|
Turner Sports continues to crank up its sports offerings, this time locking in a deal with the U.S. Soccer Federation for an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal begins in 2023 and will also include digital and highlight rights for Bleacher Report and its portfolio brands, among additional content opportunities throughout the WarnerMedia portfolio. HBO Max will live stream more than 20 United States National Soccer Team matches each year. TNT or TBS will televise approximately half of those matches.
“This is a significant milestone for Turner Sports and WarnerMedia, further demonstrating our commitment to the distribution of premium live sports content on HBO Max, while simultaneously fueling our leading entertainment networks, digital and social assets,” said Lenny Daniels, President, Turner Sports. “We’re excited to spotlight one of the most popular Women’s teams in the world, along with an ascending Men’s National Team, over the eight years of this agreement. This partnership offers us an opportunity to engage with their avid, young and diverse fan bases through all of our Turner Sports and Bleacher Report platforms.”
PROGRAMMING
With CBA talks still unresolved, Major League Baseball scratched opening day, as commissioner Rob Manfred state that he is canceling the first two series of the season, which was slated to begin March 31, and the season schedule now dropping from 162 games to – at most – 156 games at most. Manfred said the league and union have not made plans for future negotiations.
Meanwhile, if there is a season this year, the New York post reports that MLB and NBC Sports have entered into “serious” talks about the network broadcasting games this season, with most of the games expected to run on NBC’s streaming platform, Peacock. The reports notes that the expectation is that Apple and NBC would both be involved this year.
All Russian teams — club and national — are now banned indefinitely by FIFA and UEFA as a result of the country’s invasion of Ukraine. The announcement came on Monday and removes the possibility of a Russian team competing in the 2022 World Cup. The IOC recommended on Monday that Russian and Belarussian athletes and officials be excluded from international events.
The National Hockey League released a statement condemning Russia’s invasion of Ukraine and announced that the league suspended its relationships with the league’s business partners in Russia in addition to pausing Russian language social and digital media sites. In addition, the league is discontinuing any consideration of Russia as a location for any future competitions involving the NHL. The NHL also made note that it remained “concerned about the well-being of the players from Russia, who play in the NHL on behalf of their NHL Clubs, and not on behalf of Russia. We understand they and their families are being placed in an extremely difficult position.”
The ATP and WTA echoed “calls for the violence to end and peace to return” in Ukraine and made the decision to suspend the WTA / ATP combined event, scheduled this October in Moscow. The ITF Board also made the decision to suspend the Russian Tennis Federation and Belarus Tennis Federation membership and to withdraw their entries from all ITF international team competition until further notice. This action follows the cancellation of all ITF tournaments in Russia and Belarus indefinitely.
The National Women’s Soccer League unlocked telecast details for the 2022 NWSL Challenge Cup. The tournament is set to kick off on March 18, and feature three matches broadcast on CBS, including the Championship match. Four contests will air on CBS Sports Network, and all of the matches will stream on Paramount+ in the U.S. Additionally, the Challenge Cup in its entirety will be available to stream internationally on Twitch.
Andscape made its debut as a rebranded and expanded version of ESPN’s The Undefeated. Andscape will serve as a content creator for The Walt Disney Company, encompassing an editorial unit with a website, a book publishing arm, a film and television division, and a music publishing group — all with the shared mission of uniting, entertaining, inspiring, and connecting audiences through a Black lens. The Andscape platform will regularly feature new content across its website and YouTube channel, and will also be a content originator in the form of signature films, digital content, and books for other platforms.
A&E and WWE are broadening their ties, signing a multiyear expansion of the programing partnering that will slate over 130 hours of programming on A&E platforms. Series that will run include a continuation of the Biography series focused on WWE staples as well as WWE Rivals and WWE”s Most Wanted Treasures, per THR.
The pinnacle of marketing – mark your calendars for the Cynopsis CMO Exchange, taking place on May 24. With sports continuing to blaze the trail on how audiences interact with content and brands, this event will showcase the top marketers from leagues, networks, brands, teams and more as they share the state of the industry, new trends, pivoting as audience consumption changes and more that will impact all of media and entertainment. Stay tuned for more info!
The inaugural race of the 2022 NTT INDYCAR SERIES delivered the series’ most-watched season-opener in 11 years, according to Nielsen, on NBC and Peacock. The GPSP averaged a Total Audience Delivery (TAD) of 1.429 million viewers on the platforms, making it not only the most-watched INDYCAR season opener in 11 years but also the most-watched non-Indy 500 INDYCAR race in 11 years. Sunday’s GPSP was up 53% over the 2021 INDYCAR season opener.
