CYNOPSISSPORTS
01.31.17 Good morning. It’s Tuesday January 31, 2017 and this is your first early morning Sports briefing.
SiriusXM emerged as the next stop of Brent Musburger, as the former ESPN broadcaster will team with Al Bernstein to launch VSiN (Vegas Stats & Information Network) at the radio platform. VSiN marks the first national radio channel dedicated to sports gaming, and will launch on February 27, anchored by Musburger and Bernstein, who will each host shows dedicated to providing exclusive and proprietary news, analysis and data to fans. Meanwhile, Sunday sees Musburger host a special early edition of his show, My Guys in the Desert on SiriusXM Rush at 3p.
The new channel will be broadcast live, seven days a week, from the floor of the sports book at the South Point Hotel Casino and Spa in Las Vegas and offer gaming enthusiasts with unbiased, timely, actionable information and expert perspectives on daily sporting events, including worldwide professional and college sports, boxing, MMA, horse racing and more with oddsmakers Jimmy Vaccaro, Vinny Magliulo and Chris Andrews.
“You didn’t think I’d put down the microphone completely, did you?!” said Musburger. “We’re incredibly excited about this new chapter and I look forward to having the platform of SiriusXM to talk to sports fans each day. We’re not here to tout or sell picks, but to talk about the real science behind gaming to help educate people about the games and what they read in the papers and hear from friends.”
On the ratings front, NBC Sports’ coverage of the 2017 NHL All-Star Game averaged a Total Audience Delivery of 2.28 million viewers across NBC and NBC Sports Digital platforms, according to Fast National from Nielsen and digital data from Adobe Analytics. The NBC-only broadcast averaged 2.262 million viewers, up 42% over last year’s game on NBCSN. The event was the most-watched NHL All-Star Game since 2004, and delivered a 1.32 household rating, up 47% vs. 2016.
Saturday’s Kansas/Kentucky game emerged as ESPN’s highest-rated overnight game of the season. The matchup, part of the annual SEC/Big 12 Challenge presented by Sonic lineup, drew a 2.0 overnight rating for a markup of 11% over last year’s overtime contest. ESPN also saw a streaming average minute audience of 78,000 viewers, up 32% over last year’s game.
The Australian Open Championships boosted ESPN’s overnight rating for both the men’s and women’s championships. The Williams Sisters match earned a 0.7 overnight rating for the live telecast on ESPN on Saturday at 3a from Nielsen’s metered markets, up 17% from the 2016 Championship. The five-set battle between Federer and Nadal posted a 0.9 overnight rating on Sunday at 3a on the network, up 80% from the 2016 final.
MMA franchise XFC locked in a deal with CBS Sports Network to televise championship its events in the United States and Canada. The first event to air under the new partnership is set for March. “The partnership with CBS Sports Network further increases our visibility,” said XFC President Myron Molotky. “We are committed to bringing MMA to the largest markets and as many fans as possible. In 2017, we’ll have more exposure than ever before, thanks to our great warriors inside the hexagon and to our television partners.”
ESPN continues to add talent. The network announced that that two-time World Series Champion David Ross is joining the company as a Major League Baseball analyst for a variety of ESPN platforms, including its MLB studio coverage, SportsCenter and for select games. Meanwhile, the company is also bringing in former Bills coach Rex Ryan to join ESPN’s Sunday NFL Countdown this week to help break down Super Bowl LI.
Speaking of ESPN, the International Hot Rod Association will return to its networks for the first time in 18 years. The IHRA and ESPN reached an agreement for two days of racing from events in the 2017 IHRA Summit Sportsman National Championship to stream live on ESPN3, with events beginning Feb. 4-5 from Immokalee Regional Speedway.
Tonight sees MLB Network debut Jim Leyland: A Life In Baseball at 9p. The documentary examines Leyland’s relationships with players, coaches & the cities where he managed over his three-decade MLB career with interviews from the likes of Barry Bonds, Bobby Bonilla, Sean Casey, Gary Sheffield and Andy Van Slyke.
