02/08/23: Roku partners with DoorDash for shoppable ads

Cynopsis Medias First Morning Read
Wednesday February 8, 2023

Today’s Premieres
ABC: Not Dead Yet at 8:30p; A Million Little Things at 10p
Bravo: Vanderpump Rules at 9p
Comedy Central: South Park at 10p
CW: The Flash at 8p
Fuse: Made from Scratch at 10p

Netflix: The Exchange
PBS: Dogs in the Wild at 8p
TV5Monde USA: Nus et Culottes at 8:30p

Food Network: NFL Tailgate Takedown at 9p


The first episode of Disney+ series “Star Wars: The Mandalorian” will make its broadcast premiere across ABC, Freeform and FX on Friday, February 24 at 8p. The simulcast comes ahead of the season three launch on Disney+ on Wednesday, March 1.

Need some last-minute burgers for the Super Bowl? Roku and DoorDash have partnered to enable DoorDash restaurants and grocers to integrate click-to-order offers within Roku ads, and allow DoorDash merchants to attribute, target and do end-to-end ROI tracking and measurement for streaming ads on Roku. Viewers who interact with the TV ad receive promotions through SMS/email, and are led to the storefront in the DoorDash app to redeem. Wendy’s is the first participating advertiser. New DoorDash subscribers who are also new or existing Roku account holders with a linked streaming or smart-home device get six months’ free access to DoorDash membership program DashPass.

Disney is holding its annual shareholder meeting on April 3, where the winner of a proxy fight with activist investor Nelson Peltz, whose Trian Fund Management owns about 9.4 million shares of the company, will be decided. Peltz is aiming for a seat on the board, insisting Disney needs new leadership to restore its stock value. Disney stock is up 23% since the beginning of the year, shortly after Bob Iger retook his position as CEO.

The ANA, the 4A’s and IAB have launched Ad Net Zero USA, with the goal of immediate, collective industry action to decarbonize ad operations and increase the promotion of sustainable behaviors. The group will have representation from many of Ad Net Zero’s global members, including Cannes Lions, dentsu, Google, Havas, IAA, Interpublic Group, Meta, Omnicom, Publicis Groupe, PubMatic, Reckitt, Unilever, WARC and WPP. The USA chapter will be led by John Osborn, who was appointed Ad Net Zero USA Director in October.

Corporate sponsors for the 29th Annual Screen Actors Guild Awards include City National Bank, Campari®, People, United Airlines, Cooper’s Hawk Winery & Restaurants, Charlotte Tilbury Beauty, Purely Sedona Artesian Spring Water, Tide, Calm, Lo & Sons, Tony’s Chocolonely®, and Santa Monica Brew Works. The awards will be broadcast live on Netflix’s YouTube channel on Sunday, February 26 at 8p.

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Two untitled “Bosch” spinoffs are in development at Amazon Studios. One focuses on Harry Bosch’s former partner, Jerry Edgar, who goes undercover in Little Haiti, Miami. The other project focuses on Bosch mentee Detective Renee Ballard, who runs the LAPD’s cold case division.

Mike Schur, creator of “The Good Place,” has re-teamed with Ten Danson for “The Mole Agent,” based on the Oscar nominated 2020 Chilean documentary. The Universal Television project has sparked a bidding war among streaming services, reports Deadline.

“Stephen Colbert Presents Tooning Out the News” has had its season three run extended from 13 to 25 episodes. The animated show airs at 11:30p on Comedy Central.

A revival of acclaimed 1975-79 UK sitcom “Fawlty Towers” is in development at Castle Rock Entertainment. John Cleese, who played Basil Fawlty in the original, will write and star alongside his daughter, Camilla Cleese. Castle Rock’s Rob Reiner, Michele Reiner, Derrick Rossi and Matthew George exec producing.

Great American Family has enlisted Lori Loughlin, let go from Hallmark Channel’s “When Calls the Heart” amid the college admissions scandal, to star in a new Christmas movie, “Fall Into Winter.” It’s not Loughlin’s first GAF role – she also starred in 2021’s “When Hope Calls Christmas.”

FableVision Studios is rebranding its TV & Film group as Moonladder. Tone Thyne, currently VP, Creative, will continue to head up the group and assume the newly created title of VP, Moonladder. FableVision’s Moonladder group will focus on creating, showrunning, and co-producing animated and live-action broadcast properties in the film and TV space. Rachel Reade Marcus has been named VP, Development for the studio. Marcus was previously VP, Creative Development for Guru Studio.

