02/16/22: Nearly 167 million viewers tuned in to the Super Bowl

Medias First Morning Read
Wednesday February 16, 2022

The Rams’ win over the Bengals in Super Bowl LVI reeled in a Total Audience Delivery of 112.3 million viewers, across NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties. That ranks as the most-watched show in five years, just below Super Bowl LI in February 2017, which boasted 113.7 million TAD on FOX. The game also saw a total reach of 167 million viewers. On NBC alone, the game averaged 99.2 million viewers on NBC, up 4% over last year’s game while Telemundo averaged 1.9 million viewers, easily ranking as the most-watched NFL game in U.S. Spanish-language history. Meanwhile, Sunday night’s live primetime Beijing Olympics coverage after the Super Bowl averaged a TAD of 24.0 million viewers, serving as the largest NBC Olympics primetime audience since the opening Sunday of the 2018 Winter Games.

“The Super Bowl once again delivered a massive audience, which included NBC and the unmatched power of broadcast television as well as first-ever presentations on Peacock and Telemundo, and led into our most-watched Olympics coverage in four years,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming.

PROGRAMMING

Looking ahead to the NBA All-Star Game presented by Kia, taking place on Sunday at 8p, will offer multiple viewing experiences, anchored by TNT’s coverage with Kevin Harlan calling the game for the first time, alongside Reggie Miller and Dwyane Wade and reporter Allie LaForce. This year’s All-Star experience will also include “Inside the All-Star Game,” innovative all-access coverage on TBS, including the studio team of Ernie Johnson, Charles Barkley, Shaquille O’Neal and Kenny Smith. “We always strive to put the fan first and, now more than ever, we have the opportunity to serve them with multiple viewing options that share best-in-class content values,” said Craig Barry, Chief Content Officer, Turner Sports. “We’re looking forward to introducing this new, unique format on TBS, and we believe it will entertain fans through an unparalleled blend of sports, culture and unprecedented access.”

Meanwhile, Turner Sports’ Bleacher Report tips off the start of NBA All-Star in Cleveland with hours of live stream content on the B/R app – B/R CLE 2022. Held at Ingenuity Cleveland, the central hub of creative expression in the city, B/R CLE 2022 will be a free public event featuring live Bleacher Report programming and interactive activations including the debut of an NFT Creation Station powered by Coinbase, along with a performance by Gunna. The platform then offers a full-day of live programming that will spotlight its top brands, content franchises and talent.

NBA TV takes on NBA All-Star 2022, with live and original programming starting Thursday, that will include All-Star practices and media availabilities throughout the weekend as the NBA celebrates its 75th Anniversary season. Two members of the NBA 75th Anniversary Team – Charles Barkley and Julius “Dr. J.” Erving – will be featured in Basketball Stories: “Sir Charles & The Doctor” on Feb. 21, at 8p, while a new 90-minute special, Hoops & Harmony presented by Corona, will celebrate some of the most popular musical performers and their passion for basketball. Hosted by Ro Parrish, live from the Rock & Roll Hall of Fame in Cleveland, the show will air Friday, at 4p.

American Athletic Conference commissioner Mike Aresco published an “open letter to college football” on Monday, reaffirming support for a 12-team college football playoff. The current 12-year deal expires after the 2025 season. His preferred format calls for six highest-ranked conference champions to qualify for the playoff, along with the next six highest-ranked teams. Aresco also noted that “Power 5/Group of Five branding must end,” writing that the labels were “arbitrary and harmful to the sport and to the perception of fairness. It diminishes the accomplishments of potential playoff teams.”

ESPN is showcasing festivities from the 2022 Honda NHL All-Star Weekend festivities in Las Vegas via 2022 NHL All-Star All Access, a one-hour special featuring behind-the-scenes action from the 2022 NHL All-Star Skills presented by DraftKings Sportsbook, the 2022 Honda NHL All-Star Game, Media Day and mic’d up content from All-Stars on and off the ice. Produced by NHL Original Productions, program premieres on Friday on ESPN+ and YouTube/NHL.com; at 6p on SN1; and at 7p on NHL Network.

