CYNOPSISSPORTS
02.26.15 Good morning. It’s Thursday February 26, 2015, and this is your first early morning Sports briefing.
Major League Soccer formalized reports (see yesterday’s issue) about the league’s newest foray across the Atlantic, announcing a partnership with British sports broadcaster Sky Sports. In addition to the two regular season games shown on a weekly basis, the four-year deal will also showcase the AT&T MLS All-Star Game, every MLS Cup Playoff game, and the MLS Cup final. In addition to weekly MLS highlights. The deal launches with the kickoff of MLS’s 20th season this year.
“As MLS continues to grow into a global brand, we are excited to partner with Sky Sports, a leader in the UK TV market, to bring the sport to millions of soccer fans,” said Gary Stevenson, president and managing director, MLS Business Ventures, in a statement. “2015 is a milestone year for MLS including new stars, new clubs and a new brand. Sky Sports will help continue to grow the League and clubs worldwide.”
FOX Sports named its lead soccer studio host for the company’s upcoming coverage of the 2015 Women’s World Cup, tapping Rob Stone for the role. Stone will anchor studio shows, including pregame, halftime and postgame coverage, and other FIFA Women’s World Cup 2015 related programming throughout the month-long tournament. “Covering a massive global tournament in this role is what few in our industry get the opportunity to do, and I am honored that FOX Sports has entrusted this responsibility to me,” Stone said. “I passionately care about this sport and am excited to get started, especially following the excitement we saw during last summer’s World Cup.”
Tennis Channel locked in a deal with the Professional Squash Association in a long-term partnership that makes the network the exclusive North American broadcast partner of the PSA. Tennis Channel will now serve up nearly 170 hours of competition on the network and its digital subscription service starting in March. Overall, 10 PSA tournaments will appear on the platforms including the British Open, US Open, PSA World Series Finals and PSA World Championship.
NBC Sports Ventures and Red Bull Media House unveiled the 2015 television schedule for the Red Bull Signature Series. There will be 20 hours of coverage on deck with Sal Masekela hosting for the fourth consecutive year. Coverage begins on March 1 at 2p with the return of Red Bull Frozen Rush, the off-road head-to-head truck race on the ski slopes of Maine’s Sunday River Resort. 2015 series will also include Red Bull Double Pipe, Simple Sessions, Cape Fear, Red Bull Straight Rhythm and Red Bull Rampage along with new events such as Red Bull Foundation.
FOX Sports 1 ranked as the top ad-supported cable sports network on Sunday night, according to Nielsen. FOX reports viewership was driven by UFC Fight Night, which delivered 1,212,000 viewers, averaging 35% better than UFC Fight Night’s to-date average on the network. Prelims drew an average of 813,000 viewers for a 51% markup.
Speaking of FOX, FOX Sports is swapping races in a move to avoid a conflict with another live event, announcing that the March 29 NASCAR Sprint Cup Series STP 500 from Martinsville Speedway will now air on FOX Sports 1, while the April 25 Toyota Owners 400 night race from Richmond International Raceway heads to the FOX broadcast network. FOX also announced that Clint Bowyer will become the latest Sprint Cup driver confirmed as a race analyst for FOX and FOX Sports 1’s coverage of the NASCAR XFINITY Series in 2015. Bowyer is slated to offer analysis from Fontana on March 21 and Charlotte on May 23.
Bellator MMA continues to make international waves. Multimedia entertainment studio Electus locked in new deals for the promotion with broadcasters that now include Australia (Network Ten), France (RTL9), Italy (Discovery), Spain (15 TV), Portugal (SIC) and Croatia (Fight Channel). Electus International has also renewed deals with broadcasters in Southeast Asia and Hong Kong (Celestial Tiger Entertainment), Israel (Ananey) and Poland (NC+). Bellator continues its partnerships in Latin America (Fox Sports), Brazil (Esporte), Russia (R2), the Middle East (OSN) and New Zealand (Sky Networks).
ESPN made its game selections for the July 12 and July 19 editions of Sunday Night Baseball. On July 12, the network will carry the Cardinals/Pirates. The July 19 edition will see the Red Sox/Angels. Bother telecasts begin at 8p.
