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Good morning.It’s Friday, February 21, 2014, and this is your first early morning briefing.

Tonight’s Premieres:
E!: Hello Ross at 10p
TLC: Say Yes to the Dress at 9p

Tonight’s Finales:
Discovery: Bering Sea Gold at 10p
OWN: Oprah: Where Are They Now? at 9p
TNT: APB with Troy Dunn at 9p

Saturday’s Premieres:
BBC America: Ripper Street at 9p
TLC: Secret Sex Lives at 9p, My Trip From Hell at 10p
NBC: About a Boy at 11p (post-Olympics)

Sunday’s Premieres:
CBS: The Amazing Race at 8p
Food: Food Court Wars at 8p
NBC: Growing Up Fisher at 10:30p
Smithsonian: Aerial America at 8p

Sunday’s Finales:
TLC: Sister Wives at 9p, 90 Day Fiance at 10p


In a bid for video ad dollars Time Inc., home of the venerable Sports Illustrated, is partnering with several leagues to launch a live-streaming sports network. Offering viewers game highlights, 120 Sports will give fans access to unauthenticated video programming “through a new technology platform built to intuitively integrate video and data in ways fans haven’t experienced before.” Launch partners include the NHL, NBA, MLB.com, NASCAR and collegiate conferences. The 24-hour linear net, featuring programming in two-minute segments, is set to debut this spring.



Bravo greenlit its first original series, Girlfriends’ Guide to Divorce. Based on the book series by Vicki Iovine, an exec producer on the show, the Universal Cable Productions series “offers a fresh take,” on the subject of splits, said Andrew Wang, Bravo’s VP of scripted development and production. “For our first scripted show, we wanted something that was sophisticated, funny and honest.” Lisa Edelstein (House), Janeane Garofalo (The Larry Sanders Show) and Beau Garrett (Entourage) will star in the one-hour series, set to premiere in 2015.

The FCC voted to require program distributors to improve the quality of closed captioning, with new standards mandating best efforts to make captions accurate and complete. The vote, ten years after a petition from the disability community was filed, is “just the beginning,” said FCC chairman Tom Wheeler.

In Aereo‘s appeal to a federal judge’s order that it shut down in Utah, New Mexico, Colorado, Oklahoma, Wyoming and Montana, the streamer of broadcast signals warns of “great and permanent harm” to itself, and “great confusion in the minds of the general public.” Not to mention consumers who signed up for the service, “paid fees, and purchased devices” with which to access broadcast TV content with an Aereo antenna. The Supreme Court is scheduled to start hearing arguments in the case of the broadcasters versus Aereo on April 22.

After CNN‘s Wolf Blitzer blasted Ted Nugent for calling President Obama a “subhuman mongrel,” the right-wing rock star took to Twitter on Wednesday, saying, “CNN Joseph Goebbells Saul Alinsky propaganda ministry mongrels” – then canceled a scheduled appearance on the news net’s Erin Burnett OutFront two hours before air. On the show, Burnett said Nugent had cited illness as the cause.

ESPN host Keith Olbermann also relied on Twitter to send a message, in his case to explain why he’s been MIA lately. “FYI regarding my whereabouts: I am suffering from shingles,” Olbermann tweeted Thursday morning. “If somebody comes up and say ‘Hey, want shingles?,’ I tell them ‘no siree Bob!'”

Despite concern that Russia’s anti-gay laws could taint official Olympics sponsors, a new study published in AdAge indicates otherwise. A YouGov BrandIndex survey shows gay and lesbian perception of most official sponsors has actually gone up, with Chobani yogurt increasing its purchase consideration and positive buzz more than any other brand.

Food Network is tempting advertisers with a redesigned web site, with enhanced video features and optimized mobile performers. “We are creating more opportunities for advertisers to integrate their messaging into the site beyond traditional ad units,” said Ann Lundberg, SVP of food and cooking digital sales for Scripps Networks Interactive.



