02/10/20: HBO Max close to making Friends again



Cynopsis Long Story Short
Monday February 10, 2020

Tonight’s Premiere
Telemundo: Operacion Pacifico at 10p

Tonight’s Finale
Cooking Channel: The Best Thing I Ever Ate at 9p
For streaming TV premieres, go here.


ViacomCBS is reportedly considering creating a new ad-supported streaming service that would combine assets from CBS All Access, Pluto TV, Nickelodeon, MTV, BET, Comedy Central and Paramount Pictures. An ad-free version would also be available, as well as a premium package including Showtime, sources told CNBC. More is expected to be shared during the company’s earnings call on February 20.

On Saturday, CBS News President Susan Zirinsky said the network “fully support[s] Gayle King and her integrity as a journalist.” The day before, Oprah Winfrey told Today hosts that her good friend, CBS This Morning co-anchor King, “now has death threats and has to now travel with security,” following an interview with former WNBA star Lisa Leslie during which King asked about the 2003 sexual assault case against the late Kobe Bryant. “We find the threats against her or any journalist doing their job reprehensible,” Zirinsky told the Associated Press. On February 6, King said the clip from the Bryant interview was taken out of context.

Consumer spending on media rose 4.3% in 2019, according to PQ Media, reflecting the ongoing shift from ad-supported to consumer-supported business models. Global per capita spending on media increased to $337.22 in 2019, up 3.5% from the year prior.

HBO Max is close to a deal with Warner Bros. Television for a Friends reunion special, complete with Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer, reports Deadline. Friend-of-Friends Ellen DeGeneres is reportedly a top contender as host the nonscripted event. The one-hour show would help kick off the upcoming streamer, which will be home to the Friends library.

On Sunday, an animated series from Grammy winner John Legend started rolling out on Facebook. “To celebrate this Valentine’s Day, we reached out, asked for stories of love and family and friendship, and we got letters from all around the globe,” said Legend. “Telling tales full of heart, and hope and inspiration and hilarity.” Episodes of Dear John: Legendary Love Letters drop daily on Legend’s Facebook page through February 14.

The X Factor is taking a break in the UK. Originally slated to broadcast its final season on ITV this year, the reality competition produced by Simon Cowell’s Syco Entertainment and Thames Television will rest until 2021, allowing the format to be reassessed and refreshed.

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BBC host Michael McIntyre will star in a stand-up special for Netflix, taped at the London Palladium on March 5 and 6. Hungry Bear Media is producing.

CBS ordered two drama pilots: Good Sam, from Katie Wech (BH90210), Jennie Snyder (Jane the Virgin) and Snyder’s Sutton St. Productions, centered on a female surgeon; and Out the Door, from Evan Katz (24) and Jerry Bruckheimer Television, about an LAPD detective eager to retire. Studio for both is CBS Television Studios.

Call for submissions: To be included in the Cynopsis Upfronts Online Navigator, the go-to resource for buyers and planners during the 2020 Upfronts season, please submit the dates/times/locations of upfront events (if no events are planned, include a tagline or up to 25-word mission statement) and logo by March 1 to [email protected]. For sponsorship opportunities, contact [email protected].

Top 10 Weekend Domestic Box Office Estimates: February 7-9
Birds of Prey (Warner Bros.) $33.3 million, opening weekend
Bad Boys for Life (Sony) $12.0 million (week 4) cume revenue $166.3 million
1917 (Universal) $9.0 million (week 7), cume revenue $132.5 million
Dolittle (Universal) $6.7 million (week 4) cume revenue $63.9 million
Jumanji: The Next Level (Sony Pictures) $5.5 million (week 9), cume revenue $298.5 million
The Gentleman (STX) $4.2 million (week 3), cume revenue $26.9 million
Gretel & Hansel (United Artists) $3.5 million (week 2), cume revenue $11.5 million
Knives Out (Lionsgate) $2.4 million (week 11), cume revenue $158.9 million
Little Women (Sony) $2.3 million (week 7), cume revenue $102.7 million
Star Wars: Episode IX – The Rise of Skywalker (Walt Disney) $2.2 million (week 8), cume revenue $510.5 million
Source: Comscore

Cynopsis is shining the spotlight on female leaders and changemakers in media, marketing, digital, social content, content marketing, data analytics, mobile and more. At the Cynopsis Top Women in Media Awards, we’ll celebrate not just the C-suite execs but also the many leaders, doers, and organizers who make it all happen. Click here to nominate.


