CYNOPSISSPORTS
02.10.17 Good morning. It’s Friday February 10, 2017 and this is your first early morning Sports briefing.
Bob Costas’ iconic run as primetime host of Olympics is at an end, with NBC Sports announcing that Mike Tirico would take over duties beginning with PyeongChang 2018. Costas served as NBC’s primetime host for a U.S.-television record 11 Olympics every Olympics on NBC since 1992. Costas also served as NBC’s late night host at the 1988 Seoul Olympics.
In a conference call with reporters, Costas noted that “I had made this decision more than a year ago, and people at NBC knew about it, but we didn’t want it even in the tiniest way to obscure our coverage of Rio or get in the way or distract us in any way. So we waited until now, exactly a year out from the start of the Winter Olympics in South Korea, to make the announcement.”
“Bob has been so gracious about all of this,” said Tirico. “How lucky am I to get this opportunity of a lifetime and have someone who I think the world of available as a resource? And Bob has said he would be there for any questions I may have or any guidance I might need. I’m just so blessed to be supported by my family and all the good people that are now part of my NBC family as well.”
TNT laid out its game plan for NBA All-Star 2017, which runs Feb. 16-19. Overall, Turner Sports carries more than 24 hours of NBA All-Star programming on TNT culminating with the 66th annual NBA All-Star Game presented by Kia on Feb. 19 at 8:30p. Coverage of the game will be simulcast on TNT and TBS with Marv Albert calling his 22nd NBA All-Star Game with analysts Reggie Miller and Chris Webber, along with reporters David Aldridge and Kristen Ledlow. TNT will premiere All-Star specific event coverage with the BBVA Compass Rising Stars Challenge on Feb. 17 at 9p. Meanwhile, a tribute to legendary TNT sideline reporter Craig Sager will include the network’s sideline reporters using unique microphone flags with “Sager Strong” branding throughout the weekend. Additionally, 30 local cancer survivors will be hosted at the BBVA Compass Rising Stars Challenge in a special Sager Strong section of the lower seating bowl.
Meanwhile, ESPN will televise NBA All-Star Celebrity Game 2017 on Feb. 17 at 7p. This year, Michael Smith and Jemele Hill will serve as the guest coaches for the West and East teams, respectively. Mark Jones will provide play-by-play for the telecast, alongside Michelle Beadle, who will call her first Celebrity Game.
NBC Sports Group locked in a multi-year deal with the Red Bull Air Race World Championship beginning with the 2017 season. NBC, NBCSN, NBCSports.com and the NBC Sports app will combine to present coverage of all eight events during the 2017 Red Bull Air Race season, beginning with this year’s event in Abu Dhabi on Feb. 10.
Canada’s TSN unveiled its expanded MLS on TSN broadcast schedule for the 2017 regular season. The slate will be headlined by 75 games featuring Canadian teams, the most ever on the network, as well as exclusive English-language coverage of the 2017 MLS All-Star Game and the Audi MLS Cup Playoffs. New this year will be the launch of new broadcast windows, complementing the network’s slate of matches airing on Wednesday evenings, with matchups on Friday nights, while CTV delivers national coverage of the MLS for the first time ever with a slate of seven marquee matchups on Saturday afternoons.
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ESPN announced its five-game 2017 MLB Spring Training schedule will include a game from the United States Naval Academy on April 1 at 2p featuring the Boston Red Sox and Washington Nationals. The five-game schedule begins March 23, with a doubleheader featuring both the Grapefruit and Cactus Leagues. The New York Yankees visit the Tampa Bay Rays at 1p, followed by the Los Angeles Dodgers and Texas Rangers at 7p.
BTN is set to televise eight winter Big Ten Championships in 2017, including the entire Big Ten Hockey Tournament, wrestling, men’s swimming & diving, women’s swimming & diving, men’s and women’s indoor track & field and men’s and women’s gymnastics. Television coverage begins with the Big Ten Women’s Swimming & Diving Championships on Feb. 19 at 10:30a and continues with Men’s Swimming & Diving Championships at 10:30a on Feb. 26. Meanwhile, all five games of the Big Ten Men’s Ice Hockey Tournament will be televised live on March 16-18, including the championship game on Saturday, March 18, at 8p.
A CYNOPSIS MESSAGE
Join CYNOPSIS and your peers on THURSDAY, MARCH 2 in New York City at our 3rd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out so book your company’s table today!.
As part of its Daytona Day buildup, FOX Sports is again turning to The Simpsons, announcing that series will see Jeff Gordon and Dale Earnhardt Jr. help promote the Daytona campaign leading up to the 59th running of the DAYTONA 500 on Feb. 26 at 1p on the network. The pair will appear in promos during episodes that run on Feb. 12 and Feb. 19 on the network.
Reebok went big to promote its newest functional training shoe, the Nano 7, gathering a roster of special guests and athletes around the world to break 44 of the top fitness-based Guinness World Records in a span of 24 hours. Participants hit London, Sydney, LA and New York last week with attempts ranging from 10-year old Milla Star trying for the most burpees in one minute to Eirik Lunstein attempting the most barbell backflips in 1 minute with 20kgs. “We believe the Nano 7 is the epitome of training shoes,” said Inga Stenta, Senior Director of Brand Management at Reebok. “Putting Nanos to the test through breaking Guinness World Record titles was a fun and exciting way to bring it to life. Some of our athletes made these incredible fitness feats look easy, but these are world-class efforts and true demonstrations of what happens when determination and grit meet peak performance.”
