02/25/22: UEFA and the IOC joined the chorus condemning the invasion of Ukraine

Friday February 25, 2022

Amid Putin’s invasion of Ukraine, UEFA will now move the 2022 UEFA Champions League out of Russia with the formal decision set to be announced today at an UEFA executive committee meeting, according to multiple reports. The men’s soccer game was originally slated to take pace on May 28 at Saint Petersburg’s Gazprom Arena.

“UEFA shares the international community’s significant concern for the security situation developing in Europe and strongly condemns the ongoing Russian military invasion in Ukraine,” the governing body said in a statement. “We remain resolute in our solidarity with the football community in Ukraine and stand ready to extend our hand to the Ukrainian people.”

Elsewhere, the Russian national team was set to face Poland in the 2022 World Cup playoffs in March, but the visitors have requested not to play on Russian soil, as have Sweden and the Czech Republic. In addition, the International Olympic Committee gave a statement that the org “strongly condemns the breach of the Olympic Truce by the Russian government.” Formula 1 has also removed a page on its website selling tickets for its race in Russia later this year.

PROGRAMMING

In happier news, the 2022 Major League Soccer season kicks off Saturday, with a slate that will run through the MLS Cup on Nov. 5. ESPN lined up coverage of the season this weekend that will kick off with 10 MLS Live on ESPN+ out-of-market matches. On television, ESPN and ESPN Deportes will televise LA Galaxy vs. New York City FC on Sunday at 5p. In 2022, ABC and ESPN platforms will carry more than 380 regular season matches, led by 34 matches across ABC (10), ESPN (23) and ESPN2 (1). ESPN Deportes will air Spanish-language telecasts of all 34 matches. Jon Champion and Taylor Twellman call the action for English matches.

Around the dial, FOX Sports announced plans to celebrate the start of MLS season with an enhanced broadcast schedule showcasing 34 regular season matches throughout the year. The 34-match schedule, featuring seven games on FOX and 27 games on FS1, includes twice as many matches in prime time vs. last year. The campaign kicks off Saturday at 7:30p on FOX when the Portland Timbers host the New England Revolution. Play-by-play announcer John Strong and match analyst Stu Holden return to form FOX soccer’s lead broadcast booth and will call both ‘MLS is Back’ opening weekend matches. Alexi Lalas, Maurice Edu and Cobi Jones headline FOX Sports’ group of analysts, in addition to former England defender Warren Barton. Renowned play-by-play broadcaster JP Dellacamera is back with Keith Costigan also calling matches throughout the year. Rob Stone will serve as lead host for MLS studio coverage, while Dr. Joe Machnik returns as the network’s rules analyst to round out the FOX Sports soccer roster.

Speaking of FOX, the network reports that its coverage of the Daytona 500 delivered an average of 8,868,000 viewers on Sunday. That marks FOC’s best performance for the race in 2019, and ranking as the second-most streamed NASCAR event in FOX Sports history, with an AMA of 77,107.

The New York Post reports that Troy Aikman is on the verge of leaving FOX Sports for the waters of ESPN, where he would become the primary analyst for Monday Night Football.

Saturday’s Manchester City/Tottenham showdown ranks as the most-watched Premier League match in almost four years as NBC and Peacock averaged a Total Audience Delivery of 1.42 million viewers. NBC Sports this season has now registered two of the four-most watched live PL matches ever in the US.

NBC Sports presents the 2022 NTT INDYCAR Series season opener with live coverage of the Firestone Grand Prix of St. Petersburg on Sunday at noon on NBC, Universo and Peacock. Lead INDYCAR commentary team of Leigh Diffey (play-by-play), Townsend Bell (analyst) and James Hinchcliffe (analyst) will call the race. For the first time, Telemundo Deportes will provide Spanish-language coverage of three races this season, including this weekend’s season opener, the Indianapolis 500 and the season finale at Laguna Seca. Omar Amador will join race announcer Sergio Rodriguez to provide live commentary on the three races airing on Universo and streaming on TelemundoDeportes.com and the Telemundo Deportes app.

NHL Network’s coverage of the 2022 NHL Stadium Series will include editions of NHL Tonight prior to and following the outdoor game, with host Jamie Hersch and analysts Stu Grimson, E.J. Hradek and Kevin Weekes reporting live from Nashville. Host Lauren Gardner and analysts Ken Daneyko and Brian Lawton present from the Secaucus studios on Saturday at 6:30p and 10:30p.

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NFL Network and NFL Digital Media offer multi-platform coverage of the NFL Scouting Combine Presented by Verizon from Indianapolis starting March 1. Overall, NFL Network serves up over 50 hours of live Combine week coverage, offering the first look at the 2022 NFL Draft class. This year, coverage of the Combine again extends into primetime beginning Thursday, March 3 with seven hours of live coverage of the quarterbacks, wide receivers and tight ends starting at 4p and continuing until 11p.

