CYNOPSISSPORTS
02.02.16 Good morning. It’s Tuesday February 2, 2016, and this is your first early morning Sports briefing.
On the cusp of Super Bowl 50, the NFL is already set to enter its next era courtesy of a new deal with CBS and NBC, which locked in Thursday Night Football for a cool $225 million from each channel. The NFL will expand the franchise in 2016 and 17 with the two networks each broadcasting five TNF games. Each of the matchups, of course, will be simulcast on NFL Network in addition to its own eight-game slate. The league is also in talks with potential digital partners for OTT streaming rights.
Both CBS and NBC will produce Thursday Night Football with their lead broadcasters and production teams, and both will contribute to the production on NFL Network. CBS opens the schedule with the first half of the package while NBC carries the back half starting Nov. 17 for a total of 7 primetime games on the night, including its Thursday Night NFL Kickoff game on Sept. 8 as well as the annual Thanksgiving matchup.
“We are continuing to make Thursday Night Football bigger and better. CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we’re excited to have them on board again," said NFL Commissioner Roger Goodell. “At the same time, we’re thrilled to add NBC to the Thursday Night Football mix, a trusted partner with a proven track record of success broadcasting NFL football in primetime, and look forward to expanding with a digital partner for what will be a unique tri-cast on broadcast, cable, and digital platforms."
ESPN is revamping its daytime daypart, announcing SportsCenter:AM, which will launch on Monday at 7a on the network for a three-hour run. Launching earlier, SportsCenter:AM will offer “a new vision for ESPN’s signature news and information program, with a greater emphasis on highlights and video, and a faster pace and more personality, while understanding the demands and time restrictions of morning viewers.” Jay harris, Kevin Negandhi and Jaymee Sire, along with contributor Sarina Morales, will serve as talent. Hannah Storm will then host the 10a edition of SportsCenter with a focus on interviews, high-profile guests and news topics, while the 11a edition will see Chris McKendry and Jay Crawford looking at the day’s biggest stories. Finally, at noon, Cari Champion and David Lloyd will serve up a conversational format. ESPN2 will also see a new look, courtesy of Mike & Mike, which will debut a new set on Monday.
A new 3-on-3 format helped push the 2016 NHL All-Star Game on NBCSN to score the event’s most-watched and highest-rated All-Star Game in network history. Coming out of Nashville, the game averaged 1.595 million viewers and a 0.90 household rating, according to Fast National data from The Nielsen Company for a 34% markup over 2015 numbers. Buffalo and Pittsburgh ranked as the top markets with a 3.7, followed by Chicago, St. Louis and Detroit. The game also generated triple-digit gains on NBC Sports Live Extra with viewers consuming 5.7 million minutes, up 235% vs. 2015 (1.7 million), and 73,600 unique users, up 130% vs. 2015 (32,000).
With Jeff Gordon in tow, FOX Sports unveiled broadcast plans leading up to Daytona 500 on Feb. 21 at 1p. Overall, FOX’s presentation of Daytona Speedweeks offers around 100 hours of multi-platform programming, and also included the Sprint Unlimited, Cam-Al Duel at Daytona, Xfinity Series and Camping World Truck Series action. The booth will see Larry McReynolds as race analyst with pit reporters Jamie Little, Chris Neville, Vince Welch and Matt Yocum. Chris Myers hosts FOX NASCAR Sunday along with Michael Waltrip, Darrell Waltrip and Gordon. FOX Sports’ Daytona Speedweeks coverage revs up on Feb. 12 on FS1 with NASCAR Sprint Cup Series Practice for the Sprint Unlimited.
ONE World Sports is bringing Lionel Messi and Barcelona under its roof, inking a deal with Univision Deportes for right to serve as the exclusive English-language US TV home of Barca TV, the club channel of Futbol Club Barcelona. ONE World Sports will now showcase the personalities on the Barcelona club with exclusive player interviews, insider access to special event coverage and game day analysis. The network will also provide encore presentations of all Barcelona matches including all La Liga, UEFA Champions League and Copa del Rey competitions.