ESPN Events revealed competitors for the 2022 Phil Knight Invitational, which will feature eight men’s teams and four women’s teams competing during ESPN’s annual Feast Week, running Nov. 24-27. Men’s teams competing in PKI include Alabama, Iowa State, Michigan State, North Carolina, Oregon, Portland, UConn and Villanova. The women’s PKI field features Iowa State, Michigan State, North Carolina and Oregon.

The World Surf League kicks off stop No. 2 of their 2022 Pro Championship Tour at the Hurley Pro Sunset Beach in Oahu with the action running live through Feb. 23 on WorldSurfLeague.com, the free WSL app, and the WSL’s YouTube channel.

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SPONSORSHIP & PROMOTION

USA Today’s Ad Meter 2022 named Rocket Homes and Rocket Mortgage with the #1 ranking in this year’s competition of Super Bowl ads for the brand’s “Dream House with Anna Kendrick and Barbie” commercial. Rounding out the top five were Amazon’s “Mind Reader”; the Doritos/Cheetos Flamin’ Hot: “Push It” spot; Kia’s “Robo Dog | The All-Electric Kia EV6” and Toyota: “Brothers.” “Each year, we are honored to host the USA TODAY Ad Meter platform and see the engagement on game day when consumers become panelists and turn to USA TODAY Ad Meter to voice their opinion about Super Bowl ads,” said Chris Pirrone, VP and General Manager, USA TODAY Sports Media Group. “Congratulations to Rocket Homes and Rocket Mortgage for earning this year’s top spot by producing a commercial that truly resonated with this year’s audience.”

Busch Light is serving up the Busch Light Accelerate Her Program, committing $10 million to sponsor every 21+ woman driver in NASCAR, with an eye to providing more track time, more media exposure and more training to these athletes. Drivers include Toni Breidinger, Natalie Decker, Amber Balcaen, Jennifer Jo Cobb, Brittney Zamora, Stephanie Moyer and Melissa Fifield. The partnership includes direct sponsorship fees, brand social-media support, media value and awareness through owned assets and additional media training and earned public relations.

Collegiate Sports Management Group and The BrandR Group, a brand management agency specializing in group licensing and sponsorship rights in the collegiate marketplace, locked in a partnership in the Name, Image, and Likeness and group licensing space that will be focused on blending personnel resources and university network connections for mutual benefit, as well as the development of turnkey solutions that work at a conference level. Collectively, CSMG and TBG represent more than 250 conferences, universities, and colleges.

Meanwhile, the Central Intercollegiate Athletic Association secured a multi-year corporate partnership agreement with The Coca-Cola Company that extends the brand’s run as the official beverage partner of the CIAA. Among other commitments, Coca-Cola will continue to be an integral part of the CIAA’s 14 conference championships and related events as well as provide support to its member institutions and student-athletes through the CIAA General Scholarship Fund and additional opportunities.

Billiard TV announced that Alfa Coin, Kamui and Seybert’s Billiard Supply have each been named Corporate Launch Partners for the 24/7 worldwide channel devoted to the sport of billiards. “As we continue to grow the footprint and viewership of Billiard TV throughout the world, we are excited to welcome these three fantastic brands and thank them for their commitment,” said Brendan Canning, Chief Commercial Officer of Triple-B Media, which owns and operates the channel.

The National Basketball Retired Players Association, Cleveland Metropolitan School District, Greater Cleveland Food Bank, and The Sherwin-Williams Company are teaming up to serve Cleveland families during NBA All-Star Weekend. “It is extremely important that the NBRPA and our Legends give back to families in each NBA All-Star Game host city through our Legends Care programs,” said Scott Rochelle, NBRPA President and CEO. “After learning that Cleveland’s child poverty rate is consistently one of the country’s highest, we knew that we wanted to make an impact in the fight against hunger and have assembled a powerful team of partners who are leaders in this space and are advocating for children and families every single day.”

