02/22/17: Science Channel going live; Fox sticks with The Mick; Spike’s Sharon Levy steps down


Good morning. It’s Wednesday February 22, 2017 and this is your first early morning briefing.

Tonight’s Premieres:
A&E: Jep & Jessica: Growing the Dynasty at 9:30p
Reelz: Dead Famous DNA at 10p
TNT: Major Crimes at 9p
Viceland: Vice World of Sports at 10:30p

Tonight’s Finales:
Bravo: Girlfriends’ Guide to Divorce at 10p
CNBC: Blue Collar Millionaire at 10p
Lifetime: Vivica’s Black Magic at 10p
TLC: Too Close to Home at 10p



Science Channel is going live for the finale of MythBusters: The Search on Saturday, February 25 at 9p, when the next generation of myth busters will be revealed. The series debuted on Discovery Channel in 2003 and ended its 14-year run last year. The four contestants left standing for the new iteration will learn whether they’ve made the final cut in a show originating from Jersey City’s Liberty Science Center.

Fox renewed The Mick for a 13-episode season 2. “From the earliest stages of development, all of us at Fox had enormous faith in The Mick, and it hasn’t disappointed,” said David Madden, entertainment president. The series is averaging about 1.0 among A18-49, and 8 million multiplatform viewers.

Scripps Networks Interactive reported a record consolidated ad revenues of $2.4 billion in 2016, up 17.2%, with U.S. ad revenue passing $2 billion for the first time. Scripps CEO Kenneth Lowe attributed the performance to “our relentless focus on operational execution and the deliberate investment we’ve made in programming, international businesses and in Scripps Lifestyle Studios.” A fourth quarter drop in consolidated income was attributed a noncash goodwill write-down of $57.9 million.

After President Trump labeled the news divisions at ABC, CBS, NBC, CNN and the New York Times “the enemy of the American people,” SAG-AFTRA weighed in. “SAG-AFTRA believes first and foremost that citizens in a democracy need the truth,” said the union in a statement. “Furthermore, SAG-AFTRA believes that journalists have an obligation to monitor and question those in power, pointing out wrongdoing when they find it, noting when facts asserted are not supported by evidence, and reporting inconsistencies in the positions of public figures.”

On Tuesday, White House Press Secretary Sean Spicer told reporters his boss has “a healthy respect for the press,” and that certain outlets had “gone out of their way to not be completely accurate and fair in their coverage of what’s going on.”

There has been a lot of talk about fake news. Do you think the mainstream media can be relied on to report news accurately? Let us know in the new Cynopsis poll: http://cynopsis.com/poll/

Fox News Channel is turning its November special OBJECTified: Donald Trump into a series. TMZ’s Harvey Levin will host and exec produce the show, touring homes of newsmakers. Telepictures is producing.

More Fox News: FNC has added Ezekiel Emanuel (older brother of Rahm and Ari) to its roster of contributors. Emanuel, chair of the department of medical ethics and health policy at the University of Pennsylvania and one of the designers of the Affordable Care Act during the Obama administration, has been enlisted for healthcare and policy analysis.

Finalists for the 2017 iHeartRadio Music Awards Best New Artist category include The Strumbellas for rock/alternative, Kelsea Ballerini for Country, Chance the Rapper for Hip-Hop, CNCO for Latin, Joss Favela for Regional Mexican, The Chainsmokers for Pop and Bryson Tiller for R&B. Event will be televised live on TBS, TNT and truTV on Sunday, March 5 at 8p. For more go here.

NBC renewed Days of Our Lives for a 52nd season. The daytime soap, which premiered as a half-hour drama in 1965 and expanded to an hour 10 years later, aired its 13,000th episode in January.


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Projections from Zenith Media state that programmatic advertising will rise by 31% in 2017 – faster growth than any other digital channel, including social media & online video. And you can throw programmatic TV into that mix as well: According to eMarketer, it’ll be a $4.43 billion industry by 2018.

Are you up to speed? Register today to hear from Assembly, The Weather Company, and more during the latest webinar on March 15.


Eric Heisserer (Arrival) will exec produce supernatural drama The Scrawl, the first TV project from Penchant Entertainment. Launched by Erin Eggers, Chase Hudson and Matthew Porter, the goal is for Penchant to produce 2 to 4 scripted TV projects and 2 to 3 films per year.


Season 2 of The Real Housewives of Potomac premieres Sunday, April 12 at 9p. Bravo promises “crumbling marriages, betrayed friendships, promising romances and shifting loyalties.”

ID’s new Who Killed Jane Doe? launches Tuesday, February 28 at 10p, the day after the season 4 premiere of Obsession: Dark Desires at 10p. March ID arrivals include season 2 of Real Detective on Thursday, March 2 at 10p and season 4 of Murder Comes to Town on Saturday, March 4 at 10p.