Breaking news on TLC: The net is in production with a spinoff of Breaking Amish, its highest-rated freshman series, about young men and women leaving a sheltered existence to test out NYC and Sarasota, FL. Return to Amish follows the same cast in their new lives; the six-ep season from Hot Snakes Media is slated for a June 2014 premiere.

ACM Presents: An All-Star Salute to the Troops will feature some of the biggest names in country music, including Merle Haggard, George Strait and Carrie Underwood, paying tribute to the armed forces. Two hour special from Dick Clark Productions airs Tuesday, May 20 at 9p on CBS.

Tastemakers gather to tell us “what’s hot and what’s next” on new E! series, The Fabulist. Kristin Cavallari (The Hills) and designer Orly Shani (Fashion Star) host, starting Monday, March 17 at 8:30p.

Hallmark Movie Channel original movie The Redemption of Henry Myers premieres Sunday, March 23 at 9p. Drew Waters (Friday Night Lights) stars as a bank robber whose life is transformed by the kindness of strangers.

Prime Minister of Israel, Benjamin Netanyahu, is the guide for public television’s Israel: The Royal Tour. Part of the Royal Tour series hosted by CBS News travel editor Peter Greenberg, the special promises unprecedented access inside sacred land. Check local listings; show premieres in New York and LA March 6.

AXS TV opens season two of The Big Interview with host Dan Rather quizzing filmmaker Oliver Stone. Also on deck for the 10-week series: Edward Norton, Carol Burnett and country singer Darius Rucker, starting Monday, February 24 at 8p.



Sherry Stringfield is going Under the Dome. The ER alum will have a major guest role on the second season of the CBS summer event series, says the Hollywood Reporter; the casting reunites her with Dome exec producer Neal Baer, who also exec produced ER.

Elisha Cuthbert (Happy Endings) will star in NBC pilot One Big Happy, reports Deadline. The project, from Warner Bros. Television and A Very Good Production, focuses on two platonic friends who succeed in their efforts to get pregnant, just as one impulsively gets married.



Spike TV is developing an event series about the five-year mogul war between Donald Trump and Steve Wynn. The War at the Shore, based on the best-seller, comes from Kevin Spacey‘s Trigger Street Productions and Giant Pirates Entertainment.



London-based Content Media Corp. announced a partnership between its Content Television and Digital division and Great Point Media, providing Content with international distribution rights on Great Point’s television output for two years. Content already has a first-look deal with Edyson Entertainment in LA and Toronto, and represents Jigsaw Productions, Collins Avenue and Aito Media in the international market.

U.K.’s Channel 5 acquired free-to-air rights for NCIS: Los Angeles. Said Katie Keenan, head of acquisitions for Channel 5, “NCIS has been one of our most successful dramas over the last nine years… [NCIS: Los Angeles] is a slick addition to the franchise.”

GRB Ent. announced numerous distribution deals for non-scripted programming in Asia, Africa and Europe, for shows including (but not limited to): Inside West Coast Customs, Hurricane Hunters, BBQ Pit Masters, Smoked!, Monsters and Mysteries, My Beautiful Game, Auction Kings, Nasty by Nature and Killer Moose.



The Hub Network acquired all six seasons of Sister, Sister, to air weekdays at 7p and 7:30p. The comedy, distributed by CBS Television Distribution, aired originally on ABC and The WB.



Two-time Oscar winner Christopher Waltz (Django Unchained, Inglorious Basterds) will be on hand to present at the Oscar ceremony, Sunday, March 2 on ABC.




CYNOPSIS KIDS !MAGINATION AWARDSHonoring the Best in Kids Programming & Marketing

Entry Deadline: 3 WEEKS AWAY! – 3/14/2014

Late Deadline: Mar. 21, 2014

Awards Event: June 11, 2014 (NYC)

Visit ourwebsitefor additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.




Its coverage of the Olympics Wednesday earned NBC the most viewers in 12 years for the night, 20.2 million, enough to beat time-zone friendlier Vancouver in 2010 (19.2 million) as well as 2006’s Torino Games (16 million).