A number of ad tech companies “have made interpretation of data files very messy indeed,” said Jane Clarke, CEO/Managing Director of the Coalition for Innovative Media Measurement, necessitating standard data formats for advertising campaigns. The that end, CIMM, Ad-ID, Advertising Research Foundation, IRI and Kantar are launching a joint initiative to focus on cross-platform measurement, aimed at helping companies that are experiencing challenges synthesizing metadata for campaigns across DMPs, DSPs, ad exchanges and agencies. The news was announced at CIMM’s Cross-Platform Video Measurement and Data Summit.

While 3 out of 4 marketers believe automation and AI will affect branding, they’re divided about whether it will help or do harm in the long run, according to the “2020 State of Branding” report from Bynder. Fifty-six percent of respondents believe AI capabilities will negatively impact their branding efforts in 2020, either by diminishing creativity, eliminating jobs or producing less brand differentiation. Twenty-four percent believe AI will have a positive impact, while 23 percent believe branding cannot be automated at all. Marketers also expressed concern about new challenges accompanying the rise of tech-enabled branding, including skills gaps, data overload and more. “Marketing organizations readily adopted technology for analytics, digital channels and other functions that clearly benefit from automation” said Andrew Hally, SVP of Global Marketing at Bynder. “The challenge ahead is to harness emerging technologies like AI to maintain creative excellence while satisfying business demand for growing volumes and faster delivery.” For more, go here.


February 9 was the first official National Cut the Cord Day, a holiday engineered by Sling TV in partnership with National Day Calendar. Sling TV is using the occasion to celebrate its five year anniversary, with deals available through tomorrow, February 11.

North American kids streaming platform Ameba TV has partnered with Australian Children’s Television Foundation to stream a selection of their children’s content, including: Hoopla Doopla, Lockie Leonard, Bushwacked Series 2, Worst Year of My Life Again and Wacky World Beaters.


A+E Networks offered more details on its live speaker series, HISTORYTalks, which launches Saturday, February 29 in NYC and feature a session with President Bill Clinton and President George W. Bush in conversation with presidential historian Doris Kearns Goodwin. Additional conversations will include Billie Jean King, Padma Lakshmi, Gloria Steinem, Ronan Farrow, Trevor Noah and more.

A new iteration of Brain Games is airing Mondays on Nat Geo, with host Keegan-Michael Key testing the brain power of celebrities like Dax Shepard and Kristen Bell, Tiffany Haddish, Jack Black, Ted Danson and Rebel Wilson and more. Geoff Daniels, EVP, Global Unscripted Entertainment at Nat Geo, explains why the new version is the most mind-blowing yet, in Cynsiders.


Chris Wood (Supergirl) has joined the cast of ABC sequel pilot thirtysomething(else)…Sam Claflin (Peaky Blinders) landed the male lead opposite Riley Keough in Amazon’s upcoming Daisy Jones & The Six…Lindsay Morgan (The 100) will play the female lead opposite Jared Padalecki in CW’ The Walker.

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The premiere of CBS’s Tommy on Thursday grew its 10p timeslot by over 1.5 million viewers, versus the season finale of Evil.

Fox boasted TV’s highest-rated week in three years in Live+3 Nielsens the week of January 27, powered by Super Bowl LIV, the season three premiere of The Masked Singer and 9-1-1: Lone Star. In its post-Super Bowl perch, The Masker Singer delivered 9.1/40 and 26.7 million viewers (28.6 multi-platform viewers), television’s #1 entertainment telecast in two years and the highest-rated and most-watched reality telecast in eight years. Additionally, it was FOX’s #1 entertainment telecast in six years, since New Girl’s 2014 post-Bowl telecast.

Friday’s Democratic debate on ABC delivered 7.9 million viewers, up from the 7.4 million who watched last month’s event on CNN, but down from the first Dem debate, which drew 15.3 million viewers on its first night and 18.1 million on its second on NBC, MSNBC and Telemundo.

Broadcast Nielsen Ratings for Thursday, February 6
Show, P2+ 000s, (A18-49)
ABC: Station 19 5.92 (0.9), Grey’s Anatomy 5.48 (1.1), Million Little Things 3.73 (0.7)
CBS: Young Sheldon 8.98 (1.0), Unicorn 606 (0.7), Mom 6.33 (0.7), Carol’s Second Act 4.76 (0.5), Tommy 4.81 (0.4)
CW: Katy Keene 0.62 (0.2), Legacies 0.63 (0.2)
FOX: Last Man Standing 3.98 (0.7), Outmatched 2.66 (0.6), Deputy 3.50 (0.6)
NBC: Brooklyn Nine-Nine 2.66 (0.7), Brooklyn Nine-Nine 1.99 (0.5), Will & Grace 2.35 (0.5), Indebted 2.11 (0.4), Law and Order: SVU 3.25 (0.6)
UNIVISION: Ringo 1.60 (0.5), Amor Eterno 1.68 (0.5), Rubi 1.47 (0.5)
TELEMUNDO: Exation Estas Unidos 1.33 (0.4), La Dona 0.88 (0.3 `q
Source: Nielsen, live + same day time period averages


Kantar hired Cam Baskey as Vice President, Client Leadership, to lead growth for Kantar’s CX and CX+ business in Canada. Baskey brings experience on both the client and research agency sides of the industry, including with BMO and Maritz CX.