Last day at this price! Don’t miss your shot to bring home a Cynopsis Sports Media Awards to celebrate your work with the people, partnerships and programs in our industry that benchmark excellence in front of and behind the cameras. Get your entries in now by clicking here.
Feb. 6, marks the debut of SC6 with Michael and Jemele, the 6p edition of SportsCenter hosted by ESPN commentators Michael Smith and Jemele Hill. The premiere episode of the weekday offering will be features as an hour-long simulcast on ESPN, ESPN2 and ESPNEWS with the revamped version offering a “deliberate and well-paced conversational format in which they discuss sports topics, news, culture and social issues.”
SiriusXM hits the Super Bowl on Sunday with 10 different game broadcasts to choose in addition to programming from SiriusXM NFL Radio, Mad Dog Sports Radio, Fantasy Sports Radio and more as well as talent that includes Jenny McCarthy, Craig Ferguson, Maria Menounos and more coming from Radio Row this week from Houston. In addition, Super Bowl LI Radio launches as a special week long pop-up channel on SiriusXM 134, delivering the best programming happening across SiriusXM’s channels on Radio Row during Super Bowl Week with live “listen-ins.”
A CYNOPSIS MESSAGE
Cynopsis Sports Media Awards!
You’ll have until 11:59PM ET tonight to finalize your entries and complete payment. The process is quick and easy – you can submit multiple entries, choosing from our list of categories.
Click to Submit: www.cynopsis.com/awards
Questions? Contact Sarah Martinez.
The Madison Square Garden Company & MSG Networks announced a renewed and expanded multi-year marketing sponsorship with Lexus, continuing the luxury automaker’s role as one of Madison Square Garden’s Signature partners. Lexus will remain the Official Luxury Auto Partner and Luxury Vehicle of Madison Square Garden, as well as The Theater at Madison Square Garden, the New York Knicks, the New York Rangers, the New York Liberty and the Concert Series at Madison Square Garden. In addition, Lexus will now serve as the Official Luxury Auto Partner and Luxury Vehicle of Radio City Music Hall, the Christmas Spectacular Starring the Radio City Rockettes and the New York Spectacular Starring the Radio City Rockettes.
Phoenix Raceway and International Speedway Corporation laid out details of a $178 million modernization of the race track with a variety of enhanced amenities for fans, teams, sponsors and other stakeholders. DC Solar, entitlement partner of Phoenix Raceway’s spring NASCAR XFINITY Series race, the DC Solar 200, will serve as the title sponsor for the modernization project as well as a multi-year sponsor of the redesigned Midway. Highlights include a completely redesigned infield featuring a first-of-its-kind Monster Energy NASCAR Cup Series Garage Fan Zone while the start/finish line will be repositioned in Turn 2 just before the track’s well-known dog leg. Other new highlights include a new pedestrian tunnel connecting the infield to the new seating areas featuring in-seat Wi-Fi connectivity.
WWE teamed with KFC for the restaurant’s newest spot, which featured WWE Superstars Enzo and Cass and ran during the Royal Rumble broadcast. The spot promotes the new line of Georgia Gold chicken and will air in WWE Network broadcasts until WrestleMania on April 2.
Twitter announced plans to work with Sky Sports to live stream Sky’s analysis and coverage of the Premier League Transfer Deadline Day tomorrow, marking the first live streaming partnership Twitter has announced with an organization based in Europe. The multi-platform service will include: reporters following every Premier League club through until the window closes; 24 hours of ‘Transfer Centre’ on Jan. 30; live streaming of key coverage across Twitter on Deadline Day and more.
The PGA TOUR unveiled the release of a new app exclusive to Microsoft Windows 10 featuring a real-time leaderboard, quick access to player scorecards and biographical information, along with video highlights and the latest news from PGATOUR.COM. Highlights will feature a rotating 3D hole and shot visuals as well as data visuals for stats, scores and player performances, reimagined player scorecards and cortana powered voice commands.