Upcoming season premieres on OWN include Tyler Perry comedy Love Thy Neighbor on Saturday, March 4 at 9p and 9:30p; megachurch drama Greenleaf on Wednesday, March 15 at 10p and Perry drama If Loving You Is Wrong on Tuesday, March 21 at 9p.

Dark Net starts its sophomore run on Showtime on Thursday, April 6 at 10p. Docu-series exposed the dangers of an unregulated digital frontier. 

New IFC comedy Brockmire, starring Hank Azaria and Amanda Peet, debuts Wednesday, April 5 at 10p. Based on the Funny or Die short film, the series follows a former major league broadcaster trying to resurrect his career in a podunk town.


Conan O’Brien, in Mexico for his TBS special, Conan Without Borders: Made in Mexico, guested on a Mexican telenovela, Mi adorable maldicion, as a U.S. businessman who wants to export dairy products. “I love telenovelas,” O’Brien told a Mexican morning program. “In the U.S. I watch the ones in Spanish.” Special airs Wednesday, March 1 at 10p.

Showtime will premiere drama I’m Dying Up Here at the South by Southwest Film Festival on Wednesday, March 15, followed by music at The Showtime House and an evening event hosted by the series’ stars. Twin Peaks will get the Showtime House treatment on March 16 and 17.

American Experience’s “The Great War” premieres Monday-Wednesday, April 10-12 on PBS (check local listings). The three-part, six-hour documentary about World War I features the voices of Campbell Scott, Blythe Danner and Courtney Vance, among others.

getTV is expanding its daytime programming block with 2 rarely-seen sitcoms. 1961’s Mrs. G. Goes to College airs at 6a daily, while 1960’s Peter Loves Mary takes over at 7a starting Monday, March 20. The series haven’t aired on TV in over 50 years.

Oscar who? Comedian Mike Epps hosts the 2017 All Def Movie Awards, airing on Fusion and All Def Digital on Sunday, February 26 at 7p, and re-airing throughout the night (sample categories: “Best Comedy without Madea or Kevin Hart,” “Best Superhero Sidekick” and “Most Out of Place White Person in a Movie”). With guests including Russell Simmons, Ice Cube, Snoop Dogg, Amber Rose and more, the focus is on films and talented overlooked by mainstream award shows. “We started the All Def Movie Awards partly to shine a light on diversity in Hollywood, but moreso to fill a cultural void in the traditional awards show season, much the way the MTV Movie Awards did years ago,” said Russell Simmons, founder and chairman of All Def Digital. 


UFC fighter Ronda Rousey will guest on NBC’s Blindspot as a female prison inmate – who, not surprisingly, knows how to fight.

Demi Moore will recur on Fox hip hop drama Empire, as a nurse with a mysterious past. The character will be introduced on the season 3 finale. Moore’s daughter, Rumer Willis, will appear on the show after it returns from hiatus on Wednesday, March 22.

Dylan Walsh (Unforgettable) will co-star opposite Lucy Hale (Pretty Little Liars) in CW dramedy pilot Life Sentence, about a young woman diagnosed with terminal cancer who finds out she’s not dying after all.

Jason Ritter (Parenthood) nabbed the lead in ABC drama pilot The Gospel of Kevin, about a down-on-his-luck man asked by God to save the world.

Tim Robbins (Mystic River) is playing the male lead opposite fellow Oscar winner Holly Hunter in Alan Ball’s (True Blood) untitled drama for HBO, centered on a multi-racial family.

Iwan Rheon (Game of Thrones) landed a lead in ABC’s straight-to-series Marvel’s Inhumans, as an Inhuman devoted to his brother the King, but with a desire to wear the crown himself.

Georgia King (Vice Principals) will star in ABC comedy pilot Raised by Wolves, based on a UK series, centered on a tough mother struggling to raise her five eccentric kids.


Omnicom Media Group scored the best net new business number (total wins minus total losses, excluding retentions), with $4.4 billion in estimated billings for 2016, according to a report from RECMA. GroupM had the highest win total at $5.7 billion, offset by losses of almost $6.7 billion. The report covers over 900 account pitches globally.

Simulmedia and IRI formed a strategic alliance enabling CPG marketers to activate IRI ProScores with Simulmedia on linear TV to target ads to consumers based on purchase behavior rather than traditional demographic data. “Marketers now have the ability to use consistent purchase-based segments not just for digital activation but also for television,” said Srishti Gupta, president of IRI Media Center for Excellence. “This will drive greater efficiency and effectiveness for TV dollars, which continues to be a significant percentage of total advertising spend.”

