A CYNOPSIS MESSAGE
Early Bird Ends Today – Jan. 30!
February 10, 2015 | Yale Club NYC Cynopsis Media has developed this one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, social media revenue opportunities and programmatic advertising. .
CYNOPSISSPORTS
01.30.15
Good morning. It’s Friday, January 30, 2015, and this is your first early morning Sports briefing.
Enjoy the Super Bowl. As we prepare for the big game on Sunday, here are a few parting stats to play with. According to polling, research and strategic marketing firm Leger, 62% of US viewers plan to watch the big game, off-pace from 71% a year ago. The South is expected to lead viewership with 64% making TV plans, followed by the Northeast at 62%. Of those who plan to watch, more than a quarter are most interested in the commercials, and just under half plan to use social media during the game. More than twice as many are planning on doing so via Facebook rather than Twitter. Results have a margin of error of +/- 2.6% @ 90%, or +/- 3.1% @ 95% confidence level.
ESPN slated a special four-hour edition of Postseason NFL Countdown ahead of the Super Bowl, with programming set to begin at 10a. Once again, Chris Berman hosts and will be joined by analysts Cris Carter, Mike Ditka, Tom Jackson and Keyshawn Johnson on the main set in Scottsdale. Features are set to include actor Michael Madsen voicing Countdown’s opening tease, a look at depression in the NFL, and a look at the relationship between Bill Belichick and Tom Brady. In addition, ESPN2 offers NFL Matchup at 7a with host Trey Wingo.
Canada’s Rogers Communications appears to be the first big winner from the NHL’s announcement bringing back the World Cup of Hockey. The league reportedly shut out TSN for rights to the 2016 event. “We were told the rights were being awarded to Rogers,” Phil King, President, CTV, Sports and Entertainment Programming told the Toronto Globe and Mail. “As far as we can tell, they [Rogers] seem to have a quasi right to match.”
ESPN announced that all 10 games of next season’s men’s college basketball Big 12/SEC Challenge Presented by Sonic will take place on Saturday, Jan. 30, 2016. ESPN, ESPN2 and ESPNU will combine to televise every game of the third annual event. This season’s Challenge saw the Big 12 winning six of the matchups with the event spanning December 3 to December 6.
CBS Sports is gearing up for National Signing Day with coverage across CBS Sports Network and CBS Sports digital platforms on Feb. 4 that will see CBS Sports Network offer four-and-a-half hours of live programming. The CBS Sports National Signing Day presented by American Family Insurance kicks off at 11a on CBS Sports Network featuring host Adam Zucker, and will feature interviews with college coaches that include Nick Saban (Alabama), Brian Kelly (Notre Dame), Steve Sarkisian (USC), James Franklin (Penn State) and Bret Bielema (Arkansas). A recap of all the day’s news later runs at 11:30p.
If the Super Bowl busted your awards plans, no worries! Due to popular demand, we are extending the entry deadline for the Cynopsis Sports Media Awards for a few more days with contenders now due on Thursday, Feb. 5. Click here to enter now!
ESPN lined up six professional comedians with ties to either the Patriots or Seahawks in a battle of quips, dubbed Enemy Territory. The pair of short comedy features will run on ESPN SportsCenter and feature comedians Nick DiPaolo, Gary Gulman and Max “No Sleeves” Weisz in a Patriots-themed sports bar when their party is interrupted by Seattle fans Nick Thune and Jeff Dye and comedian/author Sarah Colonna, the fiancee of Seahawks punter Jon Ryan. It will debut on SportsCenter on today with portions and outtakes also running on ESPN.com and on ESPN’s You Tube channel.
NBC Sports Group and Universal Sports Network slated record hours for the 2015 FIS Alpine World Ski Championships. Platforms will offer 28 hours of programming from Feb 3-15, including 5.5 on NBC, 8.5 on NBCSN and 14 for Universal Sports. Coverage begins Tuesday, February 3 at 1p on NBCSN featuring Lindsey Vonn in the Super G. The broadcast team will include Dan Hicks (play-by-play), Steve Porino (analyst), Todd Brooker (analyst), Christin Cooper (analyst), and Carolyn Manno (reporter) will call the action from Beaver Creek. Steve Schlanger will serve as host of the post-race shows.