NBC Sports revealed its television schedule for the 2022 MotoGP season on NBC and CNBC, beginning with the Grand Prix of Qatar on March 6, at 1:30p on CNBC. All 21 races will be presented on either NBC or CNBC, with NBC presenting coverage of five MotoGP races during the 2022 season:

NASCAR and NBC Sports mapped out broadcast coverage for the 2022 slate of grassroots races on USA Network, including events in the ARCA Menards Series East and West, and NASCAR Whelen Modified Tour. USA Network will air tape-delayed coverage of every race from the three series – except those that are combined ARCA Menards Series events – for a total of 30 race broadcasts. “NBC Sports is a fantastic partner and supporter of grassroots racing,” said Brandon Igdalsky, NASCAR managing director, touring series. “Showcasing the NASCAR Whelen Modified Tour and ARCA Menards Series East and West on USA Network delivers grassroots racing to a potential new fanbase, spotlights the stars of tomorrow, and provides avid fans with another quality content option.”

ESPN debuts the next installment in the 30 for 30 series, with “Shark,” on April 5. Directed by Jason Hehir and Thomas Odelfelt, the documentary examines the legendary career of professional golfer Greg Norman. The film will be made available on ESPN+ immediately after its premiere.

TODAY IS THE FINAL (LATE) DEADLINE FOR SPORTS MEDIA AWARDS ENTRIES!

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SPONSORSHIP & PROMOTION

The Premier Hockey Federation along with Discover Financial Services locked in a partnership extension through the remainder of the 2021-22 PHF season giving Discover exclusivity as the Official Credit Card and Banking Partner of the PHF and naming them presenting sponsor of the 2022 Isobel Cup Playoffs. “Discover’s continued support and advocacy for our athletes is what makes this partnership so special,” said PHF Commissioner Tyler Tumminia. “Partners like Discover who provide an ongoing commitment to help grow the game and drive the mission towards pay equity for professional women’s hockey players are important difference makers for the PHF. We are grateful for their belief in us and look forward to raising the Isobel Cup together in March.”

The National Hockey League delivers a salute to country music at the 2022 Navy Federal Credit Union NHL Stadium Series on Feb. 26 for its outdoor game between the Nashville Predators and Tampa Bay Lightning at Nissan Stadium. Joining headliners Miranda Lambert and Dierks Bentley on the entertainment bill will be Jessie James Decker for the U.S. national anthem, Dustin Lynch with open the game with a performance of his new hit single, “Party Mode,” and Walker Hayes with an exclusive TikTok livestreamed performance inside the NHL PreGame fan festival. PLATINUM Country star Dustin Lynch, accompanied by the Vanderbilt Spirit dance team, will open the festivities with a performance during the on-field arrivals of the Predators and Lightning.

UFC and Thorne Health Tech entered into a multi-year extension of their global marketing partnership. Thorne remains the Official Sports Performance Nutrition Partner of UFC and an official partner of the UFC Performance Institute.” Terms of the partnership include integration of Thorne Nutritional products and supplements along with brand promotions and entitlements.

Aquasphere recruited 70.3 World Championship silver medalist Sam Long to its roster of athletes. As part of the partnership, Long will train and compete utilizing Aquasphere’s range of products including its eyewear, wetsuits, and training equipment. Long joins a strong roster of World Champion athletes on the global Team Aquasphere including triathletes Timothy O’Donnell and Mirinda “Rinny” Carfrae and competitive swimmer Ben Proud.

Gatorade and NBC Sports provided funding to launch Laureus Sport for Good USA’s Elevating Black Leaders in Sport Initiative. The fund is designed to support, grassroot, Black-led non-profit sport organizations who provide programming for youth from under resourced communities. Laureus USA identified eight nonprofit organizations (listed below) in four cities – Atlanta, Chicago, Minneapolis, and New York City – that support Black youth and are run by Black individuals to receive initial funding.

The Buffalo Sabres and FanDuel Group announced a multi-year partnership, designating FanDuel as an official sports betting partner of the Buffalo Sabres and giving FanDuel the exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts. As part of the partnership, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions, and postgame.

The PGA TOUR and DemandScience are playing duos courtesy of a multi-year deal naming DemandScience the “Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions” through 2026. DemandScience branding will be integrated across key broadcast segments during NBC Sports coverage of The Honda Classic, Arnold Palmer Invitational presented by Mastercard, Valspar Championship, WGC – Dell Technologies Match Play, Valero Texas Open, BMW Championship and TOUR Championship.

PBR Canada is going deep with Wrangler, welcoming the brand as the official presenting sponsor of elite Cup Series in for both the 2022 and 2023 seasons. Along with the tour now being known as the PBR Canada Cup Series, presented by Wrangler, the brand will continue to serve as the sponsor for the division’s bullfighters, with the Wrangler Pro Perspective, a cowboy protection athlete-narrated segment, continuing to be a fixture in the TSN telecasts.