DIGITAL, DATA & TECH

Twitter revealed its list of winners from Super Bowl Sunday, with Pepsi taking home the MVP award for driving the largest overall conversation comparative to other brands during the big game, offering not only the halftime show but also NFT giveaways and exclusive behind-the-scenes access. Other winners:
· The No-TV Touchdown: The brand that drove the largest overall conversation comparative to other brands without a national TV spot. Winner: FanDuel.
· The Retweet Rusher: The brand with the most Retweets on a single Tweet from a brand’s handle among Big Game advertisers. Winner: FTX.
· The (re)Play of the Game: The brand with the most engagements on a single video Tweet from a brand’s handle among Big Game TV advertisers. Winner: Marvel Studios.
· The Most Creative Play: The brand that best used Twitter to creatively breakthrough, beyond promoted Tweets and video. Winner: Expedia.
· The Audible: The brand that best adjusted to real-time events as they unfolded. Winner: Mr. Peanut.

The United States Football League locked in a foundational partnership with Sportradar. The multi-year agreement, reached following a competitive bid process, establishes Sportradar as the Official Sports Data Partner of the USFL and the league’s official integrity partner and Sportradar will develop new data collection and delivery systems for the league and its related businesses, including media and gaming, and will provide data to betting operators advertising during USFL telecasts.

The PGA TOUR and NBC Sports launched “PGA TOUR Pick’Em Live” within the official PGA TOUR app and on the TOUR’s website. The free-to-play game, developed by Low6 and exclusively powered by PointsBet in North America, is designed to enhance fan engagement with live in-play games and weekly prizes. “We look forward to working with NBC Sports, PointsBet and Low6 to provide a free-to-play game for PGA TOUR fans,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “Sports betting products in golf continue to experience tremendous growth so we’re excited to provide our fans with the option to experience exciting in-play games in a free-to-play environment.”

World Soccer Talk launched a complete rebrand and redesign of its mobile and desktop sites. The new site features team-focused pages that provide access to team-specific schedules, latest news and special previews for upcoming matches. In addition to the website, World Soccer Talk offers readers a new, improved daily newsletter that is customizable to provide the latest schedules, news and analysis based on everyone’s preferences such as favorite teams and leagues.

WSC Sports announced $100 million in Series D funding to power their growth in the sports media landscape. The round was led by new investor ION Crossover Partners, with participation from existing partners Intel Capital, O.G. Tech and Detroit Venture Partners (Dan Gilbert) and will be used to grow headcount and new products and platforms focused on OTT, NFTs and sports betting.

ESPORTS

The Overwatch League detailed plans for its fifth season, which will get underway on May 5, and include multiple tournaments, including a midseason global tournament, and regional tournaments in the Kickoff Clash and the Summer Showdown. Overall, each team plays at least 24 regular-season games, up from last year’s relatively count of 16 games. The final tournament of the year, the Countdown Cup, serve as wild card play-ins for the postseason, giving two teams the chance to enter the bracket. Sean Miller, head of the Overwatch League, confirmed in a video that live events will be returning during the 2022 season.

Riot’s LCS named Jackie Felling as the league’s new commissioner. She takes over for Chris Greeley, who was elevated to the Head of Esports for North America and Oceania at Riot Games last year. “It would be easy to be intimidated by the challenge of leading the LCS product with its decade-plus history, passionate fans, engaged owners and high expectations for North America – but I instead feed genuinely excited to listen and learn and take time to understand what this ecosystem needs and wants,” she said in the announcement.