Was NBC’s gain American Idol‘s loss? The second live show of the singing competition scored a 2.6/8 Nielsen rating among A18-49, a demo dip versus last week’s taped show (3.4/10).

Jimmy Fallon‘s third day in his new job, The Tonight Show hit 7.27 million viewers, the NBC late-nighter’s best Wednesday showing since February 2004, and rose from 2.3 to 2.4 among A18-49, according to Nielsen.

Nielsen numbers for ABC Family‘s Twisted increased over the show’s winter premiere by double digits on Tuesday, posting gains among target demos of 16 percent for A18-34 (to 445,000) and 20 percent for W18-34 (to 408,000). Lead-in Pretty Little Liars was once again cable’s number one telecast in the hour among F12-34 (1.5 million/3.2 rating), and was also cable’s top draw in the hour for total viewers (2.6 million).

Wednesday A18-49 Analysis: NBC grabbed the most A18-49 viewers Wednesday with 5.0/15, according to final primetime national ratings from Nielsen. NBC’s Olympics coverage earned 4.5/14 at 8p to beat the first hour of American Idol on Fox (2.7/8). The Games jumped to 5.3/15 at 9p, followed by Idol’s 2.7/. At 10p NBC led with 5.3/16, versus 2.0/6 for CBS’s CSI.

Live + Same Day Household Ratings: Wednesday, February 19, 2014  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC12.2/20Winter Olympics 12.2/20

FOX6.1/10American Idol 6.1/10

CBS5.5/9Hawaii Five-0 3.7/6, Criminal Minds 6.5/10

ABC2.0/3The Middle [r] 2.8/5, Suburgatory [r] 2.0/3, Modern Family [r] 2.7/4, Super Fun Night 1.8/3, Nashville [r] 1.3/2

UNI1.8/3Por Siempre Mi Amor 1.5/2, Que Vida Me Robo 2.2/3, Que Pobres Tan Ricos 1.6/3

CW.6/1Arrow [r] .7/1, Tomorrow People [r] .5/1

TELE.6/1Impostora .6/1, En Otra Piel W .6/1, Santa Diabla .6/1

ION.6/1WWE Main Event .9/1, Burn Notice .4/1, Burn Notice .4/1

UMA.3/1Cineplex .4/1, Cineplex .2/0

A18-49:  NBC 5.0/15, FOX 2.6/8, CBS 1.8/5, UNI 1.3/4, ABC .8/2, TELE .4/1, UMA .3/1, CW .3/1

Tuesday A18-49 Analysis: NBC won the most A18-49 viewers Thursday with 5.0/14, according to final primetime national ratings from Nielsen. NBC’s Olympic coverage earned 4.9/14 at 8p; Fox’s American Idol came in second with 2.7/9. The Games took 9p with 5.3/14, versus 2.7/7 for Idol. At 10p it was 4.8/14 for the Olympics and 1.5/5 for Univision’s Que Pobres Tan Ricos.

Live + Same Day Household Ratings: Tuesday, February 18, 2014  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC11.2/18Winter Olynpics 11.2/18

FOX5.9/9American Idol 5.9/9

CBS5.3/18NCIS 6.5/10 [r], NCIS: Los Angeles [r] 5.2/8, Person of Interest [r] 4.2/7

ABC1.9/3Marvel’s Agents of S.H.I.E.L.D. [r] 1.9/3 The Goldbergs [r] 1.6/2, Trophy Wife [r] 1.4/2, Killer Women 2.3/4

UNI1.9/3Por Siempre Mi Amor 1.6/2, Que Vida Me Robo 2.3/3, Que Pobres Tan Ricos 1.7/3