DIGITAL, DATA & TECH

The NHL, the National Hockey League Players’ Association and TikTok secured an accord to deliver original content and unique experiences to TikTok’s global community. The partnership will come to life in several ways, including in-ice branding and the introduction of the TikTok Tailgate Stage at two outdoor NHL events – the 2022 Navy Federal Credit Union NHL Stadium Series on Feb. 26 in Nashville, Tenn. and the 2022 Tim Hortons NHL Heritage Classic on March 13. The NHL and TikTok will work together to deliver exclusive content, including player fashion interviews, “Who Wore It Best” and “Get Dressed with the Best” segments, and other programming designed to showcase player personalities and personal styles.

GreenPark Sports struck a new multiyear partnership with Major League Soccer and the MLS Players Association to bring content and experiences into GreenPark’s virtual fan world augmented by live gameplay data. Beginning this season, MLS fans will have the opportunity to join GreenPark’s battleground and go head-to-head in competitions to prove their fandom. “MLS is excited to partner with GreenPark to bring new cutting-edge digital experiences to life for MLS fans around the Globe,” says Chris Schlosser, SVP of Emerging Ventures for MLS “We have set up our Emerging Ventures group to help great young companies easily partner with MLS, our Clubs and Properties. GreenPark has a fantastic founding team and we are proud to work closely with them in their quest to build the future of fandom.”

IMG ARENA was appointed as the official fast betting data partner for 19 European football leagues and 44 competitions including top and lower tiers of domestic leagues, domestic cups, super cups and women’s football competitions. With the deal, IMG ARENA will capture live game data in stadia from over 8500 matches a season and distribute it to hundreds of licensed sportsbook operators around the world in under a second.

INDYCAR and WSC Sports will buddy up for the 2022 INDYCAR season to bring AI-powered video highlights direct to fans. WSC Sports’ platform identifies key moments in each race and automatically publishes highlights and content to NTT INDYCAR SERIES digital properties along with driver and team social channels.

ESPORTS

GameSquare Esports is launching Fourth Frame Studios, a content production and creative execution studio at the intersection of gaming and culture. The house tapped former FaZe Clan Vice President of Content Oluwafemi “Femi” Okusanya to oversee operations as the studio develops creative content solutions for brands to reach the next generation of consumers. Actor, singer, dancer, and musician Jordan Fisher will join the Fourth Frame Studios team as Creative Advisor for Original IP Development to inform the studio’s expansion into original programming for TV and streaming platforms. Former 100 Thieves VP of Marketing and brand executive at Adidas and Activision, Mark Rasoul, will support the launch of Fourth Frame Studios as Strategic Brand Consultant.

Collegiate esports organization NACE Starleague landed a deal with AMD to serve as its official GPU partner for the upcoming season. The agreement includes all NACE Starleague competitions as well as activations within the America East and West Coast conferences.

INDUSTRY & ROSTER MOVES

The National Lacrosse League announced that Commissioner Nick Sakiewicz has decided to leave his current position to pursue other interests but will continue to advise the league until June 30. The league has also announced that Deputy Commissioner Jessica Berman will assume the Commissioner duties. The league will announce the selection process for a new Commissioner in the near future.

WWE and On Location revealed an exclusive multi-year partnership to provide fans with hospitality packages to all of WWE’s biggest events, including WrestleMania, SummerSlam, Royal Rumble, Survivor Series and Money In The Bank. The first packages will be for Money In The Bank at Allegiant Stadium in Las Vegas this July. The all-inclusive ticket and travel packages will include premier seating, premium hospitality offerings and meet-and-greets with WWE Superstars and Legends.

WHO TOOK HOME THE TITLE Of “BEST OF THE BEST”?

We awarded the winners yesterday at the Cynopsis Best of the Best/Rising Star Virtual Awards Ceremony.

You can watch the on-demand event video and see all the insiders won for their innovative programming to impactful campaigns and beyond.

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ON THIS DAY in
1933: Thomas Yawkey purchases the Boston Red Sox.

IN THE KNOW
Which university lays claim to the most Men’s College World Series Championships? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
The Bill Russell Trophy is presented annually to what player? Answer: The NBA Finals MVP (sorry, not the season MVP). Kudos: John Ferlazzo/London; Denis Barry-CBS/NY; Tori Gallarello-Alcock-Little Roosters, Inc./NY; Michael Ritz-Lenox Advisors/NY; Michael Dittelman-Dedicated Sports Marketing/NY; Greg Conner-WWE/Stamford; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-WideOrbit/Harrisburg; Roger Furman-Sports Marketing Communications/Greentown; Travis Wacker-ESPN Chicago, Good Karma Brands/Chicago; Joe Lyons-ESPN/Dallas; Greg Moloznik-GLM Media/Scottsdale; Brian Takao-Fan Interactive Marketing/LA; Lorrie Shilling/El Segundo; Larry Hutchings/San Luis Obispo; Tom Moore-Kalt Productions/LA

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