ESPN and the Missouri Valley Football Conference locked in a multi-year agreement that will offer increased coverage of conference games on ESPN3 through the 2023 season. The company, conference and its 10 member institutions will work jointly to air all conference games and most non-conference home games on ESPN3 throughout the length of the agreement with the MVFC set to produce an eight-game exclusive package. MVFC institutions will continue to broadcast other games as part of their regional sports package or institutionally produced content, but any game that is televised will also be available on ESPN3.
The NBA is reportedly scratching midcourt sideline cameras from its telecasts as a safety measure. ESPN.com reports that the ban will affect national television games in which cameramen were permitted to sit on each side of the floor at midcourt.
El Rey Network is bringing Lucha Underground back for season three. The network, along with Mark Burnett and MGM, announced the renewal with production set to resume immediately in the Boyle Heights neighborhood of LA. The new season will premiere on El Rey Network in early 2017.
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New Social Media Strategies to Reach the Young Demo
In the churn of apps that facilitate sharing, chatting, curating and creating, which digital hangouts should programmers and advertisers be focused on now to connect with elusive Gen Y and Gen Z? And how? Join Cynopsis for our webinar, New Social Media Strategies to Reach the Young Demo, which will provide you with the latest tools you need to engage young viewers and drive tune-in.
Questions? Contact Trish Pihonak.
Hyundai is tackling Super Bowl 50, in its first year as an official NFL sponsor, with plans for four ads set to run on Sunday. The auto brand will run a 60-second ad in the pre-kick time slot, as well as two 30-second ads during the game and a 60-second spot during the pre-game show. The company is pulling in celebs Kevin Hart and Ryan Reynolds for its campaign, creative developed by INNOCEAN Worldwide. The commercials will include “First Date” in the pre-kick slot, showcasing Hart making sure his daughter gets home safely. Meanwhile, “Ryanville,” the second 30-second in-game spot tests the ability of two women to keep their eyes on the road while driving through a neighborhood full of Reynolds.
Meanwhile, the NFL introduced its Super Bowl Babies campaign, slated for a :60 promo on Sunday. The spot is dubbed “Super Bowl Babies Choir” and features the biggest collection of Super Bowl Babies: fans born in Super Bowl winning cities approximately nine months after the game. “For 49 years, our fans have rallied around their favorite teams on Super Bowl Sunday and passed their pride and passion down to the next generation,” said NFL Chief Marketing Officer Dawn Hudson. “We are excited to celebrate our football families by shining the spotlight on Super Bowl Babies, those fans born into a lifelong love of their team and the game.” In addition, Buzzfeed and the NFL will launch the “Are You A Super Bowl Baby?” quiz, so fans of all 19 Super Bowl-winning teams can discover whether they are part of this distinguished group.
Sports Illustrated is going live for the Super Bowl, announcing that the brand was teaming up with Macy’s and Edge Shave Gel to present the "Sports Illustrated Experience," in San Francisco – a 13,000-square-foot immersive pop-up space located on the 4th floor of Macy’s Union Square offering fans the chance to meet pro athletes, watch live tapings of SI’s daily talk show SI Now and more. In addition, a Friday night VIP party will be hosted by Sports Illustrated Swimsuit models Nina Agdal and Samantha Hoopes and will feature a special musical performance by Iggy Azalea at 1015 Folsom.
CBS Sports unveiled its digital video programming this week from San Francisco, with content that includes CBSSports.com Live from Super Bowl 50, a live show from Radio Row featuring Jenny Dell and Jamie Erdahl with NFL Insider Pete Prisco, and National Columnist Bill Reiter. Other programming includes: Face Greatness, Unscripted in San Francisco, National Signing Day Live and Back to Backer.