DreamWorks Animation announced the streamlining of executive leadership within its TV division under Teri Weiss, EVP of Development, and Kelly Kulchak, EVP of Current Programming. Prior to these appointments, preschool series and kids and family programming were divided as separate development and current departments, with Weiss previously serving as EVP of Preschool Development and Current Series and Kulchak as EVP of Current Programming for kids series.


Actor Robert Conrad died February 8 of heart failure. He was 84. Conrad was best known for his roles in The Wild Wild West, Baa Baa Black Sheep and Hawaiian Eye.

Comedian Orson Bean died Friday, February 7 after being fatally struck by two cars in LA. He was 91. In addition to acting roles on Broadway and in film, Bean appeared in numerous television shows, most notably as a panelist on game shows like To Tell the Truth and Match Game.

This Day in History
1967 – The 25th Amendment to the Constitution, covering presidential disability and succession, went into effect.

Answer to Our Last Trivia Question
Although Matthew Brock worked as a reporter on NewsRadio (1995 to 1999), what did the character hold a degree in? Dentistry. Kudos to: Rev. Mark Wajda/Lakeland, FL, Jim Ryan-A+E Networks/NYC, Gerry Bixenspan-TV Marketing Inc./NYC, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Andy Pittman-TAMU/College Station, TX, Cammie Buerry-On Target Media/Las Vegas, David Westberg-SAG-AFTRA Credit Union/Burbank, David Garber-Loyola Marymount University/Playa Vista, CA,

Today’s Trivia Question
How long were episodes of TV’s first network news program? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
FX Networks

Resp for launching/sustaining new & returning shows, planning/executing goal-focused PR campaigns, contributing to the advancement of PR objectives, and cultivating media support and awareness of FX Networks. Min 7 yrs exp in media/PR – previous exp in TV, network or studio a + Full info HERE (2/21)


(NBC/TLMD Chicago): Primarily responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station’s multi-platform properties. Min 3 yrs exp in sales and/or marketing roles start-up, media company exp. Full info HERE (2/21)

INSP/Charlotte NC:
Relocation package offered. Responsible for leading INSP’s consumer mktg strategy, campaign dvlpmnt & executional oversight to effectively drive awareness, reach, and ratings for all off-channel initiatives.7-10 yrs exp ent, brand mktg, ad cable/streaming. Full info HERE (2/21)

Looking for an energetic PR Manager under the new JV with Chip and Joanne Gaines. Must be ready for hands on, fast paced, high pressure environment. Looking for a talent driven, creative PR pro with prior media/tv experience. Must have at least 3+ yrs of new talent experience. Full info HERE (2/19)

HGTV is looking for a strong Research Manager for their linear insights team. Will be driving all brand/industry related reporting for the net while presenting and providing insight to managing teams. Must have 5+ yrs exp in tv research and leadership/supervisory role. Full info HERE (2/19)

TV ONE/Silver Spring, MD: Seeking individual to direct and implement the content/marketing strategy for TV One’s digital platforms, including website, social media, apps and mobile. Must be a detailed-oriented multi-tasker with previous entertainment television network exp. Full info HERE (2/19)

) >>
Endeavor/NY: seeking a Dir to lead our business data and analytics team for the IMG Events portfolio. This role partners with brand mktg, growth mktg and finance to dev strategic rev plans that drive growth. Must be passionate about growing and dev a team that promotes an insights-driven, data culture. 7 yrs exp in advanced analytics and 5yrs exp leading data teams. Full info HERE (2/18)

Tennis Channel/NYC:
Support sales team & their accts to maximize sales efficiencies, increase revenue & enhances customer srvc. Embrace all plan’g, prep/fulfillment related tasks that take place pre-& post-sale for the Ad Sales team. 2-4 yrs exp in media sales plan’g or agency buying is req’d. Full info HERE (2/18)

PAC-12/SF: seeking candidate who will engage with advertisers and their associated agencies to sell sponsorship and advertising across Pac-12 Networks media and sponsorship assets. 3-5yrs of media sales or ad agency exp working on media planning or client/adv relations. Sponsorship sales exp required. Full info HERE (2/18)

