|A CYNOPSIS MESSAGE
Wednesday, March 6th | The SVA Theatre, NYC
“ Strategy is essential for short-form content since we’re in a time of transition regarding business models. Whether you’re looking to attract brands, to incubate new ideas or drive audience to longer content you should know your strategy and endgame.“
– David Tochterman, CEO of Canvas Media and SFVF moderator of the panel Finding the Right Platforms for Premium Short Form Video.
UFC and AirAsia locked in an extension of their partnership, in a move that will see the two brands work together to “develop and discover new MMA talent in the Asia-Pacific region and create original content for MMA fans.” Activations included the launch of the first-ever UFC Scholarship Program, which gave One Pride women’s strawweight champion Linda Darrow the opportunity to hone her skills at the UFC Performance Institute in Las Vegas.
ARCA and Menards unveiled a multi-year extension that elevates the home improvement chain from presenting sponsor to the series entitlement sponsor. Effective immediately, the series will be known as the ARCA Menards Series. “This multi-year agreement is a great victory for racing fans,” said Mike Helton, vice chairman, NASCAR. “Our sport thrives on great partnerships and Menards stands out as one of the best in motorsports. We appreciate their commitment to growing this series for years to come.”
Kruger Products and the National Hockey League announced a multi-year Canadian partnership naming Kruger Products its official tissue partner in both consumer and away-from-home markets across the nation. As part of the partnership, Kruger Products will create innovative and fully-integrated programs and promotions to celebrate the sports, with a focus on brands that include SpongeTowels, Scotties, Purex and Cashmere, which will be supported across various retail, in-venue, on premise and digital channels, and be featured in NHL programming during the regular season and Stanley Cup Playoffs.
Dow and USA Luge renewed ties to keep Dow as the Official Technical Partner of the USA Luge team through 2022. The two organizations have been working together since 2007.
The National Hot Rod Association is teaming up with NextVR to exclusively leverage its VR platform to produce virtual reality highlights at select NHRA events in 2019. Highlights will be stored on the NHRA’s newly created channel inside the NextVR app and makes NextVR the official VR partner of the NHRA.
The Overwatch League revealed its sponsorship deals for the 2019 season, including a new multi-year partnership with Coca-Cola, which joins Toyota, T-Mobile, HP, and Intel as key supporters of the league. The Coca-Cola deal designates the brand as the league’s official global beverage sponsor across all non-alcoholic beverage categories. In addition, Blizzard Entertainment has named Coca-Cola the official global beverage sponsor for the broader Overwatch esports ecosystem, including Overwatch Contenders, Open Division, Tespa (in North America), the Overwatch World Cup, and BlizzCon. Coca-Cola will also be the official North American beverage sponsor across all non-alcoholic beverage categories for the Overwatch game.
FACEIT is changing up the format for Season Seven of the Esports Championship Series, announcing that the prize pool for the CS:GO event will hit $750,000 with more teams, but fewer matches on the docket, according to Esports Insider with the new season broken up into four stages and each of the top eight teams from EU and NA moving on to the Challenger Cup where they will face eight invited teams.
Virginia/North Carolina on ESPN at 7p.
|A CYNOPSIS MESSAGE
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ON THIS DAY in 1997: Bill Parcells becomes coach of the NY Jets.
In the Know: What was Bill Parcells’ nickname? (Email firstname.lastname@example.org with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Frank Robinson won the MVP Award for which two teams? Answer: The Reds and Orioles. Kudos: John Ferlazzo/London; Andrew Feingold-Fox News/NY; Pete Gautieri-A&E Networks/NY; Michael Dittelman-Dedicated Sports Marketing/NY; Rob Casalaina-ITN/NY; Chris Schwartz-ISC/Charlotte; Matt Marini-NFL Films/NJ; Mark Lehman- Atlanta Braves/Atlanta; Jon Miller-NBC Sports/Stamford; Ron Cioffi-USTA Southern/Peachtree Corners; Mark Stulberger-Stully’s Broadcasting School/Houston; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni Development/Calgary; Larry Hutchings/Nipomo, Derrick Stasica-FOX40/Sacramento; Anne Wettig-Fox Cable Networks S&P/LA; Jim Himmel-TCB Media/San Clemente; Rebecca Kline-Canvas Worldwide/Playa Vista
Later — Chris
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JOB OF THE DAY
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Handle deal negotiations, provide legal advice/guidance & draft/review agreements for Discovery Studios prog/prod transactions. 8+ yrs exp working in-house at entertainment company.
Full info HERE
VP, L&BA/A+E/LA: Draft & negotiate agreements relating to the development, licensing, and/or prod of scripted programming for A+E Networks portfolio including A+E Studios. 7+ yrs legal exp with a minimum of 3 yrs at a studio or network. Must have scripted exp and be a member of CA or NY Bar(s). Apply HERE (2/23)
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MANAGER, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Supports the Director of Program Research and Media Analytics on all program research and media analytics needs. Min 3 yrs exp focusing on analytics for an entertainment, technology or mktg performance co. Full info HERE (2/16)
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