One highly effective solution to ad-blocking: branded content. But it has to be done right. “Successful branded content has to leverage the authenticity of both brands  the advertiser’s brand AND the media brand or environment  to create entertaining and engaging content that consumers can act on,”says Laura Galietta, SVP of ad sales marketing and branded entertainment for Scripps Networks Interactive (ranked by ad execs in a Beta Research study among the best for providing creative/innovative multiplatform opportunities). “You succeed by weaving together real, relatable stories,” adds Deb Puchalla, SVP of Scripps’ digital food brands. “Start with what if, move on to how, and at every step remind the audience why it matters.” Learn more from Galietta and Puchalla, as well as experts from Discovery, ESPN, The Weather Channel and BEN at the February 28 webinar, Winning Strategies for Branded Content. You can register here.

Google announced that the Media Rating Council will audit the way measurement companies Metrics, Integral Ad Science and DoubleVerify collect data on YouTube. The independent audit of third party viewability reporting integrations “is a positive step forward for marketers,” said Association for National Advertisers president Bob Liodive. “This action from Google …demonstrates their commitment to partnering with us to deliver this goal.” The move follows Facebook’s announcement that it will undergo auditing by the MRC.


CBC is bringing The Great British Bake Off format to Canada with The Great Canadian Baking Show. Produced by Proper Television, the series starts production this month for a fall 2017 launch.


Animated short The Fairly Odd Phantom gathers for the first time the casts of Nickelodeon series created by Butch Hartman: The Fairly OddParents, Danny Phantom, T.U.F.F. Puppy and Bunsen is a Beast. Video is available across Nick.com, Facebook and Nick’s YouTube page.


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ABC was the big winner Monday as The Bachelor narrowed down his choices. The reality show rose 4% in both total viewers (7.9 million) and among A18-49 (2.5/8) versus the week prior.

Sunday’s premiere of Big Little Lies on HBO delivered 1.1 million viewers on linear, a number that jumps to 2.1 million counting replays and other platforms.

Top 13 Live+7 Playback Rankers by percentage for the week of January 30, 2017
Live+SD/Live+7/+7 Actual Gain
Big Bang Theory (CBS)
3.1, 4.8, 1.7
Grey’s Anatomy (ABC) 2.3, 3.6, 1.3
How to Get Away With Murder (ABC) 1.3, 2.5, 1.2
Scandal (ABC) 1.7, 2.9, 1.2
Criminal Minds (CBS) .1.3, 2.3, 1.0
The Blacklist (NBC) .9, 1.9, 1.0
Marvel’s Agents of S.H.I.E.L.D. (ABC) .6, 1.5, .9
Chicago Med (NBC) 1.2, 2.1, .9
Quantico (ABC) .7, 1.5, .8
The Bachelor (ABC) 2.3, 3.1, .8
Blue Bloods (CBS) 1.1, 1.9, .8
Hawaii Five-0 (CBS) 1.1, 1.9, .8
Timeless (NBC) .9, 1.7, .8
Based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

Top Ten Basic Cable Network Live+7 Performance among Total Viewers for the week of: 1/30/2017 Primetime (000)/Total Prog. Day (000)
FOXN 3100/FOXN 1930
USA 1776/NICK 1274
HGTV 1739/DSNY 956
HIST 1707/HGTV 927
DISC 1545/ADSM* 906
MSNBC 1455/CNN 869
TBSC 1396/ID 822
DSNY 1262/USA 822
CNN 1223/NAN* 818
ESPN 1203/MSNBC 788
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe of 116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performances.

Top Ten Basic Cable Network Live+7 Performance among A18-49 for the week of 1/30/2017
Primetime (000), Total Prog. Day (000)
USA 761/ADSM* 545
TBSC 673/NAN* 415
DISC 635/NICK 393
ADSM 567/USA 323
HIST 548/ESPN 322
ESPN 538/TBSC 307
HGTV 527/HGTV 293
FOXN 472/FOXN 290
FOOD 457/ID 288
BRAVO 456/DSNY 279
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Top-Rated Cable Shows among A18-49 for the week of 1/30/2017 (000)
Love & Hip Hop (VH1) 2213
Gold Rush (DISC) 2176
Teen Mom (MTV) 2156
WWE Entertainment (USA) 2086
WWE Entertainment (USA) 1983
WWE Entertainment (USA) 1923
Vikings (HIST) 1824
Fixer Upper (HGTV) 1770
Taboo (FX) 1730
The Curse of Oak Island (HIST) 1654
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe 116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance

NIELSEN SOCIAL CONTENT TOP TEN for the week of February 13, 2017
Program, Date, Total Interactions (000), Facebook Interactions (000), Twitter Interactions (000)
The Walking Dead (AMC)
2/19, 883, 725, 158
WWE Monday Night EAW (USA) 2/13, 458, 302, 156
The Bachelor (ABC) 2/13, 432, 275, 157
This Is Us (NBC) 2/14, 372, 345, 27
Scandal (ABC) 2/16, 270, 194, 76
WWE Smackdown (USA) 2/14, 172, 108, 65
Supernatural (CW) 2/16, 168, 102, 66
The Real Housewives of Atlanta (Bravo) 2/19, 150, 98, 51
Grey’s Anatomy (ABC) 2/16, 145, 100, 45
How to Get Away With Murder (ABC) 2/16, 123, 58, 66
Source: Nielsen. Uniques and interactions are a measure of total relevant U.S. social media activity grossed across Facebook and Twitter from three hours before through three hours after broadcast, local time. Includes primetime and late fringe programming with metrics available across social platforms on Broadcast and National Cable and excludes sports events. For multicast programs, networks are listed alphabetically and metrics reflect the highest volume of interactions across all airing networks, denoted with an asterisk

Live + Same Day Household Ratings: Friday, February 17, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 5.6/11
MacGyver 4.5/8, Hawaii Five-0 5.9/11, Blue Bloods 6.3/12
ABC: 3.2/6
Last Man Standing 4.1/8, Dr. Ken 2.8/5, Shark Tank 3.4/6, 20/20 2.9/6
NBC: 2.0/4
Grimm 2.4/4, Emerald City 1.5/3, Dateline 2.1/4
FOX: 1.5/3
Rosewood 1.8/3, Sleepy Hollow  1.2/2
Dale Replay .7/1, Vino el Amor 1.1/2, Color de la Pasion 1.2/2
TELE: .8/2
La Fan .6/1, La Dona .8/2, El Chema 1.0/2
CW: .5/1
The Vampire Diaries .6/1, Reign .4/1

Wednesday A19-49 Analysis CBS 1.1/4, ABC 1.0/4, NBC .7/3, FOX .6/2, TELE  .6/2, UNI .6/3, CW .3/1
Source: Nielsen


Spike TV (soon to be Paramount Network) President Kevin Kay announced Tuesday that the net’s EVP of original programming Sharon Levy has decided to depart after 12 years. Calling Levy “instrumental in the success and maturation of the Spike brand,” Kay lauded her as “a great partner, teammate, and friend to me and to the entire staff.” In a note to staff Levy called Spike “a great life adventure.”

Another Viacom network vet stepping down is Comedy Central’s Gary Mann, leaving his role as Senior Vice President of Programming and Development effective February 28. “Gary has a finely honed eye for talent and has displayed fantastic creative sensibilities,” said Comedy President Kent Alterman. Wrote Mann, who joined the network in 2003, in a letter to staff, “I feel lucky to have had this experience. Not as lucky as Lou Gehrig, but lucky.”

Verizon tapped Apple alum Andrew McKechnie as Chief Creative Officer, tasked with building an in-house agency.

Melissa Dlin has joined McCormack Media Services as Vice President of Business Development. Previously, Dlin was Vice President and General Manager of Fox Sports West. In her new role, Dlin will focus on the development and cultivation of new client relationships and business opportunities.


Fox News Channel’s Brenda Buttner, host of Bulls and Bears, died February 20 at age 55 after battling cancer. “Let it be known that Brenda Buttner made us want to  watch a business show with heart. Her heart, her spirit,” said Neil Cavuto in a tribute on Your World. “She democratized dollars and just made sense.”

This Day in History:
1935 – It became illegal for planes to fly over the White House.

Answer to Our Last Trivia Question: Which short-lived series featured recurring character, “Insect Bob”? Going to California (2001-2002). Kudos to: Holly Hearn-H2 Concierge Marketing/Sarasota, FL, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL, Andy Pittman-TAMU/College Station, TX, Paul Blutter-Walk and Talk Production Rentals/Burbank, David Garber-Loyola Marymount University/Playa Vista, CA, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/LA, Lorrie Shilling/El Segundo, CA

Today’s Trivia Question: Which series’ record as the most-watched scripted drama in cable history was broken by The Walking Dead? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Reality Show Anagram: Chastest Handwriting (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
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ABC: The Goldbergs, Speechless, Modern Family, black-ish, Match Game
CBS: Hunted, Criminal Minds, Doubt
CW: Arrow, The 100
FOX: Lethal Weapon, Star
NBC: Blindspot, Law & Order: SVU, Chicago P.D.
PBS: Spy in the Wild: A Nature Miniseries, NOVA, City in the Sky
Telemundo: La Fan, La Dona, El Chema
Univision: Pequenos Gigantes USA, Vino el Amor, El Color de la Pasion

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