PAC-12/SF: Seeking individual to create sales proposals for integrated marketing/media campaigns that include balancing linear, digital, and sponsorship assets. Serve as the primary contact for accounts and create and dev ongoing business relationships with clients/ad agencies. 1-2yrs of sales planning, ad agency buying/planning, or other relevant exp. Full info HERE (2/18)

EVERGREEN TRADING/NY: Seeking candidate to lead Out of Home media strategy, development, analysis and execution across Evergreen’s portfolio of clients, while at the same time managing media vendor investments and a high caliber staff. Min 5yrs of media planning & buying exp with a focus in OOH. Full info HERE (2/18)

EVERGREEN TRADING/NY: Seeking individual to supervise local broadcast staff and negotiate spot broadcast buys by negotiating, placing, and maintaining all broadcast buys, merch and promo within boundaries of specific market list. Min 6yrs of local broadcast buying exp including 1yr in supervisory capacity. Must include exp in buying top 15 mkts. Full info HERE (2/18)

NBCUniversal/NY: Bravo and Oxygen Digital is seeking an individual to help drive the growth and evolution of its suite of products across digital platforms. Ideal candidate must have 5+ yrs exp in analytics implementation with a knwl of client-side dev in JavaScript, native mobile apps and front-end debugging. Full info HERE (2/17)

Palomino Media/NYC:
Palomino is the exclusive seller of advertising for Walmart’s OTT – Vudu. Serve as lead sales contact to grow/maintain the nat’l advertising revenue derived from a specified group of ad agencies. Team oriented nature & Min 3 yrs exp working in an ad sales role across digital and video. Full info HERE (2/14)

Work to develop/manage the programming strategy, prod efficiencies & to ensure that the content being created by Stadium matches the company vision and revenue strategies. Strong knowledge TV & digital media; The ideal candidate should be familiar with syndication. Full info HERE (2/14)

ION Media/NYC:
Responsible for developing, generating and maintaining new and existing business for ION Television. Minimum of 5 years of national television experience. Full info HERE (2/14)

Blue Plate Media/Summit NJ:
Assist in digital media strategy and plan development for top tier clients. Responsible for planning and buying digital campaigns across mobile, desktop and tablet (Video, Display, Native, Gaming, SEM). 2-3+ years Digital and Social Media mktg exp req’d. Full info HERE (2/14)

Blue Plate Media/Summit NJ: Responsible for Campaign setup across digital and paid social platforms. 3+ years relevant experience in an analytical digital media role. Self-starter who is motivated and can work with urgency. Full info HERE (2/14)

Monumental Media/DC:
Research and sometimes produce and shoot documentary, news, studio, live / as-live, social & digital productions. Minimum 1-3 yrs exp in an editing, shooting and producing environment. Experience in live & digital streaming a +. Full info HERE (2/14)

Monumental Media/DC:
Shoot documentary, news, studio, live /as-live, social & digital productions. Shooter/Editor for short-form and long-form creative content focusing on e-sports. Minimum 1-3 years of experience in an editing, shooting and producing environment. Full info HERE (2/14)

Monumental DC Based Media Company/DC:
Washington, DC based media company is looking for a female on camera host for an upcoming weekly digital video series. At least 1yr brdcst or digital/social on camera exp. Interest in/knowledge of gaming & esports a major plus! Full info HERE (2/13)

Execute day-to-day objectives of AAS assisting w/product dev & specializing in QC, UAT & optimization of ad products across A+E brands on web, mobile & OTT. BA/BS Degree, 1-3 yrs exp in prod dev, analytics & revenue mgmt in an ad tech or media environment. FreeWheel ad server exp. Full info HERE (2/13)

Sesame Workshop/NYC: Focus on Sesame Workshop’s domestic initiatives- incl video, digital & outreach projects for Sesame Street and other properties. exp in a social science rsrch lab & working directly with preschool-age children. Full info HERE (2/13)

Marathon Ventures/NYC:
Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (2/12)

Monday February 10, 2020
ABC: The Bachelor, The Good Doctor
CBS: The Neighborhood, Bob Hearts Abishola, All Rise, Bull
CW: All American, Black Lightening
FOX: 9-1-1: Lonestar, Prodigal Son
NBC: America’s Got Talent, Manifest
PBS: Antiques Roadshow, No Passport Required, Independent Lens
Telemundo: Exation Estas Unidos, La Dona, Operacion Pacifico [p]
Univision: Ringo, Amor Eterno, Rubi


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