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Robert O’Neill, Vice President, Programming & Promotion Strategy, Comedy Central
INDYCAR is adding USA Today to its team, announcing a multi-year official marketing relationship that will make USA TODAY Sports and its affiliated properties a preferred marketing partner of INDYCAR in the US. The deal will see INDYCAR and its official sponsors have the ability to “work closely with the Sports Media Group on targeted and effective advertising opportunities as well as develop INDYCAR-themed special sections over the course of each year of the agreement.” Meanwhile, USA TODAY Sports will also expand its digital coverage in the sport.
Major Energy is partnering with the Yankees in a new multi-year deal that makes the brand the club’s Official Energy Supply Company. The partnership delivers Major Energy with brand integration at Yankee Stadium and expands its presence in New York sports. Branding includes permanent signage in the visitor’s bullpen, branding on the Great Hall LED screen, branding on the Stadium Televisions and a print advertisement in Yankees Magazine. Major Energy also will have a presence at Yankee Stadium during the New Era Pinstripe Bowl, featuring college football teams from the Big Ten and ACC conferences.
The Pac-12 Conference and Delta Air Lines inked an accord that makes the airline the official airline sponsor for the 2015 Pac-12 Women’s Basketball Tournament in Seattle. Delta will also receive in-arena branding, hospitality and tickets for the 2015 Pac-12 Men’s Basketball Tournament in Las Vegas.
Serena Williams’ MISSION Athletecare, which includes the line of Athlete-Engineered products in the Thermoregulation category, announced $35 million of growth capital for organic and M&A expansion in its core cooling and heating categories. As part of the new investment, Hap Klopp, the Founder and former CEO of The North Face has joined MISSION’s Board. The capital raise, was facilitated by Piper Jaffray and led by Fremont Private Holdings and VO2 Partners.
Sporting News entered a partnership to launch and promote Realtime Brackets heading into March Madness. The experience allows players to change their picks while the Tournament is in-progress during the NCAA men’s basketball tournament. As part of the deal, Sporting News video content will be integrated into the game.
Boasting more than 4.2 billion video views in the last 12 months, WWE has now claimed the title of No. 1 Sports channel on YouTube, according to the company. In addition, WWE on YouTube has more than 5.2 million subscribers. On the social media front, WWE’s channels added more than 194 million followers, for nearly 75% growth year-over-year.
SendtoNews saw 9 million digital views from its coverage of the Daytona 500. "The digital video results from last Sunday’s exciting NASCAR debut at the Daytona International Speedway demonstrates the power of premium sports content in the online world," said company CEO Greg Bobolo. "We’re very excited about this partnership."
The UFC made its match with DraftKings official, announcing that the daily fantasy sports company would partner with the MMA promotion to allow fans to enter into weekly fantasy MMA contests and win prizes, including individual time with UFC stars and personalities and trips to UFC events.
Tonight’s Warriors/Cavaliers game is a must see at 8p on TNT. For something different however, go to universalsports.com this morning at 7:30a and watch the FIS Nordic Ski Championships Women’s 4x5km relay, which will see Jessie Diggins and Caitlin Gregg compete once again after making history this week when they became the first US girls ever to take the podium at a distance event at the World Championships.
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ON THIS DAY in 1996: John Stockton gets his 11,000th NBA assist.
In The Know: From what school was John Stockton drafted? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What was the first American city to win what is now known as the Stanley Cup? Answer: Seattle. Kudos: Marc Wollis-NBC Sports Group/NY; Nicole Langella-Fox Cable Networks/NY; Michael Novara-ESPN/NY; David Kalan-NHL.com/NY; Jerry A. Kapner-Kapner Group/Montclair; Tim Overmyer-20th TV/Atlanta; Peter Lasser-Lasser Productions/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-Texas A&M University/College Station; Judie Henninger-Valentine Productions Inc/Santa Monica; Eric Bates-Tennis Channel/Culver City; Robb Rothfarb-AdMore/Temecula; Dave Hammargren-Tribune Television Northwest/Seattle.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.26.15
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