fix Me a Plate

Truly a snackable series, Food Network’s three-minute “Fix Me a Plate” episodes showcase how some of NYC’s most famous dishes came to be via overviews of the history, people and cultures that created them. Hosted by Iron Chef and Chopped judge Alex Guarnaschelli, the series—available on Facebook Watch and FoodNetwork.com—is going strong in its second season.
Honorable Mentions
  • Bug Bites
  • Comfort Nation
  • Cooking on High
  • Man About Cake

Series Documentary

Winner
1st Place

The Swamp

This ongoing Facebook Watch series provides short probes into how the federal government operates, including: How are decisions made in Congress? What motivates elected officials, lobbyists, administration officials, and other stakeholders in the law making and public policy process.
Honorable Mentions
  • Hand Histories
  • Marching Orders
  • The Election Effect
  • The Scowcroft Series in Military History
  • We Are Family: Parenting Transgender

Single Documentary

Winner
1st Place

The Crisis That Created MS-13

Newsy traveled to El Salvador to examine the root causes of the US border crisis and to show the impact of the current administration’s "zero-tolerance" immigration policies. The report weaves myriad perspectives and dynamic scenes, from riding along with US Border Patrol, to days spent with an immigrant family in limbo at the border.
Honorable Mentions
  • Crossing North: Asylum Seekers Use The US As A Route Into Canada
  • Domestic Violence in Rural America: Survivors’ Stories
  • VIXEN - How Video Models Changed The Music Industry
  • We Are Family: Parenting Transgender
  • What Home Means To Me

Drama Drama

Winner
1st Place

Under the Sea: A Descendants Short Story

This short gave fans of the Descendants franchise content a fresh, connected storyline to snack on while they awaited the release of the Descendants 3 TV movie, and successfully showed not only could the short form team create in-world shorts using the actors but also that releasing in-world shorts in between franchise movies will increase viewership of the movies and keep fans compelled.
Honorable Mentions
  • The Walking Dead Red Machete
  • True Crime/Uncovered
  • We're Wired That Way

Esports Esports

Honorable Mention
  • Gears Pro Circuit All Access

Single Game/Competition/Quiz

Winner
1st Place

SMILF Urban Dictionary Challenge

To introduce audiences to the series—and help explain the title—Showtime created this comedic Urban Dictionary Challenge video featuring the show’s stars that intermittently sprinkled in clips from the show. Content was developed with YouTube audiences in mind, and the network created a TrueView campaign around the video that ran exclusively across Video Discovery ad units for three weeks and then across the series’ social media channels.
Honorable Mentions
  • How Far Will You Go
  • Jersey Shore Family Vacation Season 2 - Swag Machine
  • Snapples

Instructional Instructional

Winner
1st Place

Re:Fashion

This original Bluprint series that follows actress, singer and sewist Marcy Harriell as she brings wild creativity and a funky sense of style to outfits she refashions for her daily adventures is a fashion statement in imagination.
Honorable Mentions
  • DISPATCHES - The Making of a Military Mountaineer
  • IBM Content Cantina
  • Shopping IKEA With Laura
  • Michael Bryant

Series Live Event

Winner
1st Place

Safari Live

With live short films from the middle of the African bush, Nat Geo Wild’s shorts let viewers experience the thrill of a safari without leaving the comforts of home.
Honorable Mentions
  • 72 Hours of Blockchain
  • MOUNTAIN DEW MATVA – MTV
  • TRUTH MATVA – MTV Truth “Zombies” and “Chainsaw”

Single Live Event

Winner
1st Place

Welcome to RISE

Viacom’s “Rise” event brought its sales organization together for three days of inspiration, relaxation and innovation—and the Velocity team created an introduction short that set the tone for the entire event, inviting attendees to open themselves up to new experiences, new ideas, and new sources of inspiration.
Honorable Mentions
  • HBCULove Tailgate Tour
  • Misster Ray- S2 Bossip Red Carpet Premiere Party
  • One Strange Rock: Will Smith ISS
  • Since the Last FIFA World Cup...