ION1.0/2Criminal Minds .9/1, Criminal Minds 1.0/2, Criminal Minds 1.1/2

TELE.7/1Impostora .7/1, En Otra Piel .7/1, Santa Diabla .6/1

CW.6/1Vampire Diaries .5/1, Star-Crossed .7/1

UMA.3/1Cineplex .4/1, Cineplex .2/0

A18-49:  NBC 5.0/14, FOX 2.7/8, UNI 1.5/4, CBS 1.3/4, ABC .7/2, TELE .5/1, ION .5/1, CW .3/1, UMA .3/1



Nina Tassler has been promoted to Chairman of CBS Entertainment, signing an agreement keeping her with the company through 2017. Tassler had been President of Entertainment. “Nina’s creative instincts, programming savvy and leadership skills have helped form a hit-making machine that has fueled the Network’s success and benefitted the Company’s bottom line,” said CBS Corp. President and CEO Leslie Moonves.

STARZ upped Amy Bell to Senior Vice President, Brand Strategy and Marketing Communications. Bell, who joined Starz in 2008, was most recently Vice President, Brand Strategy.

A+E Networks UK announced the hire of Viviane Paxinos for the newly-created position of Senior Director of Advertising Sales. Previously, Paxinos held senior commercial roles at BBC Worldwide.

Jim Babcock was promoted to Vice President, Consumer Marketing for Adult Swim. Babcock had been Senior Director of Consumer Marketing for the net since 2011.




The Exploding World of Kids’ Tablets: The New Way to Build Your Brand

Date: Thursday, March 20, 2014 ||| Time: 1:30 – 3:00pm ET

Talk about a growth spurt. The children’s tablet market is bursting with an array of devices designed specifically for young handlers. Two years ago, only 8% of kids had access to a tablet at home; today that number has swelled to more than 40%.



Friday Fun Fact: The largest snowflake on record was 15 inches wide.

This day in history: 1878 – The first telephone “book” was issued, in New Haven, CT. It was one page.

Answer to Our Last Trivia Question:Who was the first African-American to appear as a series regular in a TV drama? Cicely Tyson, in East Side/West Side (1963-1964). (I Spy with Bill Cosby premiered in 1965.) Kudos to: Rev. Mark Wajda, Catholic Community of St. Paul/Leesburg, FL, Linda Grillo-Viacom/NYC, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA/LA, Alan Perris/Beverly Hills.

Today’s Trivia Question – Black History Month Theme Week: Who was the first African-American woman to be featured in a sitcom?(Email trivia@cynopsis.comwith your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).




Reaching Today’s U.S. Hispanic Connected Audience Through

Digital, Social Media and Web Video Webinar

Daniel Eilemberg, Chief Digital Officer (Fusion)

Virginia Lennon, SVP, Client Partnerships(Ipsos MediaCT)

Carlos Restrepo, VP, Business Development(Outrigger Media)

March 21, 2014 |1:30  3:00 PM EST | REGISTER NOW!.


Keep Watching & Reading,

Lynn Leahey @Lynn_Leahey


Roberta Caploe: Editorial Director @robertacaploe

Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480

Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING:SR PROMO WRITER-PRODUCER/OWN/Oprah Winfrey Network/LA: Funny unsinkable creative producer wanted! Min 5 yrs exp in promo at a network or agency. Must have strong reel & work ethic. Apply at: http://careers.own.tv/ (2/28)

JOB OPENING:EDITORIAL DIR/Comedy Central/NYC: Write/oversee daily editorial content promotions. Great sense of humor! (Literally & figuratively) Min 5yrs relevant ent/promot’l Creative writing exp. w/in ad agency. Full info apply HERE (2/28)

JOB OPENING:CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Promote Weather Channel prog, digital cont, ad sales comms, int comms. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply HERE or email [email protected] (2/28)

JOB OPENING:ASSOCIATE PRODUCER/Disney ABC Television Group/Burbank: to ensure high quality and timely delivery of EM content. To apply http://bit.ly/1eBYRIo (2/28)

JOB OPENING:SR WRITER/PRODUCER ON-AIR PROMOS/ABC TV Comedy/LA: Write/produce on/off air; Strong writer + visual; supv all prod phases. 5 yrs+ exp w/cable/network/agency. BA in TV/film/creative to Apply – http://bit.ly/1eVicmA (2/28)