UFC is beefing up PPV prices, announcing that monthly PPVs will now cost an addition $5. MMAJunkie writes that the increase in PPV cost was done in an attempt to offset the rising cost of producing the live events with standard definition shows will now running $49.99, while HD events will cost $59.99.
A CYNOPSIS MESSAGE
The Cynopsis Sports’ Monetizing and Maximizing Your Sports Content on Social Media Webinar on Tuesday, February 24, 2015 will show you the best practices and strategies for turning a mere following into a powerful revenue channel, and help your partners and fans alike connect across multiple platforms. .
Looks for uniform advertising to hit the NHL during the World Cup of Hockey in 2016. TSN writes that the league has informed sponsors that it will feature about eight categories of sponsorships for the World Cup, selling each for about $1.5 million. Meanwhile, a corporate logo featured on a team jersey would likely run around $2 million per team, according to their sources.
Super Bowl commercial updates…
- Snickers is turning to the Brady Bunch for its new Super Bowl commercial, releasing a preview yesterday that features actors Steve Buscemi (aka Jan Brady) and Danny Trejo. The 30-second spot was created by BBDO New York and will run during the first quarter of the game.
- Movies buying in to pregame and/or the game’s telecast are (according to various sources/publications) reportedly set to include Minions, The Spongebob Squarepants Movie: Sponge Out of Water, Tomorrowland, Ted 2, Kingsman: The Secret Service, Hot Tub Time Machine 2, The Divergent Series: Insurgent, Furious 7, Jurassic World and Terminator: Gynisis.
Toys R Us is expanding its support of Special Olympics, announcing that through a $1.25 million commitment, the company will serve as a sponsor of the 2015 Special Olympics World games this year. As part of the partnership expansion, the Toys R Us Children’s Fund also awarded a $500,000 grant to Special Olympics to advance the organization’s five-year plan to strengthen and expand the Young Athletes Program in the U.S. and across the globe.
Don’t like your office pool numbers? Enter our Big Game contest for a chance to win some cash for some fresh NFL Gear! To enter, visit http://www.cynopsis.com/snap-app-contest/
Major League Soccer sold its KICKTV global soccer media platform to Copa90. MLS will retain an ownership stake in the newly created company. The new Copa90 management team will continue to run the operations of KICKTV from New York.
Fresh off announcing a million subscribers, WWE is giving fans a free month of WWE Network to new subscribers in February. “Last November, we offered a free month of WWE Network to new subscribers with great success, helping us reach the one million subscriber milestone,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “We are excited to extend the same opportunity in February to those who have not yet subscribed, so they can experience all that WWE Network offers right before WrestleMania.”
On Super Bowl Sunday this weekend, digital will be taking a page from traditional TV by asking users to partake in content at an appointed time, rather than on-demand. What does this mean for the industry? Find out from IAB’s Anna Bager in today’s Cynsiders.
Super Bowl XLIX on NBC this Sunday at 6:30p.
ON THIS DAY in 1994: Dan Jansen skates a world-record 500 meters.
In The Know: Which musician grabbed the clothing that caused the famed Janet Jackson Super Bowl wardrobe malfunction? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which quarterback threw the most passes in a single Super Bowl game? Answer: Jim Kelly with 58. Kudos: Kyle Helm-CBS Sports Network/NY; David Stern-BARD Entertainment/NY; Mark Darnell-Golf Services/Augusta; Chris Faulds-Bell Media Digital/Toronto; J. Barry McMullin-WWE/Stamford; Eric Jonke-KemperSports/KemperLesnik/Chicago; Andy Pittman-Texas A&M University/College Station; Judie Henninger-Valentine Productions Inc./Santa Monica; Tom Moore-Kalt Productions/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.30.15
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