3ICE, a new, six-team, independent, three-on-three professional ice hockey league in North America, has announced that Bob Errey, Steve Mears and Nick Gismondi will serve as the league’s television broadcast crew for its 2022 inaugural season. The team will make their debut on Saturday, June 18 when the season opens at Orleans Arena in Las Vegas with coverage airing on CBS Sports Network in the US and TSN and RDS in Canada.
|
 |
|
MEASUREMENT & DATA CONFERENCE: MORE SPEAKERS CONFIRMED
The agenda is filling up quickly, with speakers from Mindshare, NBCUniversal and AMC Networks set to take the stage on June 7th. Prices increase April 1, 2022.
REGISTER NOW
|
|
|
SPONSORSHIP & PROMOTION
The PGA TOUR and NOBULL, an athletic footwear, apparel and accessory brand, tied up a new multi-year partnership that makes NOBULL the “Official Training Apparel and Footwear of the PGA TOUR and PGA TOUR Champions” and the umbrella sponsor of PGA TOUR Active through 2027. As part of the TOUR’s Official Marketing Partner program, NOBULL will activate and create custom content within PGA TOUR Active, “We are excited to partner with NOBULL to provide athletic footwear, apparel and training expertise in our Player Performance Centers,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “Our golfers recognize the importance of proper training in order to reach peak performance and aid with career longevity. NOBULL will provide our athletes with the resources and tools needed to achieve their training goals.”
Great Clips, the Official Hair Salon of the NHL, launched a new interactive microsite designed to “celebrate hockey hair across the National Hockey League.” The site features interactive quizzes and trivia, as well as hockey hair-themed memes that fans can share across social media. Great Clips recently enlisted three NHL All-Stars in collaboration with the NHLPA, including Johnny Gaudreau (Calgary Flames), Claude Giroux (Philadelphia Flyers) and Jordan Kyrou (St. Louis Blues), to take the first hockey hair quiz and find out what hockey hairstyle they should have. In addition, Great Clips will have TV commercials running throughout the Stanley Cup Playoffs featuring current NHL players Kirill Kaprizov (Minnesota Wild) and Ryan O’Reilly (St. Louis Blues).
Aflac, an Official Partner of the NCAA and March Madness Tournament, launched the “Pre-Pain Show” campaign featuring Lil Rel Howery and Wanda Sykes reminding fans that life, like the NCAA March Madness Tournament, is filled with unexpected moments. The campaign includes “House of the Unexpected”, an on-site activation, that opens during the Final Four Fan Fest in New Orleans from March 31 – April 4 and features augmented reality photo opportunities, games and an appearance by the Aflac Duck. Additionally, this year, Aflac will also become an official sponsor of the inaugural HBCU All-Star Game,
Invesco QQQ – the official ETF of the NCAA – became the title sponsor of the WBCA Coaches’ Trophy. The Women’s Basketball Coaches Association (WBCA) presents the award each year to the Division I women’s basketball national champion at the conclusion of the NCAA Division I Women’s Basketball Championship. Invesco is also the official asset management partner of the NCAA.
Pepsi reveals “Play to Inspire,” aka “Juega para Inspirar,” a US campaign in celebration of the 2021/22 UEFA Champions League tournament and featuring named such as Lionel Messi, Paul Pogba, Ronaldinho and Lucy Bronze. 30 second spots will air nationally throughout the rest of the UEFA Champions League tournament. “There is always excitement for the UEFA Champions League at this time of year, and we’re tapping into that fervor to bring the beautiful game right to fans doorsteps with the “Play to Inspire,” or “Juega para Inspirar,” campaign,” said Esperanza Teasdale, Vice President and General Manager – PepsiCo. “
United Rentals joined Stewart-Haas Racing as an official partner, with the equipment rental company serving as a primary sponsor of the NASCAR team’s reserve driver, Ryan Preece, for select races in 2022. United Rentals will make its debut with Preece this Friday in the Truck Series race at Las Vegas Motor Speedway.
Bubba Gump Shrimp Co. signed an agreement to return as an Official Sponsor of the Acura Grand Prix of Long Beach. The Long Beach location will also host the popular Bubba Gump Shrimp Co. Turn One Club on April 10. “We are thrilled to continue our long-standing partnership with the Acura Grand Prix of Long Beach,” said Jennifer Scharbrough, Divisional Vice President, Bubba Gump Shrimp Co. “It is important for us to be involved in local events at all of our locations and this is an important event to the Long Beach community.”