JOB OPENING:SVP, CONSUMER INSIGHTS RESEARCH/NICKELODEON/NYC: Overseeing rsrch monitoring brand perceptions and affinity for key brands within the Nickelodeon Group arsenal. A min 10 yrs exp in applied rsch. Full info/apply HERE (2/28)

JOB OPENING:ONLINE MNGNG EDITOR/Univision-Flama/NYC: Resp for scouring online to find the best vids, writing catchy headlines & working to make Flama top online destination. 3+ yrs as online editor or dig media position. Apply HERE (2/28)

JOB OPENING:RESEARCH ANALYST/Music Choice: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (2/27)

JOB OPENING:DIR, RETAIL MKTG/Nickelodeon/NY: Resp for dvlpmnt/execution of customized mktg prgrms that drive placement & sell-thru of Nick consumer products at key retail accts. BA deg+ 8yrs exp mktg retail/ent. Full info/apply HERE (2/27)

JOB OPENING:DIGITAL SALES EXEC/NCC/Chicago: Be forward facing to Online Media & Interactive Advrtsng decision-makers at the Digital Agencies. Min 5 yrs dig media sales exp, w/knwlg online & advanced Advrtsng space. Resumes: HERE (2/27)

JOB OPENING: TVONE/ACCOUNT EXEC/NY: Achieve national ad. Revenue. Carryout entire sales process.Communicate TV1 ntwork to advertisers. 20-30% dom. Travel. BA+ 8 yrs nat’l advertsing sales exp. strg cable industry knwldg. Resumes: HERE [email protected] (2/27)

JOB OPENING:SR ANALYST, DIGITAL ANALYTICS/NY: 3+ yrs Digital Analytics/Research exp. Exp w/cross-platform media research online, mobile, & on-air a plus. Apply HERE contact: [email protected] (2/26)

JOB OPENING:MGR, BUSINESS DEV/AMC NETWORKS/NYC: generate business across all networks, ability to build targeted sales presentations for clients. Photoshop, Custom Show, PowerPoint skills. Must be creative. APPLY HERE (2/26)

JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Apply: http://www.uptv.com/careers (2/25)

JOB OPENING: SALES PLANNER/Discovery/LA: Team oriented sales professional to support AE/team. Help to deliver proposals, create presentations, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Apply HERE (2/25)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:SUMMER PROD/BRDCST INTERN/NYC: Exp’d & hardworking student concentrating in media, comm & journalism, w/mult prior internships currently searching for summer internship. Ent related prod pref’d. Email: [email protected] (2/26)

SITUATION WANTED: Experienced historian for research, writing, editing, archive & collection development. Harvey Abrams, Olympic Games & Sport Historian, BS, MAT, Ph.D/abd. POB 732, State College, PA 16804. [email protected] (2/26)

SITUATION WANTED:SUMMER INTERN (NYC/West.): Outgoing college student w/strong credentials. Bus/Psych Maj. exp. mktg, promotion, team mgmt. Seeks position w/possible career potential. Resume on request [email protected] (2/25)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.



ABC: Last Man Standing [r], Last Man Standing [r], Shark Tank, 20/20

CBS: Blue Bloods [r], Blue Bloods [r], Blue Bloods [r]

CW: Whose Line Is it Anyway? [r], Whose Line Is it Anyway? [r], The Originals [r]

FOX: Bones [r], Enlisted [r], Raising Hope [r]

ION: Leverage, Burn Notice, Burn Notice

MyTV: Monk, Monk

NBC: Winter Olympics: Alpine Skiing, Short Track, Speed Skating

PBS: Washington Week, Charlie Rose, Great Performances

Telemundo: La Impostora, En Otra Piel, Santa Diabla

UMA: Rules of Engagement, Monsterwolf

Univision: Por Siempre Mi Amore, Lo Que la Vida Me Robo, Que Pobres Tan Ricos

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