Dentsu Creative announced the launch of an entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content. Juan Woodbury will serve as Global Head of Branded Content and Entertainment, working in partnership with Cathy Boxall, previously The Story Lab’s Global Managing Director.

As Banijay Americas officially takes on oversight of the company’s ten production companies in North and South America, Ben Samek has been promoted to CEO, replacing Cris Abrego, who will remain Chairman and focus on acquisitions and new business ventures. “When I decided to step down as CEO, I knew Ben was the ideal person to take the reins as chief executive of Banijay Americas,” said Abrego. “He has been a key partner to me for more than two decades and I know him to be an extraordinary and results-driven leader with the experience and relationships to drive success both domestically and internationally.”

“Friends” alum David Schwimmer will hop over the pond to compete in a special episode of Channel 4’s “The Great Celebrity Bake Off.” The episode will raise money for Stand Up to Cancer.

Casting notes: Henry Czerny (“Mission: Impossible”) and Doug Savant (“Desperate Housewives”) have joined the cast of Starz drama “The Venery of Samantha Bird in recurring roles.


“Mike Judge’s Beavis and Butt-Head” will make its broadcast premiere on Comedy Central after the season 26 premiere of “South Park” on Wednesday, February 8 at 10:30p. The series, featuring the iconic duo’s first original episodes in over 10 years, originally premiered August 4 on Paramount+.

“Great Expectations” makes its debut Sunday, March 26 on Hulu in the US. The six-part adaptation of the Charles Dickens classic comes from from FX and BBC. The announcement was made on Tuesday, the anniversary of Dickens’ birthday.

Bounce original series, “Act Your Age,” produced in partnership with MGM, will premiere on Saturday, March 4, with the first two episodes back-to-back starting at 8p. The comedy tells the story of three women in their 50s who are each at a personal crossroads and decide the best way forward in life is together. The premieres kick off the two-part, 16-episode first season, with the first eight episodes running weekly throughout the spring and the second half running over the summer.

“RapCaviar Presents,” a docuseries that tackles provocative issues through the stories of hip-hop visionaries and emerging stars, premieres March 30 on Hulu.

The first four episodes of “Godfather of Harlem” season three will air Sunday, February 12 starting at 6p on MGM+. The drama tells a story inspired by infamous crime boss Bumpy Johnson (Forest Whitaker) who in the early 1960s returned from 11 years in prison to find the neighborhood he once ruled in shambles.


Fox Corp. announced charitable commitments totaling over $300,000, in conjunction with its ongoing FOX Forward and FOX Sports Supports corporate social responsibility initiatives, to create a lasting, positive impact in Arizona, the host community of Super Bowl LVII. These include a commitment to the Pat Tillman Veterans Center to provide scholarship funding and resources for student veterans, as well as the Boys & Girls Clubs of the Valley to enhance their career development and training programs and Purple Heart Homes through FOX Sports’ Gamechanger Fund. The big game airs Sunday, February 12 at 6:30p on FOX (as if you didn’t know).

Revenue from sports betting companies jumped 40% in 2022, according to SponsorUnited’s NFL Marketing and Partnerships Report for the 2022-2023 season. Other key findings include:
· Russell Wilson is the most-endorsed NFL player, with one more brand deal than Austin Ekeler, despite their drastically different social followings (Wilson with 14M and Ekeler with 320K followers)
· NFL team sponsorship revenues increased 14% YoY, totaling $2.05B.
· Alcohol brands had the highest volume of sponsorship deals
· The Jacksonville Jaguars have the most brand deals out of all 32 teams for the 5th consecutive year

Major League Fishing is launching the General Tire Team Series, a new format in professional bass fishing in which 27 teams have the ability to communicate and share information with each other as they compete for a $300,000 top prize. Each of the 2023 MLFNOW! Livestreams will be available on MOTV, starting with the premiere event MLFNOW! Tackle Warehouse Invitational #1 today, February 8, through to the final event in August.

FloSports announced that for the 2023 season, all 19 race weeks split between the CARS Late Model Stock Car (LMSC) and Pro Late Model (PLM) divisions will be streamed live on FloRacing. CARS Tour founder Jack McNelly will partner with FloRacing and utilize all their resources following an offseason of change including a new ownership group for the series consisting of Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks.


Amazon spent $16.6 billion on digital video and music content in 2022, up from $13 billion the year prior. About $7 billion went toward Amazon originals, live sports and licensed third-party video content, said Amazon CFO Brian Olsavsky on the company’s quarterly earnings call. “We regularly evaluate the return on the spend and continue to be encouraged by what we see, as video has proven to be a strong driver of Prime member engagement and new Prime member acquisition,” said Olsavsky.