Alfa Romeo F1 Team ORLEN is entering into a partnership with Hyland, a US-based content services provider to “make informed, data-driven decisions with the agility required in the new era of Formula One.” Hyland branding will be visible on the outer side of the halo on the C42 cars of Valtteri Bottas and Zhou Guanyu, as well as on the team’s garage walls and other team properties.
DIGITAL, DATA & TECH
Amazon Web Services and the National Hockey League announced Face-off Probability, a live, in-game NHL stat that will be displayed as a graphic that instantly shows the odds of a player winning a face-off and possession of the puck and displays them on screen for fans watching the broadcast of the game. Before the puck is dropped in a face-off, the Face-off Probability machine learning model identifies where on the ice a face-off is going to occur, and who will take the face-off, and determines the probability of each player winning the draw.
Learfield announced a multi-faceted agreement with Recur to push the creation and adoption of collegiate digital products and collectibles via Recur’s collegiate NFT experience, NFTU.com. During the multi-year relationship, Recur will work with Learfield’s integrated companies and its partner universities to deliver: commemorative NFT tickets and packages through Paciolan; integration of NFTU.com into official athletic websites and apps built by Sidearm Sports; licensing administration and management through CLC; NFT category-specific college sports marketing sponsorship with Learfield partner institutions; and product development, asset creation, and brand-sponsorable NFT offerings.
ESPORTS
Razer struck a multi-year, wide-ranging sponsorship with Envy Gaming to become its Official Peripherals Partner and provider of headsets, keyboards, mice, mouse mats, and gaming chairs to the organization’s talent, creators, and professional esports teams. This overarching partnership will result in collaboration across multiple teams and properties under the Envy and OpTic Gaming banner including: OpTic Texas in the Call of Duty League, OpTic Halo, OpTic Valorant, Envy Rocket League, the Dallas Fuel in the Overwatch League, as well as integration with the organization’s diverse roster of content creators. Razer will also activate at numerous live esports events hosted in North Texas beginning when OpTic Texas hosts the first Call of Duty League major LAN tournament of the season.
The National Hockey League rolled out plans and announced that registration for the 2022 NHL Gaming World Championship. The 2022 NHL Gaming World Championship will consist of two separate tournaments with a Champion being crowned in both North America and Europe. Stateside, the NHL GWC – North America tournament will feature two weeks of Online Open play qualification, with game play beginning March 16 and March 23.
INDUSTRY & ROSTER MOVES
The National Basketball Retired Players Association announced the election of Robert Horry, Chucky Brown, and Charles “Choo” Smith to its Board of Directors. Additionally, the following officer positions have been filled: Johnny Davis (Chairman), Dave Cowens (Vice Chairman), Sam Perkins (Treasurer), and Grant Hill (Secretary).
Derek Jeter announced Monday that he is stepping down as CEO of the Miami Marlins. He is also selling his 4% stake in the franchise, with is valued around $44.8 million.
Egon and Abby Durban—owners of the Austin Gamblers, the team representing Texas’ capitol city in the PBR Team Series – named JJ Gottsch, a longtime Austin sports to serve as chief executive officer. Gottsch will oversee all facets of the business operations.
|
|
|
FINALLY: END-TO-END MEDIA WORKFLOW SOLUTIONS DEBUNKED!
Join OpenDrives & Signiant on Thursday, March 24th at 1pm ET, as they discuss how to implement a technology stack that allows you to optimize your workflows. Work smarter!
READ MORE
|
|
|
ON THIS DAY in
1962: Wilt Chamberlain scored 100 points.