Campus Insiders lined up 120 men’s and women’s lacrosse games to run on its network this season. In partnership with the Patriot League and the Air Force Academy, the games will appear on CampusInsiders.com and across the Campus Insiders network including various mobile and connected devices. The action begins Feb. 11 with Maryland/Navy at noon, Virginia/Loyola Maryland at 1p and Bryant/Bucknell at 1p.
Lagardere Sports is jumping into esports, announcing an exclusive marketing partnership with the Unicorns of Love to support the League of Legends team via sponsor acquisitions, product development and expansion of digital channels. In addition, the company will assist the UoL in the development and distribution of media rights, and work closely with the eSports team to develop further growth opportunities.
Esports promoter Gfinity locked in a strategic partnership with MediaCom Sport & Entertainment, a division of MediaCom, to identify and develop “innovative partnership opportunities for potential sponsors within the esports environment.” “Esports is one of the fastest growing sports in the world, especially with the much sought-after millennial audience,” said Misha Sher, MediaCom Head of Sport & Entertainment. “Gfinity has been one of the early trend setters in the sport and the Elite and Challenger Series have the foundations to become the biggest competitions in the world. As an agency that has always been at the forefront of trends and innovation, it’s a privilege for us to partner with Gfinity who we believe will be the world’s leading eSports producer and operator.”
Liverpool/Chelsea on NBCSN at 2:55p.
A CYNOPSIS MESSAGE
ON THIS DAY in 1988: Doug Williams leads the Redskins over the Broncos 42-10 at Super Bowl XXII.
In The Know: Which team holds the record for most points in a single Super Bowl, hitting 55 in XXIV? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which retired linebacker holds the record for most years between Super Bowl wins as a player, which clocked at 12 seasons? Answer: Ray Lewis. Kudos: Ryan Hall-NBCUniversal/NY; Michael Ritz-BucStar Consulting/NY; David Kalan-MLB Advanced Media/NY; Bob Dudelson-Leverage Agency/NY; Synda Kollman-Charter Marketing Group/Deerfield Beach; Tom Doherty-Starcom Media/Chicago; Greg Alm-Intersport/Chicago; Steve McNair-KUBE TV/Houston; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions/Santa Monica; Brian Browne-Hitcher Music/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.31.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: SR AD SALES RESEARCH ANALYST/Scripps/NYC: Partner w/Ad Sales team to prod actionable insights, compelling stories & persuasive network positioning. Bachelor’s degree & 2+ yrs of media rsrch exp. Expertise w/Nielsen, Star Media, MRI, Simmons, & Kantar systems. Full info/apply HERE (2/7)
JOB OPENING: MEDIA ACCOUNT MGR/Anchor Media Services/Suffern NY: 3-5 yr media planning. Manage & work w/clients, develop plans/strategy, campaign analysis, tactical changes, digital a +, strong comm skills, PPT Excel AdIntel MRI exp, send CV/resume: HERE (2/7)
JOB OPENING: COORD ON-AIR PROMO SCHED/CMT/Nashville: Help strategize/schedule show promos to maximize/drive viewership. BS or BA deg related field (broadcasting, comms, PR, advertising. Prior exp working in promotions scheduling capacity for a cable or ntwk is highly desired. Full info/apply HERE (2/7)
JOB OPENING: SR CONTENT ACQUISITION MGR/beIN SPORTS USA/Miami: Focus on strategically growing viewership & expanding rev. Support Dir of Bus Dvlpmt/Strategy & help execute strategy for content acquisition & rights management . 7+ yrs exp licensing &/or bus. dvlpmnt in sports media ind. Resume HERE (3/4)