Pluto TV and channel operator, Blue Ant Media are partnering for content with four Blue Ant Media-owned channels now live on Pluto TV in Canada. The new channels include HauntTV, Crimetime, HistoryTime and Homeful.

Guru Studio and Future Today are teaming to launch a dedicated FAST channel for the series “True and the Rainbow Kingdom” in the US. The new channel will deliver content from Gurus’ preschool series across Future Today’s partnerships with CTV and OTT platforms.

Magnite, the omnichannel sell-side advertising platform, announced Magnite Streaming, a supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear. Magnite also launched research around streaming growth that showed:
* Streaming TV is now the most watched form of TV – 81% of respondents said they watched streaming TV, compared to 48% and 30% who reported watching paid traditional TV and broadcast TV, respectively.
* 86% of streaming TV viewers reported watching some form of ad-supported content.


Disney is unlocking increased interoperability across the advertising ecosystem, to help marketers tap into first-party data in planning, buying and measurement, even if they don’t have an in-house Audience Graph or first-party data at scale, by creating a direct integration between Disney’s Audience Graph and Experian and LiveRamp IDs. The latest integration “represents another building block toward powering automation and addressability at scale, rooted in first-party identity, and offering access to unified audiences at scale,” says the company.

Ben Schwerin, SP, Content and Partnerships at Snap, is exiting the company at the end of March. Schwerin, who joined Snap in 2015, said he is leaving to “pursue a new opportunity.”

SSIMWAVE® will employ its technology to compare the video quality of more than a half-dozen broadcast and OTT streams of this Sunday’s Super Bow. SSIMWAVE will measure every second and every frame of the United States (FOX) and Canadian (CTV and TSN) broadcasts of The Big Game, as well as five streaming services. Using technology that replicates the human visual system, SSIMWAVE will check for video impairments, latency, and other issues that can impact the fan experience in the home and on the go.

Web3 entertainment and gaming company Orange Comet announced the latest extension of its collaboration with AMC’s “Immortal Universe of Anne Rice” with the introduction of the Mayfair Witches Pass. Set to mint on March 7, the limited collection will broaden the Immortal Universe community through a variety of virtual and real-life experiences.


MGM+ announced it has picked up “The Portable Door,” to premiere in the US market in April. The fantasy-adventure comedy stars Sam Neill (“Jurassic Park”) and Patrick Gibson (“The OA”). Jeffrey Walker (“Ali’s Wedding”) directed the film, which is adapted by Leon Ford (“Griff the Invisible”) from Tom Holt’s seven-book fantasy series.

The 2023 MTV Movie & TV Awards return on Sunday, May 7, in LA’s Barker Hangar, combining scripted and unscripted ceremonies. In 2021 and 2022, they were separate events.

New original ViX+ film Malcriados” debuts February 15. The comedy shares a lesson about life and what it means to be a parent.

PBS SoCal and KCET, Southern California’s flagship PBS stations, announced a year-long celebration to recognize the PBS SoCal (formerly known as KOCE) 50th anniversary with the tagline “Continue Learning With Us.” The 2023 programming slate will recognize five decades of connecting communities in Orange County (where the station originated), LA and across Southern California.

Cast members from the original “Charmed” (1998-2006) including Shannen Doherty, Holly Marie Combs, Rose McGowen, Brian Krause, Drew Fuller and Dorian Gregory will reunite for a cast reunion at 90’s Con, taking place March 17-19 in Hartford, CT.


Beach House Pictures announced the launch of its new natural history and wildlife content unit with the appointment of Claire Clements, a former zoologist turned wildlife filmmaker, as Head of Wild.

Big Bad Boo Studios is launching European enterprise “Big Bad Boo Vienna GmbH,” based in Vienna, Austria. Co-founders Aly Jetha and Shabnam Rezaei are heading up the expansion to scale their efforts in development, production, and distribution of children’s programming.

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Hallmark Channel’s annual Loveuary stunt helped propel the network to be #1 across entertainment cable in Weekend Total Day and Weekend Primetime among key demos, according to Nielsen. The event was headlined by original movie premiere “Sweeter Than Chocolate,” which became the #1 most-watched entertainment cable program of the week among W18+ on a Live+SD basis.

Despite being out of original production for nearly two years, court show “Judge Judy” (10-week high 4.6 Live+SD national Nielsen rating, up 7% from the week before) was one of two top-ten strips able to score an increase the week ending January 29. Access game show “Family Feud” (new season high 5.3, up 4%) was the other winner on the chart’s big ten.