Sports Illustrated is adding Andrew Sharp to its editorial team where he will serve as a staff writer covering the NBA. Andrew was previously a staff editor at Grantland and marks the third former Grantlander to join the SI team recently; with Robert Mays and Jonah Keri already on board.
The Real Football Network launched the Real Football Draft Edge, described as “a comprehensive microsite featuring exclusive scouting reports and analytics on 1,000 prospects.” For skill-position players and cornerbacks, the analytics include exclusive passing maps, rushing maps and coverage maps. In addition to the player scouting reports, Real Football Draft Edge offers daily updates, including mock drafts, free agency news that affects teams’ draft strategy, analysis from pro days and more.
2K is bringing esports to NBA 2K16. The company announced the launch of NBA 2K16 Road to the Finals, a new competition that will culminates over the course of the NBA Finals in June. Players on PlayStation 4 computer entertainment system and Xbox One can now form their own NBA 2K Pro-Am teams and compete in a series of in-game events to qualify for the tournament to win $250,000. “As the world of competitive gaming continues to evolve, NBA 2K is a natural fit to join the growing landscape,” said Alfie Brody, VP of Marketing for NBA 2K. “Our series has long inspired rivalry among gamers, and we’re looking forward to encouraging our fans to enjoy the thrill of competition on a larger scale.”
The NCAA recruited President Mark Emmert for three more years, inking a deal that runs through Oct. 2020. “Mark has done an incredible job leading the Association through an unprecedented period of change and transformation,” said Kansas State University President Kirk Schulz, chair of the Board of Governors. “I and the board feel strongly that Mark is integral in leading the Association forward as we navigate the complex and challenging way ahead, while better supporting student-athletes.”
ESPN’s digital and print content will see a shakeup with the company announcing internal moves designed to “fully utilize ESPN’s global technology infrastructure, extensive international digital rights, sophisticated analytics, and unmatched editorial talent covering sports around the world.” The roster will see Patrick Stiegman become Vice President, Global Digital Content, a newly created position overseeing the development of ESPN’s editorial content around the world. Chad Millman was named Vice President, Editorial Director, Domestic Digital Content, and oversee the scope of ESPN content across the web and mobile platforms. Alison Overholt is adding Editor-in-Chief of ESPN The Magazine to her responsibilities, in addition to espnW. Finally, Ryan Spoon, Senior Vice President, Digital Product Management, will now lead ESPN’s new Audience Development unit, charged with creating new and enhanced ways to curate and present content.
Panthers/Capitals on NBCSN at 7:30p.
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CYNOPSIS BOOT CAMP: INTENSIVE RATINGS TRAINING ON 2/9 sponsored by Nielsen
Measurement & Metrics Mash-Up
Nielsen uses panels to produce its ratings, but many media companies are demanding data from set top boxes be included to create accurate measurement. Our presenters will explain how sellers are handling data to level the playing field.
LEARN:
– The flaws in Nielsen & set top box data
– The positive & negative effects of dynamic ad insertion
– How to handle client concern about streaming services that strip watermarks, compromising verifiable measurement
ON THIS DAY in 1996: Michael Jordan and Magic Johnson compete against one another for the final time in their careers.
In The Know: Tough one – Who is the only Canadian to be named Super Bowl MVP? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: The 2003 Super Bowl saw a Pepsi commercial in which Ozzy Osbourne saw his children, Jack and Kelly, transform into what famed tandem? Answer: Donny and Marie Osmond. Kudos: Michael Ritz-BucStar Consulting/NY; Barry Solomon-Retailability/NY; Chris Schwieterman-Gray Television Group/Tallahassee; Luis Theaux/Hialeah Gardens; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Deprey-Discovery Communications/Silver Spring; Andy Pittman-TAMU/College Station; Matt Sautter-Imagine Communications/Denver; John Baghdassarian-Olympusat/LA; Adam Deverell-Cox Reps/LA; Liana Gonzales-APM Music/Hollywood; Larry Hutchings/Nipomo.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.02.16
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