IN THE KNOW
What number was retired by multiple teams to honor Wilt Chamberlain? (Email [email protected] with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
Name three of the five boxers who beat Muhammad Ali. Answer: Joe Frazier, Ken Norton, Leon Spinks, Larry Holmes and Trevor Berbick. Kudos: John Ferlazzo/London; Steve Stander-A+E Networks/NY; Michael Ritz-Lenox Advisors/NY; Aymon DeMauro-ADM Media & Marketing/NY; Brian Ricco-MultiVision Media, Inc./BOXTV- The Boxing Channel/NY; Rick Wagner-Wire and Wood Productions/Maplewood; Matt Sautter-WideOrbit/Harrisburg; Greg Moloznik-GLM Media/Sarasota; Steven Williams-Spectrum Enterprise/Columbus; John Kukla-KDFW-KDFI/Dallas-Fort Worth; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Creed Heilskov-ImOn Communications/Cedar Rapids; David Hauptman/Denver; Tom Moore-Kalt Productions/LA; Nick Monroe-Monroe Photography/San Diego; Jack Simmons-United States Army Reserve Ambassador/LA; David Westberg-SAG•AFTRA Credit Union/Burbank; Jim Himmel-TCB Media/San Clemente
|
|
EDITOR
LONG STORY SHORT MEDIA
WASHINGTON, DC
Edit video content to turn a variety of footage into seamless video and podcast products for clients under tight deadlines. Work closely with Producers, Graphic Artists and other production team members to create final product. Perform all editing work including inserting music, dialogue, natural sound, sound effects. 3 yrs exp as an editor. Full info HERE (3/16)
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE (FOUNDATIONS / NON-PROFITS + BRANDS / ADVERTISERS) >>
HEARST MEDIA PRODUCTION GROUP/NY,LA,REMOTE: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, and other media and digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (3/16)
AD SALES DIGITAL SPECIALIST
TV One
NYC
Manage the delivery, arrival and implementation of VOD commercial content and copy editing. Resolve any campaign issues. Support daily QA and timely troubleshooting of all placements, tagging, and vendor pixels to ensure proper tracking. Bachelor’s degree with at least 2 or more years of working experience or applicable equivalent experience. Full info HERE (3/15)
ASSOC DIRECTOR OF AD SALES MARKETING & CLIENT PARTNERSHIPS (TEMP)
THE WEATHER GROUP
NYC, NY
Oversee execution of branded content. Lead high-profile priority accounts from kick-off through execution. Manage client/agency communication and creative approvals throughout activation process to ensure excellence and that all deliverables are met throughout the duration of the execution. TV experience, acct mgmt, and shoot supervision req. Full info HERE (3/11)
MANAGER, BUSINESS DEVELOPMENT
YES NETWORK
NYC
Define the YES App strategy & prioritized roadmap, providing analytical insights & defining success metrics & KPIs. Coordinate w/ internal & external stakeholders on executing app roadmap. Assist with preparation of annual budget, forecasts, & monthly. 2-4 yrs exp in business development, consulting, strategy, product management and/or finance. Full info HERE (3/11)
MARKETING COORDINATOR, STREAMING PLATFORMS
FilmRise/NYC, NY: Maintaining a yearlong editorial calendar to identify marketing & promotional opportunities with streaming partners. Creating and submitting TV & movie recommendations for marketing stunts to streaming partners. Managing brand presence and messaging on YouTube with direct to consumer product team. Experience in the entertainment industry preferred. Full info HERE (3/11)
COORDINATOR, INTERNATIONAL SALES
FilmRise/NYC, NY: Assist the International Sales team with all administrative duties: scheduling meetings, schedule department calls, managing conference/festival schedule & appointments, coordinate travel bookings for department, prepare and submit expense and budget reports, reach out to new contacts as needed, coordinate internally with various departments. Full info HERE (3/11)
ACCOUNT DIRECTOR
FUTURE TODAY(FTI+)
LA, CHICAGO or NYC
Represent FTI+ (independent publisher), selling an expansive portfolio of AVOD apps, focus on kids content along with TEEN, family, entertainment & lifestyle. 5+ years selling linear/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships across verticals. Full info HERE (3/10)
ACCOUNT EXECUTIVE, DIRECT RESPONSE ADVERTISING SALES >>
GAC MEDIA/NYC: Responsible for prospecting, selling, stewarding, and reporting on all business, as it relates to Direct Response Advertising; work externally with Clients to maintain current business, develop new business and service overall Client needs; strive towards the pricing guidelines that align with the overall Sales team revenue goals. Full info HERE (3/10)
PRODUCER, THE FAMILY HANDYMAN, STREAMING TV
JUKIN MEDIA
LOS ANGELES
Produce curated and original series for Streaming TV in the DIY and home genre first, and other genres second. Maintain and influence creative alignment with the Channel and Brands. Contribute to the ideation of new show concepts in the DIY space. 4+ Years Production Experience (digital & linear) in the DIY/Home genre. Full info HERE (3/6)