Top 10 M-F Syndicated Strip Series for the week of January 23 ranked in order by HH Rtg
Jeopardy! (CMV) 5.8 AA
Wheel of Fortune (CMV) 5.4 AA
Family Feud (CMV) 5.3 AA
Judge Judy (AT) 4.6 AA
Inside Edition (CMV) 2.3 AA
Entertainment Tonight (CMV) 2.2 AA
The Big Bang Theory (WB) 2.0 AA
Live with Kelly & Ryan (DAD) 1.6 AA
Dr. Phil CMV (CMV) 1.5 AA
Hot Bench (CMV) 1.3 AA
Source: Nielsen

Basic Cable Top 10 for the week of January 30
Network, P2+ AA (000s)
Fox News 2256
ESPN 1064
MSNBC 1053
HGTV 921
Hallmark Channel 816
History 765
INSP 750
TNT 738
TBS 667
USA 629
Total Day
Fox News 1485
ESPN 566
CNN 487
HGTV 487
Hallmark Channel 445
INSP 385
History 389
ID 372
Food Network 368
Source: Nielsen


Connatix has appointed Mike Caprio as SVP and GM of the Americas. Most recently, Caprio was the founder of web3 sports media company, Data+Sports.

Rick Lewchuk, former SVP, Creative Marketing and Brand Standards for CNN Worldwide, is launching Film at 11 Marketing. The venture will provide coaching for news, sports and entertainment marketers.

DNEG Animation has appointed Philippe Gluckman as Creative Director, India. Guckman was previously Creative Director of DreamWorks Dedicated Unit in Bangalore.

GWI has named Rhiannon Staples as CMO. Staples joins from HiBob, where she was CMO.

Music licensing company Musicbed has launched a new TV/Film division, and appointed Chris Lavarias to lead it as Head of TV/Film. Lavarias was previously an executive producer at Score a Score.

Akili Franklin, since 2020 the news director at WYFF-TV, a Hearst Television NBC affiliate, has been promoted to the newly created corporate position of Director, News Management Recruitment for Hearst Television.

This Day in History
1898 – The first envelope folding and gumming machine was patented.

Answer to Our Last Trivia Question
What was Chrissy Snow’s full name on “Three’s Company” (1977-84)? Christmas Snow. Kudos to: Eric Emeric-Showtime Networks/NYC; Jackie Howell-Nextstar NBC/Columbus, OH; Robyn Simensky-Evergreen Trading/NYC; Elizabeth Donovan-CNBC/Englewood Cliffs, NJ; Dale Warshaw-KMSB/Tucson; Dan Whitford-WTTW/Chicago; Adam Leston-Weigel Broadcasting/Milwaukee; John Kukla-KDFW Fox 4/Dallas; Tom Boyd-WGN/Chicago; Rosemary Cunningham-MeTV/Chicago; John Baghdassarian-Olympusat/LA; Frank Nicotero-Sherman Oaks, CA; Kerri Huyck-Kennewick, WA; Josh Fisher/LA

Today’s Trivia Question
Which business-focused reality competition had a dating reality show spin-off featuring one of the contestants from the original show? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Check out more jobs in Cynopsis Classifieds »
Job of the day

Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related experience is preferred. Full info HERE

TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

NYC, Hybrid, Remote

Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

NYC, Hybrid, Remote

Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

Manage development of revenue-generating partnership solutions. Responsible for developing multi-platform media sales materials and partnership proposals for prospective partners including brands, non-profits, and high-net-worth individuals. Create and update sales materials. 5+ years of relevant marketing experience required. Full info HERE

CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE


Manages pre-sale process in partnership with senior sales team to drive multi-platform revenue growth with advertisers. Sales mktg exp, 3+ yrs. Home improvement, & tv exp a plus. Digital experience a must. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Provide S&P notes on unscripted Educational/Informational series in development, production, and post, ensuring all content adheres to FCC regulations, HMPG’s internal standards, and network mandates. Contribute to bringing HMPG’s diverse slate of family-friendly series and positive programming to millions of viewers each week. Full info HERE

SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

ABC: The Conners, Not Dead Yet [p], Abbott Elementary, Not Dead Yet, A Million Little Things [p]
CBS: Super Bowl’s Greatest Commercials, Lingo, Tough as Nails
CW: The Flash [p], Kung Fu
FOX: Name That Tune, Special Forces: World’s Toughest Test
NBC: Chicago Med, Chicago Fire, Chicago P.D.
PBS: Dogs in the Wild [p], NOVA, Secrets of the Dead
Telemundo: La Casa de los Famosos, El Senor de los Cielos, Amor y Traicion
Univision: Vencer La Ausencia, Mi Camino Es Amarte, Cabo


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