Elgin Sweeper renewed its partnership with NASCAR Green for three years and will continue to serve as the Official Sweeper of the program. Elgin Sweeper is present at each NASCAR race event weekend to support NASCAR’s Air Titan equipment to dry rain-soaked racetracks, saving jet fuel and reduce NASCAR’s overall carbon footprint.
The LA Kings and Delta Air Lines are launching “Delta Kings Class,” a new fan engagement program that will offer experiences for Kings fans to celebrate their fandom. At each event, fans will have the opportunity to win a first-class road trip and hear from notable LA Kings alumni such as Luc Robitaille, Jaret Stoll and Derek Armstrong with a series of must-see "chalk talks."
After a competitive RFP, the USOC selected Wasserman to produce the USOC’s Road to PyeongChang experiential marketing tour. Wasserman also led efforts for the USOC’s "Road to Rio" tour, featuring fan festivals in eight cities over the course of a year with sponsor activations, athlete demonstrations and social/digital media shoots.
fuboTV launched in Beta featuring more than double the number of channels that were previously available with a package currently available at a discounted price of $34.99 per month now carrying local sports from NBCU and Fox Networks Group’s owned-and-operated (O&O) stations and regional sports networks (RSNs).
Secret Golf announced the creation of two new programs designed to not only enhance the brand, including a Golf Content Syndication Program that will allow their award-winning golf content to be featured for free on websites within the golf industry. In addition, the company will soon debut their Affiliate Program, which will create a supplemental marketing opportunity to ultimately expand the subscriber base.
The National Basketball Association detailed its new esports plans with Take-Two Interactive Software for the NBA 2K eLeague, marking the first official eSports league operated by a US professional sports league. The organization will debut in 2018, and consist of teams operated by the NBA franchises following a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup. “We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community,” said NBA Commissioner Adam Silver. “We look forward to combining our best-in-class NBA sports team operators with Take-Two’s competitive gaming expertise to create a brand new league experience.”
Delaware North, parent company of the Boston Bruins and the TD Garden, locked in a strategic partnership with the esports team Splyce, which currently competes in the likes of League of Legends, Call of Duty, Counter-Strike: Global Offensive, Overwatch, Hearthstone, World of Warcraft, Starcraft 2, Gears of War and Super Smash Brothers Melee. “A major focus at Splyce is the application of traditional sports knowledge into our growing esports industry,” said Marty Strenczewilk, CEO and president of Splyce. “This partnership with Delaware North allows us unfettered access to championship-caliber training staff, expert guidance on key areas of monetization and rock-solid infrastructure that can allow us to skyrocket our growth and maturation as a global sports franchise. We are equally excited about the opportunity to rally one of the most passionate and loyal local fan-bases in professional sports into a legion of Splyce fans. With these powerful resources behind us, Splyce is equipped to become the premier esports team in the world.”
DreamHack detailed plans for the DreamHack Smash Championship 2017 season, lining up $100,000 for Smash tournaments during our 2017 LAN events. Six DreamHack events will host Smash tournaments; four in North America (beginning with DreamHack Austin starting April 28) along with two in Sweden.
National sports and entertainment marketing agency CHARGE is launching an eSports division titled CHARGE eSports along with a a new online resource center for aspiring eSports athletes and teams. CHARGE eSports will look to help athletes and teams by providing vital business support, branding, marketing and public relations services. As part of its commitment to eSports, CHARGE has launched eSportsCareerMode.com as a free resource center.
JP Sports + Entertainment announced the appointment of Jaime Langan to Senior Director, Business Development. She previously served as Director of Sales at PGA National Resort.
Alliance MMA hired Scott Viscomi as Director, Event Sales & Marketing. He will now work cooperatively with James Byrne, Chief Marketing Officer, and the General Managers by territory to create incremental revenue through local, regional, and national sponsorships.
Saturday sees Gonzaga/St. Mary’s on ESPN at 8:15p.
A CYNOPSIS MESSAGE
ON THIS DAY in 1961: The LA Chargers move to San Diego.
In The Know: Viacom announced the Spike will be rebranded as The Paramount Network. What was Spike previously called? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: NFL stars Terry Bradshaw, Joe Green, Mike Henry and Joe Klecko all appeared in this series of films featuring characters such as Snowman and Buford T. Justice. What is the name of the film franchise? Answer: Smokey and the Bandit. Kudos: Kyle Helm-CBS Sports/NY; Michael Ritz-BucStar Consulting/NY; Michael Neuman-Scout Sports and Entertainment/NY; Scott Jenkins-Gracenote/NY; Brianne Maciejowski-Miles/Sarasota; Joe Guarnieri-ESPN/Bristol; Randy Ingram-WISH-TV/MyINDY-TV; Indianapolis; Jeff Miller-ATLCW/Atlanta; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Dallas; Gretchen Brady-KTVT/KTXA/Dallas; Matt Sautter-Imagine Communications/Denver; Alan Perris/LA; Nick Monroe-Monroe Photography/San Diego; Brian McAloon-Fox Sports/LA; Gareth Provan-NBCU/Universal City.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.10.17
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