JR. DISTRIBUTION FINANCIAL ANALYST
GSN
SANTA MONCIA
1+ yrs. w/database and reporting. MS Excel proficiency. Medea/Argo software experience required. Reviewing remittances/variances, reconciliation of discrepancies, creating codes and protocols in Medea, analysis to specific team initiatives w/other departments, coordinating support, tracking status of agreements, and strong time management. Full info HERE (3/6)
CUSTOMER EXPERIENCE ASSOCIATE >>
MEDIAOCEAN/CHICAGO: The Customer Experience Associate provides application support for agency partners and agency vendors by identifying, researching, troubleshooting, and resolving application questions and issues in regards to our accounting and financial functions of the software. Full info HERE (3/6)
SALES DEVELOPMENT REPRESENTATIVE >>
MEDIAOCEAN/NYC, CHICAGO: Find and screen potential customers and have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales team up for success. Have the ability to showcase our offerings in a compelling way. 1-3 years of professional work experience preferred. Full info HERE (3/5)
ACCOUNT MANAGER FOR CLIENT SERVICES – DEAL MAKER >>
MEDIAOCEAN/NYC/EAST COAST: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 3+ years of experience in client services or consulting. Full info HERE (3/5)
ACCOUNT EXECUTIVE
KIRO TV (COX MEDIA GROUP)
SEATTLE, WA
Responsible for the sales on air inventory and websites, major event sponsorships, and digital assets offered. Focus on uncovering customers’ marketing and deliver results. Build influential relationships and generate new business opportunities consistently. 2+ years of new business development and prospecting experience required. Full info HERE (3/4)
SENIOR MANAGER, CONSUMER INSIGHTS >>
DISNEY GENERAL ENTERTAINMENT/BURBANK CA: Lead content research projects at all phases of a series lifecycle from concept to pilot to marketing and positioning to maintenance and health post-launch. Develop strategic insights about our brands and audiences and communicate those across the. A minimum of 5 yrs of exp leading primary research projects -both qualitative and quantitative. Full info HERE (3/4)
DIRECTOR, DIGITAL PRODUCT
A+E NETWORKS
NYC OR REMOTE
Develop Ad Supported streaming products across Mobile, Web & Connected TV devices & collaborate with engineering, UX/design, sales & marketing teams. Operate as a product owner; have 5+ yrs product management experience in a software/Web/mobile or connected TV app. environment. Strong technical, creative, strategic acumen. Curious and innovative. Full info HERE (3/3)
DIRECTOR OF PRODUCT MARKETING
TEGNA
NYC PREFERRED; DC/MCLEAN, VA ALSO POSSIBLE
Natural leader and an outstanding writer and communicator, responsible for representing the voice of our local and national customers while blending our product strategy with the tactics we need to drive customer success and revenue. Full info HERE (3/3)
PRODUCT MARKETING MANAGER
TEGNA
NYC PREFERRED; DC/MCLEAN, VA ALSO POSSIBLE
Represent the voice of the customer while serving as the glue that binds our product strategy to the tactics we need to drive customer success and revenue. The PMM will continuously focus on the creation of product positioning and buyer personas, generating demand, helping enable sales, and shaping the product roadmap. Full info HERE (3/3)
JR. ANALYST, AUDIENCE RESEARCH
FETV
NYC
Daily email sent to Executives about network performance outlining top program performances with Households & Key Demos, with context. Daily update of excel based network programming grid. Develop a Weekly Schedule Analysis Report giving insight into performance. Strong understanding of Nielsen concepts and terminology, plus exp with Nielsen data. Full info HERE (3/2)
MEDIA PLANNING COORDINATOR >>
IFC NETWORK/NYC: Strategically schedule/enter promos. Monitor programming ensuring promo assets are accurate. Work with Traffic on logs/formats. Review asset delivery/screen content. Proficient in Office, exp w/ sched software, background in media. Detail-oriented/Ability to prioritize/Meet deadlines. Full info HERE (3/2)
SCHEDULING COORDINATOR >>
AMC NETWORKS/NYC: Daily input of schedules for multiple nets. Work with Ops and Media Planning on program delivery, formats & versions. Maintain tracking docs, work with large amts of detailed info & tight deadlines. Acute attn to detail. Proficient in Excel, exp w/ sched software, background in media. Full info HERE (3/2)
COORDINATOR, MULTIPLATFORM SCHEDULING, INTERNATIONAL >>
AMC NETWORKS/NYC: Enter on-demand and digital linear channel schedules into various databases. Track content from multiple networks. Contribute to special projects as needed. Collaborative spirit with strong attention to detail. Excellent in Excel, background in media preferred. Full info HERE (3/2)
|
|
|