NASCAR and NACE Starleague are partnering up to offer college students nationwide to opportunity to compete in the newly-launched eNASCAR College iRacing Series, bringing competitive sim racing to more than 500 colleges and universities nationwide. The new series will be presented by NASCAR Official Partners Coca-Cola, Logitech, Playseat and Southern Computer Warehouse. “Gaming and Esports are an important component of NASCAR, allowing us to reach new fans who are often engaging with the sport for the first time,” said Nick Rend, Managing Director of Gaming and Esports, NASCAR. “Our various eNASCAR initiatives have seen exponential growth. We felt this was the right time to extend our reach to a younger audience and launch the eNASCAR College iRacing Series to show students the opportunities that sim racing and our sport hold for them.” The 2022 season opens on Thursday, February 24 with the Playfly Sports 30 race at Daytona International Speedway.

HSBC and ONE Esports announced a new partnership, starting as a pilot in Malaysia and Indonesia, that will see HSBC partner with ONE Esports on 10 community tournaments and one major event this year, in addition to teach about financial education. The partners will create tailor-made content to help players manage resources in multiplayer online battle arena games, with useful hints and tips. “ONE Esports is thrilled to unveil its partnership with global financial services giant HSBC,” said Carlos Alimurung, CEO, ONE Esports. “Esports has already achieved huge growth, and its potential continues to soar. HSBC has a proven track-record of helping individuals and businesses unlock opportunities, and this partnership can help us all reach new heights.”

INDUSTRY & ROSTER MOVES

Magic City Casino’s Battle Court Jai-Alai League launched with operational support from SeventySix Capital Sports Advisory. With the partnership, Magic City has an exclusive sports betting partnership with Rush Street Interactive to enable wagering in 7 states on 111 match dates. All of the matches will be streamed live on the BetRivers app.

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ON THIS DAY in
1984: Scotts Hamilton wins the gold medal at the Sarajevo Winter Olympics.

IN THE KNOW
Gary Saavadra set a world record by clocking a 3 hours 55 minute run in what sport? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which sports-themed movie features a character known as Ivan Drago? Answer: Rocky IV. Kudos: Jackie Mahon-Havas/NY; Brandon Morales-TelevisaUnivision/NY; Bob Dudelson-Leverage Agency/NY; Chris Long-DraftKings/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Mike Seidel-CSI Sports/Jersey City; Michael Goodman-Radio One Atlanta/Atlanta; Bill Robertson-USHL/Bloomington; Creed Heilskov-ImOn Communications/Cedar Rapids; Dory Petsrillo-CoxReps/Dallas; Kyle Krebs-CBS 42/Birmingham; Jim Seifert/Denver; David Hauptman/Denver; Greg Moloznik-GLM Media/Scottsdale; Andy Babb-Super League Gaming/Santa Monica; Jim Himmel-TCB Media/San Clemente; Lorrie Shilling/El Segundo; Kerri Huyck/Kennewick

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Manages global projects/campaigns/Asset production through the entire lifecycle: planning, creative, production, delivery, and wrap. Defines project scope, including timeline, resources, labor hours, & external costs. Manages, organizes, and distributes all project documentation. 6+ yrs’ exp in creative project management of work across the media. Full info HERE (2/20)

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MEDIA PLANNING COORDINATOR >>
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SCHEDULING COORDINATOR >>
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Daily input of schedules for multiple nets. Work with Ops and Media Planning on program delivery, formats & versions. Maintain tracking docs, work with large amts of detailed info & tight deadlines. Acute attn to detail. Proficient in Excel, exp w/ sched software, background in media. Full info HERE (2/19)

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ACCOUNT EXECUTIVE
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PROJECT MANAGER >>
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INSIDE SALES REPRESENTATIVE >>
AXS TV/TORONTO:
Responsible for building & maintaining ad sales bookings &d weekly advertiser branding in a timely manner. Liaised with client & traffic department to ensure copy was received & instructions were applied. Resolve discrepancies related to Core business deals. 1-2 yrs exp working with advertising agencies/television traffic departments is preferred. Full info HERE (2/17)

DIRECTOR, FINISHED PROGRAM ACQUISITIONS AND DISTRIBUTION, STREAMING TV
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Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. Responsible for negotiating and closing both inbound and outbound deals. 7 years of relevant work experience at a media company, ie program sales/program acquisitions. Full info HERE (2/16)

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Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]

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