Marketing Campaign Marketing Campaign

Winners
1st Place

SHOWTIME Series Kidding: Say It With A Smile

To support its new Jim Carrey series, Showtime created a campaign of shorts that mirrored the series’ surreal style and engaged social audiences via relatable moments and storylines that most convey the show’s unique premise.  
2nd Place

Never Still

Honorable Mentions
  • 9 Person Booth
  • Hollywood Medium Connects Me With My Late Mom (360 VR) Gigi Gorgeous
  • Letters to Santa

Music Music

Winner
1st Place

Disney/Black Panther "Hip-Hop Remix"

Disney wanted to leverage the effortlessly cool and current energy of its  film Black Panther, and tasked Turner Ignite Content Partnerships with creating a “hip-hop remix” of scenes and dialog from the film. The 60-second spot aired during the season 4 finale of TNT’s The Librarians.
Honorable Mentions
  • CMT's Country on Campus
  • EXTRA GUM VMAS – MTV
  • Rate the Bars
  • Wendy's 50 Cent Frosty

PR Campaign PR Campaign

Winner
1st Place

A Candle For My Mother

The campaign for the like-titled memoir centered on the impact a mother has on her child’s life encouraged individuals to share their own stories on social media via short person-on-the-street interviews. It succeeded not only in raising awareness for the book, but encouraging a dialogue about moms everywhere.
Honorable Mentions
  • Refugees Welcome
  • Rolling Stone/50 Years
  • Video Advertising Bureau Campaign

Preview/Sneak Peak Preview/Sneak Peak

Winner
1st Place

Jersey Shore Family Vacation Season 1 - Trailer

To rebuild the Jersey Shore franchise connection with returning fans and attract new audiences, MTV positioned the new series as not just a vacation for the cast, but a much-needed vacation for all of America. In 90 seconds, the cast delivered a high-energy trailer that encapsulated everything about them and the season ahead.
Honorable Mentions
  • 9 Person Booth
  • Rules of the Southside
  • Tee Tee Tease

Pro-Social Prosocial

Winner
1st Place

VH1 Hip Hop Squares + Truth

Velocity tapped into talent and programming from VH1 franchise Hip Hop Squares to expose Big Tobacco’s lies. The co-branded short bridged the gap between linear and social marketing and spread the message wherever young fans consumed their media.
Honorable Mentions
  • Chuck E. Cheese's Stop Bullying, Speak Up
  • Decoded
  • SUBARU TRAILBLAZERS – VH1
  • The Election Effect

Spin-off/Complementary Preview/Sneak Peak

Winner
1st Place

Jersey Shore Family Vacation Season 1 - Sammi Note-Dramatic Reading

Five years, five kids, three marriages and who knows how many GTL sessions later, Snooki, JWoww, The Situation, Pauly D, Vinny, Deena and Ronnie are back together and on vacation. MTV’s short re-engaged passionate but lapsed fans and attracted a new, younger audience to the new series.
Honorable Mentions
  • Disney Eats
  • SportsCenter On Snapchat
  • The Rundown

Series Sports & Recreation

Winner
1st Place

B/Real

B/REAL connected five real-life heroes who represented 2018’s feel-good moments in sports with five top-tier athletes who represent the best of sports and society. The resulting shorts told a melange of stories that represent the power of sports in America.
Honorable Mentions
  • CMT's Country on Campus
  • Marching Orders
  • No Days Off
  • The Bobi + Tobi Show

Single Sports & Recreation

Winner
1st Place

Football on The Border

Football on The Border is the story of the unique football team at Porter Early College High School in Brownsville, Texas, and its players who live at the heart of the immigration crisis on the border.  
Honorable Mentions
  • 9 Person Booth
  • Historias del Mundial - FIFA World Cup Russia 2018
  • Since the Last FIFA World Cup...
  • TenniStory - Jonathan Koch
  • USGA Golf Journal: Matt Parziale, Hometown Hero