JOB OPENING: COORDINATOR, JOB SHARE RETAIL DVLPMNT/NICKELODEON/Minneapolis MN: 3 days/wk. Share responsibilities of position with existing Coordinator. Independent self-starter. BA Deg & 2+ yrs experience in sales, marketing, or retail. Res/cover here: [email protected] (3/4)
JOB OPENING: DIR, CO-PRODS & ACQUISITIONS/Lifetime/NY: Manage the development & production of original films & int’l co-prods at both series & film level. 5+ yrs exp at a network, studio or Prod Co focused on scripted prgmng. Apply: www.aenetworks.com/career.html (3/4)
JOB OPENING: IMPLEMENTATION & SUPPORT SPECIALIST/WO PROGRAM/ANY WO LOCATION: Install new system, train/educate customers on various configurations and/or customization options. Troubleshoot & provide customer support. 1+ yrs industry working exp in a support role. 50-60% travel req. Full info/apply HERE (2/3)
JOB OPENING: DIR, MTV DIGITAL RESEARCH & INSIGHTS/MTV/NYC: Lead a team of analysts to provide data, insights & recommendations to execs, editors, producers & other key stakeholders. 7+ yrs rsrch, social analytics or aud dvlpmnt. Must be adept at qual/quant rsrch & extensive Omniture Full info/apply HERE (2/2)
JOB OPENING: DIGITAL AD OPS TRAFFICKER/A+E Networks/NY: execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns Full Info/Apply HERE (2/2)
JOB OPENING: TRAFFIC COORDINATOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office mgr & other duties that may be assigned. 1-2 yrs exp. Cover/resume HERE (2/2)
JOB OPENING: MGR, CONTENT ACQUISITIONS/TURNER/ATL GA: +5 yrs ent. industry exp. Exp w/contract analysis for acquiring or selling content for TV or SVOD platforms. Exceptional project mngmnt skills, significant exp w/PP meticulous orgnztinl skills, able to meet deadlines. Full info/apply HERE (2/2)
JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (2/2)
JOB OPENING: INTERACTIVE DESIGNER/NBCU/NYC: Play a key role in advertising strategy, content creation, developing digital campaign and arming the sales force with the right tools to delight advertising partners. 3+ year’s professional exp in digital advertising space. Full info/apply HERE (2/2)
JOB OPENING: CONTENT SCREENER/MEDIA INFORMATION SERVICES/NYC: Entry-level position writing summaries of TV programs. Full Time w/Benefits. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (2/1)
JOB OPENING: ASSOCIATE WRITER PRODUCER/IFC/NYC: Write/Produce promos for Originals launches & brand campaigns, with an emphasis on movie promo & stunts. Idea-generating/writing/producing mastermind with a comedy background & ‘Slightly Off’ sensibility. 2 yrs exp. Submit resume and reel. Full info/apply HERE (2/1)
JOB OPENING: DIGITAL SALES SPECIALIST/NYC: The Digital Sales Fulfillment Specialist will work closely with sales, creative and advertising operations, and is expected to provide superior customer service at all times. Full info/apply HERE (2/1)
JOB OPENING: MGR BRAND & DIGITAL MKTG/NBC/LA, CA. Develop & execute brand strategy for multiplatform campaigns for NBC show brands. 3 yrs marketing exp. req.; digital exp. Desired. Full info/apply HERE (2/1)
JOB OPENING: SENIOR WRITER/PRODUCER/NAT GEO/NYC: The Senior Writer/Producer conceptualizes, writes, & produces the Channel’s highest priority promotional spots for specials, stunts & priority series for NatGeo & NatGeo Wild. Full info/apply HERE (2/1)
JOB OPENING: ACCOUNT EXECUTIVE DR/WGN/NYC: Self-motivated, personable, competitive & energetic professional to help inspire/grow a young & expanding Direct Response Team. BA deg or 5 yrs sales exp within the industry. Mini 3-5 yrs combined exp. Full info/apply HERE (2/1)
JOB OPENING: MARKETING MGR/MSG NETWORKS/NYC: Sports enthusiast w/3+ yrs creative, social media, & media exp at cable net or agency; Exp w/social community mngmt, project mngmt, strategy & budget mngmt; Creative thinker & collaborator http://bit.ly/2j0OiGS (2/1)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017