Series Stand–Alone Short from a TV Network or Digital Publisher

Winner
1st Place

HISTORY & Cigna: Century of Courage

To help drive awareness of the Cigna veterans support line, the company and History showcased powerful stories via six shorts that engaged the network’s audiences across linear, digital and social channels.
Honorable Mentions
  • Blair
  • Brides on a Budget
  • Logo30
  • The Swamp

Single Stand–Alone Short from a TV Network or Digital Publisher

Winner
1st Place

AccuWeather in Puerto Rico: Rural mountain town's story of survival one year later

AccuWeather Network’s Jonathan Petramala returned to Puerto Rico in September 2018 to connect audiences worldwide with the reality on the ground one year after Hurricane Maria. Centered on the rural town of Utuado, where 60 families fittingly refer to their village as “Camp of the Forgotten Ones,” the series employed exclusive footage and empathetic storytelling to call attention to the ongoing crisis.
Honorable Mentions
  • Bio Shorts: Naomi Watts
  • Our Planet

Single Travel

Winner
1st Place

Abod Shelters Adventure

Keeping in mind that two-thirds of the global population lives below the poverty line, the AbodShelters Foundation was created by DSB Design with the idea there has to be a higher view of living situations. Beyond just a home, structures could serve as school dormitories, classrooms and even medical facilities. This short perfectly captures that vision.
Honorable Mentions
  • Behind The Eats: Philadelphia
  • One Bag and You’re Out
  • The India 100
  • Universal Orlando Resort + MTV’s The Challenge

Series Viral Video from a Brand

Winner
1st Place

Elderly man walks six miles every day to visit his wife in the hospital

CBS had a record week on Facebook, scoring twice its typical average of video views and four times the typical average of followers gained, when it debuted this emotionally palpable human interest story centered on a man and his daily visits to his wife who was hospitalized, battling a brain tumor.  
Honorable Mentions
  • Jersey Shore Family Vacation Season 1 - Sammi Note-Dramatic Reading
  • Now and Then

Virtual Reality Virtual Reality

Winner
1st Place

The Walking Dead 360 Experience: Negan Under Attack

In support of the season 8 premiere, this VR 360 experience interactive was core to the linear episode’s story and let users feel like they were part of the show. A promo pushed people to download AMC’s VR app, driving downloads on Oculus and Google Daydream, and AMC partnered with distributors including YouTube, Facebook 360 and the Within to extend reach.
Honorable Mentions
  • The Terror 360 Experience: Inside the Ship
  • Vegas Alter Your Reality

Panels

Speakers

Joe Assad

Co-Founder and CEO

Archie Bell II

Michael Cohen

President & COO

Oren Katzeff

President

Billy Mann

CEO

Beckley Mason

Senior Director, Branded Content

Matt Rogers

Director, Marketing Solutions | Brand Partnerships

Jacee Scoular

Director, Brand Marketing Strategy

Stefanie Schwartz

Executive Vice President, Strategy & Operations, Viacom Digital Studios & Digital Partnerships Viacom Media Networks

David Tochterman

CEO

Taryn Crouthers

Head of Sales & Brand Partnerships

2019 Jurors

Randy Abramson

Head of YouTube MCN

Polly Conway

Senior TV Editor

Tom Caraccioli

VP, Communications

Lisa Filipelli

Partner

Bruce Gersh

President
PEOPLE, Entertainment Weekly, PEOPLE en Espanol and Four M Studios

Jeff Grossman

Senior Vice President of Digital Content

Howie Kleinberg

COO

Ajay Kishore

Founder & CEO

Vikki Neil

GM

Jandiz Estrada Cardoso

Talent Development

Paula Kaplan

EVP, Talent & Development

Zach Schwitzky

CEO and Co-Founder

Andrew Snyder

Head of Meredith Video

Evan Shapiro

Owner, producer

Chris Vivion

Executive Producer/Partner

Adam Westcott

Partner

Juror Insights

“Why is short-form content so hot now?”

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